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" (Sanghavi, 2013) Gluten intolerance is frustrating since some people have problems with consuming gluten that is not autoimmune or allergic problems. It has been indicated by some research that depression, arthritis, social phobias, or epilepsy among other various problems could be associated with gluten intolerance. (Sanghavi, 2013, paraphrased) the work of Holmes, et al. (1989) reported a study conducted among 210 celiac disease patients with the diet of the individuals and its effect on malignancy. The study reports that 12 new cancers occurred with one being carcinoma of the esophagus and two lymphomas. The report states that 39 cancers developed in 38 patients with a report of 69 deaths and 33 of these deaths being due to malignancy. The study concludes that a gluten-free diet is important in celiac patient's avoidance of developing cancer. A separate study reported in the work of Vehmanen, Partanen and Hockerstedt (1991) states that…
Anderson, JL and Roach, J (2009) Gluten-Free Diet Guide for People with Newly Diagnosed Celiac Disease. Colorado State University. Fact Sheet No. 9.375. Retrieved from: http://www.ext.colostate.edu/pubs/foodnut/09375.html
Gluten-Free Diet (2013) Massachusetts General Hospital. Retrieved from: http://www.massgeneral.org/digestive/assets/pdf/gluten_free_diet.pdf
Holmes, GK, Prior, P, Lane, MR, Pope, D and Allan, RN (1989) Malignancy in Celiac Disease -- Effect of a Gluten Free Diet. Gut 1989;30:333-338. Retrieved from: http://gut.bmj.com/content/30/3/333.short
Jackson, F. (2013) Gluten-Free Diet. Jackson Siegelbaum Gastroenterology. Retrieved from: https://gicare.com/diets/gluten-free-diet/
Mustalahti, K., et.al. (2002). Gluten-Free Diet and Quality of Life in Patients
With Screen-Detected Celiac Disease. Effective Clinical Practice. 5 (3):
Key areas of research
SPECIFIC DATA ANALYSIS
Overview of celiac disease with a focus on patient consequences and lack of treatment options.
Limited, in this case. Brief overview, but no substantial literature review presented.
Used Gastrointestinal Symptoms ating Scale (GSS) and Psychological General Well-Being Questionnaire (PGWB) to establish quality of life index.
Analysis of data based on scores from methodological studies. Gluten free diets were associated with improved quality of life.
Over the short-term, a modern gluten free diet with more acceptable offerings and choices will provide an adequate quality of life for most patients.
The authors examined the effects of a gluten-free diet on patients that had "clinically silent -- that is, among people who ingest gluten and feel healthy (or have only minor, nonspecific symptoms) despite having…
Bebb, J., et.al. (2006). Long-term follow-up of coeliac disease -- what do coeliac patient's want? Alimentary Pharmacology and Therapeutics. 23 (1): 827-31.
Bongiovanni, T., et.al. (2010). Pediatrics. 125 (3): e524-e529.
Casellas, F., et.al. (2008). Factors that impact health-related quality of life in adults with celiac disease. World Journal of Gastroenterology. 14 (1): 46-52.
Ciacci, C., et.al. (2002). Psychological Dimensions of Celiac Disease. Digestive Diseases and Science. 47 (9): 2082-87.
When processed by a transglutaminase enzyme, it can interact with immunological cells and produce cytotoxic inflammation. In autism, it is believed that peptides from gluten and casein cross the intestinal microvillus barrier and enter the blood stream. They also cross the blood-brain barrier. In the brain, certain amino acid sequences of these peptides compete with natural peptides, which bind to opioid receptors. These receptors are G-protein receptors in cell membrane surfaces of neurons. inding to these receptors disturbs the neuronal function and ultimately leads to or contributes to autism (Department of Pediatrics Staff).
Limited Reliable Scientific Evidence
UK researchers investigated more than 30 scientific articles on the effectiveness of the gluten-free, casein-free diet on autistic children (astian, 2004). They found one, which provided reliable scientific evidence that the diet works. The particular study, however, was conducted on only 20 children aged 5-10 who had high levels of protein in their…
Atwood, K.C. (2003). Naturopathy: a critical appraisal. 5 (4) Medscape General
Medicine. Retrieved on June 23, 2010 from http://www.medscape.com/viewarticle/465994
Bastian, H. (2010). Can a diet avoiding gluten and milk proteins reduce autism?
Medicine News Today: MediLexicon International Ltd. Retrieved on June 23,
added sugar, as distinguished from naturally-occurring sugars, are unhealthy; that consumers must read labels carefully; that limits for added sugar are manageable for people; and that natural sugars are not a free-for-all. What this means is that some products with high levels of naturally-occurring sugars, such as juices or dried fruit, can be unhealthy for different reasons. Of particular interest to me in this article was the way that the article presented its case. It is speaking to an audience that lack education on the subject, and maybe has trouble conceiving of how it could possible go a day on just 100 calories of added sugar. It's good to have these basic tips, though, to separate fact from fiction, as there is a lot of fiction in this world about diets.
The article by the FDA about gluten-free foods states that the FDA now officially set a gluten limit for…
FDA.gov (2015). Gluten free now means what it says. Food & Drug Administration Retrieved November 13, 2015 from http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm363069.htm?source=govdelivery&utm_medium=email&utm_source=govdelivery
The public commenting period is near the end of the promulgation process, after a bill has become law. The public comments are taken into account by the agency affected by the law when the agency is putting together its regulations to comply with and enforce the law. There is little that can be done to change the law at this point, other than to challenge it in the courts. However, earlier in the promulgation process, when a proposed regulatory change is still before Congress, it is possible to get invited to give testimony on the proposed change before a Congressional hearing, if a person is familiar with the subject at hand and intimately involved with it.
In order to set aside the regulatory changes, the court must determine that the change is arbitrary, capricious, an abuse of discretion, and/or otherwise not in accordance with federal law. Agencies must provide…
Administrative Procedure Act, Report of the House Judiciary Committee, No. 1989, 79th Congress. (1946). Federal Administrative Procedure Act. Retrieved March 7, 2012, from http://biotech.law.lsu.edu/Courses/study_aids/adlaw
Gluten in Drug Products. (2011). Federal Register Volume 76, Number 245. Retrieved March 7, 2012 from http://www.regulations.gov/#!documentDetail;D=FDA-2011-N-0842-0001
Whole Foods: Current market conditions
The supermarket industry is highly competitive. However, Whole Foods has been able to garner a market advantage through specialization. Whole Foods is a national chain but offers exclusively organic items to customers, thus conveying additional value for a specific yet rapidly-expanding demographic of customers. Growth in the organics market remains strong, even though it experienced a downturn after the recession. "According to the Organic Trade Association, U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. That's 18.4% growth annualized over 19 years" (Beyers 2011).
As well as health-conscious consumers, Whole Foods also offers a wide array of international, gluten-free, peanut-free, and other specialty items. It is a relatively large chain, although still dwarfed in size by major national supermarket retailers like Wal-Mart. Thus, the market structure is that of a competitive market, with…
Green, Tara. (2012). Despite its efforts, even Whole Foods cannot keep GMOs out of the products it sells. Natural News. Retrieved:
Beyers, Tim. (2009). The secret to Whole Foods' success. Motley Fool. Retrieved:
marketing manager interviewing a job firms simultaneously. You expect asked questions interview dealing good marketing opportunities firm pursue. You prepared interview a chance offered job, decided study company interviewing.
Marketing suggestions: Low-hanging fruit, home runs, or singles
One current trend in the food industry is that of highly decadent, 'over the top' burgers. Burgers have become prominent at both the high end and the low end of the food industry, penetrating such segments as Chef Daniel Bouloud's famous restaurant in the form of a truffle oil-infused burger, and the Shake Shack in New York City, where tourists wait for hours for a premium 'fast slow food' burger in Central Park (Dickler 2007). Burger King and Wendy's have featured numerous triple-patty, bacon-stacked creations.
To pick off such 'low hanging fruit,' the pizza company Papa John could offer its own 'hamburger special,' featuring bacon, chopped up tomatoes, and hamburger meat…
Dickler, Jessica. (2007). The most expensive junk food. CNN. Retrieved April 1, 2011 at http://money.cnn.com/galleries/2007/news/0710/gallery.luxury_expensive_food/index.html
Gluten-free baking mixes. (2011). Betty Crocker. Retrieved April 1, 2011 at http://www.bettycrocker.com/products/gluten-free-baking-mixes
Lin, Doris. (2008, May). Veggie burgers at McDonald's? Retrieved April 1, 2011 at http://animalrights.about.com/b/2008/05/08/veggie-burgers-at-mcdonalds.htm
NHS in Modern Britain
What are the most important factors influencing the NHS in modern Britain?
The National Health Service (NHS) was founded after the end of World War II. This is because the war highlighted a number of challenges that had to be addressed to include:
Inequality in the way services are delivered.
Financial difficulties associated with voluntary hospitals.
Views that the government could more effectively provide services to the general public.
The establishment of an existing emergency medical service as a part of the war effort.
The combination of these factors meant that there was a transformation in the way health care services were provided to everyone. This is when the NHS became the primary organization for delivering these services after 1948. (ivett 2011)
Since this time, the NHS has become an integral part in the way health care solutions are provided in Britain. However, this system has…
Health Care Spending Around the World, 2012, Guardian. Available from: [23 Sept. 2012].
Mackean, L, 2012, NHS Paid, BBC. Available from: [23 Sept. 2012].
Praites, N, 2012, Is the NHS becoming more Bureaucratic, Pulse Today. Available from: [23 Sept. 2012].
Rivett, G, 2011, National Health Service History, NHS History. Available from: [23 Sept. 2012].
Integrated Marketing Strategy for…a New Protein Bar
In the fitness community, there has been increasing concern that protein bars -- traditionally marketed as a healthy source of fiber and protein for the fitness-obsessed -- are too full of sugar and are nothing more than glorified candy bars. However, bars with all-natural ingredients like Lara Bars and Kind Bars often lack adequate amounts of protein for a full 'recovery' meal. This new product is a protein bar that will be marketed as all natural, healthy, and yet a true meal replacement bar, not a candy bar. An integrated marketing strategy will be suggested to market this particular good in which all facets of the advertising, marketing, and promotions of the product will stress its naturalness and its healthy qualities (IMC, 2014, Medill School of Journalism).
Product or service description
PowerNatural Bars will be marketed to health-conscious people who work out, need…
Burnham, J. (2012). Spreadsheets aren't enough: 7 signs you need CRM. Salesforce.
Energy supplement products (2014). Food Navigator. Retrieved at:
No strategy is absolute, of course: al-Mart carries some organic produce, in response to consumer demand, but to find a wider variety of healthy cereals made with organic grains or gluten-free breads, rather than the cheapest price of Cheerios or whole grain Coco-Puffs, a consumer must go to the pricier hole Foods that caters to his or her unique needs rather than al-Mart.
Balancing the need for differentiation and low cost can be a challenge, but Target has been able to achieve this delicate balance. Target is a low-cost department store that stocks a wide variety of products, but it also contains a number of higher-end makeup and clothing lines only found at the department chain. It offers a unique, brightly-colored and cheerful brand image with some cache of luxury, and even wealthier consumers who might blanch and entering al-Mart will happily patronize Target. Middle and lower income individuals can…
Harley, Guy. (2004). "Corporate-Level Strategy." Week 5. Retrieved 30 Aug 2008 at http://18.104.22.168/search?q=cache:Em8-x5mRLkwJ:www.harley.net.au/TechOrgCh/TechOrgCh_Lecture_5.ppt+firm+corporate-level+strategy&hl=en&ct=clnk&cd=8&gl=us&client=firefox-a
Validation of Commercial Baking as an Effective Step to Control/Inactivate Salmonella in Baked Products
Major findings, analysis and conclusions
Description of the baking industry and baking emphasis in the United States.
Purpose and structure of importance
Description of the problem being addressed and its importance to the practice of applied food safety
Process of Consultation
Outline how the client (ABA) will be engaged and carefully define the problem
Identification of key stakeholders
Overview and feedback of findings and results
ecommended actions and dissemination of these recommendations
Plans for implementation and measurement
Major findings. The U.S. had approximately 167,600 baker positions available in 2012 and around 6% of these were self-employed (Bakery business, 2016). Although industry analysts project sustained growth in the U.S. baking industry, this growth will not be on par with other industries (Bakery business, 2016). Currently, the U.S. baking industry is a nearly $310 billion industry that has…
About us. (2016). American Bakers Association. Retrieved from http://www.american bakers.org/.
Albion, R. G. & Williamson, H. F. (1944). The growth of the American economy: An introduction to the economic history of the United States. New York: Prentice-Hall.
Bakery business. (2016). SBDC Net. Retrieved from http://www.sbdcnet.org/small-business-research-reports/bakery-business-2014 .
Baking industry economic impact study, 2016). American Bakers Association. Retrieved from http://www.americanbakers.org/industry-data/.
Deli on Wheels is a food truck featuring a range of high quality sandwiches and fresh-squeezed juices. The emphasis will be on the quality and freshness of the ingredients. There will be great bread, high-end deli meats and all of the fruits and vegetables will be fresh. A smartphone app will alert customers as to the location of the food truck and social media will be activated to build a fanbase. For the customer, we offer an exceptional mobile food experience, and for the employees we offer fun part-time employment that likely serves as a stepping stone for a great career.
"Deli on Wheels will feed the masses the best deli in town -- wherever, whenever." This mission statement contains the defining characteristics of a great mission statement. It is short, clear and concise. It defines the business (deli on wheels), and it defines the customers (the masses).…
Clinical Test for Celiac Disease
The sensitivity of a clinical test designed to discriminate between individuals with or without celiac disease would be based on its ability to correctly identify patients with the disease (Lalkhen & McClusky, 2008). In the example provided, 200 patients known to have celiac disease and 200 controls known not to have the disease were used to test the efficacy of the new clinical test. The results are as follows:
True positives = 190/200 = 0.95 or 95%
False positives = 50/200 = 0.25 or 25%
True negatives = 150/200 = 0.75 or 75%
False negatives = 10/200 = 0.05 or 5%
Sensitivity is determined by dividing true positives by the sum of true positives and false negatives (Lalkhen & McClusky, 2008), or in this example [190/(190+10)] = 0.95 or 95%.
The specificity of a clinical test describes its ability to exclude individuals from false positive…
Celiac Disease Foundation. (n.d.). Poorly responsive celiac disease. Retrieved from http://celiac.org/celiac-disease/poorly-responsive-celiac-disease/.
Lalkhen, A.G., & McCluskey, A. (2008). Clinical tests: Sensitivity and specificity. Continuing Education in Anesthesia, Critical Care & Pain, 8(6), 221-3.
attitudes that millennials have towads food. The suvey is pat of a boade scope of eseach on behalf of a majo food etaile. The suvey will contain two pats. The fist pat will contain basic demogaphic infomation, and the second pat will contain the suvey about you food attitudes.
The esults of this suvey will be held in confidence. At no point do we equie you name. The suvey will be maked with an identification code, by which the esults will be stoed. This does not contain you name, o any othe infomation that could be used ot identify you.
The suvey contains ten questions. It should take between 3-5 minutes to complete.
What is you age?
What type of wok do you do?
What is you highest education level?
Post Gaduate Degee
What is you income?
5) What is you…
references profile of each. Again, learning about differences is important.
The dependent variables are there to learn more about how the millennial generation -- and each demographic sub-group thereof -- responds to food. In some cases, the value of the question is much to give the appearance of this being a generic survey so as not to bias the respondents. Question 7 is of high importance to the client, and will be evaluated against not only the other independent variables but the dependent ones as well. The final conclusions of this survey should the client what the profiles of millennials who are customers look like, and allow the client to crunch the numbers on how many people fit each existing customer profile, and the profiles of people who are not customers. The client is trying to determine if attitudinal shifts are responsible for either shrinking the size of its target market reducing the number of visits that its customers are making.
Marketing Plan: Clean Protein Bars
From boxed cake mixes to fast food, America has long been fascinated with foods that promise to provide a quicker way to eat. But there is also growing concern about the obesity epidemic, as well as a rise in fascination with alternative forms of eating (such as vegan, low-carb, and paleo dining) as well as unconventional forms of exercise. Viewed in conjunction, developing a protein bar that promises health benefits and the virtues of clean eating could be very useful. Many of these types of bars exist, of course, but this new line of protein bars would be unique because it would offer different options for people following different diets. All the bars would be made with unprocessed ingredients, but some would be vegan, others nut-free, others lactose free, and others paleo.
Primary Market for Protein Bars
Protein bars have become so common, they have…
consumer issues concerning health and nutrition that have an impact on planning food service operations? Why? How do these concerns impact menu planning and trends in the industry?
From the perspective of operators of a food service organization, the rise of food intolerances and allergies has the clearest, immediate impact on their day-to-day work and planning. Clearly labeling foods for common allergens, particularly foods which do not obviously contain the offending substance (like foods fried in peanut oil, for example) is essential to avoid liability concerns. It is also important to have a variety of options for consumers with food-related issues, such as dairy-free options and nut-free options. Having proper practices in place such as hand-washing and wearing gloves is also essential. Even if customers do not have to go gluten-free, dairy-free, wheat-free, or meat-free for life-threatening reasons, many are doing so because of the perception (real or imagined) that…
Aubrey, A. (2014). Want a calorie count with that? FDA issues new rules for restaurants. NPR.
Retrieved from: http://www.npr.org/sections/thesalt/2014/11/24/366405949/want-a-calorie-count-with-that-fda-issues-new-rules-for-restaurants
Baskin, K. (2014).With more patrons with food allergies, restaurants cater to every need.
The Boston Globe. Retrieved from:
Many sports teams use Indian logos and names as their moniker. One such team is the Washington Redskins. There are many people, both Indians and non-Indians, that say that the use of such logos is wrong and that the word redskin is racist. However, not all people (even including many Indians) agree on this matter (Cox et al, 2017).
The issue to address is whether the trademark/patent and other offices have the right to impose a rule or guideline based on the presumption that redskin is racist. There is, of course, the question of whether there are violations of Title VII, hate speech laws, etc (Cox et al, 2017).
Rule of Law
Even if the trademark office has yanked Redskin as a usable name, there is not a clear violation of the law and there is rampant disagreement about whether redskin is a racist term. It…
Identity is often part of a branding strategy: contrast the wholesome, clean-cut image of a wearer of alph Lauren Polo clothing or Abercrombie & Fitch with that of a Hot Topic teen. Consider Coca-Cola's all-American image vs. that of Pepsi's more teen-friendly branding as the drink of the next generation of soda drinkers. Pillsbury's branding of wholesomeness and home-cooked yet fast and easy to prepare meals and the 'cuteness' of the Doughboy, while iconic, does not necessarily stand out in the crowded atmosphere of today's marketplace.
Today's marketing atmosphere is far noisier than ever before and failing to stand out may not entirely be Pillsbury's fault. Developing new, iconic brands is more difficult than in the past, and few have succeeded with the possible exception of Google and Apple. Developing a unique image as an all-American baking company may no longer resonate as well with consumers as it did in…
Duncan Heinz. (2010). Official Website. Retrieved April 2, 2010 at http://www.duncanhines.com/bakers-club
Pillsbury. (2010). Official website. Retrieved April 2, 2010 at http://www.pillsbury.com/
Wong, Elaine. (2010, March 24). How Sara Lee beefed up Jimmy Dean brand.
Ad Week. Retrieved April 2, 2010 at http://www.adweek.com/aw/content_display/news/strategy/e3id51767e5e16b09798d71a9cec1e8d434
Wal-Mart, Mexico, and NAFTA
Was NAFTA the reason for Wal-Mart's success in Mexico or was it Wal-Mart's new competitive strategy? Wal-Mart's generic competitive strategy is clearly that of a 'low price' model in all nations where the retailer is located. It sells a seemingly infinite amount of goods and services in an undifferentiated fashion. The main reason that consumers go to Wal-Mart is because of its prices. Wal-Mart claims to offer one-stop shopping with the lowest prices a consumer can find in the area. Without offering such low prices, the store has little traction in the market, given that other retailers offer a more expansive product line of specific items, offer specific special deals, and offer greater prestige to the customer in terms of store name. NAFTA (The North American Free Trade Agreement) marked a watershed in Wal-Mart's relationship with Mexico. Today, Wal-Mart is the largest private employer in Mexico…
Zimbabwe did not sign the Kimberley Accords, an agreement used to introduce ethical mining practices to the diamond industry. Combined with his policy of land seizure, President Mugabe is using the nation's diamond supply to support his rule and hold onto his position of power within the nation, after decades of bloody rule.
Lieberman, Rachel. (2008, September 9). Majority stake in Williamson diamond mine acquired by Petra. Israeli Diamond News. Retrieved January 28, 2011 at http://www.israelidiamond.co.il/english/News.aspx?boneID=918&objID=4031
In Tanzania, one of the nation's largest diamond mines was acquired in 2008 by Petra, which is based in Jersey (United Kingdom). This adds Petra's global diamond portfolio. The exchange was for a cash interest of $10 million bestowed to the Tanzanian government, illustrating the willingness of the African nation to do business with corporations of former colonial powers of the region.
When we were small, my brother and I were sick all the time. Fortunately, it was nothing so serious that we were hospitalized, nor did our family have to significantly alter its lifestyle. Still, it seemed that we were constantly congested, with wheezy coughing fits and runny noses.
Our mother was not a person who panicked. She did not rush us to the doctor, even if one or both of us had such severe nasal congestion that we complained "I can't eben breathe outta by dose." We had elaborate bedtime rituals of Vick's vapor rub being massaged into our chests. Our mother boiled pots of water and we took turns breathing the steam, tented under big bath towels.
Our mother believed that diet played a crucial role in good health. My brother, two years younger than me, wasn't in school when I was in first grade and had…
Eco-Biere: For Environmentally Minded Consumers
(cue the Mexican equivalent of Morgan Freemen) The world's rainforests are disappearing at a rate of 200 acres per day (or 300 or 400, we're not really sure on the number). Anthropogenic CO2 omissions are at an all time high (pretty sure about this). Subsequently, the world is getting warmer and each day marks the beginning of the last (dramatic nonsensical line that sounds profound).
(crescendo) We are species that is weak and fragile, succumbing to the inevitable fiery collapse that awaits us like a spider dangling on a tenuous web above a hot flame (channeling Jonathan Edwards here). We are doomed (long pause).
Unless, unless we embrace our future, now! That is, we must radically change our habits, our frivolous behavior, (growing desperate) we must stop defiling our natural environment.
And until now there has not been a way to stop the rape…
Identify the designated spokesperson for Life Alive expansion program with the role of developing relationships with the target consumer population.
One page communication of the expansion plans, the progress and deliverables
Communication of meetings
Communication status reports, meetings for planning, implementing, evaluation, and monitoring
On a fort night basis
Communication of new products, food, and cafe locations daily
Television, social media, company website, bill boards, word of mouth external
Communication of progress of expansion plan
Email reports external
3.1.1 Project meetings
Communication of expansion progress and deliverables
Marketing Communication Initiatives April 2013-May 2018
In addition to the therapeutic armamentarium, CAM reported to have a great role to treat interstitial cystitis (IC). It is multimodal and individualized and includes various treatment methods including: Neuromodulation, dietary modification, acupuncture, surgical methods, medications etc. The objective of this literature review is to discuss the possible causes of the IC, diagnosis, prevalence, the symptoms, and CAM treatment options.
Interstitial cystitis (IC) also called as painful bladder syndrome is an inflammatory disease of the bladder wall with typical ulceration of the urothelium. The interstitial cystitis (IC) is generally regarded as an elusive disease picture with inadequate therapeutic options. Critical to improving the prospects for therapy is the early diagnosis of the disease, which may involve only a careful history taking and clinical examination. CAM suggests multimodal treatment strategies in the early stage of disease (Abrams, Cardozo, & Fall, 2002).
Due to definition similarity, IC is often referred…
Ahrams, P., Cardozo, L., & Fall, M. (2002). The standardization of terminology of lower urinary tract function: Report from the Standardization Sub-Committee of the International Continence Society [Electronic version]. Neurourology & • Urodynamics, 21(2), 167-178.
Astroza Eulufi, C, Velasco, P.A., Watson, A., & Guzman, K.S. (2008). Enterocistoplastia por cystitis intersticial: Resultados diferidos [Enterocystoplasty for interstitial cystits: Deferred results] (Electronic version]. Actas Urologicas Espanolas, .32(10), 1019-1023.
Elizawahri, A., Bissada, N.K., Herchorn, S., Aboul-Enein. H., Ghoneim, M., Bissada, M.A.Glazer. A.A. (2004). Urinary conduit formation using urinary diversion of intestinal augmentations: II. Does it have a role in patients with interstitial cystitis? The Journal of Urology, 171, 1559- 1562.
Fall, M., Oberpenning, F.. & Pecker, R. (2008). Treatment of bladder pain syndrome/interstitial cystitis 2008: Can we make evidence-based decisions? European Urology, 54, 65-78.
handed to ten coffee dinkes visiting Panea Bead on a Satuday moning to analyze the habits of this paticula population.
Please ate the quality of Panea Bead coffee in the scale of 10 (whee 1 is unacceptable low quality and 10 is pleasantly high quality)
Please ate the hygiene of the Panea Bead in the scale of 10 (1 stands fo extemely dity and 10 is high standads of hygiene.
Please ate the Panea cews appoach to the customes in the scale of 10 (1 is extemely unfiendly and 10 is pleasantly fiendly)
Please compae the impotance of following items to be pesented at the Coffee stand in the ank of 10 (whee 10 is vey impotant to have and 1 is not impotant).
Half and Half Milk
Low Cal Suga
What should be pesented at the…
references varied; however, muffins and cookies were slightly more preferred (see Table 3).
Overall results of the study showed that the customers were satisfied with the quality of Panera Bread products and services. In addition the ranking questions showed the expectations from the coffee stand and the bakery. Further analysis and questions are granted to understand the quantity satisfaction and its relation to quality satisfaction.
organization's innovation strategy. Use publicly information, including Securities Exchanges Commission filings. Choose organization introducing products services. (You grocery store chain -- Publix.
Changes at Publix:
Pioneering a change innovation strategy in the grocery business
The grocery store industry is at a crossroads. Consumers are demanding more choice and product options than ever before. However, it is increasingly difficult for a company to remain 'in the black' in the industry using a high-volume, low-profit margin sales approach. Wal-Mart and many other big box stores like Costco are selling goods at equally low prices as major supermarket chains. Some grocery stores such as Whole Foods use a differentiation strategy to cope with this challenge. Whole Foods stocks organic, international, and other specialty items such as gluten-free products. Publix, in contrast, is part of a larger supermarket retail landscape with a relatively generic profile. This could prove to be troublesome in the future.…
Joseph, D. (2009). Supermarket strategies: What's new at the grocer? BusinessWeek. Retrieved from: http://www.businessweek.com/innovate/content/jun2009/id2009068_540314.htm
Publix Aprons. (2014). Official website. Retrieved from:
Solomon, B. (2013). The Wal-Mart slayer. Forbes. Retrieved from:
Mastering Strategy: Art and Science
Whole Foods has been able to stay afloat in a highly competitive industry based upon its niche positioning as a grocer. Whole Foods' positioning as an organic grocer is an intended strategy: the company was founded upon the principle that food quality was important, not simply price. In terms of its realized strategy, the organization has been able to capitalize upon the new interest in foods which are not laden with chemicals or highly processed. However, Whole Foods has also expanded its vision into an emergent strategy: the rise in specialty diets (paleo, gluten-free, vegan, etcetera) has also been a boon for Whole Foods, which stocks a wide range of specialty items. The popularity of these fad diets was not in vogue when the company first began but has since become an equally important part of its appeal.
Whole Foods has also had to position…
Richards, D. (2010). At Zappos, culture pays. Strategy + Business. Retrieved from:
Greyston Bakery Case Study
Organization of the report
Description of the case
We don't hire people to bake brownies; we bake brownies to hire people. -- Greyston Bakery's Benefit Corporation eport (2013)
There has been a growing recognition among businesses of all sizes and types that investments in their communities can pay major dividends in terms of corporate good will and increased profitability. As the epigraph above indicates, one company that has been in the vanguard of this movement is Greyston Bakery, based out of Yonkers, New York. To date, Greyston Bakery has leveraged an enlightened approach to human resource management and corporate social responsibility into a thriving business that supports a wide range of community-based support services for those in need. The purpose of this report was to provide a case study of Greyston Bakery based on the company's publicly available information, a case study of the company by…
Creech, R. (1999, Summer). Employee motivation. Management Quarterly, 36(2), 33-39.
Langton, N., Robbins, S.P., & Judge, T.A (2016). Organizational behaviour (7th Canadian ed.). Toronto: Pearson Canada.
Leifziger, D. (2013, December 18). Greyston Bakery: Combatting poverty by making a profit. The Aspen Institute case no. LWW-03.
Mission and history. (2016). Greyston Bakery. Retrieved from http://greyston.com/about-greyston/mission-history/ .
Firm loss why a firm operate experiencing a loss. Explain law diminishing returns economics. Give a personal diminishing utility. Give summary economic costs. In short-run, a firm operates a loss. How McDonald's operate a competitive market.
Why would a firm still operate when they are experiencing a loss?
Logically speaking, it might seem intuitive that a firm would not wish to continue to operate within a given market if it was experiencing a loss of profits. An example of such an inevitable 'loss' occurs when a firm is operating in a perfectly competitive market. In such a market, market entry and exit is extremely fluid. Producers must price products extremely low, giving consumers a great deal of flexibility over choice. To secure valuable consumer dollars, producers will have to fight aggressively for market share, including slashing prices to the point that their profits do not cover their overhead.
Kaplan, Jay. (1999). Chapter 9. Principles of economics. . Retrieved March 19, 2011 at http://spot.colorado.edu/~kaplan/econ2010/section9/section9-main.html
Law of diminishing marginal utility. (2011). Investopedia. Retrieved March 19, 2011 at http://www.investopedia.com/terms/l/lawofdiminishingutility.asp
Law of diminishing returns. (2010). Economics help. Retrieved March 19, 2011 at http://www.economicshelp.org/microessays/costs/diminishing-returns.html
Piana, Valentino. (2003). Cost: A key concept in economics. Economics Web Institute.
C & C. Grocery
Do you think that the proposed reorganization will work in addressing the four problem areas identified in the case? Why will it or why won't it work?
The proposed solution is as follows: the consultants for C&C Grocery Stores, Inc. intend to unify the control over the store under a single district manager. At present, control is diffuse, and every worker in the produce department reports to a produce manager, every meat employee to the meat manager, and so forth. The consultants also hope to expand non-grocery items in inventory to improve store sales. However, this plan does not address the first, fundamental problem of C&C -- its obsolescence.
C&C does not fill any real niche in the competitive grocery market. Big box discount stores like Costco and Wal-Mart are making inroads into its core consumer demographics of budget-minded shoppers. Proposed IT changes…
Fishman, Charles. (2004). The anarchist's cookbook. Fast Company. Retrieved October 12,
2011 at http://www.fastcompany.com/magazine/84/wholefoods.html?page=0%2C2
Wal-Mart. (1999). Useful cases. Prentice Hall. Retrieved October 12, 2011 at http://www.prenhall.com/divisions/bp/app/alter/student/useful/ch1walmart.html
Sanitarium Heal & Wellbeing Company is the operating/trading name of twin fod companies (New Zealand Health Association Ltd. And Australian Health and Nutrition Association Ltd.). Both of these companies are owned and operated by the Seventh-Day Adventist Church .The company produces a wide range of breakfast cereals and a wide range of vegetarian products. Sanitarium was founded in 1898 with Weet-Bix being its flagship products that topped sales in the New Zealand and Australian breakfast market. Sanitarium also operated several health food shops in numerous cities before the 1980s.The company has factories in various locations across New Zealand and Australia. In this paper we conduct the company's Organisation, Environmental and Market analysis as well as a determination of its segmentation and positioning strategies.
A SWOT analysis of Sanatorium
In order to conquer and dominate any given market, adequate information is needed on the prevailing market conditions as well as the…
Brassington, F. Pettitt, S. (2005), Essentials of Marketing, Harlow Prentice Hall.
Coddington, D (n.d). Bran Flake. Accessed on 3/23/2012 at http://www.freeradical.co.nz/content/34/34deborah.php
FMCG (2012). Breakfast stars. Accessed on 3/23/2012 at http://www.fmcg.co.nz/features/category-reports/1165
Groucutt, J., Leadley, P and Forsyth, P (2004)Marketing: essential principles, new realities. Kogan Page Publishers
organization specific approaches listed [Differentiation, Cost Leadership, and esponse] (Figure 2.4 pages 38). Support position references specific actions, policies, events demonstrate opinion makes sense.
Porter generic strategies: Cost leadership, differentiation, response
The organization that has most famously deployed a cost leadership approach to pricing is Wal-Mart. Wal-Mart's slogan is that it offers the lowest prices all of the time. Although some stores may occasionally offer deeper discounts on specific products, in general Wal-Mart offers the most consistently low prices of any 'big box' retailer. It does not necessarily offer the highest quality or even the greatest selection, but it is almost always the cheapest, compared with its major competitors. It is a large, general retailer and although its primary demographic may be lower-income customers, many consumers with a variety of retail needs shop at Wal-Mart based on price.
Wal-Mart is able to pursue a cost leadership strategy…
Atkinson, Charles. (2006). Wal-Mart increases its supplier's inventory levels. Inventory Management Review. Retrieved: http://www.inventorymanagementreview.org/2006/04/walmart_increas.html
Lee, Amy. (2011). The story behind Groupon's spectacular success. The Huffington Post.
Paskin, Janet. (2009). Whole Foods: Too pricey to survive in a recession? Smart Money.
In our new, global society, consumers the world over are increasingly besieged with food choices. The advent of processed foods and diet have had a negative effect on the developed world, and as those products increase in the developing world, similar negatives occur in the health of many. Scholars are all in agreement that what humans consume has a clear link to the consequences of our overall health; particularly for children. Eating right involves two things: A balanced approach to nutrition and the proper mindset to use foods in a health manner (freshness, portion size, condiments, etc.). Despite the trend towards highly refined products with heavy sugar content, sugary sodas, and snack foods with high carbohydrates and low nutritional value, there are alternatives.
Our company, Healthy D, is that alternative. Focused primarily on the Thai market, Healthy D. will produce a new and innovative snack bar that can…
Autism is a developmental disorder, as can be seen in the fact that Peter was first diagnosed when he failed to develop speech at the rate of a normal child. Autism is also a spectrum disorder, meaning that individuals will manifest the condition in different ways and different aspects of normal speech, movement, and social interactions may be inhibited depending on the child and the condition's severity. There is no 'cure' for autism or universally-accepted treatment for the disorder although behavioral interventions such as ABA "encourages positive behaviors and discourages negative behaviors in order to improve a variety of skills" through methods such as "Discrete Trial Training (DTT) DTT is a style of teaching that uses a series of trials to teach each step of a desired behavior or response. Lessons are broken down into their simplest parts and positive reinforcement is used to reward correct answers and behaviors." (Treatment,…
Additional treatments for ADHD. (2013). Psych Central. Retrieved from:
Depression. (2013). NIMH. Retrieved from:
Living a Healthy Lifestyle
It is feared that the current generation will be the first to be less, rather than more healthy than its parents' generation, thanks to the growing crisis of obesity and inactivity. A number of government websites exist specifically designed to promote a healthier lifestyle, most notably the White House's 'Let's Move' campaign. Let's Move is specifically devoted to preventing childhood obesity and provides a variety of resources for readers, including statistics on childhood obesity (it notes that in African-American and Hispanic communities as many as 40% of all children are overweight or obese); suggestions on how to pursue a healthier diet via links to other government websites, and suggestions for incorporating exercise into children's lives. There are also special offers like a contest for 'kid chefs' to submit healthy recipes.
What exactly constitutes a healthy diet is, of course, controversial. The USDA provides specific dietary guidelines…
Adult obesity. (2013). CDC. Retrieved from:
Calculate your BMI. (2014). NIH. Retrieved from:
ethics, teleology refers to consequentialist ethics, in which the morality of an action is based on its consequences rather than on the nature of the act itself. Utilitarianism is a type of teleological ethics, because utilitarianism is based on creating the maximum amount of happiness (or some other predetermined desirable outcome such as prosperity or health) for the most people possible. Ethical egoism, the view that benefitting the self justifies an action, is also a type of teleology ("Deontological and Teleological Assumptions in Normative Ethics," n.d.). Deontological ethics are opposite to teleological ethics because the consequences are less important than the nature of the act itself. According to the deontological ethical framework, an act is categorically moral or immoral. It does not matter if an act produces happiness or any other result. Deontology espouses the view that the ends do not justify the means; whereas the teleologist believes that the…
"Deontological and Teleological Assumptions in Normative Ethics," (n.d.). Regis University. Retrieved online: http://rhchp.regis.edu/hce/ethicsataglance/DeontologicalTeleological/DeontologicalTeleological_01.html
"Teleological Ethics," (n.d.). Encyclopedia Brittanica. Retrieved online: http://www.britannica.com/EBchecked/topic/585940/teleological-ethics
Whole Plant-Based Protein: Whole Greens Hemp from http://ergogenicsnutrition.com/products/WholeGreensHemp/
his product does work: it is a protein formula containing protein-rich plant-based ingredients, relying upon hemp for a protein basis that is comparable to that found in the human body. he product essentially meets the needs of the human body by providing a natural supplement. his is an excellent way to give the body what it needs. Not only does hemp have proteins akin to those found in people, it also contains essential omega-6 and omega-3 fatty acids. Plus, hemp has a wealth of fiber, minerals and vitamins. he formula contains "all 20 amino acids used in the human body," a recipe that includes the 10 essential acids.
scoop, or 30g, equals one serving size. One serving size gives the user 120 calories, 15 grams of protein, 3 grams of fats (or 5% of the recommended daily value). here is zero…
The beneficial aspects of this product can be found in the way it helps the user to produce energy and rapidly support muscle growth and stabilization. As the body goes through exercises, muscle tissue is destroyed and regenerated so this product helps to support that process by giving the body an extra boost of proteins needed for such regeneration.
Entrepreneurship: Growth Plan eport
Geetha Jayarman and her business venture thus far have had a unique and interesting value proposition in which she has created for her consumers. She has created many food items that are distributed and sold through various distribution channels that all incorporate many of the new trends that are developing within the healthy eating phenomenon that is sweeping the entire U.S. to a greater or lesser extent. Strategic management can be defined as the process of formulation and implementation of the company objectives and goals which are made keeping in mind the resources available with the company and the internal and external environment that the company is functioning in (David, 2005). Thereby strategy can be defined as the course of action that a company develops with the optimum use of resources with the aim of achieving its long-term goals. The three businesses that Jayarman…
David, F. (2005). Strategic Management. Saddle River, NJ: Pearson Prentice Hall.
Homburg, C., & Vollmayr, J. (2014). Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of Marketing, 38-61.
MBA & Company. (N.d.). What are marketing channels? Retrieved from MBA & Company: http://blog.mbaco.com/what-are-marketing-channels/
Tom's Urban menu communicates the concept of an upbeat, casual, social venue with an urban flair.
The language is informal and trendy. The word "urban" appears more than once.
About a hundred different items are on the menu.
The menu is extensive, focused on pub grub, with a tremendous amount of variety including pizza, burgers, and "urban street tacos." Influences are from different cuisines of the world. Both lunch and dinner offer small plates for sharing, to emphasize the social concept of the restaurant.
There are several sections including sliders, sandwiches, grilled meats, full plate entrees, salads, and the tacos.
Prices range from $6 to $26 depending on the item.
f. The graphics and font that are used signal upbeat, trendy, and casual ambiance.
g. The menu is a digital copy.
I would expect the concept of this food service operation to be pub grub with a focus on social…
For the purpose of noting buyer behavior, I visited a neighborhood grocery store named ‘Redner’s Warehouse’, one of a chain of popular outlets in my locality. One can find a couple of these outlets on the very same highway, attached to petrol pumps. I elected to observe the behavior of buyers along two aisles in the outlet: the baking and frozen vegetable aisles. Simply staring at buyers is weird and, thus, I selected aisles where I actually had products to buy and could discreetly observe fellow buyers. My aim was noting variations in buyer behavior for diverse goods, besides variations in buyers themselves. For achieving more superior results, I chose to visit the store twice, on a weekday (Wednesday) and on a Sunday, during noon time. During the weekday visit, I found few buyers in for purchase, while on my weekend visit, the store was certainly packed with more…
Producing a Healthier iscuit: Evidence for Adding Dietary Fiber
The importance of fiber
One common way to improve the health profile of baked goods is to add fiber, usually in the form of whole grain products vs. refined white flour. It is important to note when developing the nutritional profile of the proposed biscuit that not all types of fiber are created equal. There are two basic kinds of fiber: soluble and insoluble. The main difference between the two is that "soluble fiber dissolves in water. Insoluble fiber does not" (Zelman 2012). Soluble fiber attracts water and contributes to the body's sense of fullness, making dieting easier for many people. Insoluble fiber passes through the body undigested and thus is important for regular bowel movements. Oatmeal is a good source of soluble fiber; whole wheat is a good source of insoluble fiber and both could be tasty additions to a…
Brock, K.E., Ke, L., Gridley, G., Chiu, B.C. -., Ershow, A.G., Lynch, C.F., . . . Cantor, K.
2012. Fruit, vegetables, fiber and micronutrients and risk of U.S. renal cell carcinoma. The British Journal of Nutrition, 108(6), 1077-1085
Dietary fiber. 2012. Report by the Australian Ministry of Health. Available:
http://www.nrv.gov.au/nutrients/dietary%20fibre.htm [9 Jan 2012]
TO EAT CEEPY SPIDES!
Have you ever had a devilled spider egg? They're perfect for Halloween, but they are a healthy choice any time of the year -- and great for scaring your mom! All it takes to make a devilled spider egg is one hard boiled egg and one carefully sliced kalamata olive. It's nutritious and fun!
Instructions: Hard-boil the eggs, and slice them carefully in half, removing the yolks. Mash up the yolks, adding mustard, mayonnaise, salt, pepper, and paprika. Then fill the egg whites with a dollop of this mixture. To make the spiders, carefully slice a kalamata olive in half. One half will be the body. Thin-slice the other half into eight segments for the legs, and place carefully on top of the devilled eggs!
einhold, Dorothy. "Halloween Deviled Spider Eggs." Shockingly Delicious, Oct 26, 2010. Accessed 21 January 2015 at: http://www.shockinglydelicious.com/halloween-deviled-spider-eggs/
Iyer, Raghavan. "Tempeh Vindaloo." The Soyfoods Council. http://thesoyfoodscouncil.com/tempeh-vindaloo-portuguese-style-tempeh-in-coconut-milk-vinegar-sauce/
Stewart, Martha. "Lobster Newburg." Martha Stewart Living. http://www.marthastewart.com/354999/lobster-newburg
Pro and Cons of the Paleo Diet
It is widely accepted that some basic changes in lifestyle and diet that took place, following the Neolithic evolution, and mostly following the Industrial evolution and the Modern Era, are very recent, when weighed on an evolutionary time-measuring scale. This mismatch that exists between western lifestyles and diet, and our ancient physiology, triggers several modern day diseases such as type 2 diabetes, obesity, epithelial cell cancers, etc., which were rarely or never seen in ancient non-westernized populations. It has therefore been proposed that one way of reducing these degenerative chronic diseases is to copy the diets and lifestyles of the ancient men. This research seeks to add to these issues by carrying out the analysis of the benefits and disadvantages of the Paleo diet to the health of humans through the nutrients it contributes to the human body (Coerdain 2011).
Purpose and Scope…
Berardi, J. (Nov 17, 2014). The Pros and Cons of the Paleo Diet. Retrieved from http://www.huffingtonpost.com/john-berardi-phd/paleo-diet_b_5774200.html on 6 February 2016
Carrera-Bastos, P., Fontes-Villalba, M., O'Keefe, J.H., Lindeberg, S. & Cordain, L. (2001). The western diet and lifestyle and diseases of civilization. Research Reports in Clinical Cardiology. 2:15-35.
Cerling, T.E., Manthi, F.K., Mbua, E.N., Leakey, L.N., Leakey, M.G., Leakey, R.E, Brown, F.H., ... & Woodi, B.A. (2013). Stable isotope-based diet reconstructions of Turkana Basin hominins. Proc Natl Acad Sci .110 (26):10501-6.
Cordain L. (2011). The Paleo Diet Lose Weight and Get Healthy by Eating the Foods You Were Designed to Eat. Rev. ed. Hoboken, N.J: Wiley.
The feedstocks that are considered include going back on coal Gasification, and coal liquefaction, stranded natural gas and oil which was heavy and available from the 'oil shale' or 'tar sands', and biomass. Because of its eco friendly nature and sustainability biomass is to be considered as the better alternative. There are some technical barriers that have to be overcome in using biomass as alternate feedstock. Governments are now considering the aspects of power generation and production of transportation fuels. The know-how for the chemical industry is yet to be developed fully and this can be using feedstock alternatives to petroleum and using sustainable manufacturing practices. (McFarlane, 2006)
It is also argued that the resources and environmental pressures spring from the throughput of materials in the economy. That is determined by total output. Now total output could be considered again in the denomination of population and per capita output, and…
Aftalion, Fred. 1991. A History of the International Chemical Industry. Benfey University of Pennsylvania Press: Philadelphia.
Blackburn, John O. 1987. The Renewable Energy Alternative: How the United States and the World Can Prosper without Nuclear Energy or Coal. Duke University Press. Durham, NC.
Board on Chemical Sciences and Technology (BCST). 2005. Sustainability in the Chemical Industry: Grand Challenges and Research Needs - A Workshop Report. The National Academies Press.
Bozell, Joseph J. 2008. Feedstocks for the Future -- Biorefinery Production of Chemicals from Renewable Carbon. Clean-Soil, Air, Water, vol. 36, no. 8, pp: 641 -- 647.
Monosodium glutamate, otherwise known as MSG, is a commonly discussed food additive used throughout the world today. While some countries use it minimally, and place high restrictions on its use, other countries use it on a consistent basis, in many foods. This paper will examine MSG, and its uses. Additionally, this paper will examine each step of how MSG is made, using fermentation. The discussion will include technical details of the process, the equipment commonly used, the use of enzymes and bacteria, as well as an examination of the product packaging and quality control procedures. Finally, this paper will include a brief description of the market of MSG, and the socio-economic aspects of the product.
Monosodium glutamate, or MSG, is the sodium salt of glutamic acid. Glutamate is an amino acid that occurs naturally in many foods known for their flavor, such as tomatoes and mushrooms. Additionally, glutamate is found…
Aida, K., Chibata, L. Nakayama, K., Takinami, K., and Yamada, K. 1986. Biotechnology of Amino Acid Production. Amsterdam: Elsevier, p. 215.
Ajinomoto Company, Inc. 1996. Production process of amino acids. Encyclopedia of Amino Acids. Tokyo, Japan: Ajinomoto Company, Inc.
Blue Diamond. 2004. History of MSG. Facts About MSG. Obtained October 18, 2004 from Direct Food Ingredients, LTD. Web site: http://www.directfood.net/bluediamond/history.asp .
DeSilva, F.J. 1997. Removing organics with ion exchange resin. Water Conditioning and Purification Magazine, 2, p. 5-8.
blended study, both qualitative and quantitative in nature. The blend between numbers-based data and analysis and more abstract and conceptual work is necessary because of the totality of what is being looked at and how the research will be done (Lund, 2012).
ationale for Study Type Selection
While the before and after results of hypertension of patients in this case will be strictly numerical and statistical in scope, the formulation and tracking of the interventions, education and so forth that will form the control for the experiment will certainly be based more on concepts, evidence-based practice and the ostensibly proper ways to enforce and impose interventions on patients (McDonald & Blackwell, 2006). After all, the behaviors and changes under way are not something more detached and simple like whether a medication is take or not or whether a therapy is administered. The people involved will be instructed on what to…
Hanley, J. A. (2017). Correction of Selection Bias in Survey Data: Is the Statistical Cure Worse
Than the Bias?. American Journal of Public Health, 107(4), 503-505.
Lund, T. (2012). Combining Qualitative and Quantitative Approaches: Some Arguments for Mixed Methods Research. Scandinavian Journal Of Educational Research, 56(2), 155-
Many sports teams use Indian logos and names as their moniker. One such team is the Washington Redskins. There are many people, both Indians and non-Indians, that say that the use of such logos is wrong and that the word "redskin" is racist. However, not all people (even including many Indians) agree on this matter (Cox et al., 2017).
The issue to address is whether the trademark/patent and other offices have the right to impose a rule or guideline based on the presumption that "redskin" is racist. There is, of course, the question of whether there are violations of Title VII, hate speech laws, etc. (Cox et al., 2017).
Rule of Law
Even if the trademark office has yanked Redskin as a usable name, there is not a clear violation of the law and there is rampant disagreement about whether redskin is a racist term. It would…