" (Sanghavi, 2013) Gluten intolerance is frustrating since some people have problems with consuming gluten that is not autoimmune or allergic problems. It has been indicated by some research that depression, arthritis, social phobias, or epilepsy among other various problems could be associated with gluten intolerance. (Sanghavi, 2013, paraphrased) the work of Holmes, et al. (1989) reported a study conducted among 210 celiac disease patients with the diet of the individuals and its effect on malignancy. The study reports that 12 new cancers occurred with one being carcinoma of the esophagus and two lymphomas. The report states that 39 cancers developed in 38 patients with a report of 69 deaths and 33 of these deaths being due to malignancy. The study concludes that a gluten-free diet is important in celiac patient's avoidance of developing cancer. A separate study reported in the work of Vehmanen, Partanen and Hockerstedt (1991) states that….

Mustalahti, K., et.al. (2002). Gluten-Free Diet and Quality of Life in Patients
With Screen-Detected Celiac Disease. Effective Clinical Practice. 5 (3):

Key areas of research

SPECIFIC DATA ANALYSIS

Overview of celiac disease with a focus on patient consequences and lack of treatment options.

Limited, in this case. Brief overview, but no substantial literature review presented.

Used Gastrointestinal Symptoms ating Scale (GSS) and Psychological General Well-Being Questionnaire (PGWB) to establish quality of life index.

Analysis of data based on scores from methodological studies. Gluten free diets were associated with improved quality of life.

Over the short-term, a modern gluten free diet with more acceptable offerings and choices will provide an adequate quality of life for most patients.

The authors examined the effects of a gluten-free diet on patients that had "clinically silent -- that is, among people who ingest gluten and feel healthy (or have only minor, nonspecific symptoms) despite having typical gluten-triggered lesions of the small-bowel mucosa" (p. 109).….

When processed by a transglutaminase enzyme, it can interact with immunological cells and produce cytotoxic inflammation. In autism, it is believed that peptides from gluten and casein cross the intestinal microvillus barrier and enter the blood stream. They also cross the blood-brain barrier. In the brain, certain amino acid sequences of these peptides compete with natural peptides, which bind to opioid receptors. These receptors are G-protein receptors in cell membrane surfaces of neurons. inding to these receptors disturbs the neuronal function and ultimately leads to or contributes to autism (Department of Pediatrics Staff).
Limited Reliable Scientific Evidence

UK researchers investigated more than 30 scientific articles on the effectiveness of the gluten-free, casein-free diet on autistic children (astian, 2004). They found one, which provided reliable scientific evidence that the diet works. The particular study, however, was conducted on only 20 children aged 5-10 who had high levels of protein in their urine.….

added sugar, as distinguished from naturally-occurring sugars, are unhealthy; that consumers must read labels carefully; that limits for added sugar are manageable for people; and that natural sugars are not a free-for-all. What this means is that some products with high levels of naturally-occurring sugars, such as juices or dried fruit, can be unhealthy for different reasons. Of particular interest to me in this article was the way that the article presented its case. It is speaking to an audience that lack education on the subject, and maybe has trouble conceiving of how it could possible go a day on just 100 calories of added sugar. It's good to have these basic tips, though, to separate fact from fiction, as there is a lot of fiction in this world about diets.
The article by the FDA about gluten-free foods states that the FDA now officially set a gluten limit for….

"
The public commenting period is near the end of the promulgation process, after a bill has become law. The public comments are taken into account by the agency affected by the law when the agency is putting together its regulations to comply with and enforce the law. There is little that can be done to change the law at this point, other than to challenge it in the courts. However, earlier in the promulgation process, when a proposed regulatory change is still before Congress, it is possible to get invited to give testimony on the proposed change before a Congressional hearing, if a person is familiar with the subject at hand and intimately involved with it.

In order to set aside the regulatory changes, the court must determine that the change is arbitrary, capricious, an abuse of discretion, and/or otherwise not in accordance with federal law. Agencies must provide substantial evidence….

Whole Foods: Current market conditions
Market structure

The supermarket industry is highly competitive. However, Whole Foods has been able to garner a market advantage through specialization. Whole Foods is a national chain but offers exclusively organic items to customers, thus conveying additional value for a specific yet rapidly-expanding demographic of customers. Growth in the organics market remains strong, even though it experienced a downturn after the recession. "According to the Organic Trade Association, U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. That's 18.4% growth annualized over 19 years" (Beyers 2011).

As well as health-conscious consumers, Whole Foods also offers a wide array of international, gluten-free, peanut-free, and other specialty items. It is a relatively large chain, although still dwarfed in size by major national supermarket retailers like Wal-Mart. Thus, the market structure is that of a competitive market, with many niche-based….

marketing manager interviewing a job firms simultaneously. You expect asked questions interview dealing good marketing opportunities firm pursue. You prepared interview a chance offered job, decided study company interviewing.
Marketing suggestions: Low-hanging fruit, home runs, or singles

Low-hanging fruit

One current trend in the food industry is that of highly decadent, 'over the top' burgers. Burgers have become prominent at both the high end and the low end of the food industry, penetrating such segments as Chef Daniel Bouloud's famous restaurant in the form of a truffle oil-infused burger, and the Shake Shack in New York City, where tourists wait for hours for a premium 'fast slow food' burger in Central Park (Dickler 2007). Burger King and Wendy's have featured numerous triple-patty, bacon-stacked creations.

To pick off such 'low hanging fruit,' the pizza company Papa John could offer its own 'hamburger special,' featuring bacon, chopped up tomatoes, and hamburger meat on cheddar cheese….

NHS in Modern Britain
What are the most important factors influencing the NHS in modern Britain?

The National Health Service (NHS) was founded after the end of World War II. This is because the war highlighted a number of challenges that had to be addressed to include:

Inequality in the way services are delivered.

Financial difficulties associated with voluntary hospitals.

Views that the government could more effectively provide services to the general public.

The establishment of an existing emergency medical service as a part of the war effort.

The combination of these factors meant that there was a transformation in the way health care services were provided to everyone. This is when the NHS became the primary organization for delivering these services after 1948. (ivett 2011)

Since this time, the NHS has become an integral part in the way health care solutions are provided in Britain. However, this system has resulted in a number of different factors….

Integrated Marketing Strategy for…a New Protein Bar
In the fitness community, there has been increasing concern that protein bars -- traditionally marketed as a healthy source of fiber and protein for the fitness-obsessed -- are too full of sugar and are nothing more than glorified candy bars. However, bars with all-natural ingredients like Lara Bars and Kind Bars often lack adequate amounts of protein for a full 'recovery' meal. This new product is a protein bar that will be marketed as all natural, healthy, and yet a true meal replacement bar, not a candy bar. An integrated marketing strategy will be suggested to market this particular good in which all facets of the advertising, marketing, and promotions of the product will stress its naturalness and its healthy qualities (IMC, 2014, Medill School of Journalism).

Product or service description

PowerNatural Bars will be marketed to health-conscious people who work out, need a quick meal….

No strategy is absolute, of course: al-Mart carries some organic produce, in response to consumer demand, but to find a wider variety of healthy cereals made with organic grains or gluten-free breads, rather than the cheapest price of Cheerios or whole grain Coco-Puffs, a consumer must go to the pricier hole Foods that caters to his or her unique needs rather than al-Mart.
Balancing the need for differentiation and low cost can be a challenge, but Target has been able to achieve this delicate balance. Target is a low-cost department store that stocks a wide variety of products, but it also contains a number of higher-end makeup and clothing lines only found at the department chain. It offers a unique, brightly-colored and cheerful brand image with some cache of luxury, and even wealthier consumers who might blanch and entering al-Mart will happily patronize Target. Middle and lower income individuals can….

Validation of Commercial Baking as an Effective Step to Control/Inactivate Salmonella in Baked Products
Major findings, analysis and conclusions

Description of the baking industry and baking emphasis in the United States.

Purpose and structure of importance

Description of the problem being addressed and its importance to the practice of applied food safety

Process of Consultation

Outline how the client (ABA) will be engaged and carefully define the problem

Identification of key stakeholders

Overview and feedback of findings and results

ecommended actions and dissemination of these recommendations

Plans for implementation and measurement

Major findings. The U.S. had approximately 167,600 baker positions available in 2012 and around 6% of these were self-employed (Bakery business, 2016). Although industry analysts project sustained growth in the U.S. baking industry, this growth will not be on par with other industries (Bakery business, 2016). Currently, the U.S. baking industry is a nearly $310 billion industry that has enjoyed a remarkably safe record for the production of shelf stable….

Deli on Wheels is a food truck featuring a range of high quality sandwiches and fresh-squeezed juices. The emphasis will be on the quality and freshness of the ingredients. There will be great bread, high-end deli meats and all of the fruits and vegetables will be fresh. A smartphone app will alert customers as to the location of the food truck and social media will be activated to build a fanbase. For the customer, we offer an exceptional mobile food experience, and for the employees we offer fun part-time employment that likely serves as a stepping stone for a great career.
Mission Statement

"Deli on Wheels will feed the masses the best deli in town -- wherever, whenever." This mission statement contains the defining characteristics of a great mission statement. It is short, clear and concise. It defines the business (deli on wheels), and it defines the customers (the masses). We want….

Clinical Test for Celiac Disease
The sensitivity of a clinical test designed to discriminate between individuals with or without celiac disease would be based on its ability to correctly identify patients with the disease (Lalkhen & McClusky, 2008). In the example provided, 200 patients known to have celiac disease and 200 controls known not to have the disease were used to test the efficacy of the new clinical test. The results are as follows:

True positives = 190/200 = 0.95 or 95%

False positives = 50/200 = 0.25 or 25%

True negatives = 150/200 = 0.75 or 75%

False negatives = 10/200 = 0.05 or 5%

Sensitivity is determined by dividing true positives by the sum of true positives and false negatives (Lalkhen & McClusky, 2008), or in this example [190/(190+10)] = 0.95 or 95%.

The specificity of a clinical test describes its ability to exclude individuals from false positive results (Lalkhen & McClusky, 2008). Specificity….

attitudes that millennials have towads food. The suvey is pat of a boade scope of eseach on behalf of a majo food etaile. The suvey will contain two pats. The fist pat will contain basic demogaphic infomation, and the second pat will contain the suvey about you food attitudes.
The esults of this suvey will be held in confidence. At no point do we equie you name. The suvey will be maked with an identification code, by which the esults will be stoed. This does not contain you name, o any othe infomation that could be used ot identify you.

The suvey contains ten questions. It should take between 3-5 minutes to complete.

What is you age?

What type of wok do you do?

Unemployed

Student

Sevice

White colla

Blue colla

Ats/ceative

What is you highest education level?

Post Gaduate Degee

What is you income?

$50,000

5) What is you zip code?

6) What is you view on GMO Food?

Don't know, don't cae

What's the big….

Marketing Plan: Clean Protein Bars
From boxed cake mixes to fast food, America has long been fascinated with foods that promise to provide a quicker way to eat. But there is also growing concern about the obesity epidemic, as well as a rise in fascination with alternative forms of eating (such as vegan, low-carb, and paleo dining) as well as unconventional forms of exercise. Viewed in conjunction, developing a protein bar that promises health benefits and the virtues of clean eating could be very useful. Many of these types of bars exist, of course, but this new line of protein bars would be unique because it would offer different options for people following different diets. All the bars would be made with unprocessed ingredients, but some would be vegan, others nut-free, others lactose free, and others paleo.

Primary Market for Protein Bars

Protein bars have become so common, they have penetrated into seemingly….