One excellent way to cut through the inflated metrics is to have customers actually define their level of sat5isfaction with the programs at an experiential level using SEVQUAL or any other number of research methodologies and programs (Norton, Pine, 2009). It is also critically important to have the metrics of participation coordinated with the financial metrics to ensure a high level of accountability is achieved and auditability of results as well (Murthi, Steffes, asheed, 2011). Often the most vocal opponents of any customer loyalty program point to the lack of traceability back to sales results and program development leading to actual sales and profits (Murthi, Steffes, asheed, 2011). It is best to anchor these two attributes together and have complete transparency and authenticity about what is going on in the customer loyalty program to ensure its success (Norton, Pine, 2009).
Conclusion
Customer loyalty programs can significantly increase profitability of a company…...
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References
Bagchi, R., & Li, X.. (2011). Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity. Journal of Consumer Research, 37(5), 888.
Murthi, B., Steffes, E., & Rasheed, A.. (2011). What price loyalty? A fresh look at loyalty programs in the credit card industry. Journal of Financial Services Marketing, 16(1), 5-13.
David W. Norton, & B. Joseph Pine II. (2009). Unique experiences: disruptive innovations offer customers more "time well spent." Strategy & Leadership, 37(6), 4-9.
Wei-Ming Ou, Chia-Mei Shih, Chin-Yuan Chen, & Kuo-Chang Wang. (2011). Relationships among customer loyalty programs, service quality, relationship quality and loyalty. Chinese Management Studies, 5(2), 194-206.
The high tech approach to managing new product introductions is to create an online password-protected website, often called a portal, and quickly upload and share all information about the new product introduction this way. This approach assumes that members of the sales force both for the company and for the direct sales channels will actually log in and use the data presented. It also assumes that all members of the channel have Internet access as well.
The low-tech approach is more time-consuming and expensive, yet it does make the new product introduction very memorable. This approach involves sending out product introduction packages overnight, calling each distributor, dealer and salesperson to make sure they got it, and explaining it to them. This approach is very costly and can also suffer from information lag times if the products change rapidly.
The high tech approach is most appropriate with products that have very rapid…...
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References
Andritsos, D., & Tang, . (2010). Launching new products through exclusive sales channels. European Journal of Operational Research, 204(2), 366.
Kurt Johnson, & Mark Leger. (1999, September). Loyalty marketing: Keeping in contact with the right customers. Direct Marketing, 62(5), 36-42.
Marshall, N.. (2010). Commitment, Loyalty And Customer Lifetime Value: Investigating The Relationships Among Key Determinants. Journal of Business & Economics Research, 8(8), 67-84.
Taken together, United Natural Foods is looking to create pull-based demand throughout its distribution channels and increase sales activity, leading to more profitability over the long-term. The focus on two of the three elements being oriented towards the consumer is deliberate to further pull products through distribution channels as well.
If they are not used, should they be used?
They are used as the analysis indicates, yet United Natural Foods could also augment these efforts by concentrating more on channel-based and retailer-specific promotions over the long-term, further ensuring a higher level of sales productivity as well.
If they should be used, explain why they should be used. If they should not be used, explain why they should not be used.
Each one of the elements or components of the strategy need to be used and expanded over time to more fully meet the unmet needs of the customers these communication elements are meant…...
The study will utilize random sampling technique at three different grocery locations. The researcher will administer the study to customers who are shopping at the store. The researcher will ask the customer questions about what influenced their decision to shop at that particular store that day.
Data Collection Method
The primary data collection method for the study will be quantitative. Quantitative study methods are most useful when the data can be transformed into t numerical data point. This study will compare the importance of the factors being examined through a Likert-type survey questionnaire. Study participants will fill out and return the study results immediately to the researcher onsite.
Contribution of Study
This study will contribute to a better understanding of the importance of customer loyalty cards to the decision to shop at a particular grocer. The study will help manager, policy makers, and other researchers better understand how to improve overall customer loyalty.…...
Customer Loyalty Program
In today's highly competitive marketing climate, the only way to ensure revenue is to retain customers; move purchasers to customers, and enhance the customer satisfaction index for all clients. Customer loyalty and customer satisfaction are not synonymous, however, and they have differing meanings to different types of customers. Usually, customer satisfaction is a quantitative measurement of client attitudes about products, services, branding, or delivery. Customer loyalty is both the behavior of the customer (repeat clients) or a strong and robust attitude about the brand or service that makes shopping habitual. It is this loyalty of behavior that has a direct correlation to sales and market share since, depending on product or service, the amount a quality of competition varies significantly (Hallowell, 1996). Research also shows us that the place to enhance these issues is that the retail point of purchase; this is the place in which all the…...
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WORKS CITED
Increasing Customer Loyalty. (2011). Harvard Business Review. Boston, MA: Harvard Business School Press.
Gitomer, Jeffrey. (1998). Customer Satisfaction is Worthless -- Customer Loyalty is Priceless.
Bard Press.
Hallowell, R. (1996). The Relationships of Customer Satisfaction, Customer Loyalty, and Probability. International Journal of Service Industry Management. 7:4, 27-42.
Mobile Loyalty ackground
The mobile telephone system is part of a global communication sector that has a number of distinct but interlinked elements. Whether one talks on a telephone, searches the net, emails, sends texts or downloads and participates in web-generated data sharing, one is using the mobile telephone network more and more, to the point where it and some of the competing companies appear to be reaching their service capacities. Or at least this seems to be the case when it comes to doing what these large providers should be best at: adding and keeping customers. Maintaining a loyal buyer base -- one that truly likes and advocates for the provider -- or at least happily retaining one beyond a small contract period is critical for any company that wants to be able to serve the global marketplace (Sharpley, 2009).
Underlying many of the customer service practices and promises is the…...
There are more BMW's and Porches being driven than Maserati. Position as a unique and superb driving machine, and extension of personality. Never call it a car.
Brand leadership -- Emphasize hand crafted and unmatched quality. Brand has been known for decades as unmatchable.
Head on positioning -- Emphasis on not really an apples-to-apples comparison; emphasize specs and luxury differences. FOCUS on innovation. Use statistics of the number of BMW and Porche's sold, then compare with that special person -- make user believe they are purchasing an investment worthy of a King.
Lifestyle Positioning -- Use purchase to boost image and exert success
Cost -- Not really as much of an issue at this range; but simply indicate that only special people can handle this vehicle; all routine maintenance will be covered in full for 5-years. Treat client like VIP.
Positioning venues -- Purchase list of high-end executives and send an invitation for a…...
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REFERENCES
How to Identify a Target Market, (2010). Target Market. Retrieved July 2011 from http://www.esmalloffice.com
Evans, K. And H. Stroll, (2006), "Marketing Challenge: Three Ways To Catch Clients,"
anking and financial services includes such firms as investment banks, commercial banks, brokerage firms, and credit card institutions. The common it pulse throughout the daily operations of these organizations involves utilizing systems to communicate between branches and subsidiaries, establishing operations throughout the world, communicating with the end customer in order to facilitate transactions, and analyzing customer and market attributes in order to reduce uncertainties in such aspects as pricing policies" (p. 24). Some of the more salient issues affecting the financial services industry today are described further in Table ____ below.
Table ____.
Examples of utilization of information technology in order to enhance efficiency and productivity by the financial services industry.
Area Impacted
Description of Impact
Credit card institutions store, retrieve, and analyze vast amounts of demographic customer information enabling them to more accurately target potential markets for new products and also identify less-attractive, credit-risk customers.
This allows them to reduce the amount of wasted…...
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Bibliography
Brewster, Chris, Hilary Harris and Paul Sparrow. (2004). Globalizing Human Resource Management. New York: Routledge.
Cocheo, S. (2006). "Does Your Product Line Need a Trim?" ABA Banking Journal, 98(7), 7.
Das, Dilip K. (2004). Financial Globalization and the Emerging Market Economies. New York: Routledge.
Dennis, Charles and Lisa Harris. (2002). Marketing the E-Business. London: Routledge.
Sunmee Choi & Anna S. Mattila (Cornell Hotel & Restaurant Administration Quarterly): The impact that a hotel can have on customers by sharing a frank and specific list of pricing practices ("revenue management" [RM]) is significant, according to a peer-reviewed journal article published in 2005. Choi & Mattila conducted a study of 120 travelers (all waiting for flights from Reagan National Airport in ashington, D.C.), providing them with three distinctly different scenarios regarding a hotel's rate-management policies. The result of the research determined that the scenario with the most detailed information on hotel pricing was preferred by far more customers than the other two. Looking deeper into these results, the authors report that while merely providing information on the varying rates offered by the hotel improved customer perceptions of the hotel, which alone did not "...improve customers' perceptions of fairness." hat did improve perceptions of fairness in the minds of…...
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Works Cited
Bowen, John T., & Shoemaker, Stowe. (2003). Loyalty: a strategic commitment: building a Group of loyal customers is money in the bank for a hotel, but loyalty requires a long-term
Relationship in which a hotel earns its guests' trust. Cornell Hotel & Restaurant
Administration Quarterly, 44.5-6, 31-54.
Kapferer, Jean-Noel. (2005). The roots of brand loyalty decline: an international comparison,
NikeIntroductionNike is one of the worlds largest suppliers of athletic shoes and apparel. The companys mission is to bring inspiration and innovation to every athlete in the world (Nike Mission, 2022). Nike is one of the worlds most successful businesses, and it has built its success on a commitment to meeting the needs of its customers. However, Nike also recognizes that it has a responsibility to the broader society in which it operates. This is evident in Nikes approach to environmental sustainability and corporate social responsibility (Nike Sustainability, 2022). Nike has long been a leader in sustainable manufacturing practices, and it has set ambitious goals for reducing its environmental impact in the years aheadsuch as its recycling and refurbishing programs. At the same time, Nike has also been a pioneer in supporting the rights of workers and ensuring that its supply chain is free of forced labor. These efforts have…...
programs have their supporters and detractors. The first and most obvious objection to getting an MBA is its expense. More and more undergraduates have student loan debt, and piling debt upon debt in a weak economic environment can be dangerous. However, most MBA programs require or at least expect students to have some sort of work experience before embarking upon the program. Students thus have hopefully accrued some savings. They also are likely to have a good idea of what they want to study in the program and their future goals, given their experience in their desired specialty. Unlike law schools, which have been criticized as holding pens for recent graduates without a clear career direction, to apply to an MBA program, a student must make a persuasive case for his or her potential to succeed in a hands-on field. High grades and strong scores on the MCAT are…...
Training Program for a Group of Twenty
A Two-Day Training Program for a Group of Twenty
Performance appraisal occurs collectively when employees feel they are part of the larger group. This is based on the knowledge that a working environment may be challenging to an employee. In most cases, confidence levels often dwindle during various stages of human resource development and may result in poor employee performance. As a result, it is necessary to train employees regularly because this will communicate the company agenda to the employees' comprehensively. This proposal suggests a two-day face-to-face training program of the company totality of twenty employees. The proposal will adopt a Staff Self-Evaluation Program as a satellite initiative themed 'it is for your own good.' For this to be achieved, the proposal commences with a description on ethics guiding this program proposal. This section will also appoint the training needs, guiding the program. Secondly,…...
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References
Knoch, U., Read, J., & Randow, J.V. (2007). Re-training writing raters online: How does it compare with face-to-face training?. Assessing Writing, 12(1), 26-43.
Greensberg, J., & Edwards, M. (2009). Voice and Silence in Organizations. Emarald Group Publishing.
Lee, S., S. (2008). Relationships among Leadership Empowerment, Job Satisfaction, and Employee Loyalty in University Dining Student Workers. New York: Pro-Quest
Mudie, P., Pirrie, A. (2012). Services Marketing Management. London: Routledge
Identity is often part of a branding strategy: contrast the wholesome, clean-cut image of a wearer of alph Lauren Polo clothing or Abercrombie & Fitch with that of a Hot Topic teen. Consider Coca-Cola's all-American image vs. that of Pepsi's more teen-friendly branding as the drink of the next generation of soda drinkers. Pillsbury's branding of wholesomeness and home-cooked yet fast and easy to prepare meals and the 'cuteness' of the Doughboy, while iconic, does not necessarily stand out in the crowded atmosphere of today's marketplace.
Today's marketing atmosphere is far noisier than ever before and failing to stand out may not entirely be Pillsbury's fault. Developing new, iconic brands is more difficult than in the past, and few have succeeded with the possible exception of Google and Apple. Developing a unique image as an all-American baking company may no longer resonate as well with consumers as it did in…...
However, it has been a struggle to make employees view that these employee feedback programs are not just a tool for the companies to comply with has been a losing battle eports 12.
The good news of the matter is that these employee feedback programs provide duly needed positive and negative feedback which helps the management re-strategize their decision making process.
Organizational culture and employee feedback programs
The culture of the organization must at the same time reflect these employee feedback programs Gupta, Govindarajan and Malhotra 206.
Organizational culture is the personality that is exhibited by an organization through its employees. Members of the organization slowly come to sense this culture and try their best to express it in their actions in various situations. There are several effects of an organization's culture. These include influencing the technologies applied, image of the organization to the public, strategies, services and products of the company and…...
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References
Bogardus, A. Phr / Sphr Professional in Human Resources Certification Study Guide. New York: John Wiley & Sons, 2009. Print.
Earl, Joanne, Melissa Dunn Lampe, and Andrew Buksin. "What to Do with Employee Survey Results." Gallup Management Journal (2008). Print.
Gomez-Mejia, L.R., D.B. Balkin, and R.L. Cardy. Managing Human Resources. London: Pearson/Prentice Hall, 2009. Print.
Gupta, Anil K., Vijay Govindarajan, and Ayesha Malhotra. "Feedback-Seeking Behavior within Multinational Corporations." Strategic Management Journal 20.3 (1999): 205-22. Print.
In order to rise above competition, the company is committed to providing the highest quality of technical support to its clients, as demonstrated by its purchase of ATG. This software would result in reduced costs, increased revenue, and improved customer retention.
pecifically, the software gives the company the ability to reduce the time involved in solving customer queries and concomitantly increasing the volume of calls that can be handled. Furthermore, the queries and calls referred to higher levels of the company's management is decreased by centralizing the customers' access to relevant information sources. The quality and content of this service are also improved by analyzing daily interactions with customers. The service is made more efficient and accurate in this way. Finally, revenue opportunities are also increased by a feature that suggests up-sell and cross-sell possibilities.
According to Business Wire (2005), Genpact's RightAnswers' Knowledge-Pak libraries also integrate with the ATG software. These…...
1. The Rise and Evolution of Adidas: A Study in Sports Marketing
Trace the origins and growth of Adidas, examining its key marketing strategies and product innovations. Analyze the company's target audience, brand positioning, and communication channels. Discuss the challenges and opportunities Adidas has faced in the competitive sportswear market.
2. Adidas's Social and Environmental Impact: A Critical Assessment
Evaluate Adidas's commitment to social responsibility and sustainability initiatives. Examine the company's efforts to address issues such as labor rights, environmental protection, and diversity and inclusion. Discuss the effectiveness of these initiatives and their impact on....
I. Introduction A. Hook: Begin with a captivating statement about the transformative power of e-commerce. B. Thesis statement: State the main argument that online shopping and traditional shopping offer distinct advantages and disadvantages, warranting a comparative analysis.
II. Body Paragraph 1: Advantages of Online Shopping A. Convenience and Time Efficiency: Elaborate on the ease of shopping anytime, anywhere, without the need for physical travel or queues. B. Wider Selection and Comparative Options: Discuss the vast array of products available online, allowing consumers to compare prices and features effortlessly. C. Frequent Deals and Discounts: Highlight the frequent promotions, coupons, and loyalty programs....
1. Analyzing Nestle's diversification strategy: How has Nestle expanded its product portfolio and entered new markets to drive growth and increase market share?
2. The role of acquisitions and mergers in Nestle's corporate strategy: Discuss how Nestle has used M&A activities to drive growth, acquire new capabilities, and enter new markets.
3. Examining Nestle's sustainability strategy: How has Nestle incorporated sustainability and ethical practices into its corporate strategy to create long-term value and achieve competitive advantage?
4. Evaluating Nestle's global expansion strategy: How has Nestle expanded its international presence and adapted its business model to different markets and cultural contexts?
5. The impact of....
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