Loyalty Program Essays (Examples)

One excellent way to cut through the inflated metrics is to have customers actually define their level of sat5isfaction with the programs at an experiential level using SEVQUAL or any other number of research methodologies and programs (Norton, Pine, 2009). It is also critically important to have the metrics of participation coordinated with the financial metrics to ensure a high level of accountability is achieved and auditability of results as well (Murthi, Steffes, asheed, 2011). Often the most vocal opponents of any customer loyalty program point to the lack of traceability back to sales results and program development leading to actual sales and profits (Murthi, Steffes, asheed, 2011). It is best to anchor these two attributes together and have complete transparency and authenticity about what is going on in the customer loyalty program to ensure its success (Norton, Pine, 2009).

Conclusion

Customer loyalty programs can significantly increase profitability of a…

The high tech approach to managing new product introductions is to create an online password-protected website, often called a portal, and quickly upload and share all information about the new product introduction this way. This approach assumes that members of the sales force both for the company and for the direct sales channels will actually log in and use the data presented. It also assumes that all members of the channel have Internet access as well.

The low-tech approach is more time-consuming and expensive, yet it does make the new product introduction very memorable. This approach involves sending out product introduction packages overnight, calling each distributor, dealer and salesperson to make sure they got it, and explaining it to them. This approach is very costly and can also suffer from information lag times if the products change rapidly.

The high tech approach is most appropriate with products that have very…

Taken together, United Natural Foods is looking to create pull-based demand throughout its distribution channels and increase sales activity, leading to more profitability over the long-term. The focus on two of the three elements being oriented towards the consumer is deliberate to further pull products through distribution channels as well.

If they are not used, should they be used?

They are used as the analysis indicates, yet United Natural Foods could also augment these efforts by concentrating more on channel-based and retailer-specific promotions over the long-term, further ensuring a higher level of sales productivity as well.

If they should be used, explain why they should be used. If they should not be used, explain why they should not be used.

Each one of the elements or components of the strategy need to be used and expanded over time to more fully meet the unmet needs of the customers these communication…

Sampling Design

The study will utilize random sampling technique at three different grocery locations. The researcher will administer the study to customers who are shopping at the store. The researcher will ask the customer questions about what influenced their decision to shop at that particular store that day.

Data Collection Method

The primary data collection method for the study will be quantitative. Quantitative study methods are most useful when the data can be transformed into t numerical data point. This study will compare the importance of the factors being examined through a Likert-type survey questionnaire. Study participants will fill out and return the study results immediately to the researcher onsite.

Contribution of Study

This study will contribute to a better understanding of the importance of customer loyalty cards to the decision to shop at a particular grocer. The study will help manager, policy makers, and other researchers better understand how…

Customer Loyalty Program

In today's highly competitive marketing climate, the only way to ensure revenue is to retain customers; move purchasers to customers, and enhance the customer satisfaction index for all clients. Customer loyalty and customer satisfaction are not synonymous, however, and they have differing meanings to different types of customers. Usually, customer satisfaction is a quantitative measurement of client attitudes about products, services, branding, or delivery. Customer loyalty is both the behavior of the customer (repeat clients) or a strong and robust attitude about the brand or service that makes shopping habitual. It is this loyalty of behavior that has a direct correlation to sales and market share since, depending on product or service, the amount a quality of competition varies significantly (Hallowell, 1996). Research also shows us that the place to enhance these issues is that the retail point of purchase; this is the place in which all…

Mobile Loyalty ackground

The mobile telephone system is part of a global communication sector that has a number of distinct but interlinked elements. Whether one talks on a telephone, searches the net, emails, sends texts or downloads and participates in web-generated data sharing, one is using the mobile telephone network more and more, to the point where it and some of the competing companies appear to be reaching their service capacities. Or at least this seems to be the case when it comes to doing what these large providers should be best at: adding and keeping customers. Maintaining a loyal buyer base -- one that truly likes and advocates for the provider -- or at least happily retaining one beyond a small contract period is critical for any company that wants to be able to serve the global marketplace (Sharpley, 2009).

Underlying many of the customer service practices and promises…

There are more BMW's and Porches being driven than Maserati. Position as a unique and superb driving machine, and extension of personality. Never call it a car.

Brand leadership -- Emphasize hand crafted and unmatched quality. Brand has been known for decades as unmatchable.

Head on positioning -- Emphasis on not really an apples-to-apples comparison; emphasize specs and luxury differences. FOCUS on innovation. Use statistics of the number of BMW and Porche's sold, then compare with that special person -- make user believe they are purchasing an investment worthy of a King.

Lifestyle Positioning -- Use purchase to boost image and exert success

Cost -- Not really as much of an issue at this range; but simply indicate that only special people can handle this vehicle; all routine maintenance will be covered in full for 5-years. Treat client like VIP.

Positioning venues -- Purchase list of high-end executives and send…

anking and financial services includes such firms as investment banks, commercial banks, brokerage firms, and credit card institutions. The common it pulse throughout the daily operations of these organizations involves utilizing systems to communicate between branches and subsidiaries, establishing operations throughout the world, communicating with the end customer in order to facilitate transactions, and analyzing customer and market attributes in order to reduce uncertainties in such aspects as pricing policies" (p. 24). Some of the more salient issues affecting the financial services industry today are described further in Table ____ below.

Table ____.

Examples of utilization of information technology in order to enhance efficiency and productivity by the financial services industry.

Area Impacted

Description of Impact

Credit card institutions store, retrieve, and analyze vast amounts of demographic customer information enabling them to more accurately target potential markets for new products and also identify less-attractive, credit-risk customers.

This allows them to…

Sunmee Choi & Anna S. Mattila (Cornell Hotel & Restaurant Administration Quarterly): The impact that a hotel can have on customers by sharing a frank and specific list of pricing practices ("revenue management" [RM]) is significant, according to a peer-reviewed journal article published in 2005. Choi & Mattila conducted a study of 120 travelers (all waiting for flights from Reagan National Airport in ashington, D.C.), providing them with three distinctly different scenarios regarding a hotel's rate-management policies. The result of the research determined that the scenario with the most detailed information on hotel pricing was preferred by far more customers than the other two. Looking deeper into these results, the authors report that while merely providing information on the varying rates offered by the hotel improved customer perceptions of the hotel, which alone did not "...improve customers' perceptions of fairness." hat did improve perceptions of fairness in the minds of…

programs discussed help build core competencies and competitive capabilities at L'Oreal.

L'Oreal is an international company that strives to ensure that all of its diverse employees feel at home and work together. L'Oreal FIT (Follow-up & Integration Track) acts as a two-year, personalized integration and support program designed to facilitate the transition of the employee into the corporate culture of the company. It is "adaptable to the needs of all new employees at L'Oreal. This global integration programme allows us to enrich and perpetuate our group's professional culture while taking account of each subsidiary's cultural characteristics and local needs" (L'Oreal FIT, 2011, L'Oreal). The program focuses on educating the employee so he or she can truly understand the product and the mission of the makeup company, regardless of his or her area of expertise. It is focused on providing the employee with a "personalised schedule of meetings, training and round-table…

programs have their supporters and detractors. The first and most obvious objection to getting an MBA is its expense. More and more undergraduates have student loan debt, and piling debt upon debt in a weak economic environment can be dangerous. However, most MBA programs require or at least expect students to have some sort of work experience before embarking upon the program. Students thus have hopefully accrued some savings. They also are likely to have a good idea of what they want to study in the program and their future goals, given their experience in their desired specialty. Unlike law schools, which have been criticized as holding pens for recent graduates without a clear career direction, to apply to an MBA program, a student must make a persuasive case for his or her potential to succeed in a hands-on field. High grades and strong scores on the MCAT are not…

Training Program for a Group of Twenty

A Two-Day Training Program for a Group of Twenty

Performance appraisal occurs collectively when employees feel they are part of the larger group. This is based on the knowledge that a working environment may be challenging to an employee. In most cases, confidence levels often dwindle during various stages of human resource development and may result in poor employee performance. As a result, it is necessary to train employees regularly because this will communicate the company agenda to the employees' comprehensively. This proposal suggests a two-day face-to-face training program of the company totality of twenty employees. The proposal will adopt a Staff Self-Evaluation Program as a satellite initiative themed 'it is for your own good.' For this to be achieved, the proposal commences with a description on ethics guiding this program proposal. This section will also appoint the training needs, guiding the program.…

Identity is often part of a branding strategy: contrast the wholesome, clean-cut image of a wearer of alph Lauren Polo clothing or Abercrombie & Fitch with that of a Hot Topic teen. Consider Coca-Cola's all-American image vs. that of Pepsi's more teen-friendly branding as the drink of the next generation of soda drinkers. Pillsbury's branding of wholesomeness and home-cooked yet fast and easy to prepare meals and the 'cuteness' of the Doughboy, while iconic, does not necessarily stand out in the crowded atmosphere of today's marketplace.

Today's marketing atmosphere is far noisier than ever before and failing to stand out may not entirely be Pillsbury's fault. Developing new, iconic brands is more difficult than in the past, and few have succeeded with the possible exception of Google and Apple. Developing a unique image as an all-American baking company may no longer resonate as well with consumers as it did in…

However, it has been a struggle to make employees view that these employee feedback programs are not just a tool for the companies to comply with has been a losing battle eports 12.

The good news of the matter is that these employee feedback programs provide duly needed positive and negative feedback which helps the management re-strategize their decision making process.

Organizational culture and employee feedback programs

The culture of the organization must at the same time reflect these employee feedback programs Gupta, Govindarajan and Malhotra 206.

Organizational culture is the personality that is exhibited by an organization through its employees. Members of the organization slowly come to sense this culture and try their best to express it in their actions in various situations. There are several effects of an organization's culture. These include influencing the technologies applied, image of the organization to the public, strategies, services and products of…

In order to rise above competition, the company is committed to providing the highest quality of technical support to its clients, as demonstrated by its purchase of ATG. This software would result in reduced costs, increased revenue, and improved customer retention.

pecifically, the software gives the company the ability to reduce the time involved in solving customer queries and concomitantly increasing the volume of calls that can be handled. Furthermore, the queries and calls referred to higher levels of the company's management is decreased by centralizing the customers' access to relevant information sources. The quality and content of this service are also improved by analyzing daily interactions with customers. The service is made more efficient and accurate in this way. Finally, revenue opportunities are also increased by a feature that suggests up-sell and cross-sell possibilities.

According to Business Wire (2005), Genpact's RightAnswers' Knowledge-Pak libraries also integrate with the ATG software.…

New Compensation Program

Discuss how changing the compensation program was consistent with the strategic shifts occurring in the organization.

This program reflects profound shifts in the company's philosophy regarding its employees and overall organizational strategy. It shows a more forward-thinking focus on the part of the company. Formerly individual jobs and job descriptions have now been changed with the intent of using a more team-oriented approach and cooperative philosophy amongst employees. This cooperative and team-oriented approach encourages employees to perform to their maximum capacity as members of a team. It states that all workers have a responsibility to all of their fellow employees, as well as a responsibility to simply monitor and institute quality controls over their own work performance. This shift takes away the focus on rewarding the individual on a personal level and shifts the focus to the object of the project, encouraging workers to be 'task oriented'…

Prestigious Leadership Program School

Every individual is influenced by core values that enable him or her to successfully extract meaning and significance from life. A number of my own specific achievements are directly related to attributes I have cultivated in response to the values that are important to me. These attributes are the defining points of my character and have consistently influenced my approach to and success in dealing with life itself. By nature I am analytical, disciplined and responsible, and these strengths have consistently allowed me to overcome obstacles and achieve my goals.

My ability to utilize logic and reason to analyze situations has played a significant part in my academic achievement, and allowed me to succeed in subjects in which others might necessarily not. I have always had the propensity to search for causes in relationship to determine the effects they produce. More importantly, I learned at a…

They are instead marketed as extensions to existing graduate courses of study.

Defining an e-Marketing Plan for MGSM

From the competitive analysis, MGSM has significant competition regionally and nationally in the area of certificates. There are several lessons learned from this competitive analysis however which can make MGSM's Certificate program more competitive. First, MGSM needs to realize that there is a continuum of pragmatism vs. prestige that certificate programs align to, as is seen in the competitive analysis completed. The use of accreditation is the foundational element of all successful educational marketing programs (Cornuel, 2007) and MGSM needs to use this as the foundation of their e-marketing planning efforts. Accreditation is a measure of credibility in academic markets (Cornuel, 2007). MGSM needs to define accreditation levels for each of its certificate programs to attain the highest level of credibility possible. Second, MGSM needs to develop a specific, defensible niche of…

Mentoring Program: Squid Proposal

Proven Benefits

Mentoring Program Proposal: Company Squid

Proposed mentoring program

NO COSS TAINING AND HIGH TUNOVE ATEES ESULTING IN LACK OF MOTIVATION AMONG EMPLOYEES

One of the largest problems employers face today are high turnover rates. Many times the reasons given for turnover include lack of motivation and career advancement. This proposal will describe tools Squid company can utilize immediately to reduce high rates of turnover and increase employee motivation. The company will save thousands of dollars as demonstrated by the proposal table.

Squid company employees more than 10,000 employees from across the world. Many of these employees seek career advancement, but have few resources available to them to allow them to realize their goals. In an ever-changing market, it is more important than ever that employers' recognize the need for cross training and mentoring. Mentoring is a tool that can provide employees with the knowledge…

Obesity Prevention Program: Project Planning

takeholder identification

Childhood obesity-prevention demonstration projects

The ANGELO process

ocio-cultural contextual analyses

takeholder engagement

Engagement workshops

Action plan formulation

The Budget

Financial Analysis

Evaluation methods

The Trans-theoretical model

The evaluation plan

Economic evaluation

Obesity prevention is best carried out through community-based arrangements. This paper provides a guide on the setting of priorities, with regard to the prevention of childhood obesity among the culturally and socially diverse populations of Pinole, Laurel Park and Marina Bay. The literature offers a report on the processes involved in planning and developing efficient projects aimed at preventing obesity among children and young adults. It combines relevant workshops with the processes of stakeholder-involvement to come up with plans of action for six obesity-prevention projects within the named areas. The target population is; children below the age of 12 and adolescents between the ages of thirteen and twenty-one. Analyses of the various…

The first one defines customer loyalty as a kind of attitude that is developed by the customers.The second one is behavioral (Yi,1990). Customer satisfaction, loyalty and profitability are therefore intertwined (Storbacka et al., 1994).

Conclusion

This study has attempted to the factors that create and fuel customer loyalty at CH2M Hill. The study found a string correlation between quality service deliveries (based on the principles of outperformanceTM) with increased customer loyalty. We can therefore conclude that the outperformanceTM model effectively improves the level of customer loyalty at CH2M Hill.

eferences

Baldridge (2010). An executive's guide to the criteria of performance excellence http://www.nist.gov/baldrige/publications/upload/Baldrige_20_20.pdf

Barnes, J.G. (2003), "Establishing meaningful customer relationships: why some companies and brands mean more to their customers," Managing Service Quality, Vol. 13 No.3, pp.178-86.

CH2M Hill (2011).CH2M Hill 2011 Sustainability eport Overview

http://www.ch2m.com/corporate/sr/_project-assets/CH2MHILL-Sustainability_eport_2011_Overview_A4.pdf

Dick, A., Basu, K. (1994), "Customer loyalty: toward an integrated conceptual framework," Journal of Marketing…

2 of the respondents were self-employed and 11.2% of respondent were white-collar workers with 1.2% of respondents being blue-collar workers. The following chart shows the factor analysis results with VARIMAX rotation of traveler's perceptions of hotel attributes in the study of Choi and Chu (2000).

Factor Analysis Results with VARIMAX Rotation of Traveler's Perceptions of Hotel Attributes

Source: Choi and Chu (2000)

The following chart shows a 'regression analysis results of hotel factors according to Asian and Western travellers overall satisfaction levels.

Regression Analysis Results of Hotel Factors According to Asian and Western Travelers Overall Satisfaction Levels

Source: Choi and Chu (2000)

2.3 Loyalty

2.3.1 Definition of customer loyalty

Kandampully and Suhartanto (2000) define a loyal customer as "a customer who purchases from the same service provider whenever possible, and who continues to recommend or maintain a positive attitude toward the service provider" (p. 346).

2.3.2 Loyalty dimensions

There is…

David Mollish and Diane Landers, GAI Consultants, in their article entitled Establishing Staff Development as a High Priority elies on Interaction, Tenacity and an Enthusiastic Executive-Level Champion, believe that the surest way to develop both the organization and future leaders is to identify and develop staff continually (2012). In many ways, this is common sensical -- one of the maxims of leadership has always been that it is imperative one trains their successor so that there is business and organizational continuity. However, Mollish and Landers take this even further noting that there are three key benefits from establishing and promoting a robust Leadership Development Program (LDP):

"A sustainable investment in the company's future is established.

Leadership potential is recognized early in an employee's career.

Learning, leadership, and loyalty become intrinsic values, corporate-wide."

Essentially, this means that the organization as a whole must be committed to the idea of continual development,…

Reward Programs in the Workplace

Fieldwork

Timeline and udget

Reward and incentive programs are a popular component of employee benefit packages. Many employees value such offerings as flexible scheduling, tuition assistance, and child care in order to satisfy personal needs and professional development. In today's society, it is becoming increasingly common to align these reward systems with the overall business strategy of an organization in order to satisfy business needs and to improve shareholder value. In addition, many organizations are developing or restructuring their rewards programs based on employee performance. This trend is likely to continue as costs continue to increase and competition continues to thrive in a highly volatile economy.

The following will provide an overview of selected research in the area of rewards, benefits, employee performance, and business strategy as they are all related to create unique reward environments in organizations of all shapes and sizes. This research…

tooling control programs are used in the aviation industry to help reduce the number of lost tools and miscellaneous equipment that can be misplaced by workers performing maintenance or installation services in an aircraft facility. Such lost tools can also include otherwise harmless office supplies such as pens or paperclips, making the need for a rigorous foreign object damage control program for tooling control essential for aviation companies today. A wide range of solutions are available for tooling control purposes, ranging from the straightforward and simple tool silhouette cutouts to sophisticated computer-based applications that used radio-frequency identification or bar coding technologies. Irrespective of which tooling control approach is used, there remains a need for improvement in any aviation-related context since one lost tool in a million is too many. To shed some fresh insights into these issues, this study provides a current overview of industry best practices related to tooling…

U.S. AMY EO Program

Equality

For quite some time now, the United States Army has been dedicated to the concept of equal opportunity employment and conditions for its employees to labor in. Such an environment is one devoid of sexism, racism, classicism, as well as of many of the discriminatory considerations and practices that, unfortunately, still are found in much of the country today. One of the chief areas in which such unwarranted behavior has the potential to become manifest within the military service (as well as within civilian life) is in the making of inappropriate remarks and jocular behavior based on ethnicity, sex, or several other factors that are germane to a certain demographic of people. A substantial body of literature exists that supports the notion that the military will not tolerate such behavior, and there are also fairly significant, structured steps to take to discipline anyone who transgresses…

Kudler Fine Food's Frequent Shopper Program

Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. Currently, they have three locations (La Jolla, Del Mar, and Encinitas). Kudler offers a wide variety of baked goods, fresh produce, meat, seafood, condiments, packaged foods, cheese, specialty dairy products, and fine wines.

Kathy Kudler, the owner of Kudler Fine Foods has requested that we create a frequent shopper program to reward customer loyalty. Kathy Kudler is always looking for new ways to expand and market her company. She believes that the frequent shopper program would be a great way to meet those goals. There are many potential legal, ethical, and information security concerns related to the development of the Kudler Fine Foods Frequent Shopper Program.

Description of the Frequent Shopper Program

The main objective of the frequent shopper program is to track purchasing behavior at the customer level…

The use of some of mobile technologies will reduce the cost of advertising the products and will provide avenues of communication that are safe and reliable. The increasing number of organizations using multiple-channels builds the pressure for organizations to comply or risk going out of business. It is evident that customers that multiple-channel shoppers spend more that customers that use a single channel (Warrington, et al., 2004).

Consumer demographics and behaviors along with the resulting influence customer relationship development

The use of technology in the field of customer relations management has been changing due to the advances in technology. From the use of customer care representatives roaming the streets, to the use of multi-channel approaches to communicate with customers, the future has a lot in store for businesses. Demographics assess the influence of the development in customer relationship management over different consumer groups. The changes in the technologies have also…

Sands Rewards Club on Venetian Macao/

"Research & Reporting": How does the hotel membership system (Sands Rewards Club) affect the Venetian Macao Hotel itself?

How does the Hotel Membership System (Sands Rewards Club)

Affect The Venetian Macao Hotel itself?

Module Title & Code

Authors, names and Class designations

This work describes the affect of the Sands Rewards Club on the Venetian Macao Hotel through an exploration of three key themes. 1.The role of loyalty program membership on customer loyalty in the hotel industry as influenced by repetition of stays at Sands Hotels and specifically at The Venetian Macau Hotel. 2. The influence of loyalty program membership on customer purchase behavior, by comparing both member and non-member purchases. 3. The relationship between membership purchase discounts and/or privileges and purchasing behavior by comparing member and non-member purchases of a single promoted hotel package that is marketed and discounted for members. Research Question:…

It is recommended that Red Door adopt a buffet-style loyalty program. The customer can choose from a menu of different loyalty plan options, each with a different value proposition. The different plans can help to differentiate the types of customers further, based on their preferences by identifying their preferences. For example, a customer may choose as a reward for their plan a high-end treatment they would not normally buy without the discount offered in the plan. This tells Red Door what that customer really wants, but has yet to regularly pay for. At present, Red Door mainly collects information about what the customer buys, not what the customer wants.

This interaction provides Red Door with new data on the customer. From that data, promotions can be customized to focus on those services and products that the customer wants. The customer may decide, after a few discounted high-end services, that they…

The basic explanation for this is that they rely on always offering the lowest prices, which makes them cut back on other costs. However, the future might bring about more pretentious and harder to satisfy customers and strategies will then have to be developed.

3. Internet etailing

The best selling strategy is that of combining multiple channels. This is similar to the financial sector, where the investor is advised to diversify his portfolio in order to reduce risks and maximize its chances of income. In the retailing business therefore, the company should use multiple channels to get their product to the end consumer. A basic explanation as to why numerous internet only purchase stores have failed where multi-channel companies have succeeded could reside in that the multiple-channel companies offer the audience the chance to directly see the product before buying it. In other words, an interested potential buyer can go…

Emarketing

e-Marketing -- evolving techniques

Today's virtual marketplace is growing increasingly competitive. This is due to the influx of new products and also the new ways advertisers have devised to market those products. Using the Internet for advertising and to deploy innovative marketing strategies has become almost ubiquitous for cutting edge products and companies in today's day and age. However, the use of such e-marketing techniques as banner advertising, popup windows, permission marketing, loyalty programs, and email marketing has note proved universally effective.

Banner advertising and popup windows

The most popular form of advertising on the Internet's orld ide eb is currently banner advertising, with popup windows ranking a close second. ith banner advertising, a banner of graphic image and link are displayed on a highly trafficked web site. The visitors to that site see the banner when the page loads. The banner commonly advertises a complementary product, service, or…

Elg & Robinson

This promotional material contains photos and other visuals of the Elg & Robinson storefront without the company sign at the entry of the Coles Supermarket, the storefront with the company sign, some prepared meat products, population forecasts in Hobsons ay City, promotional photograph for the company, and a photography for the company Customer Loyalty Program.

The first photo shows the side of the storefront at the entry of the Coles Supermarket but which does not show the identifying company sign. The second photo shows the front part of the store at the Supermarket and the company name, elegantly lighted and posted on top of the store. The third photo shows a portion of the counter with prepared meat products. The fourth photo consists of population statistics of Hobson ay City. The fifth photo shows office supplies with Elg & Robinson's logo. And the sixth photo shows items…

group a marketing analysis a case study "cabo san viejo." I upload file. My section "marketing sales." A small section. Break 3 pages. Include graphs citations good. The question answer paper "cab implement a loyalty program" group

Marketing and sales: Cabo San Viejo

According to Michael Porter's Five Forces analysis, every company must position itself within a certain segment of the market, either taking a global strategy, or focusing on a particular demographic (Porter's five forces, 2010, Quick MBA. For Cabo San Viejo, the focus of the company's marketing and sales is clearly upon the high-end of the vacation traveler market. ather than focusing on a narrow market segment, the company seeks to attract a wide range of high-end consumers, given the varied offerings of the resort. Marketing and advertising is currently a very small part of the company's budget, and the emphasis of the advertising has always been on…

The points are used to shop in third party organizations such as Woolworths, car hire and banks (Worthington, 2013). Qantas allows customers get seats with incentive to rebook their flight. This with aim too maintains points balance, access lounges, and high treatment. On the other hand, Omni hotels and Resorts have an Omni reward program where members get Wi-Fi shoeshine, beverage delivery as complementary services. Global privileges to over 300 luxurious hotels (Omni, 2013).

Both organizations enjoy a massive customer base 8.6 million for airline and 1 Million for Omni hotels. Both loyalty programs encourage customers to spend more on their services in order to get rewards. In this case, staying twenty night guarantees one a free night. In the airline frequent flyers, points are credited to them and can be redeemed in Woolworths or used for booking seats (Worthington, 2013). The two organizations get to partner with other companies…

Marketing Plan

ntroduction of the Business

n 1995, Mr. David Walsh acquired the Moorilla Estate in Hobart. By 2005, the business had incorporated iconic brands such as "The Source Restaurant" and "Moo Brew" as part the suite of offerings. By 2012, the range of product offerings will have expanded further to include the exclusive "Pavilion Apartments," greater wine making capacity, the avant-garde MONA FOMA festival, and the flagship MONA private art museum.

As a winery, Moorilla winery has one of the oldest vineyards in the state, and a new winery has just established on the Moorilla site. We produce cool-climate wines. The fruit is grown in our Tamar and Derwent Valley vineyards. t new winery focuses on a much smaller and very high quality output. t uses gravity-flow to make boutique, ultra-premium wines. And they use estate fruit that is grown in a sustainable manner, with organic and bio-dynamic techniques.…

luxury hotel brands, Starwood's W. Hotels and the flagship brand at Four Seasons. From a brand perspective, the two are actually quite different. The W. brand is positioned as modern, hip and aspirational, while Four Seasons is positioned as an older, more established luxury. W is positioned with what it terms "iconic design and contemporary luxury" -- meaning lots of neon and funky furniture designs -- with glamor at the heart of its offering. The target market for W. clearly skews younger, and with a nightlife orientation, bringing out the rock star aspirational connotations. The Four Seasons reflects what it terms "dedication to perfecting the travel experience" to the point where it offers a round-the-world luxury jet trip as a brand extension. It is expected that these substantial brand differences will be reflected in the in-hotel experience as well.

The two do not differ too much with respect to the…

These dealers have high levels of credibility with their customers due to their backgrounds, yet do not have the experience or interest in learning the depths of a quoting system. Cincom has created an quoting, pricing and product configuration system that allows for uploading of images directly from smartphones as a result.

Another factor is the optimization of pricing (Bilek, 2010) and the use of the Cincom Acquire suite of applications for creating more effective customer loyalty programs within dealer channels. There are several manufacturers now using the Acquire platform to complete pricing loyalty programs as well. In conjunction with all of these factors is the streamlining of the product configuration system within Acquire, to allow for constraint-based optimization of product models, a dominant factor in the growth of lean manufacturing today (Banaszak, Zaremba, & Muszy-ski, 2009). The pricing optimization, product configuration and constraint-based modeling aspects of Cincom Acquire have…

Classic Airlines Marketing

Marketing: Classic Airlines

Classic Airlines has been in business for more than twenty-five years. The company is considered the fifth largest throughout the world, and brings in millions of dollars in yearly earnings. They provide 2,300 flights each day, on over 375 planes. Even though the company has seen a good measure of success, there are still concerns. Primarily, the concern is how stable the company is from a financial standpoint. There are challenges that the company is facing, and most of them are relatively common to a large number of airlines. Among those challenges are the uncertainty that people have about flying, low morale in the workforce, a lower membership in the company's reward program, and instability in company stock. Additionally, the company is also facing challenges with fuel and labor costs, as both keep rising. The goal is to lower the company's costs by 15%…

These restaurants in particular are a threat to McDonalds -- a chain like Subway has a menu better suited for older customers. There are other threats as well, such as eroding sources of wealth. As people retire, their budgets become more fixed. If they rely on pensions from their employers, many of those shifting from traditional defined-benefit plans to defined-contribution plans. Thus, more seniors are going to rely on the stock market or bond markets for their wealth. This threatens their financial security, and therefore their ability to buy McDonalds. Fortunately, the baby boomer generation picked a good time to be born, and many have wealth locked up in their homes, or accumulated from long careers in world where one could move straight from undergrad into a management job, with no student loans. This generation is fairly well off, relative to just about any other. However, those that rely on…

Professional Progress

My professional progress:

I am the Manager, etail Management, Wal-Mart, San Francisco. I joined this branch when it was newly launched in San Francisco about two years back. I have served the Wal-Mart group in several cities of USA. With little over two decades of retail management experience, in my core roles as Manager, etail, I have also been associated with traditional marketing roles like public relations, advertising. I was entrusted to run several loyalty programmes for customers from the detail customer database that we have in our Computer Systems and prepared a 'etail eporting oadmap' which helps in evaluating customer data to have importance across the enterprise. From my experience, I have found that customer metrics are crucial measures which are just as important as metrics that measure product, performance of vendor, or channel. (obinson, 2006)

Customer selling information contained in the data warehouse is capable to…

etailer Comparison for Hobby Lobby & Michael's

Hobby Lobby and Michael's are two major competitors in crafting supply and arts and crafts. Michaels is the largest arts and craft retail chain. It currently operates more than 1040 Michaels Arts and Crafts Stores located in 49 U.S. states and in Canada (Marx, 2009). The average Michaels store now contains 40,000 different products in 18,200 square feet of selling space. The stores sell a selection of arts, crafts, framing, floral, wall decor, bakeware, beads, scrapbooking and seasonal merchandise for hobbyists and do-it-yourself home decorators.

Hobby Lobby is a privately held retail chain of arts and crafts stores based in Oklahoma City, Oklahoma with stores located across the U.S.A. A major competitor for Michaels, stores carry a variety of arts and crafts products, including scrapbooking, beading, knitting, rubber stamping, home decor items, floral items, kids' crafts, paints, framing, greenery, baking and many seasonal…

When comparing the theoretical wins of customers targeted with the budget upside program with its incremental cost, the difference is $1,927, which amounts to 4%. This is significantly less than the results of the frequency upside program, but nonetheless a positive value that resulted in profit. The initial investment in this program is also significantly lower than that of the frequency upside program.

Harrah's CM strategy is to focus entirely on customers and their potential behavior. It is assumed that everything Harrah's gives them has an effect upon customers' future gambling decisions. Hence, the Gold Card program is used to collect customer profiles, which in turn are used in it direct marketing efforts targeted towards customers who have shown the potential for loyalty. In this way, the programs are conducted in an integrated way to target customers who are most likely to be loyal in the future of Harrah's.

Specifically,…

Business Analytics Project

JC Dollar Analytics Strategy

The $10M investment in creating a customer loyalty program has set the foundation for capturing, aggregating, analyzing and making recommendations from customer's preferences and expectations that are not being delivered in experiences today. Continuing to pursue a price reduction strategy in an attempt to increase sales has proven ineffective, which is further validation to JC Dollars store management that their stores operate in an inelastic market. Additional data on price elasticity captured as part of the customer loyalty program will over time will continue to underscore just how inelastic the chain's pricing is based on the commodity-like nature of clothing and accessory retailing. Of the many benefits of analytics, one of the most valuable is being able to gain insights into pricing and purchasing behavior for specific product and service categories, providing decision makers on which value-add strategies are most effective (Gnatovich, 2007).…

Customer Relationships

Nordstrom, Inc. has long enjoyed a reputation for providing superior customer service. This paper examines Nordstrom strategies that the retailer employs to build customer relationships and promote customer loyalty.

Nordstrom is one of the nation's leading fashion specialty retailers, with 204 stores that are located in 28 states. It was founded in 1901 as a shoe store in Seattle, and today operates 115 full-line stores, 86 Nordstrom Racks, two Jeffrey boutiques, and one clearance store. Nordstrom also serves its customers through its website and through its catalogs (Gonzales, 2).

Nordstrom's business strategy has been called "greed through love" (deFelice). The 110-year-old retailer owes its success to customer-friendly policies that are well-known, widely admired, and frequently imitated in the U.S. retail industry. Nordstrom employees work to form customer relationships, and the company is known to have one of the most customer friendly merchandise return policies in the global retail…

The price of oil is a significant concern, however, as this impacts on the price of jet fuel (though they are not perfectly correlated). Airlines typically rely on sophisticated hedging strategies in order to control fuel costs, as rapidly rising fuel costs can be devastating for business (McAllister, 2010).

The technological environment is one characterized by changes in plane configurations and models, in order to capitalize on the latest trends in the airline industry. As airline manufacturers become more responsive to the market needs, this will benefit Pet Airways, as our company will need to have specialized cargo holds to handle our star passengers. The political and legal environment is generally favorable. hile laws regulating airlines are strict, they are universally applied. The biggest challenge will be when tighter security regulations reduce demand for flights, as most flights are within a few passengers of being unprofitable. The cultural and social…

Effects of CM on the Hospitality Industry

At a very strategic level, CM has made the hospitality industry much more attuned to the preferences, wants and needs of guests. It has also created a more responsive industry by capturing the needs of customers more efficiently and economically than was ever possible before. Specific areas that have changed the most include more of a focus on making multichannel strategies, from websites to Facebook, Twitter and other social networks, more responsive to the needs of the guest to provide feedback (Lim, Saldana, Saldana, Zegarra, 2011). There are also more effective analytics being used than ever before, creating greater insights into guest's patterns of purchasing not only accommodations but amenities as well (Phillips, Louvieris, 2005). CM's effect on the hospitality industry is very significant, bringing a strong customer orientation to the industry and also giving hoteliers and service providers much greater insights into…

Competency of Telecommunication Companies

Historically, in the telecommunication industry, service quality has been largely determined by the monopolistic service providers. These suppliers either operated as the private companies under government regulation or consisting of government agencies themselves. Therefore, customers had minimum control over the services quality they consumed. However, the evolutionary of the telecoms technology began to transform with the simultaneous advent of telecoms liberalization in the U.S., UK and Japan in the mid-980s. Liberalization created more flexibilities and opportunities for new entrants who would compete with the incumbents in these three countries - AT&T, British Telecom, and NTT (Fransman, 2004). ABC Country also followed the liberalization steps in the telecommunication industry, which resulted in government opened up the cellular service application by issuing licenses to commercial operators who are able to provide cellular service. The liberation causes the previous monopolistic government linked service provider needed to compete in the…

Business Studies

Southwest Airlines

Southwest Airlines has been a highly successful airline, it has been one of the most successful airlines in U.S. history with the low cost carrier model created by Southwest emulated successfully by many other airlines across the world. Today it is the largest domestic carrier in the U.S. And has a history of consistent profits, with on a few quarters in the recent recession showing losses (Southwest Airlines, 2013). There are numerous reasons behind the success, the main reason are the leadership and the way that the firms ability to gain and maintain effective competitive advantages. These will provide a good basis from which to consider the future of the firm.

Effectiveness of Leadership

Southwest Airlines was founded by ollin King and Herb Kelleher, having seen successful interstate airline operating out of California it was believed that Texas could also support an interstate airline (Barratt, 2008).…

Internet Advertising as a Career Choice

Using the Internet, entrepreneurs can run sophisticated businesses from anywhere. That is why places like oulder, Colorado, now have some of the densest concentrations of technology-related businesses in the country, most of them small independent firms. The desire for and availability of more lifestyle choices will continue to drive economic decentralization. Splintering consumer tastes are also moving the industry away from its centralized past. Cable, satellite broadcasting, and the Internet all feed Americans' appetites for customization. This trend has helped create three new broadcast networks and more specialized media, while the market share of mass network programming has declined sharply. Larger media companies now depend on small-scale producers to meet the new consumer demands. (1)

More successful Internet businesses have been spawned by Caltech graduate ill Gross than by any other person on the planet. Through idealab!, his Southern California-based incubator, he has launched…

Byrd Limousine

Benefits to the Organization

Milestone 1 -- Company Background

Milestone

echnology Used to Augment Project

Value of the Approach

Business Process Change

Milestone

echnology or business practice

High Level Implementation Plan

Project Summation

he Byrd Limousine Company is an organization that has provided specialized limousine services to Southern California clients for over two decades. BL is owned and operated by Shelonda Byrd Hale, and has seven full time drivers, five male and two female. he company caters to individuals who want stylish or specialized transportation using a driver and a larger, more luxurious automobile. he market that provides these types of services is very competitive and continues to evolve as new models of limousines become available. At present, Byrd Limousine processes data for clients, services, and internal information manually. he enclosed Proposal of ransaction Processing Systems will allow BL to use a more automated, and streamlined, way to…

Data Mining

Predictive analytics help companies to understand the behavior of consumers. The way that predictive analytics works is that data from the past is used to help refine predictions about the future (CGI, 2013). Companies basically analyzed demand in terms of a wide range of variables in order to arrive at a better estimate for future outcomes than otherwise would have been found. It is basically the same principle as predicting that a colder, snowier winter will help Wal-Mart sell more snowblowers, but with hard data, sophisticated algorithms and reliable outputs -- such as x number of snow days will equal y number of snow blowers sold.

One of the interesting elements of predictive analytics is with associations, and this has been used fairly extensively in retail. Associations discovery is where correlations between things are noted that might not have been apparent. So that link between snow blowers and…

Even customers who are satisfied with something do not always return to that specific business, especially if the business is somewhat out of the way or relatively inconvenient to get to (Jackson, Cunningham, & Cunningham, 1988).

Customer loyalty is generally thought to be achieved when a customer returns to buy something that they have bought before from the same company (Jackson, Cunningham, & Cunningham, 1988). There are many other ways to measure loyalty statistically, but it basically boils down to a customer returning to a business even though there are so many other choices available (Jackson, Cunningham, & Cunningham, 1988).

There are many ways to increase customer loyalty and it is significant to discuss some of them here (Rackham, Honey, Colbert, Fields, Hinson, Morgran, Morris, Sugden, & Tribe, 1971). One of the best ways is to meet or exceed many of the service standards that others in the industry have…

Zellers case study lease I a clear answers Questions part; based ONLY case study (Article) attached (1 source): 1. What author(s)' message? a) Major theme ( tow statement) b) Purpose message. c) Author(s)' viewpoint.

What is the author(s)' message? A Major theme

Retaining customer loyalty in a competitive marketplace is one of the most difficult objectives to achieve for a retailer. Zellers, a Canadian merchandiser, was able to gain additional market share in the 1990s by instituting a program known as Club Z. The then-innovative loyalty program accorded shoppers 'points' based upon how much money they spent at Zellers. There was a strong incentive for shoppers to become part of the program, given that it was free to join. This program was widely credited with 'turning Zellers around' as a company.

b. Purpose of the message

The success of this loyalty program exemplifies the benefits of merging marketing with IT.…

The corporation or seller could benefit by developing marketing strategies prior to consumer reviews being available online.

Seller Response to Novice and Expert Consumers

efore allowing consumers to post product reviews on a corporations or sellers website, the seller should consider the size of the segments of expert consumers and novice consumers. For example, the seller may benefit from selling certain products if a significant number of expert consumers exist, especially for technology driven products. On the other hand, the seller may damage sales if the expert consumers' segment overshadows that of the novice consumers.

Unknown or Less Popular Stores Online Seller Response

Relatively unknown corporations should be overly cautious when allowing consumers to post comments on their websites. If brand marketers fail to attract enough consumers to post reviews, the corporation may damage its reputation. these corporations might consider hiring a well-known, popular third-party source to handle consumer reviews.…

A long-term orientation is adopted

5. The importance of international competitiveness is recognized

6. The need for infrastructure improvements is highlighted

7. The need for integration with national/regional tourism plans is recognized

8. esidents' attitudes to tourism are considered

9. Local cultures, values and lifestyles are considered

10. Wealth and job creation and quality of life for residents are primary aims

11. The issue of overcrowding is addressed

12. The issue of environmental problems is addressed

13. The issue of seasonality is addressed

14. The benefit of tourism to the destination is quantified

15. Scenarios are developed

Destination identity and image

16. The need to develop brand identity is recognized

17. Brand associations are identified

18. The need for image development is recognized

19. Positioning is discussed

20. The need for coordination of industry promotional material is recognized

21. ecognition to ensuring the promises made in marketing communications are conveyed…

technology has evolved a great deal, thus resulting in an increase in media freedom and globalization. Moreover, human life in the post information technology has become much faster paced than ever before. Ever since the human civilizations had established, man is looking for ways to relax oneself physically and mentally. Over a period of time the market for leisure and tourism had gain much strength due to increasing demand of travel and tourism. The primary reason for this increasing trend of travelling, both international and domestic, originates to the increase in globalization. People are now becoming more and more interested in exploring new places. For this reason the market for services pertaining to travel and tourism has become extremely competitive. The tourism market covers an extensive array of services including restaurants and eateries, tour guides, theme parks, shopping malls and museums.

esearches have shown an interesting trend that while some…

ased on the guiding research question, a deductive approach was deemed best suited for the purposes of the study proposed herein.

Research Strategy

The selection of an appropriate research strategy is important to the successful outcome of a study (Maxwell 1996). ased on a review of the available research strategies, the research strategy to be used in the proposed study will be to use a qualitative analysis of the secondary literature to develop a custom survey to collect relevant quantitative primary data. This research strategy is highly congruent with the guidance provided by Poggenpaul, Myburgh and Van Der Linde who report, "There is a strong argument for qualitative research strategies as a prerequisite for quantitative strategies" (2001, 408). The use of both qualitative and quantitative data is also congruent with Neuman's observation that, "oth qualitative and quantitative research use several specific research techniques (e.g., survey, interview, and historical analysis), yet…

merican Hotel & Lodging ssociation - H&L." merican Hotel & Lodging ssociation - H&L. N.p., n.d. Web. 23 Nov. 2013. .

I have used this association's statistics for 2013, stating that there are 52,529 hotels in the U.S. There is some background information on the industry.

Capizzi, Michael and Ferguson, Rick "Loyalty Trends for the twenty-first century" Journal of Consumer Marketing. Vol. 22 (2) 72-80. 2005.

This paper discusses the current trends in loyalty marketing. Ubiquity is found to be important; imagination is more powerful than technology as trends go, because technology is a baseline thing that everybody must have. Customer analytics are becoming bigger as companies amass larger data sets.

Charania, Nazia "Hospitality Loyalty Program Effectiveness Evaluation Rubric" University of Nevada, Las Vegas

This literature examines many types of loyalty program strategies. Many programs have lowered reward thresholds and increased program offerings. It also examines that almost all hotels…

New Car Rental Property Proposal

Despite the proliferation of ride-sharing services such as Lyft and Uber, the rental car industry continues to thrive, with average fleet sizes and revenues experiencing significant increases since 2015 (2016 U.S. car rental market, 2017). One market location that is well positioned for a new non-franchise car rental enterprise is Oklahoma City, Oklahoma (OKC) which hosts a world-class international airport, the Will Rogers World Airport, located just 6 miles from the city's downtown. This paper provides an overview of the U.S. car rental market and a description of the basic business model that will be used by the new car rental enterprise which will be known as Stardust Car Rentals. In addition, a description of four performance measures, data collection methods and how the data will be used is followed by an outline and analysis of two cost-benefit decisions that will have to be considered.…