All of these attributes together fuel a high level of mastery of their jobs, a critical element in job satisfaction (Sull, 2007). Finally the aspects of personal and work outcomes, which include high internal work motivation, high satisfaction with work and low turn-over indicate that BMW employees have found competency in their work. The reliance on transformational leadership techniques in terms creates a sense of purpose throughout the company.

BMW Investor Analysis It is recommended that investors sell BMW AG stock for short-term strategies. BMW has had a recent increase in profit margins and has had success in developing markets and this performance is represented in the current market evaluation. However, it is unlikely that BMW can maintain this performance in the short-term for a variety of reasons. One of the largest contributing factors to this position is that emerging

Of course, BMW also hoped to take advantage of Rover's 13% market share in the UK. BMW has always placed a heavy emphasis on improving its logistics: "Even before the establishment of its U.S. plant, BMW was spending several hundred million dollars annually in North America to procure parts and materials for its German-made vehicles. Although transportation costs were higher, exchange rates and lower production costs made them cheaper

The Series 3 cars are conservative in appearance, but their variety of body types will appeal to a wide range of consumers. Several of the Series 3 models are lower in price than other BMW cars and might therefore appeal to younger, upwardly mobile market segments. The touring models will appeal more to large families or those who want larger vehicles, whereas the coupe and convertible will appeal more

The James Bond tie-in ensured that this message was received strongly by the target audience. The Nieman Marcus promotion and Central Park promotion strongly reinforced this message. Everything was tied to the Bond promotion and all supported the aspirational message, including the product itself. In terms of distribution, the company knew that it was going to need to rejuvenate dealer interest in BMW, given that they had just made a

" Abuelsamid (2010) states, "this coupe is among the most attractive Audis in existence, it's probably one of the best looking coupes we've seen in decades." The Audi A5 had an Italian designer, who is credited with the slick, sexy, and sophisticated lines (Matras 2009). The BMW 335i, on the other hand, looks functional. NiceDrivz (2010) states of the BMW 335i, they "don't look their best unless they are equipped with