worlds they create for us: The similar yet different worlds of female and male fitness of "Shape" for women and "Men's Health"
In answering the question, what worlds do magazines create for their readership, one must first ask, whom is the readership? In an increasingly niche-specific and targeted market base, through the use of direct mail, the Internet, and a better ability to target specific and desirable segments of the population, it may seem anachronistic to speak of what is simply a women's magazine or a men's magazine. The most fair way thus to compare male and female magazines thus may not be to speciously complain that a magazine such as "Good Housekeeping," targeted at stay-at-home women with children, does not present as many helpful suggested bits of career and 'going out on the town' advice such as "Esquire." Rather, it is to take two parallel magazines, such as "Shape"…… [Read More]
Women vs. Men Magazines
Comparing Four Magazines:
What Society can Learn About Itself from Magazine Covers and Advertisements
Individuals today are constantly bombarded with information. his information comes from many sources, most common of which are television and the internet. Media, thus, controls many lives, in a sense, through its sharing of information and of course, various publications. Magazines and newspapers cemented their existence long ago, yet it is today that varieties have multiplied and information has become trivialized. One must recognize this when seeing the kinds of "news" that the media shares, and especially when analyzing the angle of such important information. Yet many newspapers and especially magazines have, in a way, become almost fragmented by their own biases, controlled by a need to specialize in order to sell copies. his is true of many men and women's magazines, where it is evident that certain photos and articles cater…… [Read More]
Lessons Magazines of the Late 1940s and 1950s Taught Women About Dating and Marriage?
The objective of this study is to examine magazine articles from popular women's magazines in the 1940s and 1950s and answer the question of what these magazines taught women about marriage and dating.
The 1940s and 1950s were decades that were characterized by change and expansion in the roles of women in society. Popular magazines of these two decades helped to form the conceptions of women concerning dating and marriage. This is clearly evidenced in articles in these magazines.
Magazines in the 1940s
World War II began in the early 1940s and men were drafted to fight leaving gaps in the manufacturing and production lines in U.S. companies. The United States needed workers to produce supplies and during this time, women were looked toward by employers to fill these gaps. Just as had been the case…… [Read More]
women's magazines has income increasingly significant on the media market largely because they tend to appeal to an increasing public. In this context, the share of the advertisement is also on the rise. However, such developments have determined an impact on the public that is often considered to be a negative one in terms of women's self-esteem.
There are different aspects to consider when arguing that women are negatively impacted by glossy magazines. The aspects most affected by women's magazines include the body image, the behavior of women vs. The partner, the work place, and the society at large, and the image women project in the society at large (Kramer, 2011).
Glossy magazines, as a result of the advertisement conducted and the ad space sold on the pages of magazines such as "Vogue," "Harper's Bazaar," "Cosmopolitan," "Elle," have the tendency to promote the perfect-body model in women. They are the…… [Read More]
Advertising Themes in Turkish Magazines
Boxer Magazine is a Turkish language magazine published in Turkey. As the name implies, it is intended to appeal to a predominantly male audience. Naturally, its advertisements present products and services intended to appeal to and be purchased and consumed by Turkish male customers. The following is an analysis of the specific advertisements in the June 2011 issue of Boxer.
By contrast, Elele Magazine is a Turkish language magazine published in Turkey. Unlike Boxer, it is intended to appeal to a predominantly female audience. Naturally, its advertisements present products and services intended to appeal to and be purchased and consumed by Turkish female customers or on behalf of females by males. The following is an analysis of the specific advertisements in the June 2011 issue of Elele. There is a very obvious difference in the themes of the advertisements that only becomes more apparent by…… [Read More]
One full-page photo, black and white (head shot of Watts, serious)
Small headline and 6" drop cap with copy, large amount of white space on second page
Article 2: (Regular Column) "Height of Fashion" pages full photos with fashion models, white, 30-35, smiling, trendy fashions pages copy with a large amount of white space
4" headlines on each page
Article 3: (Feature) "The Paradise of Portugal" photo montage, color, different locations in Portugal copy mixed with photos
3" headline on first page
Article 4: (Feature) "The Versatile Tie" photo montage of men's ties, color copy mixed with photos
4" headline on first page
Overview: Both of these magazines are for the latest fashion. Both are global magazines, although Harper's Bizarre is read more in the U.S. And Homme is more common in France because of the language.
The Harper's Bizarre has a better mix of informative articles in addition…… [Read More]
Allen also notes that interviews are often heavily edited, very likely to be true in the case of Artforum, where each interview hews to a standard of grammar and diction that may not be found in the speech of the interviewees.
Six people -- artists, writers -- who had known Coplans were invited to contribute to his obituary. Irving Blum's reminiscence aptly explains the editorial direction of the magazine during Coplans' tenure, and, by observation of the February 2005 issue, today as well. Blum notes that Coplans had a "bulletproof bull***** detector. He was astonishingly direct about every issue" (Banks, 2004). Blum notes that Coplans could both voice his feelings and explain why he did or did not like something, a feature of the writing in the magazine today. In addition, when the art public was giving some new ideas a lukewarm reception, and Coplans disagreed, he was not shy…… [Read More]
tudying a Magazine
ports Illustrated is an American run magazine, run by Time Warner, that has been in circulation for 55 years and that focuses on description of various events, which include, in the magazine's own words, sports news, scores, photos, columns and expert analysis from the world of sports including NFL, NBA, NHL, MLB, NACAR, college basketball, and many others. ports Illustrated, or I, offers the readers, who are primarily male (though the magazine and the website has also been able to appeal to female viewers as well more recently), everything from photos, in-depth sports reporting, cards, football awards, swimsuit issues, segments on sports related things, and awards for sportsmen and women's accomplishments.
ports Illustrated runs a variety of articles that are mostly connected to-you guessed it-sports. For example, by going to the website, one can see at least 13 "top headlines" in the right hand side…… [Read More]
SPIN Magazine [1: The one source you requested I use was taken from Spin Magazine, and I modeled everything after this article: http://www.spin.com/articles/big-four-play-their-first-us-show (citation below) Weingarten, C. "The Big Four Play Their First U.S. Show." Spin Magazine. 2011. ]
Here Are the News: Analysis of What We Listen To
Violent and Misogynistic Lyrics in Gangsta Rap
By ____ April 30, 2011
The saying goes, "you are what you eat." Though this may seem like a cliche at first glance, just think about this small quote that you have probably heard before. When thinking logically, this statement is really true: you are what you eat and you really do look a certain way because of nutrition.
Similarly to looking like what you are eating, you are shaped by the music to which you listen. Those who listen to rock are different people from those who listen to predominantly punk or rap…… [Read More]
Canadian Current Events Magazine
Prduced by NAME
This article describes the grwing trend in the crprate wrld f eliminating perfrmance reviews, which many find t be ineffective and even cunterprductive. The article ntes that wrkers and managers alike ften feel that perfrmance reviews d nt measure what they are meant t measure, and that they fail t prvide
Cntinued n New Mining Activity in Alberta
Letters t the Editr
Interview with Financial Expert
Prjected Grwth in 2012
Signs f imprvement in the labr market in the United States cntinue as the rate f peple applying fr unemplyment benefits hit its lwest number since May f 2008, accrding t recent numbers released by the U.S.
Canada is a cuntry whse main exprts are hckey players and cld frnts. Our main imprts are baseball players and acid rain.…… [Read More]
CIO Magazine Analysis
Critical Evaluation of the CIO Magazine Article
The Whole . . . is More than its Parts
The article The Whole . . . is More than its Parts illustrates the complexities, challenges and decisions that must be made in order for an enterprise to unify its many applications, databases, systems and platforms to serve a common strategic purpose. The article was published May 31, 2000 when integration options within enterprises were comprised of creating hand-coded adapters and connectors which were often written within the companies who needed them, reliance on Electronic Data Interchange (EDI) or the use of XML as an integration standard. In 2000 when the article was written and published, Web Services were nascent and only in prototype form. Web Services began proliferating subsequent to the time when this article was written, given the rapid increases in programming languages and tools specifically designed for…… [Read More]
TV and Magazine Ads. There are five references used for this paper.
Americans see numerous advertisements on TV and in magazines, all aim at getting them to spend their money. It is interesting to look at five such ads and who their target audience is.
The Libmen Company offers a wide array of products for cleaning the home. Their newest product is the Nitty Gritty Roller Mop which is targeted for the middle-class, homemaker.
The ad promises the product will "get to the nitty, gritty of cleaning a floor (Libmen)."
The company demonstrates this benefit by showing the consumer bristles on the mop, as well as the roller portion.
The consumer is shown the mop being used, further successfully illustrating the virtues of the product.
Odor Eaters has a product called Odor Eaters Plus. The product is aimed mainly at middle-class athletes or workers who may…… [Read More]
Forbes Magazine entitled, "In the Pill Box" discusses Walgreen's Drugstore and the challenge that it faces from Pharmacy Benefit Managers (PBM). The article begins by informing the reader of the astronomical growth of the Walgreen's company. The author explains that the company's stock has risen by 3,000% in the past 20 years and that the store plans to have over 7,000 stores by 2010. (Lambert) The article also asserts that the same-store sales increased by 9% in fiscal 2003. (Lambert)
The author contends that although the company is extremely success, there is a threat on the horizon. This threat comes in the form of Pharmacy Benefit Managers who show health organizations and employers how to make prescriptions drugs more cost effective. The article explains that PBM's often encourage these organizations to persuade patients to get long-term prescriptions through the mail instead of going to a pharmacy. Mail order pharmaceuticals are…… [Read More]
The very fact that the magazine openly admires men like Ray Liotta, who show depth beyond the typical alpha male and women like Christina Aguilera, who has chosen to use her sexuality rather than being used by her sexuality, demonstrates that the magazine does not even seriously believe that anyone should become the ideal male. On the contrary, the magazines use of stereotype-heavy advertising and writing suggests that the editors believe that men and women should try to incorporate some of the elements of these traditional stereotypes, while retaining their own individualized personalities. Such a position only becomes problematic when a consumer is not sophisticated enough to recognize that there is a distinction between writing about a stereotype and supporting all aspects of that stereotype. For example, violence against women has long been considered acceptable in sexual stereotyping. Maxim does not have articles, advertisements, or photos that glorify violence against…… [Read More]
Paltrow and the Public Eye: As Portrayed by Us Magazine
One public figure who has prominently been focused on with more fervor of recent times has been Gwyneth Paltrow. This is in part because she is a beautiful celebrity and famous actress, and also in part because of a rumor that recently went around that Vanity Fair was planning a "take down" article on her. One online magazine which appears to feature her very heavily and on a regular basis is U.S. Magazine. This magazine will publish something about Ms. Paltrow every few days and appears to play both sides of the coin when it comes to how they portray her. When the magazine wants to portray her favorably, they do so. When they want to portray her unfavorably, they do so as well. They're extremely mercurial when it comes to how she is presented to the rest of the…… [Read More]
osenzweig, "Can TV improve ?" (Handout) http://www.time./time/magazine/article/0,9171,996688-4,00.html 2. Cloud, "Never Too Buff" (handout) http://prospect.org/article/-tv-improve- O • Write essay contrast attitudes a controversial subject002E
The two articles provided for comparison, "Never Too Buff" by John Cloud and "Can TV Improve Us?" By Jane osenzweig deal with similar aspects related to the influence media has on human behavior and especially on teenagers and young adults, the most vulnerable groups in the society from this point-of-view.
The main idea of the two articles revolves around the belief that such vulnerable groups have a tendency to be influenced by the media in the way in which they perceive themselves, they perceive others, and the environment around them. John Cloud's article provides a view on the way in which society has changed in recent decades to further include extreme beliefs about one's body to such extends that they often use extreme measures to get the…… [Read More]
remark when passing a magazine on the stand called Teenage Glamour with a girl who barely had anything extra blossoming on her bosom area on the cover. And people wonder why children, especially girls, want to grow up so quickly? Is it any wonder? Next week, a new magazine is coming out called Baby Girl Glamour.
"Wit's end," by Daisy Fried is about a father pained by the fact that his "baby" spends countless hours in the bathroom doing inane things like shaving her legs and applying tons of makeup. The poem clearly demonstrates both the success the cosmetic companies are having with their target audiences and how girls use makeup as a means to cut themselves off from their fathers and show who is boss.
The "beauty" (pun intended) of the poem "Wit's end" are the images that can be quickly visualized by anyone having lived with a female…… [Read More]
There is also the danger of discrimination against a potential employee via uncovering a criminal history, a poor driving record, or other information which reveals an applicant's race, religious beliefs and marital status, all of which could led to a civil lawsuit against the employer by the employee. Zeidner also warns that online databases accessed by untrained employer screeners could result in locating out-of-date and incomplete data on a potential employee.
Overall, Zeidner advises all employers and screeners who utilize the Internet to search an applicant's background must be very wary and try to stick to well-known and trustworthy sites like the Social Security Administration and even the Department of Homeland Security. For the potential employee, Zeidner warns them to be careful about what they post on the Internet, for it may result in not obtaining a much-needed and high-paying job.
De Palma, Paul. (2009). Annual Editions: Computers…… [Read More]
In terms of working in a Web 2.0 start-up, it appears the best ones are those that compliment existing business processes including transaction management. The author points out that these Web 3.0 start-ups are much more attuned to unmet business process needs and therefore stand a better chance to surviving and growing in the midst of challenging economic times. The conversational nature of Twitter, the threading of conversations on FriendFeed and the Facebook and MySpace approaches to defining relationships still defies monetization. For this reason alone it would be best to seek employment and begin a career with a Web 3.0 company is focused not on enabling collaboration so much as they need to be focused on how to meet unmet needs and deliver value over the long-term.
Jessi Hempel (2009, January). Web 2.0 Is So Over. Welcome to Web 3.0. Fortune, 159(1), 36. etrieved January 30, 2009, from…… [Read More]
Business Ethics magazine recently awarded the Chroma Technology Corporation, a Vermont-based manufacturer of high-tech optical lens products, the "Living Economy Award" as part of the 16th Annual Business Ethics Awards. The Living Economy Award is offered to the company that best exemplifies "the living economy with practices of employee ownership, fair wages, and environmental stewardship," (Business Ethics). One of the key reasons why Chroma earned the accolade was due to its unique official salary structure: no employee earns less than $37,500 and none more than $75,000; therefore, no upper-level management official makes more than twice as much as anyone on the shop floor. Chroma's unique salary structure in part reflects my vision of corporate business ethics and the values I would like to embody as a professional. There are other reasons why I admire Chroma's policies. They employ an egalitarian meeting format modeled after the Quakers; they ensure environmental sustainability…… [Read More]
business section a newspaper a business magazine organizations change. For articles answer questions: 1. For article, rationale presented change? hich external internal pressures considered chapter referred ? Are additional pressures specifically considered chapter? (hint: Tables 3.
Change rationales: A comparison of recent cases
In the article, "Operating profit surges as Bank of America slims down," the fortunes of one of the largest banks in the world is reported to have recovered after the negative impact of the 2008 mortgage crisis through effective change management in the form of organizational cost-cutting. BoA has "slashed staff, combined business units and dialed back its massive mortgage business. These steps helped the bank post $3.6 billion in operating profit during the first three months of the year -- a 40% surge -- even as revenue fell 2.5%" (Reckard 2012). BoA has been subject to a great deal of negative press in recent years, based…… [Read More]
Prim & Proper to Provocative
In 1892, Arthur Turnure and Harry McVickar founded Vogue. The magazine was oriented around women's society and fashion and reflected the sensibilities of the time. With women shown in ankle-length dresses, carrying parasols and walking through parks or fields of flowers, Vogue appealed to the higher end of society and maintained the standards expected by consumers. Today, the magazine Turnure and McVickar founded more than a hundred years ago still deals with fashion but would more than likely give its two Victorian-era founders quite a shock. Turnure and McVickar's magazine has become a titillating and provocative periodical that arouses as much as it informs and yet, the magazine has stayed true to its original focus of women's fashion although it has quite a different approach today.
In 1909, Conde Nast, who had just four years earlier gained control of Home Pattern Company, purchased Vogue and…… [Read More]
lobster festival in Maine for Gourmet magazine and another comments on the human tendency toward materialism, both James Twitchell and David Foster allace share an appreciation for the written word. Their writing styles are engaging, using colloquial and familiar language to explore meatier topics. A use of naturalistic language prevents Twitchell's "Two Cheers for Materialism" from falling into the trap of making scholarly writing inaccessible to the masses, and likewise prevents allace's "Consider the Lobster" from being as trite and trivial as most articles written for mainstream magazines.
The similarities between these two articles are remarkable considering their different subject matters and themes. In terms of both tone and style, allace and Twitchell use just enough sarcasm to keep the reader interested, but neither permits their wit to be weighted down by cynicism. Both authors use neologisms judiciously, as when allace coins the term "yachty" to refer to Camden, Maine,…… [Read More]
High and Inside
In the Newsweek Magazine article "High and Inside" by Mark Starr, the issue of illegal drug use among professional sports players is given focus. Citing particularly the case of American baseball stars, Starr puts forth the argument that the issue illegal drug use such as subsistence to steroid injections goes beyond the fact that it is illegal -- the bigger issue at hand is that such a system prevails in sports organizations because it is supported and encouraged by everyone in it.
In arguing this primary thesis of the article, Starr exemplifies the case of baseball star Jason Giambi as one of the models of how the proliferation of illegal drug use has made it so common and an imperative requirement for a professional athlete. Chronicling Giambi's career as a professional baseball player, the article details how, just before the peak of his career, he had already…… [Read More]
2001 the New York Times Magazine published an editorial by Andrew Sullivan entitled "Who's Being Shut Out of All the World War II Glory?" In it, Sullivan asked why historians (both in Washington and Hollywood) have ignored the contributions of gay soldiers, and links this to the current "don't ask, don't tell" policy that was resulting in an upsurge in sexuality-related discharges from the military. Shortly after this article was released, David Horowitz wrote a response article entitled "Why Gays Shouldn't Serve." Though Horowitz claimed that his article was designed to refute the "p.c. thinking" of Sullivan's article by arguing for "pragmatic" counterarguments, in reality he does not argue particularly about any of Sullivan's ideas of recognizing the past roles of gay individuals or relating those past experiences to the decisions of today. Rather he creates a practical argument which suggests that allowing homosexuals officially in the military would be…… [Read More]
Offshoring IT: Beyond the usual suspects" y Karl Flinders (January 19, 2016), Computer
This paper provides a summary of the title article together with a detailed conclusion concerning the contriution the article makes to the topic of offshoring information technology (IT) services. In addition, an evaluation concerning the authoritativeness of the article including the qualifications of the author, the scholarly nature of the pulication, the use of citations and reference sources within the article, the intended audience of the article, and the overall format and style of writing of the article. Finally, the paper concludes with an assessment concerning whether this article should or should not e considered to e authoritative according to formal academic considerations.
In this article, Flinders draws on authoritative sources to make the point that growing numer of usinesses of all types and sizes are electing to outsource their IT needs, with India, China and Malaysia,…… [Read More]
In the ad, we see a testimonial coming from a working mother. Hence, consumption has already taken place and upon her consumption of the product, the working mother found significant value in it. This can be attested by the product's instrumental value, i.e. she took the product to lose weight and this is exactly what happened. We can also detect its hedonic value when the working mother found the product's website to be helpful and encouraging. This helped make product consumption an enjoyable and positive experience. Product satisfaction, on the other hand, is the result of the value she placed upon the consumed product. In this case, product satisfaction is high because of the positive value obtained by the product from the consumer.
In terms of the type of influence used, we argue that both internal and external techniques were employed. The advertisement appealed on consumer perception and better judgment…… [Read More]
But the detection between these two states can be easily identifiable for some mothers but not for others. Hence, we can also infer that the need recognition in this ad can also be the case whereby need is stimulated by the marketer through product information. The '#1 Pediatrician-ecommended Non-Drowsy Brand' label in the advertisement is already basic product information. The same holds true for the 'Only Children's Claritin Provides Non-Drowsy Allergy elief' label. The parent is also informed of allergy symptoms that s/he may not be aware of in the first place as the many allergy symptoms are enumerated in the advertisement.
We also argue that this advertisement relies on internal type of influence as most of the product information mentioned earlier are in fact superiority claims (e.g. #1 Pediatrician-ecommended Non-Drowsy Brand, 'Only Children's Claritin Provides Non-Drowsy Allergy elief) which rely on consumer judgment. The marketers believe that consumers, upon…… [Read More]
Women especially would not feel such a strong need to pursue boys or the "perfect" image, rather they would explore their inner self and their own needs and desires (Hamburg, 1992). Magazines like Seventeen create as Hamburg (1992) suggests, a "future generation in crisis."
This generation is one where teens do not know where to turn for advice on real life issues. ather than look at home, many turn elsewhere. Many teens fail to recognize the difference between what is real and what is imagined. Magazine editors should take note. What they print dramatically influences the behavior of young adults (Chapin, 2000; Hamburg, 1992; Kaplan & Cole, 2003). Minorities especially need to read material that promotes their ethnicity, varying cultural beliefs and changing bodies, so they do not feel like outsiders when their bodies do not compare to the images presented in popular media like Seventeen (Kaplan & Cole, 2003).…… [Read More]
Representation of Women Through Media Has Changed From 1960s
How representation of women through media has changed from the 1960s
Susan Douglas suggests that fifty years ago, mass media existed in the form of music, television, and magazines. However, she suggest that the journey has been tough owing to the manner in, which the media represents women. The media used a sexist imagery to represent women, especially women who took part in music. Although researchers suggest that the media is a powerful tool, she suggests that the public had an option to resist the media by turning off their television, or ignoring advertisements in the magazines (Douglas 1995). Mass media had substantial influence on the social, cultural, economic, spiritual, political, and religious phases of the society as well as personal level thinking, feeling, and acting. Notably, mass media has both a good side and a bad side; it is insidious…… [Read More]
A eport on Advertising Industry
This paper presents a detailed report on the environmental factors, competitive environment, and current trends in the advertising sector. The purpose of this report is to highlight and discuss the major challenges which companies in the advertising sector are facing in the present business landscape. It starts with a brief overview of the advertising industry; its introduction, functions, and purposes, and proceeds by discussing the major environmental forces that impact the companies in this industry. These are political, economic, social and technological forces. The later section explains the competitive environment in detail. That is, how advertising companies are managing to compete in the presence of a stiff competition from existing competitors, new entrants, and substitute services. The report also discusses the introduction and role of the five key players of the advertising industry. Moreover, the trends, opportunities for graduates, Gap analysis and action…… [Read More]
Interpretation of Shell Magazine dvertorials
In illustrating how companies come up with different techniques and strategies to sell their product or service, I chose three (3) Shell advertorials as my units of analysis and interpretation. These advertorials center on two important messages. First, Shell aims to inform the reader/audience about the service and product it offers, which is supplying clean and "fresh" natural gas for consumers, individuals and companies alike. Second, it establishes its image as a company that is sensitive to the needs of its consumers -- that is, reinforcing corporate social responsibility by being sensitive to the needs of the people. CSR is accomplished when Shell is able to significantly influence and help people's lives, whether it is for their businesses or everyday activities.
ll advertorials were published in TIME Magazine for the year 2005. Shell's choice of an advertorial is not at all surprising, for it…… [Read More]
Rather, it is suggested that her exterior demeanor is an expression of her inner self. She is as comfortable with herself as a pair of Keds is to wear.
Aspirations communicated in the ad
The aspirations that are communicated in the advertisement are the desire to be true to one's self and comfortable with one's own identity. There is also a great deal of nostalgia conveyed by the advertisement. Many people, including teens, fondly remember wearing Keds when they were young. The girl is able to still hold onto her youth by wearing Keds, even while she is 'breaking out' of her old identity as a child. She does not have to act like an adolescent girl is supposed to, or like a child -- she can be mature and carefree, wear Keds and still be grown-up in her desire to express her unique sense of self.
Individualism…… [Read More]
Parents Magazine (2008):
I am Toddler, Hear me Roar: Learning to Live With and Love Your Toddler"
The Terrible Twos: A Preview of the Teenage Years
Angry. Opinionated. Possessing a unique will and capabilities. Ready to explore the world, regardless of whether his or her parents think he or she is ready to do so. Although this description may seem to fit the profile of the typical adolescent, it is also a fair description of toddlers as well. Toddlerhood is the first major stage of childhood development when children are learning how to test their limits and stretch and grow as people by taking risks. As any parent knows, every toddler's favorite word is a decided 'no,' usually uttered in a very loud and declarative tone! Parents are often frustrated during this period of their child's development, as they strike a balance between encouraging the toddler's independence while still striving…… [Read More]
Bosch Company and Social Media
The Bosch Company appears to have a strong and comprehensive presence within the world of social media. This is crucial as social media is a truly powerful and invasive tool that can be used to build relationships with new customers and strengthen already existing relationships with old customers. "Building a social strategy takes time and careful attention, but the point is: you need one. Many of my friends don't watch TV, don't read magazines or newspapers, and get most of their news from Twitter and Facebook. So where will brands have the best chance of engaging my friends? On Twitter and Facebook. Social media builds brand awareness in ways that no other form of media can and reaches customers who would be otherwise unreachable" (Barbara, 2012). The Bosch Company appears to have an acute understanding of this and has worked hard to create a truly…… [Read More]
gamut of subjects related to American history. The underlying themes of the course included race, class, gender, and power. Books such as Lies My Teacher Told Me and Zinn's People's History of the United States present a more rounded overview and analysis of historical events than what is typically offered in public school textbooks or in popular media. Modern resources ranging from newspaper and magazine articles to film and documentary productions help to round out the student's understanding of American history. The course shows that history is written by the victors, which paints a skewed and heavily biased version of events. The time has come to revise American history textbooks with a more truthful portrayal of how historical events unfolded. History has shaped, and his shaped by, sociological factors like race, class, gender, and power.
Race remains one of the most important topics in American history, culture, society, and identity.…… [Read More]
Archer's experience traveling down the size ladder from 6-0 as she tried on dresses in a boutique for her sister's wedding was only one of several experiences she noted as troubling for her at her natural size, which she notes ahs remained much the same all her life, yet she is also quick to point out that no one should advocate for attainment of the size zero as a key to happiness or that only skinny is beautiful. (Robertson 22) Archer responds as any person would when her very being is attacked and yet she also makes clear that she does not believe it's a good idea for people to believe that only her body type is beautiful or for the fashion or any industry to promote this idea. In addition to this, anecdotal description of the struggles of actually being a size zero naturally some retailers are beginning to…… [Read More]
In case this is not accomplished, once the crisis has passed, the employees will lash out, just like the Indian ones are doing now.
Quote #8: Amy Carr, ed Door Interactive co-founder: "ecruiting, in particular is a pure form of marketing. You're selling the company, qualifying people, and developing relationships." This statement was issued by Amy Car, a former marketing specialist who notes the interrelatedness between the two seemingly different business functions.
Quote #9: Michelle Conlin, Business Week editor: "That's why the next front in the Wellness Wars is not about you. It's about your husband, your wife, and your kids." In a world in which the sedentary life style and the fast food alimentation are making more and more victims, employers strive to motivate the employees to get in better shape and improve their life conditions. As these endeavors have mostly failed, employers now target the family members of…… [Read More]
Enhancement Photos Magazines Ads - Artful Ad nspiring Dishonest & Harmful
Fashion has been on people's minds since time immemorial. Whether man, woman, child or elderly, individuals have sought to express themselves through how they dressed, one more conservative, the other extravagant and glamorous. Nowadays, it's quite a technique to skillfully attempt to dress people when being dressed sometimes implies having no clothing whatsoever. This effect is accurately illustrated in Picture 1 in which a marrying couple seem to be wearing, what looks like a uniform for the man, and a dressing gown for the woman. While one does notice the boxer shorts on the man and the extension of a real dress on the woman, the effect is nevertheless substantial. Deeply rooted in ritualized tribalists cultures, body painting nowadays stands for various purposes: it has come to represent either a form of extravaganza, or means by which people choose…… [Read More]
This, like many of the New Yorker's cartoons, is supposed to be funny, but falls short of that mark. Besides the ultimate simplicity of the joke (which might appeal to second-graders, there is the question of WHY this bandaged man sat down to play another game of chess with his violent opponent. The joke is overly simple and at the same time it doesn't make a whole lot of sense -- I would not have published this.
In Henry Louis Gates, Jr.'s article, "Family Matters," the author details his families oral history and the way modern science is changing that picture. Descended from an unknown white man and the mulatto Jane Gates of the pre-Civil War era, it had long been family legend that this line of Gates had been fathered by Jane's owner Samuel Brady. The author's research and DNA testing proves this wasn't the case, and the article…… [Read More]
Rolling Stone is looking for a slightly older, more affluent readership and ironically picks up more male readers than SPIN. As a DJ, this information is invaluable in seeing how the music reviews and editorial coverage impacts what people at concerns and events I work. Rolling Stone covers the more mainstream hip hop, house music, soul and on occasion, indie bands. SPIN is much bolder in their content and is more effective in attracting younger readers who want to be on the cutting edge of the music scene. Figure q: SPIN Network Demographic Analysis shows the results of analyzing the SPIN website using Quantcast.
Figure 1: SPIN Network Demographic Analysis (Quantcast)
Figure 2 shows the demographic analysis of the Rolling Stone, using their website as the basis of the analysis using Quantcast. As can be seen from the Analysis, Rolling Stone has a significantly larger audience and has a larger…… [Read More]
1896 saw the expansion of the American Jewess with the opening of a New York office, though the content of the magazine appeared largely unchanged at the beginning of 1897. The January issue of the publication contains many articles that were themed similarly to the previous issues of the magazine, though there is a decidedly more practical nature to many of the articles included in the issue. "Household hints" and similar sections had been regular appearances in the magazine since its inception, but this issue contains articles on creating happiness in the home and on the history of the shoe -- with a definite feminist-Jewish perspective. hile still engaging in abstract, intellectual and scholarly pursuits, the content of the magazine is also shifting towards direct daily usefulness.
The issues began to shorten noticeably as 1897 progressed, and as the number of articles depleted the ratio of directly targeted articles…… [Read More]
Men and women have many more options today when it comes to their choices in periodicals opposed to even a short thirty years ago. Although they both have the shared increase in choices, there are some very universal differences between the two genders.
It may be men preferring topic specific magazines while women enjoy generalized periodicals, or the way members of their sex and the opposite sex are displayed, or even the thrust of advertising campaigns found throughout, in the end there's no getting around it, men and women's periodicals are simply different, just as men and women themselves are.
Differences in Gender Specific Publications
Despite the influx of numerous e-zines, the magazine industry continues to branch out into a variety of genres. Each year, new publications are introduced on newsstands around the country. Not so surprising, these general and topic specific magazines are often gender specific. Interestingly enough, although…… [Read More]
Vebell was interested in art from a very early age and he attended the Harrison Art School at the age of 14 where he excelled at life drawings. When he graduated from high school, Vebell won three art scholarships and he attended all three schools -- moving from each throughout the day. He launched his professional illustration career in a busy Chicago agency and then enlisted in World War II. It was not long after this that he was recruited to create images for the Stars and Stripes, a military publication that had also featured Norman ockwell's drawings during World War I. In 1945, he participated in the Nuremberg War Crimes Trial as a courtroom artists, capturing the likenesses of Goering, Hess, Speer, and ibbentrop (now in the collections of the Museum of the Holocaust in Washington, D.C.). He created paintings and drawings for mass circulation magazines like eaders Digest,…… [Read More]
Since the invention of the printed press, people have relied on newspapers and magazines to give them information they need. In the present moment, there are so many ways that people can get that information that the business of magazines and newspaper subscription has become very competitive. Because of this, the magazine industry has modified itself to make sure that it appeals to their target audience. In the case of Hispanic readers, magazine writers and editors try to convince them to purchase their magazine by making appeals to their heritage. In the year 2006, a market research company named Syvonate conducted a survey at the joint request of the Magazine Publishers of America and the Hispanic Magazine Coalition. The researchers surveyed more than 900 Hispanic consumers. They asked the people in the survey what kinds of advertisement most appeal to them and has the most effect on them.…… [Read More]
Authors Donald Lively and ussell Weaver describe Hustler Magazine as Falwell's "antagonist (p. 79)," no doubt representing for Falwell abuses of our Constitutional freedoms.
"In 1983, Hustler Magazine decided to parody Falwell using a Campari Liqueur advertisement. The actual Campari ads portrayed interviews with various celebrities about their 'first times.' Although the advertisement actually focused on the first time that the celebrities had sampled Campari, the ads portrayed the double entendre of the first time that the interviewees had engaged in sex. Hustler mimicked the Campari format and created a fictional interview with Falwell in which he stated that his 'first time' was during a drunken incestuous rendezvous with his mother in an outhouse (p. 79)."
The Oregon Commentator, May, 2007
There is probably no limit to the outrage that was felt by Falwell, and by his support base, both of which would have been offended, first, by using Falwell…… [Read More]
They went into a spending frenzy that would carry them though the next decade. They bought houses, started families and settled down to a life of normalcy after a decade of chaos. Illustrations began to return to resemble that of fine are of earlier times.
The Invitation. Ben Stahl. Date unknown magazine photo. Al Parker. Date unknown
ise of the Atomic Age (1950-1960)
The prosperity that came with the end of the war continued into the new decade. Americans attempted to settle into a life or normalcy. There was a significant return to traditional gender roles, as many women were forced back into the household and the men went off to work as usual. Women, now used to providing for themselves represented a new target market. To fill their days they read the "seven sisters" (McCall's, Ladies Home Journal, Cosmopolitan, edbook, Good Housekeeping, Seventeen, and Women's Day). These magazines began…… [Read More]
As a result, ads for ethnicities such as blacks and Hispanics are limited to media designed to target only these audiences.
Steinem rues the advertiser's power over her magazine. She regrets the use of a feminist magazine to sell products that are bad for women, but explains the financial necessity for doing so. Cigarette and alcohol ads provide a disproportionate amount of advertising support and can't be forfeited without threatening the survival of the magazine. In fact, ads themselves begin to compete with content for space, changing the content to ad ration from 60/40 to 50/50. The following statement by Steinen reflects her degree of despair:
There is hardly a night when I don't wake up with sweaty palms and pounding heart, scared that we won't be able to pay the printer or the post office; scared most of all that closing our doors will hurt the women's movement." (Steinem,…… [Read More]
Ancient Earth - Women's History
OFFICIAL USE ONLY
An Analysis of "Life" Magazine dated November 17, 1958
Lexicoczar (All Hail!)
As you know, the recent discovery of a cache of "magazines" has provided our department with an opportunity to better understand the colorful but largely heretofore-baffling mid-20th century. The graphics and pictures contained in one of the "magazines" entitled "Life" appear to be particularly illustrative of the customs and values that were predominant during this period in Western history. Some sample illustrations, together with this analyst's interpretation of the contents of an issue of a "Life" "magazine" dated November 17, 1958 and their likely functions and purposes as they apply to female gender issues, are provided below.
General Description and Contents of "Magazine."
This copy of "Life" "magazine" is comparable to the other specimens discovered in "gar-[b?]ages" in recent years; this copy, though, is especially well preserved, due in…… [Read More]
This was very pronounced in Sports Illustrated and not as present in Seventeen. The target market for these ads were young girls in the 17 to 25 age group, and with Architectural Digest and Prevention, older women in the 25 -- 50 ages demographic.
What was most significant about the older advertisements was the wide differences in how women in careers vs. homemakers were portrayed. Women in careers are seen as juggling two or more mores and struggling to keep up with all of them (Comer, Jolson, 1991). This was certainly the case with the professional women's advertisements. Of the women portrayed in Architectural Digest ads, products were portrayed as assisting them to attain competency n their entire life, across all roles. This implies that women struggle to attain competency in more than one role in their life and they must sacrifice as a result (Cox, 2009). These of women's…… [Read More]
They hypothesized that magazines targeting male readers, particularly unmarried male readers would be more apt to display hegemonic male images, while the reverse would be true with magazines targeted at women or not targeted at a specifically male readership. Magazines with a target readership of a higher socioeconomic status would be even more apt to show males in hegemonic, occupational roles, as this would be status-confirming.
The researchers" findings were confirmed, specifically that popular magazines directed at male audiences affirmed hegemonic, notions of masculinity, thus male readers tend to come away from male-marketed magazines with their traditional images of identity confirmed, while female readers see a less hegemonic male images in women's magazines. This highlights how the media serves to affirm traditional identities for men, and also create communication barriers between the genders, as women receive different images in magazines aimed at a female readership.… [Read More]
Public/high School Gaduate Audience) And 5 Annotated Pofessional, Pee-Reviewed Souces (aimed at a Pofessional/academic/college Student/gaduate Student Audience)
Annotated Pofessional, Pee-eviewed Souces (aimed At A Pofessional/academic/college Student/gaduate Student Audience)
Jounal of Attachment & Human Development (http://www.tandf.co.uk/jounals/titles/14616734.asp)
Routledge. 6 issues a yea. Is child-development oiented. Focuses on child attachment theoy and eseach. Povides empiical pespective with cutting edge studies, eviews, and clinical case obsevations. Cosses ove the fields of psychiaty, psychology, nusing, social wok and elated fields whilst pesenting ideas, methods, and eseach on attachment theoy.
Jounal of Child & Family Behavio Theapy (http://www.tandf.co.uk/jounals/titles/07317107.asp)
Routledge. 4 issues a yea. Teating all aspects of the child and adolescent's life within a behavioal fomat, this issue shaes extensive case methods and pactical behavioal techniques fo anyone involved in the child / o adolescent's life (including paent, teache, and counselo). Thee ae extensive book eviews, case studies, and the latest behavioal techniques with step-by-step details…… [Read More]
Live Concet Analysis
How Doing Good Makes Us Feel Poweful and Poweless at the Same Time
Design Activism vs. Design fo Social Change
The Awakening Consciousness of Designes 1960's
Thee has been lukewam inteest in public sevice design, social impact and design activism. But in most convesations, all othe designs wok to enhance the standad of living of the people; some of it must be activism. The agument is seldom boosted by the notion that achitectue has been impacted by intellectual movements and ats fo instance, modenism which fuels an idea of a evolutionay society. These movements had ideal poposals fo society's efoms. They wee elated deeply to commece and aesthetics as well (Jose et al., 2008). Conside the diffeence between modenism and activism fo that matte. The modenism idea states that people stand equals to each othe, while society became united in evey aspect fo instance uniting laboes,…… [Read More]
The ubiquity of online media has prompted the magazine to reduce its rate of print publications to 10 from 12 publications a year, and cut its print subscriptions in favor of digital advertising. This will also allow for greater segmentation, as it can more easily create "digital single topic editions, mobile applications, e-reader products and videos" of specific interest to segments of its core consumer base, and hopefully draw more advertisers who wish to target their publications online (Bell 2009). It can also feature general articles and condensed stories to suit the desire of readers still seeking the Reader's Digest compressed form that tells them 'everything they need to know.' Through the online website, searchers can select what stories interest them the most.
Industry environment (Porter's Five Forces)
Reader's Digest is currently in a medium with very low barriers to entry -- virtually anyone can start a blog about…… [Read More]
Although the general public is not likely to know what semiotics is the concepts that have been used by the cultural study known as semiotics have been used by advertising and marketing professionals for a number of years. Through the use of semiotics such professionals have successfully used the information and techniques suggested through semiotics to manipulate the consumer culture so that certain products are now considered to represent style, success, and power in modern society. Semiotics, which is simply, the study of signs and their impact on life, is not a recognized science but incorporates many of the same techniques in defining its studies and recommendations. egardless of its acceptance as a legitimate educational discipline, semiotics has successfully transformed modern culture through its use by advertisers and marketers. It has allowed manufacturers such as Burberry and Gucci to become not only leading clothing manufacturers but also cultural icons. Cultural…… [Read More]
Applying Goffman to Modern Advertisements
Goffman and Gender Commercials
Goffman contends that the selection of commercial pictures in advertisements is intentional and serves a specific agenda that is not in service to consumers' well-being or natural interests. He argues this facet of culture is ripe for analysis with respect to topics such as sexuality, gender, power, the means of production, and social reality, among others. His strongest assertions concerns how analysis of the selection of commercial pictures reveals keen insights when comparing them to behavioral practices as experience in everyday interactions. Goffman grounds his hypotheses in concrete methodological practices, with primary aims to locate and define discovery, proof, and presentation. Grounding is his research in established methodology keeps opposition from arguing that his findings and conclusions are wild-eyed, paranoid theories that undermine American culture or the American way of life. He claims that the kind of analysis he proposes…… [Read More]
PC Magazine found that the Acer uses only "39 while idle and a miserly 62 while running our CineBench benchmark test," during typical use of applications, which is "less electricity than many lightbulbs!" (Domingo 2009). The only downside is that the graphics are not particularly strong on this budget device, making playing online games less of a compelling experience than on more expensive units: however, given that the library wishes to encourage serious and concentrated use of its online resources, this could be viewed as a bonus!
A laptop may be favored by some library users who wish to have mobility as they circulate around the library. However, there are several logistical problems with using a laptop. First of all, laptops are more easily stolen, a real concern in a large library system with many patrons and a limited amount of librarians to supervise them. Laptops can also be easily…… [Read More]
Their lack of foresight was really their downfall, and the crux at the heart of this story. If they did it, how many other labs do it too, and how much research is suspect?
Ultimately, Cliff's story and the controversy surrounding it is a study in ethics, and that's the real issue for us here at the Globe. Sandy and Marion knew the results were preliminary, but they chose to release them to Nature anyway. That was unethical and unprofessional. Marion fought against it, but Sandy won out with his attitude they had to release to get a lock on the research. He tells Marion, "We can't afford to wait six months for the review. In the meantime, everyone and his brother is going to try this" (Goodman 71). It is Sandy's need for attention and publicity that helps fuel the situation, and he should be held accountable for the…… [Read More]
In this sense, the respondent feels a sense of personalization of the message, especially taking into account the colloquial tone of the article. Therefore, the reader feels a first class athlete, possibly a body builder. This is a useful technique for attracting both the attention on the respective subject, and on the overall content of the magazine.
Secondly, the information provided in the article is rather specialized, a characteristic that clearly specifies the selective nature of the targeted public. However, it can be pointed out the fact that this specialized nature of the language automatically rejects the access to information to possible future body builders or even young adults.
Thirdly, the way in which the information is spread throughout the article is interesting. Indeed, because of the desire to appeal to its public, the author tried to present every aspect of the exercised, both with pros and cons, and the…… [Read More]
Social Pressure to Have or Not Have Children
In the November issue of edbook magazine two articles are available discussing children. The first article discusses TV in the bedroom and its effects on children, and the next discusses strategies for getting kids to sleep at night. The amount of coverage given to children in this magazine is small compared with the overall content of the magazine, however the overall message presented in the book is that it is acceptable if not very common and expected to have children.
A small portion of the advertisements in this magazine is dedicated to children, roughly 2% of the total magazine. The article suggests that children are difficult in some respects. Some subjects covered include trying to et children to sleep through the night which appears a difficult task, trying to talk with children about sleep and avoiding over stimulating children with too…… [Read More]