Use our essay title generator to get ideas and recommendations instantly
Market Entry Challenges in Asia
Many companies want to move into Asia, but there are market entry challenges that have to be faced there. Still, Asia represents a very important and profitable market for many companies, and it is not unusual for these companies to draw major profits from their overseas operations. EBay, however, has many problems in the Asian markets, and has struggled with these issues in the past (Chan, 2007). In order to understand why this is the case for the company, one must address the 4 Ps (product, place, promotion, and price). By looking at each one of those, a person can get a better idea of why eBay failed in some of the Asian markets and why it performed better in others. In the U.S., eBay is very popular. The same is true for the UK and a few other countries. That does not mean, though,…
Chan, Isabelle (2007) "EBay Has Its Eye on Southeast Asia" 29 Oct 2007, e-commerce, Business Week.
Ihlwan, M. & R. Hof (2006) Out-eBaying eBay in Korea, Business Week, New York: July 17, 2006, p.74, Issue 3993
Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9, 249-254.
Mangalindan, M. (2006) China May Be eBay's Latest Challenge as Local Rivals Eat Into Market Share, Wall Street Journal, New York, N.Y.; October 12, 2006.
com. In case of several companies, enhancing customer relationships is among the most capable features of e-commerce. However, whereas the Internet has presented the consent of a novel method to draw and communicate with the customer, hardly few enterprises have discovered a method to efficiently manage interactions with their customers on the Internet. (David, 2000)
The real skill is involved in making the device suitable to accomplishment of the business strategy and also makes profit persistently. (Howard, 1999) This makes McGrath and Heiens to describe the failures of Internet startups as a moot testimony that "the Internet is a tool, not a panacea" and that a "sound business strategy is always a prerequisite for success" Therefore, even though many successes have appeared to day on the Web in the online industry and in the digital forms in general still more are to be explored for accomplishing long-term goals of the…
Allbritton, Marcel M; Rogers, Everett M. (1995) "Interactive Communication Technologies in Business Organizations" the Journal of Business Communication. Volume: 32; No: 1; pp: 36-43
Archer, Norm; Head, Milena; Wang, Fang. (2002) "E-Tailing: An Analysis of Web Impacts on the Retail Market" Journal of Business Strategies. Volume: 19. No: 1; pp: 114-120
Baker, John. F. (December, 1998) "Hyper Wars: Eleven Strategies for Survival and Profit in the Era of Online Business-review." Publishers Weekly. Volume: 12. No: 1; pp: 27-33
Beck, John C; Lynch, Patrick D. (2001) Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies. Journal of International Business Studies. Volume: 32; No: 1; pp: 57-63
Market Entry Strategies Into 2004 Germany: High Value, Low Volume Is the Key to Overcoming German Pessimism and Conservative Consumerism
Because of its relative political stability, and great economic wealth, Germany remains one of the most desirable countries for investment and market entry, in all of Europe. In short, there are, comparatively speaking, many Euros floating around the nation to be spent, despite the conservative investment policies of the average German worker, and the recent European recession. ages are high and lifestyles of individual Germans are affluent. But the German consumer remains wary, for taxes are high as well, and labor unions are strong, and the system of social services encourages a way of living that is not disposable, as in America, but tends to place more of a stress upon quality of life, via long vacations and enjoyment of what one has, than conspicuous consumption. (U.S. Commercial Services, German…
Austrade. (2003) "Market Entry Strategies: Germany." Retrieved on September 28, 2004 at http://www.austrade.gov.au/IT/layout/0,,0_S4-1_wqcrz1e-2_-3_PWB1527372-4_marketstrat-5_-6_-7_,00.html
Invest in Germany. (September 2004) Retrieved on September 28, 2004 at http://www.invest-in-germany.de/en/news/magazine/2004_08/_html/artikel_06.htm
U.S. Commercial Services. (2004) "German Business Practices." Retrieved on September 28, 2004 at http://www.buyusa.gov/germany/en/practices.html#_section5
d.). Billboards and other public advertising such as on buses and subways are also a viable option. Japanese are wired, so advertising through popular Internet portals is a possibility. Also, mobile phone advertising is a possibility. However, it is worth noting that the preferred medium for advertising is highly dependent on the type of product or service offered. Therefore to some extent the ideal channel will be dictated by industry norms (Ibid), unless we choose to buck the trend.
Promotion of Product
The Japanese market is intensely competitive for most products, since it is a mature market with only limited growth prospects. Promotion can be very aggressive as a result. Japanese consumers are price sensitive, but they are equally sensitive to quality. Thus, it is best to enter the market with either a cost leadership strategy or a differentiated strategy. The company's position on the value proposition curve must be…
A third strategic effort made by eBay in conquering the Asian market is represented by diversification -- not the diversification of its operations or provision of services, but the diversification of the markets served. Traditionally focused on China as a source of increased gains, eBay has come to redirect its attention to other countries as well. The online auction company is as such focusing on launching and expanding operations in Japan, South Korea, Singapore, Malaysia, Thailand or even the Philippines (Chan). Through this strategic expansion to more Asian countries, eBay is decreasing its dependency on the revenues generated in China and is striving to create a stable expansion on the Asian continent.
Starbucks is one of the largest American corporations, with stores opened throughout the entire globe. The global expansion strategy at the coffee company is that of physical expansion through the opening of more and more Starbucks…
Chan, S., eBay has its eye on southeast Asia, Bloomberg Businessweek
Ihiwan, M., Hof, R., 2006, Out-eBaying eBay in Korea, Information Technology
Ihiwan, M., 2006, Gmarket eclipses eBay in Asia, Bloomberg
Mangalindan, M., October 12, 2006, China may be eBay's latest challenge as local rivals eat into market share, Wall Street Journal
Market Entry to Ivory Coast
Company Profile and Background
Market Analysis- Ivory Coast
Social and Cultural Analysis
Political and Legal Analysis
Market Entry Strategies
Place and Distribution
Market Entry to Ivory Coast
Company Profile and Background
Barilla Group is an Italian food company whose headquarters are located in the city of Parma. The company also has its operations in various nations in Europe. Barilla was established in the year 1877, initially as a bakery shop and was set up as a family business. In the present, the company is still controlled by the Barilla family. The company is renowned and has established itself as a multinational pasta maker. In particular, the group undertakes the production of numerous kinds of pasta and is actually the leading pasta maker across the globe. The company has a market share of about 45% in…
Adingra, J. A. (2014). Good governance and fight against corruption: MeiteSindou illuminates the Belgian Chamber of Commerce. Retrieved 19 May 2016 from: http://news.abidjan.net/h/484727.html
Barilla Website. (2016). History. Retrieved 19 May 2016 from: http://www.barillagroup.com/en/history
Buckley, P. J., & Casson, M. C. (1998). Analyzing foreign market entry strategies: Extending the internalization approach. Journal of international business studies, 539-561.
Chung, H. F., & Enderwick, P. (2001). An investigation of market entry strategy selection: Exporting vs. foreign direct investment modes -- a home-host country scenario. Asia Pacific Journal of Management, 18(4), 443-460.
Adidas was formed in Herzogenaurach, a town in Mittelfranken, north of Nürnberg, not far from Erlangen, and remains headquartered there today. The company was founded by Adi and Rudolf Dassler. The brothers eventually had a falling out, with Rudolph founding Puma. Adidas has grown to become one of the leading designers and marketers of sports apparel, footballs, and other related items. The company operates globally, has revenues of nearly €20 billion, and profits of €0.72 billion in 2015 (Adidas 2015 Annual Report).
Adidas competes against Nike, Reebok, Puma, and several other brands in this space. Major product lines include footwear, apparel, and footballs. Adidas sponsors a lot of athletes and athletic clubs as part of its marketing. Ultimately, this industry is characterized by incremental changes to basic product designs, a strategic emphasis on marketing spending, and distribution, and companies that utilize a global strategy, selling the same way…
Market Entry and Exit Strategies and Decisions
Entering the market in a timely fashion is equally as important as exiting the market. Just as leaving the market, market entry can be planned. In any market, a business can make money by properly timing both the entry and exit. If one miscalculates any of these, then the business runs the risk of not getting the return on investment.
Entering a market sooner has the advantage of being a market pioneer (Bednarek, 2013). In contrast, late market entry can be advantageous since the products are cheap or improved unlike those already in the market. Already cluttered markets serve an opportunity for late arrival based on improved quality. For instance, a company may launch its product in German, Mexico, and Australia but at different times. The company may launch the product in one country at a time and will only enter the next…
GM's Chevy Volt and its all-electric design, as well as diesel-electric and conventional gas-electric hybrids could and must replace the image of the 'old' GM in the public's imagination. The company has shed the Hummer stigma, now it must create a new image for itself in the future, not just domestically, but internationally.
Gas-free cars future priority. (2009, April 20). China Daily. Retrieved August 6, 2009
General Motors. (2009). Company history. Updated August 4, 2009. The New York Times.
Retrieved August 6, 2009.
Hu, Lei. (2008). GM's joint venture is China's top-selling brand in 2007. Edmunds.
Retrieved August 6, 2009.
Jason. (2004). The global hybrid race: Is Europe catching the fever. GreenHybrid. Retrieved August 6, 2009 at http://www.greenhybrid.com/wiki/index.php/The_Global_Hybrid_Race:_Is_Europe_Catching_The_Fever%3F
ald, Matthew. (200, August 5) $2 million in grants to speed up electric car manufacturing.
The New York Times. Retrieved August 6, 2009.
Ying, Tina &…
Gas-free cars future priority. (2009, April 20). China Daily. Retrieved August 6, 2009
General Motors. (2009). Company history. Updated August 4, 2009. The New York Times.
Retrieved August 6, 2009.
However, that the company is using estern management techniques bodes well for its ability to behave ethically, specifically with respect to its desire to avoid bribery and corruption. It would have bribed its way to that deal, but instead chose not to, even though ultimately the deal was blocked.
Leadership is in short supply in Chinese business, so Coca-Cola has relied on foreign managers, even those from Taiwan or Hong Kong, to bring expertise. This has proven to be a challenge anyway, as the chlorine issue highlights, as there is a lack of experience at the plant level and problems like that occur. Thankfully, the company has enough foreign talent in place to ensure that issues like that are dealt with quickly and effectively. It is necessary to ensure that the company has some of its top people in the country, given that it expects China to be its largest…
Abrams. S. (2012). Coke faces a huge creditability problem in China. Business Insider. Retrieved November 24, 2012 from http://articles.businessinsider.com/2012-05-02/news/31527493_1_coca-cola-coke-chlorine-levels
Coca-Cola Company. (2012). Website, various pages Retrieved November 24, 2012 from http://www.coca-colacompany.com/our-company/leading-the-industry-refreshing-the-world-responsibly
Trefis. (2012). Coca-Cola pushes into Brazil and China. Forbes. Retrieved November 24, 2012 fromhttp://www.forbes.com/sites/greatspeculations/2012/04/10/coca-cola-pours-into-brazil-and-china-pushes-pepsico-aside-in-the-u-s/
China Daily. (2007). Coca-cola aims to make China its largest market. China Daily. Retrieved November 24, 2012 from http://www.chinadaily.com.cn/bizchina/2007-08/07/content_6015222.htm
Company International Expansion
Potential Countries for Expansion
Country for Expansion
Potential Countries for Expansion
In this case, we will discuss the potential for the expansion of XYZ company, based in the U.S., to another country for business. At the beginning, we choose three possible countries where the business can set up expansion projects and then compare the various business, economic, political and legal aspects to choose the best destination for expansion. In the second part, we would also weight the possible modes of market entry and subsequent expansion. For the first part, we choose three potential countries for expansion -- Canada, the United Kingdom, and China.
There has been a modest growth in the overall apparel market since the dollar value was unfavorable and the market was affected by retail competition. Expanding online options also gave rise to price wars. There has been…
Euromonitor.com. (2016). Apparel and Footwear in Canada. [online] Available at: http://www.euromonitor.com/apparel-and-footwear-in-canada/report [Accessed 11 Mar. 2016].
Euromonitor.com. (2016). Apparel and Footwear in China. [online] Available at: http://www.euromonitor.com/apparel-and-footwear-in-china/report [Accessed 11 Mar. 2016].
Retail sales value monthly in textile, c. (2016). Clothing retail store sales value Great Britain 2013-2015 -- Statistic. [online] Statista. Available at: http://www.statista.com/statistics/288014/retail-sales-value-monthly-for-clothing-footwear-textile-stores-great-britain / [Accessed 11 Mar. 2016].
Sun, B. (2010). Concerns of Enterprises' Expansion. IJBA, 1(1).
Market Entry Strategy
There are a number of different options for the market entry strategy. These include licensing, joint venture and direct investment. For Target there are a number of considerations to make. First, the company just utilized the direct investment strategy in Canada, buying the real estate assets of a large chain of discount stores that went under. This move gave Target a large real estate footprint with which to work. Theoretically, that should have helped the company with things like economies of scale, but instead it was too big for Target to manage and the company suffered massive stockouts that may have set it back in that country years (Shaw, 2014). Target can view this one of two ways -- either it learned something from the experience and can enter the UK market most effectively via direct investment, or it should avoid direct investment and find…
Bermingham, F. (2014). Supermarket price war killing British food producers. International Business Times. Retrieved November 29, 2014 from http://www.ibtimes.co.uk/supermarket-price-war-killing-british-food-producers-1476283
QuickMBA. (2010). Foreign market entry modes. QuickMBA. Retrieved November 29, 2014 from
Amazon's Strategy In India
Amazon has one of the most successful strategies that has developed in the last couple generations of contemporary business models. Their use of a "customer-centric" perspective, new distribution channels, and technology as core competencies have fueled an impressive growth rate in many new niches. Yet, despite many successful strategies initiatives that Amazon has developed thus far, the international sphere as a channel of expansion has produced mixed results. The case presents an overview of Amazon's efforts to enter the Indian market and the factors that are within the country and the culture that the company will have to navigate in order to overcome many challenges related to these circumstances.
For example, organized retail only represents a small portion of India's total retail market and therefore, for Amazon's strategy to work, the company will have to develop this market segment while simultaneously positioning itself at the center…
D'Onfro, J. (2015, February 4). The biggest mystery about Amazon's business right now. Retrieved from Business Insider: http://www.businessinsider.com/amazon-international-growth-2015-2
Reuters. (2014, June 10). Crumbling infrastructure? E-tailers like Flipkart, Amazon & eBay are widening logistics networks in India . Retrieved from The Economic Times: http://economictimes.indiatimes.com/industry/services/retail/crumbling-infrastructure-e-tailers-like-flipkart-amazon-ebay-are-widening-logistics-networks-in-india/articleshow/36320147.cms
Market Potential Index
There are eight indicators on the market potential index: market size, market intensity, growth rate, consumption capacity, commercial infrastructure, receptivity, economic freedom and country risk.
The market size is the largest weight. The measures used are urban population and electricity consumption, I guess as proxies for the number of people who have at least the possibility of having money.
Market intensity is based on the gross national income per capita and private consumption as % of GDP, measures that reflect the wealth of the country and presumably telling something about purchasing power.
Growth rate is based on the growth rate in energy use and the real GDP growth rate, looking at how fast the market is growing.
The consumption capacity is measured with consumer expenditure and income share of middle class. This is similar to market intensity, but with a focus on consumers and the middle class,…
Global Edge (2014) website, various pages. Global Edge. Retrieved December 13, 2014 from http://globaledge.msu.edu/mpi
Koetsier, J. (2013). Tablets will outsell laptops 6 to 1 by 2017 as mobile PC market hits 579.4 million. Venture Beat. Retrieved December 13, 2014 from http://venturebeat.com/2013/05/06/tablets-will-outsell-laptops-6-to-1-by-2017-as-mobile-pc-market-hits-579-4-million/
Stategic Planning fo Maket Enty
Baies to Enty
Maket Enty Stategy Selection
Agents, Distibutos and Tading Houses Agents
Distibution and Sales Channels
Stategic Alliances, Licensing and Fanchising
Foeign Diect Investment
Finding the Right Patne
Negotiating a Patneship Ageement
The Ageement Checklist
Have the salient points of the ageement been ageed upon in pinciple?
Paticipants and thei Roles
Section 10: Managing Intenational Business Opeations
In this wok, the case study of Tesla Motos has been taken as an example to undestand the stategies of intenational businesses with paticula attention to Gemany. The wok begins with exploation of stategies pevasive in intenational makets with close attention to enty issues. The vaious foms of foeign investments and business like Geenfield, acquisitions, meges, and Joint Ventues…
Alon, I. (2012). Global franchising operations management: cases in international and emerging markets operations. Upper Saddle River, N.J, Financial Times.
Aswathappa, K. (2010). International business. New Delhi, Tata McGraw Hill Education.
Baron, R.A., & Shane, S.A. (2008). Entrepreneurship: a process perspective. Mason (OH), Thomson/South-Western.
Benjamin Levi, K.J. (2006). Market entry strategies of foreign Telecom companies in India. Wiesbaden, Dt. Univ.-Verl. http://dx.doi.org/10.1007/978-3-8350-9453-6 .
The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less likely to take risks that will be required for the successful development of the new product. Here the situation is likely to be of a new brand in a new market, rather than a totally fresh launch. The company is already exporting substantial quantities and it is possible even the same item is being exported for sale by another organization under a different brand name. It may be possible that expansion of sale of quantities under that arrangement may…
"Before You Buy Hiking Boots" Retrieved from http://shoes.about.com/od/athleticshoes/bb/bybhikingboots.htm
Accessed 12 October 2005
"Colorado dashes hopes of retail recovery" (August 5, 2005) Retrieved from http://www.smh.com.au/news/Business/Colorado-dashes-hopes-of-retail-recovery/2005/08/05/1123125885090.html Accessed 11 October 2005
"Colorado Group Ltd.: (Australian Stock Exchange: CDO)" Retrieved from http://www.onesourceexpress.com/companyreports/default_ec.asp?keyid=44678842& camp=EC5001& GCID=C15112x004& ovchn=INK& ovcpn=International& ovcrn=onesource-international-1& ovtac=PIB Accessed 11 October 2005
For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.
As mentioned above, the communication strategy…
Nordas, H.K. (2004). The Global Textile and Clothing Industry post the Agreement on Textiles and Clothing. World Trade Organization. Retrieved July 8, 2007 at http://www.wto.org/english/res_e/booksp_e/discussion_papers5_e.pdf .
Diesel History (2007). Diesel Clothing. Retrieved July 8, 2007 at http://www.diesel.com/#/dieselinfoandpress/ .
Profile of General Demographic Characteristics: 2000. U.S. Census Bureau. Retrieved July 8, 2007 at http://www.census.gov/main/www/cen2000.html .
Consumer Buying Behavior Notes. Retrieved July 8, 2007 at http://www.udel.edu/alex/chapt6.html#personal .
One industry that has seen a shift in the market model is the smartphone industry. During the mid-2000s, this industry was an oligopoly, populated basically by two firms that emerged from the old PDA market. Palm and RIM (Blackberry) operated as a duopoly, catering primarily to business customers with early smartphones. Apple joined the industry with the iPhone, and was quickly followed by a number of other players. The organization of the industry is somewhat unique, as some firms are vertically integrated providers with operating systems and hardware integrated (Blackberry, Apple) and other firms have a number of hardware manufacturers working in conjunction with operating systems makers. Thus in operating systems there remains almost an oligopoly with two or three major firms and a couple of other minor ones, whereas on the hardware side the industry is fully in a state of monopolistic competition.
Short Run and Long…
Ha-aburda, H. & Yehezkel, Y. (2011). Platform competition under asymmetric information. NET Institute Working Paper. Retrieved May 9, 2012 from http://archive.nyu.edu/bitstream/2451/31399/2/11_05.pdf
Kokovin, S., Parenti, M., Thisse, J-F. & Zhelbodko, E. (2011). Monopolistic competition with big firms. Google Scholar. Retrieved May 9, 2012 from http://d852eff6-a-62cb3a1a-s-sites.googlegroups.com/site/mathieuparenti/home/research/KPTZ.pdf?attachauth=ANoY7cpH5Fs5HfC7W-DaU_jYLfshpIWuFjGQCtwDfIlgmj8XZQjc6ooKbOToLXP9dRdEkSMqCS3FwU-WOisyNmvlPGWdewkrOq-OL-nY4y7rJEDKgYcUsXNwq7m3JMiSWKrhtM4Is8Y-uys6Gtdw6GUAnSX_Xs5P4Dk7UKBmzE9KRySQadZg8JhrIirYITG4tkbdGRW7B4m1KuzWLj1MU3t3s4aCiZn7Z3CgXyu5CyRzRvOHGirSCKg%3D&attredirects=0
Thierer, A. (2012). Bye Blackberry: How long will Apple last? Forbes. Retrieved May 9, 2012 from http://www.forbes.com/sites/adamthierer/2012/04/01/bye-bye-blackberry-how-long-will-apple-last/
Market Society and the Public Sphere
My journal text comes to illustrate the utmost significance of globalization viewed as the force molding and shaping the current world. It describes the multidimensional aspect of globalization that influences and encompasses all facets of life through an integrated network. Currently, globalization is the buzzword in media articles, daily talks of media people and talks of politicians. There is no aspect of life that is not influenced or affected by globalization (Tober, 2006, 33). However, many people find it difficult to reflect on this phenomenon. This is because the term is applied in so many aspects leading to its ambiguity in defining it according to my text.
Numerous volumes of work have written about globalization in numerous fields such as political, science, business, economics, sociology and many more. This has made the term globalization lack a precise cogent theory and definition. This is seen…
Barnet, R. & Cavanagh, J. (2004). Global dreams: imperial corporations and the new world order. New York: Simon & Schuster
Hass, R. (2003). The corporation without boundaries. The new paradigm in business: emerging strategies for leadership and organizational change. New York: Tarcher/Perigee.
Kapstein, B. (2004). Governing the global economy: international finance and the state.
Cambridge. MA: Harvard University Press
Market Efficient espect Set Information Impossible Makes Abnormal Profits
In his work, Fama argued that given the massive use of resources by the brokerage firm to conduct studies on trends in the industry, the effects of changes in interest rates on corporate balance sheets and expectations of managers and/or political analysts of the companies should be able to systematically beat a generic portfolio with the same risk characteristics.
Since, according to Fama, professional in every situation, the analyst has a fifty percent chance of beating the market; although its specific capabilities did not exist he would beat a lot of the market. The analyst did "help" the market to be efficient if all the investors, in fact, would hold portfolios composed of stock indices, would open up significant opportunities for professional traders to take advantage of the situation. But the movement of traders to that "new market" would…
Arrow, K.J., 1959. 'Toward a theory of price adjustment', in M. Abramovitz (ed.), The Allocation of Economic Resources, and Stanford: Stanford University Press, pp. 41 -- 51.
Aumann, R.J., 1964. "Markets with a Continuum of Traders," Econometrica, Vol. 32, No. 1/2, Jan. - Apr., pp. 39 -- 50.
Clifton, J.A., 1977. "Competition and the evolution of the capitalist mode of production," Cambridge Journal of Economics, vol. 1, no. 2, pp. 137 -- 151.
Frank, R., 2008. Microeconomics and Behavior 7th ed. (McGraw-Hill) ISBN 978-007-126349-8.
It revealed the fact that customers were willing to buy chocolate in order to be in fashion.
The government, which is a communist one, has imposed chocolate importers to mark the country of origin in order to provide the customers with the accurate information about the products they offer.
Size, number, and financial strength of competitors. If we take into consideration the report mentioned above, the main competitors are: Dove (38.61%), Cadbury, Le Conte, Nestle, Hershey's, Golden Monkey, Ferrero Rocher, M&M's, Tresor Dore and Shenfeng. These ten producers account for 90% of the chocolate market, while the first three cover about two thirds of the market share. However, among these ten best companies we can only depict two internal brands. These are Golden Monkey (2.94%) and Shenfeng (1.58%). Due to the new regulations regarding the percentages and quality of the ingredients used, many national producers may not be able to…
Chocolate Strives for Standard.,(2004) Retrieved on Nov 28th, 2006 from China Daily, web site: http://www.chinadaily.com.cn/english/doc/2004-12/24/content_402994.htm
Parry, Richard Lloyd, (2006), For Lovers of Chocolate, future could be very dark., Retrieved on Nov 28th, 2006, from The Times, web site: http://www.timesonline.co.uk/article/0,25689-2079799,00.html
Sachs, Jeffrey D. (2004), Welcome To The Asian Century. By 2050, China and maybe India will overtake the U.S. economy in size. Retrieved Nov 28th, 2006, from Fortune, web site: http://money.cnn.com/magazines/fortune/fortune_archive/2004/01/12/357912/index.htm
The segmentation recommended in this marketing plan includes the following:
Ensure that locals (there is an advantage to the restaurant's site) become regulars.
Differentiate the "Italian" notion for those who want something different from "standard," "middle of the road" Italian fare.
Come up with very targeted marketing which ensures focus on the three target customer groups:
Those living/working within a well-defined radius
Those who may know the restaurant from other experiences in Australia
Spur-of-the-moment tourists who see the restaurant and walk in.
Cost structure of industry (especially whether variable cost is a small or large proportion of the normal selling price, and whether there are significant economies of scale of production, importance of transportation costs etc.),
The relative margins earned by restaurants vary from zero to 10% of total sales. Price discounts may be attractive to customers, but can have a dramatic impact on the bottom line if not properly…
Arumemi-Ikhide believes that Arik can succeed due to a combination of the opportunity -- helped by economic and air transport reforms in Nigeria -- and the capability to deliver a high quality product." (Dunn, 2009) Also stated by Arumemi-Ikhide is that this "will be a key in differentiating it in the international market and providing feeder traffic. That will be the lifeline for the international network. That's what sets up apart from our rivals." (Dunn, 2009)
Martin Russell states in the report entitled: "Arik Air: The Future of African Aviation" that both the "internal opinion of African air travel and that of onlookers overseas was bleak before the arrival of Nigeria's newest treasure, Arik Air." (2008) Russell states that the aviation industry is African is "hampered by somewhat less predictable weather and frequent storms" resulting in aviation in African being "far from predictable with temperamental skies that readily…
Nigeria's air traffic grows by 31% during 2008; defies global slump (2009) TradeInvest Nigeria Thu, 05 Mar 2009. Online available at: http://www.tradeinvestnigeria.com/news/957188.htm
Lawal, Lateef (2009)FG Invests Over N7b In Air Navigation, Safety, Search & Rescue - Nigeria Masterweb Daily News. Online available at: http://www.nigeriamasterweb.com/blog/
More Frequencies to Foreign Airlines Put Nigerian Carriers at Risk (2009) The Guardian -- Travels 17 Jul 2009. Online available at: http://www.ngrguardiannews.com/travels/article01//indexn2_html?pdate=170709&ptitle=More%20frequencies%20to%20foreign%20airlines%20put%20Nigerian%20carriers%20at%20risk
Dunn, Graham (2009) Arik Air: Pressing Ahead with International Plans. 3 June 2009. Airline Business. Online available at: http://www.flightglobal.com/articles/2009/03/06/323508/arik-air-pressing-ahead-with-international-plans.html
Equilibrium and Barriers
Barriers to Entry and Long-Term Equilibrium in Monopolistic Markets: Strategy and Market Forces
Introduction Marginal Equilibrium
Barriers to entry can arise out of natural market forces as well as through careful strategic creation or enhancement by incumbent organizations that have a great deal of control over a given market and/or industry. When a specific organization has established a monopolistic or near-monopolistic control over its market and enjoys a great deal of stability and equilibrium with some price flexibility as well, it can be very much in its interest to erect or encourage barriers to entry that thwart the possibility of other entrants into the market, disrupting this equilibrium. As mentioned, many of these barriers to entry arise on their own out of market forces, but they can also be encouraged by strategic decisions within incumbent organizations that influence the market generally and at times explicitly.
Arping, S. & Dlaw, K. (2007). Sunk costs, entry deterrence, and financial constraints. International Journal of Industrial Organizations 26(2), pp. 490-501.
Baumol, W. & Blinder, A. (2008). Microeconomics: Principles and policy. Mason, OH: Cengage.
Bernanke, B. (2003). Principles of microeconomics. New York: McGraw Hill.
McNutt, P. (2008). Signaling, strategy, and management type. Donegal & Dublin.
Most recently he held the position of Vice President of Marketing and Product Management at Whopper Systems, a developer of PACS medical imaging and information management software. John defined the product portfolio and roadmap, managed strategic partnerships and was instrumental in the company's growth and eventual acquisition by Eastman Kodak Health Imaging. John holds a B.Sc in General Science (Physics) from Tel-Aviv University and is currently in his second year of studies at the McMaster Graduate School of Business.
Chief Medical Officer - Michelle Pfeiffer, M.D.
Michelle is a 5th year resident in Plastic and Reconstructive Surgery at the McMaster University Medical Center. Michelle co-founded and is Vice President of Societal Resources, a company with diverse health care interests ranging from import/export of medical instruments to diabetes education in the United States and serving as a liaison between Medical Bandages and the Bosnian Ministry of Health. Michelle also helped design…
Market growth in wheelchairs is favorable for a few reasons. The growth in the industry is concentrated in higher-priced segments, with 12-15% each. This means that the relevance of the standard wheelchair is declining, despite that segment remaining the highest volume wheelchair at around 208,000 units or 61.3% by volume and 31.4% of dollar sales. Projecting current growth rates out five years, the industry will looks as follows:
1998 Wheelchair Market
1998 unit share
1998 $ share
Standard wheelchairs are going to lose unit share and are going to decline significantly in dollar share as well. The other three categories are going to increase in importance, so it is important for firms to capture a share of these markets. ight now, the power market is not served by Sunrise, so the company is essentially competing for what will be 38-39% of the total…
QuickMBA. (2010). Porter's five forces. QuickMBA. Retrieved February 22, 2012 from http://www.quickmba.com/strategy/porter.shtml
Blank, S. (2010). Here's why the first-mover advantage is extremely overrated. Business Insider. Retrieved February 22, 2012 from http://articles.businessinsider.com/2010-10-19/tech/30027432_1_market-bad-idea-failure-rate
McGahan, A. (1993). Sunrise Medical's wheelchair products. Harvard Business School 9-794-069
Nationmaster. (2012) Age distribution tables: United States. Retrieved February 22, 2012 from http://www.nationmaster.com/country/us/Age_distribution
Thus, despite the high per-capita incomes in Scandinavia, consumers are value-conscious. Unlike Germany, Scandinavians are willing to pay more for wine, and recognize quality differences.
Like Scandinavia, the Netherlands is open to wine imports. With historical connections to Spain and Portugal, and without alliances with Italy or France, Dutch wine drinkers are friendly to imports and to the Spanish character found in Chilean wines. Like Scandinavians, the Dutch have high per-capita incomes are willing to spend for super-premium wines. They are unwilling to 'overpay' for quality, however, and are likely to compare the quality of an 8 pound Chilean wine to similarly-priced products from Australia, the U.S. And other major wine exporting countries.
Chilean Wine Promotion in Europe
Chile is not alone in wanting to increase wine exports to Europe. Australia and the United States have developed significant market share and see growing exports to European markets. The Wine…
Alcyon. "China and Chile Sign Wine Agreement." Wine Marketing. 2007. http://22.214.171.124/search?q=cache:Tk-70Aey3zEJ:winemarketing.blogs.com/wine_marketing/veille/page/2/+chile+wine+marketing+europe&hl=en&ct=clnk&cd=3&gl=us (Accessed November 24, 2007).
Anderson, K. The World's Wine Markets: Globalization at Work. Cheltenham: Edward Elgar, 2004.
Anderson, K. "Wine's New World." Foreign Policy, 2003: 47-59.
BeverageDaily. "World wine sales go from strength to strength." Beverage Daily, March 13, 2003: n.p.
Ultimately the use of multiple forecasting techniques serves to increase the knowledge of a market and minimize market entry risk.
How would you forecast sales force size in a specialized industry, for example, aircraft?
As the demand for aircraft is defined by a select set of customers who have highly specialized information needs, defining the sales force size for aircraft would be easily accomplished by looking at the average sales cycles in this specific industry (which happen to be quite long) combined with the project management skills necessary to ensure a design win. A design win is the event where the aircraft is designed into the broader program of an airline, or in the case of military aircraft, purchased by a branch of the Department of Defense. Taking the average length of sales cycles and the total population of potential customers for the specific aircraft, calculating the size of the…
Optimal Foreign Entry Strategy for Jaypee Brothers
Established in 1969, Jaypee Brothers is the largest health sciences publisher in India with offices in the United Kingdom, the United States and Panama. Jaypee Brothers currently publishes more than 350 health science books and journals each year (About Us 2015). The company is currently seeking to develop its presence in other markets including the Middle East and Africa. This paper reviews the relevant literature to provide a brief overview of Jaypee Brothers and to identify a professional entry strategy for the company to enter these new markets. Finally, a summary of the research and important findings concerning an optimal professional entry strategy for Jaypee Brothers are provided in the conclusion.
eview and Discussion
With its headquarters in New Delhi, India, Jaypee Brothers (hereinafter alternatively "Jaypee" or "the company") is a global publishing company with collection centers in the United Kingdom,…
'About Us.' (2015). Jaypee Brothers. [online] available: http://www.jpmedpub.com/aboutus.
'Arabic Publishers Directory' (2015). Publishers Global. [online] available: http://www.
INTECONTINENTAL HOTEL GOUP'S ENTY INTO CHINA
The International Hotels Group (IHG) is a British multinational hotel chain. The history of IHG dates back to 1777 when William Bass founded the company originally as a beer brewing company in England, called the Bass Beer PLC. After nearly two centuries predominantly in the beer industry, Bass entered the hospitality industry in 1970 by purchasing hotel assets. Three decades later, Bass sold all of his beer assets to focus completely on the hospitality industry, renaming the company to Six Continents PLC. To focus even more completely on the hospitality industry, the company demerged is hotel and soft drink assets and rebranded itself to International Hotels Group PLC in 2003.
Keen on making the IHG brand the first choice for travellers and hotel owners, the chain has become one of the largest hotel chains worldwide. Through management contracts, franchise agreements, and direct…
Enz, C. (2010). Hospitality strategic management: concepts and cases. 2nd ed. Hoboken: John & Sons.
Proctor & Gamble entered foreign markets early in its existence, and relied on semi-autonomous foreign subsidiaries to manufacture market and distribute products that were developed in the United States. This tactic relied on P&G owning the subsidiary, but giving the subsidiary considerable operational leeway, so that the arrangement almost worked more like a licensing deal. This strategy persisted for P&G through the 1980s.
In the 1990s, this strategy became less viable, at least relative to the alternatives. The strategy had arisen and persisted in an era where barriers to trade between nations were high, and by the 1980s these barriers were beginning to fall -- it was the beginning of the modern era of globalization. National markets were becoming regional markets -- for example with the common market in Europe and the Canada-U.S. Free Trade Agreement. In addition, P&G's retail partners were becoming global in scale, something that demanded…
Information technology is a critical element of project management in today's globalized world. Dealing on the global stage requires supply chain solutions that span the entire world, locally-flexible marketing solutions and a refined understanding of the unique conditions of each market.
The cost of acquiring and managing the massive amounts of information needed to succeed in the global business environment have typically only been accessible to multinational corporations (MNCs), but increasing small- and medium-sized enterprises (SMEs) have leveraged information technology in order to compete globally. Even SMEs that do not wish to compete in other markets find themselves facing foreign competition as trade barriers fall.
In my thesis entitled Technological Globalization, I looked at some of the ways that information technology is transforming the global business environment, and how SMEs are increasingly gaining access to global trade the way that was once only the providence of multinationals. I noted…
Globalization on Firms Expansion in Foreign Markets
The objective of this paper is to advance knowledge on globalization using empirical evidence to present the impact on the expansion of firms on foreign markets. By drawing support from different kinds of literature, the paper argues that the globalization acts as two-edged swords: Globalization is both beneficial and detrimental to firms with reference to the acquisition of foreign markets. Thus, firms are required to design effective business strategies and innovations to enjoy market opportunities from global markets while carefully managing inherent risks and threats associated with globalization. (Amonrat,. & Patriya, 2007).
Impact of Globalization of Firms Market Opportunities
As firms extend their businesses outside their home countries to access markets, well, services and resources across the borders, the negative and positive effects of globalization are increasingly affecting them. Globalization is defined as an ongoing economic, social and political process among nations. (Clougherty,…
Awuah, G.B. & Amal. M. (2011). The impact of globalization. European Business Review. 23.1 (2011): 120-132.
Amonrat, T . & Patriya, T. (2007). Globalization Effects and Firms Performances. Journal of International Business Research. 6.(2): 43-58.
Brooks, I. Weatherston, & Wilkinson, G.(2012). Globalization, challenges and changes. Pearson Education.
Chetty, S.(2014). Effectuation and Foreign Market entry of Entrepreneurial Firms. European Journal of Marketing, 49 ( 9/10): 1436-1459.
Distribution strategy is a plan designed by the top management of an organization or a company, which specifies the ways in which the firm intends to move its products to middle traders retailers, and even consumers. After the product has been launched, it should reach the end consumer in the market or any other place. Between the manufacturer and the consumer are other intermediaries who are the brokers, wholesalers, and the retailers. The intermediaries are responsible in the distribution of the product to the end consumer. Sometimes the manufacturer decides to sell the product direct to the consumer. It is when the manufacturer or a business owner is dealing with an impulse purchase or low priced products. Distribution channel strategy allows wholesalers and retailers to reach customers in various geographical areas that the sales team cannot reach. It enables them to cover a large area reaching more customers and…
Perreault, W. Cannon, J., and McCarthy, E. (2010). Essentials of Marketing (q2th Ed.). New York, NY: McGraw-Hill/Irwin
Lamb, C. & McDaniel, C. (2011). Essentials of marketing. Cengage Learning
Armstrong, G., & Cunningham, M.H. (2012). Principles of marketing. Pearson Australia.
Marks, M. & O'Connor, A. (2014). Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches. Journal for Economic Educators, (1), 78-96
Tesco in Vietnam
There are a number of pros to entering the Vietnamese market. First, this is a market where there are few competitors. The main competitor, Big C, is a Thai company that entered Vietnam by buying Carrefour's stores as it exited Southeast Asia[footnoteRef:1]. While many other markets in the region have multiple competitors, Vietnam really only has one. With only one major competitor, and an underdeveloped market for modern grocery distribution, Vietnam represents an opportunity to gain early mover advantage in a promising market. The familiarity with Southeast Asia will help the company to work quickly to establish itself in the Vietnamese market. Furthermore, it is easier on the logistics than either of Indonesia or Philippines, the two other major opportunities in Southeast Asia. Those are archipelagos, whereas Vietnam presents an easy market logistically, close to suppliers, and can be served with only a couple of warehouses.…
market and innovation in the field of information technology is growing too fast in the United States. Even though a lot has been said for last few decades about the employment shift in the field of IT, however, as stated by McKinsey (2009) the field still remains the most significant sectors of the economy. In Texas the Information Technology is playing a vital role in the development of the City. There are a number of companies offering various IT services within the five cities in Texas, such cities are Dallas, Houston, Austin, San Antonio and Fort Worth (McKinsey, 2009).
This paper however, seeks to analyze the entry and Mid-level information Technology jobs and the top IT companies within Texas. It also seek to highlight what most IT recruiters normally look for in a prospective candidate and the average wages offered in each city. Finally, the study analyzes the average cost…
Barry, B., (2011). For Texas 'Miracle,' Cut the Cost of Doing Business
Glassdoor (2012). Information Technology Salaries in Houston, TX Area.Available online at http://www.glassdoor.com/Salaries/houston-information-technology-salary-SRCH_IL.0,7_IM394_KO8,30.htm
Glassdoor (2012). Information Technology Salaries in San Antonio, TX Area.Available online at http://www.glassdoor.com/Salaries/san-antonio-information-technology-salary-SRCH_IL.0,11_IM757_KO12,34.htm
McKinney, D (2012). Top of the list: Houston Technology Employers. Houston Business Journal.Available online at http://www.bizjournals.com/houston/news/2011/10/14/top-of-the-list-houston-technology.html
market structures in detail and analyses the pricing strategies that the firms have to undertake when they operate in different regimes. The case study on Toyota is considered next, which indicates that firms competing in various structures does not only have to focus on price and quantity ceteris paribus, they also have to consider external and internal variables that have a bearing on these decisions.
Introduction to Market Structures
Market structures are important parts of economic theory as they model market behavior that can help economists explain activities in industry with ease. Market structures, hence are basically models that define market behavior with respect to certain criteria so that it becomes simpler to compare events in real life to the postulated scenario as described in theory in order to be able to determine casualties and to define optimal strategies that firms operating in different market structures can use.
Bennett, D., Hagiwara, Y., & Kitamura, M. (2011, September 5). Toyota Bets on Japan. Bloomberg Businessweek, pp. 70-73,. Retrieved from http://web.ebscohost.com/ehost/detail?sid=fbe40510-c02e-4a4c-afc8-b21dbb1445c3%40sessionmgr11&vid=1&hid=10&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=60477158
Cusumano, M.A. (2011). Technology Strategy and Management Reflections on the Toyota Debacle. Communications of the ACM, 54 (1), 33-35.
John Petersen (2011). Bernstein and Ricardo Report: Cheap Will Beat Cool in Vehicle Electrification. Retrieved from http://www.altenergystocks.com/archives/2011/11/bernstein_and_ricardo_report_cheap_will_beat_cool_in_vehicle_electrification.html
Lipsey, R.G., & Chrystal, K.A. (2007). Economics. Oxford: Oxford University Press. Retrieved from http://books.google.com.pk/books?id=HgXWV8JMC10C&printsec=frontcover&dq=Economics+lipsey&hl=en&sa=X&ei=qPIuT9DdPM7wrQeQ_LzYDA&redir_esc=y#v=onepage&q=Economics%20lipsey&f=false
Mergers can also help at least come domestic companies become competitive with international ones. Mergers potentially free up increased money for research and development.
Yes, it is possible for mergers to be beneficial overall. There is no blanket yes or no judgement that applies to whether or not mergers are beneficial. They are generally beneficial if the above conditions are met along with the following conditions: There remains sufficient competition that the newly formed company cannot enforce monopolistic conditions and that there remains freedom of entry into the market sector for new firms.
3. Why are competitive markets considered more efficient than monopolistic markets? Give economic reasons. Give a real-live example of a market that tends to be competitive and one that tends to be monopolistic. Describe characteristics that support your classification. Is there evidence of efficiency or inefficiency in either of the markets you describe?
Competitive markets are considered…
Managerial Economics: Economic Tools for Today's Decision Makers (6th ed.). Retrieved from http://www.coursesmart.com/login .
Antitrust Practices and Market Power
The modern business environment is increasingly characterized by the proliferation of emerging monopolies in various industries. One of the industries that have experienced an increase in budding monopolies is Information Technology, particularly with the growth and development of social media and networks. Technology companies have rapidly developed into monopolies because of the connection between attractive business opportunities. The growth of leading technology companies into monopolies has also been fueled by their efforts to gain and maintain market power. However, some of these companies such as Google, AT&T, Standard Oil, Microsoft, and Facebook have been investigated for antitrust behavior.
Similar to Google, Facebook is company whose growth and development is partly attributed to the failure by Microsoft to strangle it like it did to Netscape a decade before. Facebook's business and operations are entirely built on focusing on developing network effects since the firm's value for…
European Commission (2014, October 24). Antitrust: Commission Probes Allegations of Antitrust Violations by Google. Retrieved November 13, 2014, from http://europa.eu/rapid/press-release_IP-10-1624_en.htm
Fox, J. (2013, January). The Web's New Monopolies. Atlantic Monthly, 30-34.
Windrum, P. (n.d.). Back from the Brink: Microsoft and the Strategic Use of Standards in the Browser Wars. Retrieved November 13, 2014, from http://arno.unimaas.nl/show.cgi?fid=292
Technology and the internet have brought about many changes in nearly all facets of modern living. As a result, markets and financial systems also have felt the impacts of this massive revolution. Monopolistic trends have been witnessed in the past decade as those organizations who can capitalize on a market, or by creating a brand new market, dominate with product innovation and keen business practices
The purpose of this essays is to exaine Google as company who is exisiting and flourishing in a monopoly market. The serach engine market has produced billions of dollars of revenue for this internet company. This essay will describe the major factors that affect the degree of the competitiveness in this market that Google is currently dominating. The essay will also examine the competitive forces that are trying to vie for business share and competitive advantage in this particular market.
Signs of a…
Bort, J. (2013). Steve Ballmer: Google Is a Monopoly and Should Be Investigated by The Governement. Business Insider, 20 Sep 2013. Retrieved from http://www.businessinsider.com/steve-ballmer-google-is-a-monopoly-2013-9
Crawford, S. (2012). Is Google A Monopoly? Wrong Question. Bloomberg, 8 July 2012. Retrieved from http://www.bloomberg.com/news/2012-07-08/is-google-a-monopoly-wrong-question.html
Efrati, A. (2013). Google Earnings: Profit Up But Search Ad Prices Drop 6%. The Wall Street Journal, 18 July 2013. Retrieved from http://online.wsj.com/news/articles/SB10001424127887324263404578614290220266684
Goodwin, D. (2013). Google Fails to Gain Search Market Share, Bing Steals From Yahoo. Search Engine Watch, 14 Nov 2013. Retrieved from http://searchenginewatch.com/article/2307115/Google-Fails-to-Gain-Search-Market-Share-Bing-Steals-From-Yahoo
Market power can exist when there are substantial barriers to entry into the indus-try. Expectations about incumbent reactions, incumbent advantages, and exit costs all can serve as entry barriers.
The extreme case of a firm with market power is monopoly, where the industry con-sists of only one firm. Here, industry and firm demand curves are one and the same. In contrast to competitive markets, consumers pay more than marginal cost and the firm earns economic profits. Output is restricted from competitive levels. With a monopoly, not all the potential gains from trade are exhausted.
Monopolistic competition is a hybrid between competition and monopoly. It is like mo-nopoly in that firms under both market structures face downward-sloping demand curves. Market power comes from differentiated products. Examples include the toothpaste, golf ball, tennis racket, and shampoo markets. The analyses of output and pricing policies are similar in the two cases. The difference…
As noted, we have at least one student, one retiree, one manager, one housewife, and one entry level employee.
We will also assume that in the prescreening we were able to capture demographic data (age, gender, race, income, lifestyle, etc.).
Questions for Focus Group (Note, subheadings are potential probes based on responses):
1. Do any of you shop online for clothing?
a. How often? easons?
b. Perceptions of Quality, convenience, etc.
c. Approximate amount spent on online clothing purchases per annum?
d. Desire to continue?
2. Now, thinking about clothing, let's turn to purchases of shoes? Do you ever shop online for your shoe purchases?
a. Why or why not?
c. Concerned with "fit"
d. How do most shoe retailers in your experience handle returns?
e. Approximate amount spent on online shoe purchases per annum?
f. Desire to continue?
3. Are you familiar with the term "mass customized…
Edmunds, H. (2008). Focus Group Principles. American Marketing Association.
Retrieved from: http://web.archive.org/web/20041026140011 / http://www.marketingpower.com/content1293.php
Pharmaceutical industries have to operate in an environment that is highly competitive and subject to a wide variety of internal and external constraints. In recent times, there has been an increasing trend to reduce the cost of operation while competing with other companies that manufacture products that treat similar afflictions and ailments. The complexities in drug research and development and regulations have created an industry that is subject to intense pressure to perform. The amount of capital investment investments required to get a drug from conception, through clinical trials and into the market is enormous. The already high-strung pharmaceutical industry is increasingly investing greater amounts of resources in search of the next "blockbuster" drug that can help them gain market position and profits. Laws, regulations and patents are important to the industry while spending billions of dollars in ensuring the copyright of their products.
It is the intention of this…
Ansoff, H.I. (1957). Strategies for diversification. Harvard Business Review, 35(5), 113-124.
Ansoff, H.I. (1965). Corporate Strategy. New York, NY: McGraw-Hill.
Ashour, M.F., Obeidat, O., Barakat, H., & Tamimi, A. (2004). UAE Begins Examination of Patent Applications. Tamino.com. Retrieved January 18, 2004, from the World Wide Web: http://www.tamimi.com/lawupdate/2001-01/intprop.htm
Bain, J.S. (1954). Economies of scale, concentration, and the condition of entry in twenty manufacturing industries. American Economic Review, 44, 15-36.
Tiny House: Target Market Analysis
The tiny house market for homes "typically between 100 and 500 square" has a wide demographic outreach in terms of its age range: "Millennials, who have limited funds and might not be able to afford a traditional mortgage because they have to pay off college loans; and Baby Boomers, who are retiring and seeking ways to stretch their pension by finding affordable homes" (Hyde n.d.). The concerns of both groups are strikingly similar. Idealistic Millennials embrace the environmental benefits provided by such homes and Baby Boomers are seeking to save money on utilities. However, demographically, the impressive size of the Millennial generation makes this an even more attractive potential target market: "By sheer numbers, the 75 million members of the millennial generation overtook baby boomers last year" (Lee 2016). Slice of Heaven's emphasis on the luxury market of tiny homes would allow both demographics to…
Hyde, R. (n.d.) Tiny house movement: Making market opportunities. Investopedia. Retrieved from: http://www.investopedia.com/articles/investing/092815/tiny-house-movement-making-market-opportunities.asp
Lee, D. (2016). Why millennials are staying away from homeownership despite an improving economy. The LA Times. Retrieved from: http://www.latimes.com/business/la-fi-0301-housing-economy-20160301-story.html
Patel, N. (2015). Tiny house, big benefits: Freedom from a mortgage and worries -- and stuff.
The Washington Post. Retrieved from: https://www.washingtonpost.com/lifestyle/magazine/tiny-house-big-benefitsfreedom-from-a-mortgage -- and-stuff/2015/06/23/f8f706f0-0acc-11e5-9e39-0db921c47b93_story.html
Market Entry Strategy
FedEx's market entry strategy is what is described as a 'frontal-assault strategy.' FedEx's strategy is aggressive, high cost and Americanized.
The first thing noted is that their strategy in China is exactly the same as in any location. As the executive vice president of FedEx is quoted as saying "we've got a pretty good formula for attacking any market...whether its China or Japan or Germany, it really doesn't make any difference."
Market entry strategies will normally take into account the environment of the market to be entered and develop a strategy that best suits that market. Considering the high cost of entry into the Chinese market adopting an American approach without considering whether it is the best approach could be concerning.
At the same time having the same approach in all locations is easier and more cost-effective for FedEx with it being known that "standardization can…
Ball, D.A., McCulloch, W.H., International Business: The Challenge of Global Competition. Boston: McGraw Hill, 1999.
Bradmore, D., Joy, S., & Kimberley, C. Marketing Visions. New York: Prentice Hall, 1989.
organizations customer markets fundamental business models • In a 3- 5-page paper, apply framework -market analysis (external labor markets, internal labor markets, capital markets, customer markets) conduct a compensation strategy analysis competitive landscape organizations • In addition, organization, highly influential, large population job organization apply question, "What economic difference organization performance job, poor, mediocre outstanding?" Post a multiple market analysis.
Competitive Landscape Analysis on Three Companies
Coca Cola Competitive Landscape Analysis
External Labor markets
Coca Cola is one of the most well-known companies on international level. The company is an established brand with high popularity. Coca Cola has built in time significant emotional attachment to this brand from customers, employees, and business partners. Therefore, it is expected that numerous individuals want to work for the company. Coca Cola has developed a recruitment and selection process oriented towards external sources of recruitment especially regarding entry level and mid level positions. This…
1. Russell, K. (2012). Internal Recruitment: Right or Wrong? HR Magazine. Retrieved May 6, 2013 from http://www.hrmagazine.co.uk/hro/news/1073667/internal-recruitment-wrong .
Whole Foods: Current market conditions
The supermarket industry is highly competitive. However, Whole Foods has been able to garner a market advantage through specialization. Whole Foods is a national chain but offers exclusively organic items to customers, thus conveying additional value for a specific yet rapidly-expanding demographic of customers. Growth in the organics market remains strong, even though it experienced a downturn after the recession. "According to the Organic Trade Association, U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. That's 18.4% growth annualized over 19 years" (Beyers 2011).
As well as health-conscious consumers, Whole Foods also offers a wide array of international, gluten-free, peanut-free, and other specialty items. It is a relatively large chain, although still dwarfed in size by major national supermarket retailers like Wal-Mart. Thus, the market structure is that of a competitive market, with…
Green, Tara. (2012). Despite its efforts, even Whole Foods cannot keep GMOs out of the products it sells. Natural News. Retrieved:
Beyers, Tim. (2009). The secret to Whole Foods' success. Motley Fool. Retrieved:
competitive market environment that Victorian Diary Giant operates by answering four questions in the case. Victorian Diary operates under the perfect competitive market. In the last few years, the firm has cut the milk prices by 8.5% making the new price to move to $4.50 per kilogram leaving farmers at break-even level because of the glut of the milk in the world markets. While 8.5% cut of price is relatively good, however, the struggling famers does not achieve much comfort from the new price.
Competition occurs when there is a rivalry among firms producing similar products. In the competitive environment, firms always try to take away the market shares of other firms. However, a perfect competitive market is the kind of market where firms are price taker. The following requirements operate in a perfect competitive market:
Firms operating in the market produce identical products,
There are no barrier to enter…
Andreu, M, Michael, W.D. & Jerry, G.R. (1995). Microeconomic Theory. Oxford University Press, New York and Oxford.
Edwards, C. (2007). Milk Madness. Tax & Budget Bulleting . No 4.
Hugh, R. (2008). Price Controls. Concise Encyclopedia of Economics. Library Economic and Liberty.
Production and Market Competition
Microeconomics Module 3 - Case Production, Costs, Profits Cost Profit in assignment, review reference material: Rittenberg Libby T. Tregarthen. (2009). Chapter 8: Production Costs. Sections 1-4 Principles Microeconomics.
Choice of factors of production
A firm's choice of factors of production to change will be determined by likely outcomes of the change. In the short run, a firm can only increase its variable cost. The required consideration in this case is marginal return. The needs to assess whether increasing a variable cost leads to; increasing marginal returns, diminishing marginal returns or negative marginal return. In the long run, a firm's production factors can all be changed. The firm will need to consider the marginal benefits and loses from capital or labor increments.
The considerations that the restaurant manager need to have is the likely change on its cost function. The manager should also be guided by the…
Also reported for Wal-Mart Stores Inc. was the following information:
(1) It is reported that Wal-Mart now ships in the U.S. alone order from 35 of its 4,000 stores in the U.S. compared to the previously reported shipping from 25. Goals have been set at 50 stores by the end of the year. It is reported that traffic to Wal-Mart's U.S. e-commerce site "exceeds 45 monthly visitors and growth and conversion are accelerating." (Davis, 2013, p.1) Davis also reports that Wal-Mart announced yesterday it had acquired two online technology startups and planned to hire 150 more staffers for its Walmart.com operations in Silicon Valley, which already employ 1,500." (Davis, 2013, p.1)
(2) It is reported that in the U.K. The "Asda supermarket chain that Wal-Mart owns is the country's second-largest online grocer, Wal-Mart says. Asda completed the rollout of Wi-Fi to its stores in the first quarter, making it…
Akkad, S., Chelune, T., and Coppola, C. (2011) Wal-Mart's Strategic BMGT495-7380. University of Maryland; University College. 22 Nov. 2011.
Wal-Mart (2011). Corporate Facts Sheet. Retrieved from http://walmartstores.com/pressroom/factsheets/
Wal-Mart Corporate (2011). About us. Retrieved from https://walmartstores.com/AboutUs/
Walmartstores.com (2008). 2008 Annual Report. Retrieved from http://walmartstores.com/sites/annualreport/2008/docs/wal_mart_annual_report_2008.pdf
Market esearch -- Germany
German IT Market
German is the biggest and most mature IT industry in European countries. Its high levels of urbanization, knowledge, and affluence combined with its powerful economic efficiency makes it a welcoming IT market. It is expected that there will be powerful pre-paid customer growth in the in German market. Major players include Vodafone with 33% share of the market, T-Mobile with 32%, E-Plus with 18% and O2 with 15%. Since Vodafone released Germany's first commercial 3G solutions in 2004, 3G solutions are becoming progressively frequent. All the four IT providers are expected to invest in the development and update of their 3G network. Vodafone, Deutsche, and O2 are in the process of establishing Long-Term Evolution (LTE) systems, following the sale of new frequencies (Antonelli, 2008). This paper seeks to highlight the retailing trends and challenges facing German IT Market.
Trends in the area of…
Antonelli, C. (2008). New information technology and industrial change: The Italian case. Dordrecht: Kluwer Academic Publishers for the Commission of the European Communities.
Beck, S., & Klobes, F. (2005). Surviving globalization? Perspectives for the German economic model. Dordrecht: Springer.
Ba-umer, U., Kreutter, P., & Messner, W. (2012). Globalization of professional services: Innovative strategies, successful processes, inspired talent management, and first-hand experiences. Berlin: Springer.
CBEMA Industry Marketing Statistics. (2009). Information technology industry establishment analysis. Washington D.C: CBEMA Industry Marketing Statistics.
They have been committed to the development of what they deem to be Consciousness Cosmetics for more than a decade. Entry into the Portuguese market offers certain benefits, such as the Portuguese people's commitment to high moral standards, which would be conducive to cruelty-free, environmentally responsible products such as Alba Organics. However, there are risks as well that need to be taken into consideration.
The Portuguese market is small and growing at only a nominal rate, in comparison to other EU countries. The population is still primarily located in rural areas. Although the euro is quite stable currently, that could change, affecting Alba's profitability. and, there are three primary, well-established competitors that control the majority of the market share currently, with large financial backing that could out compete Alba.
About us. (2005). etrieved July 11, 2005, at http://www.avalonorganics.com/?title=About+Us.
Alba: FAQs. (2005). etrieved July 11, 2005, at http://www.albaorganics.com/index.php?title=FAQ%27s.
About us. (2005). Retrieved July 11, 2005, at http://www.avalonorganics.com/?title=About+Us .
Alba: FAQs. (2005). Retrieved July 11, 2005, at http://www.albaorganics.com/index.php?title=FAQ%27s.
Carioca, M., Diniz, R., Pietracci, B. (2004). Making Portugal competitive. McKinsey Quarterly, (3). Retrieved July 11, 2005, from Business Source Premier database.
Consciousness in cosmetics. (2005). Retrieved July 11, 2005, at http://www.avalonorganics.com/index.php?title=Consciousness+in+Cosmetics .
ole of Commitment in Small Company Entry Advantage
The huge contributing factor for the success of any business is how committed and accountable people involved in the business feel. Level of commitment in small companied is usually less because a business is not established until the money generated in the form of profit exceeds the money invested in the business. Till this point is reached, the company is not said to be running business. In case this point is not reached, small businesses are quickly winded up, thus this shows low commitment level. People are committed to business in small industries but level of commitment is less as compared to large organizations because it does not involves large number of stakeholders or board members who need to be informed and asked for consent for making decisions. Instant decisions are made in small industries even in case of winding up, thus…
Awuah, G.B., & Reinert, V. Small Firms' Use of Their Business Relationships to Cope with Increased Competition. International Journal of Business Strategy, 44-55. 2012.
Hirschey, M. Managerial Economics [With Access Code]. London: South Western. 2009.
Howard, J.L. Small Business Growth: Development of Indicators. Academy of Entrepreneurship Journal, 33-45. 2006.
Morrison, a., Breen, J., & Ali, S. Small Business Growth: Intention, Ability, and Opportunity. Journal of Small Business Management, 66-78. 2003.
Smart Cookie: SWOT Analysis
Oreo's entry into China and India presented two different types of challenges to the successful American cookie company. Because these two cultures were different from the American culture that had made the cookie famous in the U.S. (and each different from one another), Oreo had to consider how best to approach these two markets in order to make its product a worldwide success. Both countries represented enormous market opportunities for the company -- and each posed their own unique obstacles. China, for instance, was not traditionally a cookie eating nation; India was the biggest cookie eating nation. The former demanded a longer term strategy than the latter simply because of the Chinese orientation to cookies in general (let alone to the Oreo brand itself). From a SWOT perspective, Oreo was in a position to build its brand in both markets if it adapted to the particular…
' The catalogue also stresses the value of the artist's works as a whole, and the resurgence of interest in the faux classical images of the late Victorian period to not simply enhance the perceived aesthetic value of the work but also the perceived financial investment the purchaser is making.
In fact, were it not for the provenance of the object in a Sotheby's catalogue, the image of the young woman might strike the gazer as rather tacky. It is a copy of popular images of what life in ancient Greece and Rome for women was really like, not a rendition of an actual woman with a unique facial expression. The catalogue terms "Idleness" a "rediscovery, a painting by one of the finest late Nineteenth Century Classicists, epitomizing the vogue for ladies in togas which held Middle-Class London under its enduring spell well into the Twentieth Century.
However, the word…
Godwin, W. (1908) "Idleness." Sotheby's Catalogue: Important British Pictures. http://search.sothebys.com/jsps/live/lot/LotDetail.jsp?&live_lot_id=35&sale_number=L03125.[10 Feb 2005]
Price elasticity of demand
Traditionally, large ticket items do not have a great deal of elasticity in terms of price, because they are viewed as necessary goods, although they are not as elastic as a supermarket item one can 'stock up' on in bulk when it goes on sale. Car demand can be somewhat elastic in the sense that people can elect not to buy a new car, purchase a used car, or lease a model until prices decline -- there are market substitutes that can be cheaper, if the car market prices goods too high, as Ford was pricing its vehicles too high, and producing too many high-cost vehicles. Also, the price of compatible goods like gas can impact the choice of vehicle consumers chose to purchase. The Toyota Prius' popularity grew with the price of gas.
Ford's North American operations lost $1.6 billion in 2006,…
Lassa, Todd. (2007). "Ford brass unveils rescue plan. But is it enough?" Motor
Trend. Retrieved 30 Jun 2007 at http://www.motortrend.com/future/spied_vehicles/112_0604_ford_motor_co
Webster, Sarah. (29 Jun 2007). "Ford leaders talk global warming, fuel economy in letter." The Detroit Free Press. Retrieved 30 Jun 2007 at http://www.freep.com/apps/pbcs.dll/article?AID=/20070629/Business01/70629071/1014/Business01
Alan Moser and Stephanie Philips operate a successful software business in Brisbane. Alan and Stephanie are existing clients of your accounting firm CPT Accountants. Their business currently operates as a partnership but due to expansion plans they are considering incorporating the business (ie becoming a company). They wish to clarify the following points before making a decision and have asked CPT accountants to write a report answering the following:
What is the difference between forming a proprietary (private) company and public company?
There is substantial difference in the reporting requirements and tax basis for private and public companies. However, the biggest difference is how the legal entities deal with liability. Under a sole proprietorship and a partnership the owner can be held liable for many different problems that the business incurs while under a…
Market structure of Lacoste INC.
According to Michael Porter's Five Forces analysis, five external pressures shape the apparel market of which Lacoste is a part. Lacoste is a high-end sports clothing manufacturer, famous for its pocket 'crocodile' logo. However, despite the durability of the brand, Lacoste faces a number of challenges. The bargaining power of suppliers, the bargaining power of consumers, the threat of substitutes, barriers to entry, and degree or rivalry between competitors can all impact the high-end clothing market (Michael Porter's five forces analysis, 2011, Quick MBA)
Effect of new companies entering the market
Within the high-end sports clothing market, barriers to entry are moderate. It takes a tremendous degree of organizational might to achieve the status of Lacoste, and the company is large enough to operate on economies of scale. However, smaller, more 'boutique'-oriented firms can also produce high-end sports clothing for customers within…
Lacoste. (2011). Official website. Quick MBA. Retrieved October 22, 2011 at http://shop.lacoste.com/Polo-Shirts-Men-Products/b/2248337011?ie=UTF8&title=Polo%20Shirts
Michael Porter's five forces analysis. (2011). Quick MBA. Retrieved October 22, 2011 at http://www.quickmba.com/strategy/porter.shtml
Wilson, Eric. (2006). Bernard Lacoste. The New York Times. Retrieved October 22, 2011 at http://www.nytimes.com/2006/03/23/business/23lacoste.html
Odor Beaters Athletic Shoes
The market for athletic shoes has grown into a multi-billion dollar global enterprise in the last several decades. Athletic shoes comprise about 33% of a $48 billion market, growing annually (National Shoe Retailers Association, 2012)
Athletic footwear includes athletic, sport, and active lifestyle footwear for men, women and children. It may be performance oriented, outdoor oriented, or even casual, but is designed to aid individuals in sporting activities.
One interesting fact about athletic footwear is that it has evolved over the last few decades to also become a fashion statement. Basketball shoes, for example, are worn not just on the court, but as everyday "urban" outfits, thus drastically increasing the size of the market.
Odor in shoes, particularly those worn in sporting events in which there is heavy perspiration, are considered one of the most irksome issues for athletic shoe wear, requiring regular inserts, use of…
Bible, L., Kerr, S., & Zanini, M. (2006). The Balanced Scorecard - Here and Back. Management Accounting Quarterly, 7(4), 18-29.
Bulgarella, C. (2005, February). Employee Satisfaction & Customer Satisfaction. Retrieved from Guidestar Research: http://meetingmetrics.com/research_papers/whitepaper_cs_es_relationships.pdf
Gruenwald, T., & Genz, D. (1999). Modern Methods of Ice Fishing. Channhassen, MN: Creative Publishing.
Kaplan, R., & Nortin, D. (1992, March). The Balanced Scorecard - Measures that Drive Performance. Retrieved from Harvard Business Review: http://www.stevens-tech.edu/MSISCourses/450/Articles/ValueOfIT/TheBalancedScoreCard.pdf
Competitive Market Analysis to Determine the Product's Potential Success
Issues that the automobile industry faces that affect its competitiveness and long-term profitability
The relevance of a competitive strategy for Car Company A is to establish a position within the 4-cylinder engine car market. This will help the company to compete with Toyota Corolla (LE) 1.8L four-cylinder engine competitive forces. As a potential entrant, Car Company A is at a disadvantage in capital markets. Unless it penetrates the Cylinder engine market through diversification, its four-cylinder car will be at an inherently riskier position than the established (LE) 1.8L four cylinder engine of Toyota (Maxton & Wormald, 2013). This will be reflected in the risk premiums Car Company A will be forced to pay to attract capital.
Car Company A will face barriers because other players like Toyota enjoy economies of scale in the industry. This means a decline in a product's…
Maxton, G. & Wormald, J. (2013). Time for a model change: Re-engineering the global automobile industry. Cambridge: Cambridge Univ. Press