Mass Communication Essays (Examples)

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Mass Communication
Why are books considered "mass" media when a popular hardcover book might sell only 100,000 or 200,000 copies? Include in your discussion a definition of mass media and give examples of books that have had a significant impact on a mass audience.

Books are considered mass media due to their widespread appeal rather than physical book sales. Books are unique in that the notions imbedded within them often transcend tradition sales figures. The concepts and ideas contained in books can quickly spread without the need for individuals to physically purchase the book. For example, aspects of Christianity are well-known even by those who have yet to purchase a physical copy of the Bible. The notions of giving, charity, honesty, integrity, and pursuit of knowledge are all concepts embedded within the Bible. Many individuals are therefore aware of these concepts and apply them daily without physically purchasing the Bible. The advent….

Mass Communications
Explain how the invention of the telegraph revolutionized communication and set in motion the development of the mass media.

American capitalism is unique in the manner in which in continually increases the quality of life for society. A market economy, similar in concept to America and other industrialized nations, provides individuals to create unique services that benefit society. These goods and services are often quantified in nations GDP figures. GDP, in essence, are the goods and services bought sold and produced in a particular nation. As innovation occurs, efficiencies often materialize that benefit society at large. Through capitalism, that initial advantages, are further advances through innovation. The telegraph was no different in this regards. Through international ingenuity, the telegraph provided a better quality of life for society, while also revolutionizing the mass media industry.

To begin the telegraph revolutionized communication primarily through its rapid proliferation throughout America. The primary form of….

Mass Communications
Applying Mass Communication Theories

What traps should communicators avoid in using fear appeals in their messages?

Fear is an emotion and messages that appeal to emotions must tread not so much lightly, but rather, quite meticulously, especially when calling upon an emotion such as fear. Successful marketing campaigns of the 21st century often use the approach of marketing more than a brand; they brand a lifestyle choice and/or a personality. (Who's wearing the trousers?, 2001) Communicators should avoid marketing lifestyles or personalities that are intensely fearful. Therefore, when communicators use fear appeals in their messages, they should avoid a lack of specificity. Fear is an irrational emotion and has the potential to spread rapidly. If communicators utilize fear appeals in their messages, they should articulate the object of fear and the quality of the fear quite specifically. Use of the ego-defensive function and the value-expressive function proves effective. (Chapter 13) The….

The narrator before and after the piece used a light tone to introduce the piece, and added a note at the end, saying, "The First Lady said she had always wanted to do that."
It was interesting to see the First Lady "let her hair down" so to speak, and make fun of her husband. She called herself a "desperate housewife" because of her husband's legendary early bedtime, and also poked fun at his intellect when she said, "I was the librarian who spent 12 hours a day in the library and yet somehow I met George." The President chuckled at many of her remarks, and the piece cut from the First Lady to the President and his reaction several times. The banter seemed good natured, and the piece gave the idea that the First Lady enjoyed her speech. So did the crowd, the piece ended with their giving her….

Mass Communication: Nonverbal Listening Patterns Exercise
Nonverbal Listening Patterns Exercise

Nonverbal listening patterns play a key role in determining whether or not communication will be effective. They serve as an outward symbol of the listener's interest in what is being discussed. Positive nonverbal listening patterns such as maintaining meaningful eye contact, nodding in acknowledgement, and leaning towards the speaker signal the listener's active participation in the conversation. Negative patterns, on the other hand, which include glancing at the watch, playing with jewelry and hair, and biting the nails and lips, are an outright symbol that the listener is either bored or disinterested in the subject matter. This exercise assesses the effectiveness of nonverbal behavioral patterns that I displayed in two distinctly different conversations -- one with Linda, my elder sister who lived out of the country, and whom I had not seen for almost a decade, and another with Joe, a childhood….

Mass Communication
Bryant, J. (2008). Media Effects. New York: Routledge Press.

This book is able to aptly examine some of the more pervasive impacts of mass media, while discussing the bulk of the effects arena, offering up more focused commentary on mobile media and other technologies. This means that it is able to present both theory and research in a compelling and meaningful manner, while presenting even the most complex concepts of media theory in an accessible way. One of the strengths of the book is that it offers up a social cognitive theory of mass communication along with a description of the mass media consumption and perceptions of social reality. The author is able to take into account the intensive influence that social media has had on traditional media and is able to offer up lucid predictions as to how this is likely to continue.

Campbell, R. (2011). Media and Culture.….

Sociology of Mass Communication
In the study of sociology, social institutions play a vital role in implementing and dictating the norms and rules within the society. These social institutions may be political (political organizations), economic (business corporations, companies, or entities), or related to the civic society (family and socially-oriented cause groups). However, the advancement in technology and the sudden influx of the people's demand for information and entertainment created the most powerful, prevalent, and influential institution in the society, which is the mass media institution.

The mass media as an institution has become an essential element in the society, for the mass media helped shape the culture of American society, especially those concerning the values, traditions, and norms of the society. The mass media also helped proliferate the need of the people to access and know everything and every issue that is of public interest and concern to the society. Because….

public by the politician (negative or positive)?
An important part of getting the message across in political campaigns is an approach referred in as 'framing' (a psychology terminology). Individuals listen and hear the speech logic, but they do also respond, albeit subliminally, to the manner in which the issues are presented. The motif of one of America's top speechwriters, Frank Luntz's widely acclaimed book on public speaking, 'Words that Work', hits the nail on the head: it is not about what you say, it's about what the people hear. What are the key words that speaker wants the electorate to 'hear' from a speech and from his campaign in general? Saul Alinsky, a far left activist of United States, featured this idea in his infamous work: Rules for Radicals: in which he stated choose your target, freeze it, make it personal and then polarize it (Crawford).

A classic framing approach is….

Communications
Trace the history of the printed newspaper and various types of eras in reporting news

The newspaper has undergone a number of changes relating not only to content but also to its distribution. hile much of the material found in the newspapers of the present moment consists of nationally syndicated columns and a tendency toward objective analysis, newspapers were not always this way. This paper charts the history of the printed newspaper in the United States, from the early colonial newspapers of the pre-Revolutionary ar era through their current state.

In the colonial period, newspapers were far more provincial than they are today; different colonies had their own newspapers, and these were instrumental in shaping public opinion on topical issues. Benjamin Franklin realized that the best way to make money through newspapers was through advertisements. They also advertised books, which was influential in making popular thought more secular. In this period, newspapers….

Mass Comm Final
One theme that is a constant throughout the study of contemporary mass communication is the function that mass communication holds in the democratic political process. Although the present-day concepts of "media" or "mass communication" would have been unknown at the time of the Bill of Rights, it is nonetheless clear that the First Amendment's guarantee of freedom of the press essentially enshrines in law the notion that an informed and intellectually engaged electorate is crucial for the health of the American political system. And certainly the drafters of the U.S. Constitution were familiar with the notion that clear reasoned argumentation that could reach a broad majority of citizens was necessary for the political system they envisioned: there would not be a U.S. Constitution if there had not been Thomas Paine's "Common Sense," a widely-reproduced pamphlet laying out the basic argument for American independence. However, in different ways, the….

Wolf's book, based on a number of scholarly articles she wrote during the last several years, looks at the manner in which women have been portrayed in the Broadway musical, and the references and relevance of those portraits to society's expectations of the time.
EFEENCES

Communication Studies. (2012). etrieved from: http://www.communicationstudies.com/

Cary, S. (2003). A Beginner's Guide to the Scientific Method. New York: Wadsworth.

Cresswell, J. (2003). esearch Design. Thousand Oaks, CA: Sage.

Ferguson, M. (2010). Choice Feminism and the Fear of Politics. Perspectives on Politics.

8 (1): 247-63.

Gehrke, P. (2009). The Ethics and Politics of Speech: Communications and hetoric in the 20th Century. Carbondale, IL: Southern Illinois University Press

Hesse-Biber, S., ed. (2011). Handbook of Feminist esearch: Theory and Praxis. Thousand Oaks, CA: Sage Publications

Leung, K., et.al. (2008). Global Trends in Communication Education and esearch. Boston, MA: Hampton Press.

Levinson, W., et.al. (2010). Developing Physician Communication Skills for Patient Centered Care. Health Affairs. 29 (7): 1310-18.

McCaig,….

As a result, consumers again have choices. y limiting media exposure, and being aware of media techniques used to brand and market pop stars, we can make educated choices. Rather than choosing what to listen to by turning on the radio and television, we now have the choice to investigate on our own, on the Internet. It will be interesting to see how pop music responds.
ibliography

Daly, Steve. "ritney Spears inside the heart and mind (and bedroom) of America's new teen queen." Rolling Stone, 15 April 1999, 60-70.

Fox, Mark A., and Paul Kochanowski. "Models of Superstardom: An Application of the Lotka and Yule Distributions." Popular Music & Society 27, no. 4 (2004): 507-522.

Larson, Charles U. Persuasion: Perception and Responsibility, 9th ed. elmont, CA: Wadsworth / Thomson Learning, 2001.

Lelanc, Larry. "A Revival At Top 40 Radio rings Wave Of New Teen Acts In Canada." illboard, 17 June 2000, 75.

Rogers, Danny. "The….

He is concerned that as the social sciences increasingly becomes more quantified, they loffer less understanding into the concepts behind symbols. This is especially of concern, since symbols have played such an important role throughout history. Duncan gives examples of symbol misunderstandings such as: confusion of the symbolic and subjective, failure to study symbolic forms, and sociologists' inability to use non-mechanistic models. Even worse, there is no agreement between scholars on how to define the concept of symbol nor explain the ambiguity of symbols. Is this lack of definitive agreement the reason why people perceive reality differently? Does this lead to misunderstandings and a failure to communicate?
Berger and Luckmann. Social construction.

QUESTION: Berger and Luckman state that society is a human product. Can it also be the product of lower animals? Recently, it was shown that chimpanzees actually are capable of culture or the passing of knowledge from one generation….

Communication Systems Put Wheels on Projects
Facilitation participation. Development Support Communication (DSC) is a system that facilitates the sharing of information about development agenda and associated actions (Adesida, 2001). The purpose of development support communication is the effective linking of the stakeholders in a development process (Adesida, 2001). The range of stakeholders who benefit from a development support communication system is broad, including the planners, the implementers, the donor community, and the beneficiaries of the development (Adesida, 2001). Good communication is critical to effective development planning and implementation (Adesida, 2001). By adhering to development communication system, planners and implementers can greatly enhance the quality of their communication, providing explicit and interpretable data (Adesida, 2001). The objective is provide clarity about the goals and objectives, to articulate the development roles, including the opportunities afforded beneficiaries to help shape the eventual development outcomes (Adesida, 2001). Beyond its impact on the quality and….

Communication
Influences on the Communication Process

Communication takes in many ways and for many reasons; the communication itself may also be impacted by many influences. To understand the process it is necessary to look at both the reasons for communication and the influences that may impact that communication.

There are three main purposes for communication; information, persuasion, and motivation. Although each of the different purposes will be examined separately, it should be remembered that in many cases a single message may include more than one purpose as the processes are not mutually exclusive (osengren, 1999).

Information may be seen as the most recognized communication purpose; it takes place on many ways, where information is communicated in many different types of scenarios'. For example, employers may communicate with employees to tell them of their job requirements, changes to the job requirements, or changes in goals. Information communication is also seen with friends telling each other….

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4 Pages
Essay

Communication - Journalism

Mass Communication Why Are Books Considered Mass

Words: 1220
Length: 4 Pages
Type: Essay

Mass Communication Why are books considered "mass" media when a popular hardcover book might sell only 100,000 or 200,000 copies? Include in your discussion a definition of mass media and…

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4 Pages
Essay

Communication - Journalism

Mass Communications Explain How the Invention of

Words: 1155
Length: 4 Pages
Type: Essay

Mass Communications Explain how the invention of the telegraph revolutionized communication and set in motion the development of the mass media. American capitalism is unique in the manner in which in…

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4 Pages
Term Paper

Business - Advertising

Mass Communications Applying Mass Communication Theories What

Words: 1119
Length: 4 Pages
Type: Term Paper

Mass Communications Applying Mass Communication Theories What traps should communicators avoid in using fear appeals in their messages? Fear is an emotion and messages that appeal to emotions must tread not so…

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1 Pages
Term Paper

Communication - Journalism

Mass Communications Mrs Bush Steals

Words: 405
Length: 1 Pages
Type: Term Paper

The narrator before and after the piece used a light tone to introduce the piece, and added a note at the end, saying, "The First Lady said she…

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2 Pages
Essay

Communication

Nonverbal Listening Patterns Exercise Mass Communication

Words: 819
Length: 2 Pages
Type: Essay

Mass Communication: Nonverbal Listening Patterns Exercise Nonverbal Listening Patterns Exercise Nonverbal listening patterns play a key role in determining whether or not communication will be effective. They serve as an outward…

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4 Pages
Annotated Bibliography

Communication - Journalism

Annotated Bibliography on Mass Communication

Words: 1160
Length: 4 Pages
Type: Annotated Bibliography

Mass Communication Bryant, J. (2008). Media Effects. New York: Routledge Press. This book is able to aptly examine some of the more pervasive impacts of mass media, while discussing the…

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7 Pages
Term Paper

Communication - Journalism

Critic of Sociology of Mass Communication

Words: 1974
Length: 7 Pages
Type: Term Paper

Sociology of Mass Communication In the study of sociology, social institutions play a vital role in implementing and dictating the norms and rules within the society. These social institutions…

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5 Pages
Research Paper

Government

Mass Communication Between the People and the Communities

Words: 1676
Length: 5 Pages
Type: Research Paper

public by the politician (negative or positive)? An important part of getting the message across in political campaigns is an approach referred in as 'framing' (a psychology terminology). Individuals…

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2 Pages
Essay

Communication - Journalism

History Mass Communication

Words: 623
Length: 2 Pages
Type: Essay

Communications Trace the history of the printed newspaper and various types of eras in reporting news The newspaper has undergone a number of changes relating not only to content but also…

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5 Pages
Essay

Communication - Journalism

Mass Comm Final One Theme That Is

Words: 1998
Length: 5 Pages
Type: Essay

Mass Comm Final One theme that is a constant throughout the study of contemporary mass communication is the function that mass communication holds in the democratic political process. Although the…

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4 Pages
Research Paper

Sports - Women

Communications and Women's Studies While

Words: 1557
Length: 4 Pages
Type: Research Paper

Wolf's book, based on a number of scholarly articles she wrote during the last several years, looks at the manner in which women have been portrayed in the…

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7 Pages
Term Paper

Music

Communications - Pop Music Propaganda

Words: 1867
Length: 7 Pages
Type: Term Paper

As a result, consumers again have choices. y limiting media exposure, and being aware of media techniques used to brand and market pop stars, we can make educated…

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8 Pages
Term Paper

Communication

Communication and How it Is

Words: 2320
Length: 8 Pages
Type: Term Paper

He is concerned that as the social sciences increasingly becomes more quantified, they loffer less understanding into the concepts behind symbols. This is especially of concern, since symbols…

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5 Pages
Essay

Communication - Journalism

Communication Systems Put Wheels on Projects Facilitation

Words: 1956
Length: 5 Pages
Type: Essay

Communication Systems Put Wheels on Projects Facilitation participation. Development Support Communication (DSC) is a system that facilitates the sharing of information about development agenda and associated actions (Adesida, 2001).…

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2 Pages
Essay

Communication

Influences on the Communication Process

Words: 840
Length: 2 Pages
Type: Essay

Communication Influences on the Communication Process Communication takes in many ways and for many reasons; the communication itself may also be impacted by many influences. To understand the process it is…

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