Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
The undercurrents of social networking require a very high level of interactivity, transparency that leads to trust. In the case of athletes and celebrities who battle gossip media, the best defense is a good offense. Taking the initiates as Derek Jeter has done to stop rumors of conflict with Alex Rodriguez, Carmelo Anthony discussing his DUI in blogs, and the hybrid strategy of Beckham all show how critical it is for celebrities to keep these broader Web 2.0 dynamics in mind when communicating with their fans. Table 1 in the Appendix provides an overview of Web 2.0 applications.
References 2008, et.al.)
Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. http://www.proquest.com (Accessed April 3, 2008).
Mary Cowlett (2000, January). Toeing the line of truth in spinworld. Marketing, 23-24. Retrieved May 1, 2008, from ABI/INFORM Global database. (Document ID: 48129845).
Von Johnson, Pierre Ollivier. (2007). The Technology Disruption Conundrum. Journal of American Academy of Business, Cambridge, 12(1), 215-221. Retrieved May 3, 2008, from ABI/INFORM Global database. (Document ID: 1288122001).
Ava Lawler, Gabrielle Tourelle. (2002). Public relations: The integrated communication tool in the launch of a new software operating system -- a case study. Journal of Communication Management, 7(2), 156-159. Retrieved May 1, 2008, from ABI/INFORM Global database. (Document ID: 264328051).
Michael W. Muchmore (2006, December). New Ways to Get Music; Review: Web 2.0 is taking on the music industry, offering new ways for artists to get exposure. We look at three sites/services that put the power into the hands of the listeners. ExtremeTech.com,1. Retrieved May 3, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 1252310471).
Ruby Anne M. Rubio (2007, March). Friendster's newest local service: fan sites. BusinessWorld,1. Retrieved April 29, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 1243877681).
Cynthia G. Wagner (1998). Marketing to a Celebrity-Obsessed Society. The Futurist, 32(5), 14-15. Retrieved May 1, 2008, from ABI/INFORM Global database. (Document ID: 29558952).
Appendix
TABLE 1:
WEB 2.0 APPLICATIONS
Applications
References
Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. http://www.proquest.com (Accessed April 3, 2008).
Mary Cowlett (2000, January). Toeing the line of truth in spinworld. Marketing, 23-24. Retrieved May 1, 2008, from ABI/INFORM Global database. (Document ID: 48129845).
Von Johnson, Pierre Ollivier. (2007). The Technology Disruption Conundrum. Journal of American Academy of Business, Cambridge, 12(1), 215-221. Retrieved May 3, 2008, from ABI/INFORM Global database. (Document ID: 1288122001).
Ava Lawler, Gabrielle Tourelle. (2002). Public relations: The integrated communication tool in the launch of a new software operating system -- a case study. Journal of Communication Management, 7(2), 156-159. Retrieved May 1, 2008, from ABI/INFORM Global database. (Document ID: 264328051).
Social Networks and Computer Ethics For the past 20 years, there have been many changes caused by the internet on many aspects of the contemporary life. The internet is growing rapidly. As of 2006, it was recorded that the number of internet users was about four million. For a long time, there have been promises made on how internet changes will positively impact people worldwide. These promises have reached many people
Integration of Social Networks Changed Society and How People Socialize? The objective of this work is to examine how the integration of social networks has changed society and the ways in which people socialize. This work will answer the question of how the new forms of socialization and communication have affected people and if this effect is positive or negative and will answer as to whether the social networks have
Social Network Sites on Relationships Describe the major research methodologies In the modern world, the social networking sites are key cons to the existence of trustworthy relationships that last for longer years. The essence of relationship between couples is gaining trust and love. The quality of romantic relationships in the current world has reduced, and the number of partners that are trustworthy has declined. The introduction of the social networks is
Mobile Computing and Social Networks There are many mobile apps in the market that have been designed to cater for various tasks and processes. Mobile apps were initially designed for gaming but improvements have been made to ensure that they can be used for business purposes. Applications have been designed to improve efficiency of mobile devices. Users have been able to make use of mobile phones to replace devices such as
One major strength of this theory is that it creates the occasion for strategy development by inventing new technologies or methods. It looks at where the company is and where it wants to go and develops a plan on how to get there. Managers must lead and organize the functional activities within the organisation, assess and develop the processes that they are responsible for, and influence those processes through standardization,
The Network Society Introduction Castells (2011, p. 4) defines network society as a society whose social structure is made up of networks that are powered by microelectronics-based information and communication technologies. Networks do constitute of the new social morphology of our societies. When you look at network society from Castells point of view then the infrastructure of the network society is determined by the relationship between technical, social, and media networks (Van