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Product Mix

Words: 1624 Length: 5 Pages Document Type: Research Paper Paper #: 60376336

Product Mix: Old Spice

Old Spice is a line of products that meet personal needs of people, providing varied services. Initial Old Spice products were for women, and they had the brand name of Early Old Spice. The product came into the market in the year 1937, with an extension occurring in 1938 that introduced Old Spice for men. The products of Old Spice initially were after shave lotions, shaving soaps, deodorants and perfumes, which later incorporated other products such as soaps, detergents among others. This product creates a presentable opportunity to understand the development of products, growing from simple one line production of product to a mixed product line of production. The products in the Old Spice mix are for fragrances, skin care and antiperspirant and deodorant products.

The Old Spice brand is a company of its own, from the time of establishment. Initially, the product production belonged to…… [Read More]

Works cited

Hoffmann, Stefanie. Are the 4 P's of International Marketing of Equal Importance to All Firms?

What Factors Might Cause Some to More or Less Important Than Others?: A Short

Article. Mu-nchen: GRIN Verlag GmbH, 2008. Internet resource.

Tocquigny, Rick, and Andy Butcher. When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies. Upper Saddle
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Product Introductions Developing and Launching

Words: 999 Length: 3 Pages Document Type: Research Paper Paper #: 55876197

An additional example of how a company learned how to use techno0loigy effectively in their new product development strategies is Motorola. Having been initially challenged with the entire process of new product development and introductions due to a slow-moving company, Motorola was able to spin off the new product development of their popular azr phone and gain significant market share as a result (Burkett, 2005). Each of these examples illustrates how technologies have been used to mitigate the risk of new product introductions. The success of the azr product launch (Burkett, 2005) is a case in point. Mattel and Coca Cola both have extensive programs for using technology-based systems and applications for listening to customers, yet in the case of the product introductions mentioned, they failed to accurately gauge the level of interest in product concepts.

Legal and Ethical Implications of New Product Development

The legal and ethical considerations of…… [Read More]


Andritsos, D., & Tang, . (2010). Launching new products through exclusive sales channels. European Journal of Operational Research, 204(2), 366.

Michael Burkett. (2005, July). The "Perfect" Product Launch. Supply Chain Management Review, 9(5), 12-13.

LESLEY GILLIAN. (2003, June 28). Almost famous: Sorting treasures from trash: how big brand blunders can work to your advantage URBAN ARCHAEOLOGIST - LESLEY GILLIAN: [LONDON 1ST EDITION]. Financial Times, p. 8.

Grumet, L.. (2009). Stretch the Brand, Don't Lose the Equity. The CPA Journal, 79(1), 7.
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Products Liability Research Mattel Inc Is a

Words: 2004 Length: 5 Pages Document Type: Research Paper Paper #: 24464880

Products Liability esearch:

Mattel Inc. is a company that was founded in 1944 by Elliot and uth Handler that designs, manufactures, and markets a huge range of toy products. The firm is headquartered in California with its core product lines including Hot Wheels die-cast vehicles, Barbie fashion dolls, Disney toys, Fisher-Price preschool toys, and games like Scrabble. While Mattel also manufactures its toy products based on license agreements with movie makers, most of its toys are produced outside its huge market in the United States i.e. Southeast Asia. Actually, the firm's principal manufacturing facilities are located in several countries in Southeast Asia like Malaysia, China, Thailand, Indonesia, and even Mexico. Since its inception, the company has continued to experience significant growth that enables it to generate huge revenues. By 2007, its revenues had grown to $5.97 billion with its three largest customers accounting for 41% of sales across the globe.…… [Read More]


Andersen, M. (2009, October 16). Mattel Settles Lawsuit Over High Levels of Lead in Chinese

Toys. Retrieved June 10, 2012, from 

"CPSC Overview." (n.d.). U.S. Consumer Product Safety Commission. Retrieved from Consumer Product Safety Commission website: 

Lacorte, V.L. (n.d.). Mattel, Inc.: The Lead paint Recall. Retrieved from Tuck School of Business
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Product Recalls and How it Effects the Company

Words: 3035 Length: 12 Pages Document Type: Research Paper Paper #: 40496802

Product ecalls and How it Affects the Company

Product ecalls


Industry effected

Healthcare ecalls

Food Industry ecalls

Instances of Product recalls

Effects on the Company

Financial Loss

Loss of reputation

Legal and regulatory issues

Handling of Product ecalls

Treatment of ecalled Products

Communications Strategy

Product recalls are one of the sensitive business areas in the operation of any organization. The businesses tend to recall its products due to various reasons including minimizing the risk of injury for consumers, the compliance requirements in legal and regulatory perspective, and to protect the brand image in the market. There are various other reasons that are discussed and elaborated in the later sections. The product recalls are critical for different industries but especially for food chains and healthcare organizations the importance is increased. The businesses also establish well planned and thought out systems to ensure that they have a policy and system in…… [Read More]


Ganesan, S. (Ed.). (2012). Handbook of Marketing and Finance. Edward Elgar Publishing.

Germann, F., Grewal, R., Ross Jr., W.T., & Srivastava, R.K. (2013). Product recalls and the moderating role of brand commitment. Marketing Letters, 1-13.

Granata, L.A., Flick Jr., G.J., & Martin, R.E. (Eds.). (2012). The seafood industry: species, products, processing, and safety. Wiley. com.

Sodhi, M.S., & Tang, C.S. (2009). Modeling supply-chain planning under demand uncertainty using stochastic programming: A survey motivated by asset -- liability management. International Journal of Production Economics, 121(2), 728-738.
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Product Marketing Reasons for Product Line Expansion

Words: 800 Length: 2 Pages Document Type: Essay Paper #: 18831000

Product Marketing

easons for product line expansion

Product line is a group of related products manufactured by a single company and the products are closely related in one way or the other. There are several reasons that can puch a firm towards the expansion of a product line.

Increase sales; Some firms expand their product lines with an intension of increasing the firm's overall sales. This is because when the company expands its product lines, it increases its production and therefore more products will be produced hence increasing the company's sales. (Mc Grath Michael, 2010).

Profit growth; Some firms expand their product lines to increase their profitability through greater sales volume which might be obtained from new products since most people prefer purchasing products from brands which they are familiar with. The expansion of the product lines may be with an aim of enabling a specific item in the firm…… [Read More]

References, (2011). Differentiation strategy. Integrated knowledge. Retrieved October 26, 2010

from strategy.html

Kim. T. Gordon,(2004). Pros and Cons of expanding your product line

Retrieved October 26, 2010 from
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Product Design Problem Modern Corporations Which Integrate

Words: 630 Length: 2 Pages Document Type: Essay Paper #: 92977101

Product Design Problem

Modern corporations which integrate the design, manufacture and marketing phases of a particular product are often confronted by the continual conflict which exists between industrial designers who conceptualize new ideas and engineers tasked with transforming that vision into tangible form. A delicate balance must be achieved by savvy executives seeking to achieve peak levels of performance and production from both their design and engineering wings. The world of industry is littered with discarded ideas and dashed dreams, and more often than not the ultimate success or failure of a product is determined by the ability of designers and engineers to cooperate while constructing and refining a prototype. When the lines of communication between any sectors within a firm are limited or severed, due to professional biases and petty disputes, the product which eventually goes to market will typically be substandard in either its stylistic design or its…… [Read More]


Folkestad, J.A., & Johnson, R.L. (2001). Resolving the conflict between design and manufacturing: Integrated rapid prototyping and rapid tooling (irprt). Journal of Industrial Technology, 17(4), 1-7. Retrieved from

Mukhopadhyay, S.K., & Gupta, A.V. (1998). Interfaces for resolving marketing, manufacturing and design conflicts: A conceptual framework. European Journal of Marketing, Vol. 32 Iss: 1/2, pp.101 -- 124. DOI: 10.1108/03090569810197499

Pei, E., Evans, M., & Campbell, I. (2007, October). Them and us? exploring the collaboration between industrial designer and engineering designers. Paper presented at International council of societies of industrial design congress, San Francisco, CA. Retrieved from
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Product Launch Plan the Elements of Product

Words: 878 Length: 3 Pages Document Type: Essay Paper #: 18521510

Product Launch Plan

The elements of product launch plan that are going to be looked into here include the distribution strategy, financial information, and marketing research.

Marketing esearch

Teas N. Line has undertaken to deal in Oolong, Green, Yellow, and Black tea after realizing that tea after some time tea loses its freshness after it has spent some time on the shelf and that consumers want tea that is freshly packaged and shipped in oxygen free packaging. The consumer's preference for pleasant smelling tea as opposed to those having bitter and stringent taste has made the proprietors of Teas N. line to consider introducing the above named teas in the international market. Consumers have become very aware of the health risks they are exposed to by soft drinks and have consequently turned to flavored waters and tea as alternatives. The Teas Line N. seeks to be a healthy alternative to…… [Read More]

References List

Cooper, R.G. (2001).Winning at New Products: Accelerating the Process from Idea to Launch

(3rd ed.). New York: Perseus Publishing.

Daniels, D. (2010).Product Launch Readiness: Planning for Sales Velocity. Pragmatic Marketing. Retrieved September 30, 2010, from
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New Service Economy

Words: 780 Length: 3 Pages Document Type: Term Paper Paper #: 95247527

New service economy is an economy that is based on knowledge, services and communications between people. This is an economy where there are relatively few manufacturing jobs, and most people work in the service industry in some capacity. The new service economy reflects the dominance of this type of industry in our economy. This newfound dominance of the service economy has an impact on our ability to have a sustainable environmental management approach.

Sound environmental management practice implies the prevention of environmental catastrophe and the strong stewardship of the environment, within the context of a functioning, growing economy. In part, the new service economy facilitates a higher level of environmental stewardship inherently, because most people earn their living without producing very much in the way of physical goods. People trade on knowledge, experience and skills, things that do not cause much waste.

These new knowledge industries can play a strong…… [Read More]

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Product Life Cycle the Introductory

Words: 673 Length: 2 Pages Document Type: Research Paper Paper #: 95010885

This means that the company must be smart with its distribution, focusing on key retailers and channels to introduce the product to the public. There are exceptions, however. For a lot of consumer electronic products -- smartphones, for example -- companies prefer nationwide rollouts of new products through major telecom distributors. Such a strategy is often supported, however, with penetration pricing and extensive ad campaigns. For companies that cannot afford this, regional distribution or through specialty stores is often a first step during the introductory phase until some word of mouth has been built up to support the product.

Promotion is critical during the rollout phase. At this stage, most consumers are unaware that the product exists, so promotion needs to not only introduce the product, but explain where it fits into the competitive mix, its positive attributes, and convince the consumer to buy. Promotion levels can be very high…… [Read More]

Works Cited:

No author. (2012). Pricing strategies -- penetration pricing. Retrieved February 24, 2012 from 

QuickMBA. (2010). The product life cycle. Retrieved February 24, 2012 from /product/lifecycle/" target="_blank" REL="NOFOLLOW">
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Product Analysis Organizations Are Formed

Words: 1932 Length: 7 Pages Document Type: Term Paper Paper #: 53032588

On the other hand, iMac is performing relatively great from AMD in terms of a number of things like cost effectiveness, quality and advertisement. In the next section, we will talk about the marketing mix which usually called marketing communication mix.

Marketing Mix of iMac

Marketing mix essence is the most important essence underlies in marketing communication. Through the mix the researcher analyze the operation management of an entity along with its consumer choice and specification (Salas, 1992). There are 4 elements comes under the umbrella of marketing mix which predominantly are


Basically a product is an ending process of an organization. The product of Apple Inc. is remarkable in terms of quality and reliability, but there is a need to enhance the quality of the product more to make this brand more powerful.


Price is the thing on which the consumers emphasize a lot. The buying power…… [Read More]


Alvin, J (2006), Marketing: An Introduction, Prentice Hall Publications

Brannan, T (1995), a Practical Guide to Integrated Marketing Communications, John Wiley & Sons Professional Publications

Baker, J (2007), the Marketing Book, Curtin University of Technology Publications

Parmerlee, a (1993), Product Analysis: Selecting the Right Product, McGraw Hill Publications
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Product Life Cycle Is the Different Stages

Words: 636 Length: 2 Pages Document Type: Essay Paper #: 98866207

Product life cycle is the different stages of a product's life. The stages are introduction, growth, maturity and decline (QuickMBA, 2010). The marketing decisions will vary depending on which stage of the life cycle the product is in. The self-driving car will be in the introductory life cycle phase when it is launched. During this stage a number of things occur. The brand must be developed and introduced to the market. The distribution strategy must be determined. Promotion should be aimed at early adopters during this phase. In addition, the pricing structure may incorporate elements of either skimming or penetration pricing (QuickMBA, 2010).

The self-driving car is expected to move slowly through the introduction stage of the product life cycle into the growth stage. The reason the pace of this movement is expected to be slow relates to the fact that the technology is revolutionary. Consumer acceptance of the technology…… [Read More]

Works Cited:

eHow. (2011). Product life cycle in technology. eHow Money. Retrieved April 30, 2011 from

QuickMBA. (2010). Product life cycle. Retrieved April 30, 2011 from /product/lifecycle/" target="_blank" REL="NOFOLLOW">
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Product Lifecycle Management Best Practices

Words: 3216 Length: 12 Pages Document Type: Thesis Paper #: 8746319

This practically also pays big dividends for manufacturers as they continue to strive to keep their Energy STA Compliance ratings on products, leading to lower costs for power supply, electrical system integration and less product wear due to more efficient use of energy. Studies also indicate that Energy STA compliance, when designed in as part of the DfE initiatives in a PLM system, can have an exceptionally high accumulative impact as well (Preston, 2001).

Integrating DfE into PLM frameworks then not only alleviates the unnecessary and often high costs of noncompliance to federal and global mandates, this integration has also been shown to reduce the net amount of new product components necessary, further creating higher levels of reliability in products over time (Mascle, Zhao, 2008).

There are many additional benefits to integrating DfE product development practices into the broader PLM frameworks manufacturers use for designing, launching, managing and discontinuing products.…… [Read More]


Abramovici, M. (2007). Future trends in product lifecycle management (plm). Springer-Verlag Publishing, London, UK. (pp. 665-674).

Mike Adami-Sampson. (2007, February). Design for environmental compliance. Control Engineering, 54(2), 12-14.

Vidhi A Chaudhri. (2006). Organising Global CSR: A Case Study of Hewlett-Packard's e-inclusion Initiative*. The Journal of Corporate Citizenship,(23), 39-51.

Deathe, A., MacDonald, E., & Amos, W.. (2008). E-waste Management Programmes and the Promotion of Design for the Environment: Assessing Canada's Contributions. Review of European Community & International Environmental Law, 17(3), 319-334.
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Product Lifecycle Applying the Concepts

Words: 467 Length: 1 Pages Document Type: Term Paper Paper #: 24321690

Making the most of the differentiation available in an entirely new product, in addition to introducing an entirely new product generation will lead to new markets potentially is the strategic objective. The growth phase of the product lifecycle concentrates on getting sales to increase, increasing trial and use of the specific network component, working with distributors and dealers to more illustrate the performance advantages, and also concentrate on the opportunities for earning gross margins through the channels of distribution as well. The maturation process is one where the products are typically competed against based on price, and this is certainly the case with network components. In the case of routers and switches, the basic functionality is evaluated first by customers to make sure the specific product will meet their needs, yet price and availability are what typically win sales in this phase of the product lifecycle. Finally, the harvesting or…… [Read More]


Burkett, M (2006) Use Suppliers at All Phases of NPDI to Improve Product

Launch. AMR Research Alert. May 10, 2006. Accessed from the AMR Research website on December 11, 2007.
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Product Life Cycle of Voice-Activated Television as

Words: 616 Length: 2 Pages Document Type: Essay Paper #: 91511528

Product Life Cycle of Voice-Activated Television

As the latest innovation in television technology, the advent of voice-activated technology represents a fundamental shift in the way consumers interact with their favorite products. ather than utilize a remote control to operate a device, owners of Television Inc.'s new voice-activated TV set will be able to change channels, adjust volume settings, record their favorite programs and search for upcoming events all through the instinctual act of telling the machine what they want to see. As the forerunner within an industrywide process of progressive segmentation, Television Inc. has positioned itself to capture a dominant share of the emerging voice-activated TV market, but the company must ensure that its new product is expertly facilitated through the Product Life Cycle. According to the prevailing research on product development and marketing, a product experiences several phases during its so-called life cycle including the Introduction, Growth, Maturity and…… [Read More]


Ostlin, J., Sundin, E., & Bjorkman, M. (2009). Product life-cycle implications for remanufacturing strategies. Journal of cleaner production, 17(11), 999-1009. Retrieved from 

Simon, M. (2010). Product Life Cycle Management. Longer Lasting Products: Alternatives to the Throwaway Society, 351.
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Product Life Cycle Analysis

Words: 1148 Length: 4 Pages Document Type: Term Paper Paper #: 79773189

Product Life Cycle Analysis

Products, like living creatures, have a specific life cycle. A product is born, it grows up, and eventually it dies. A product's birth is its creation -- the first moment that a brand new device or invention rolls off the assembly line and is made available to consumers. In the case of a color television, its life cycle would commence at the time a brand model first appears in the stores. If it is a well-designed product, and represents an improvement over previous versions, it will no doubt do well as it will appeal to consumers. The period during which a television "grow up" can be described as the interval of time between its initial appearance, and the time it takes for that product to "catch on," or establish itself. hen Sony introduces a new color television, that new television is like a newborn baby. The…… [Read More]

Works Cited

Long, John R. "The Ant and the Grasshopper." Aesop's Fables: The Online Collection: Star Systems 30 March 2002. URL: TheAntandtheGrasshopper& & antgrass.ram

Phiddian, Robert. "Have you eaten yet? The reader in 'A Modest Proposal.'." Studies in English Literature, 1500-1900 36.3 (1996): 603+. Questia. 1 May 2003 .

Prince, Gerald. Narrative as Theme: Studies in French Fiction. Lincoln, NE: University of Nebraska Press, 1992.

Wyrick, Deborah Baker. Jonathan Swift and the Vested Word / . Chapel Hill, NC: University of North Carolina Press, 1988.
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New Generation Technology CRM at

Words: 2581 Length: 8 Pages Document Type: Research Proposal Paper #: 69688184

Figure 2:

Dell Inc. Marketing and Manufacturing Process Integration

Based on analysis of Sources: (Kapuscinski, Zhang, Carbonneau, Moore, eeves, 2004) (Gunasekaran, Ngai, 2009) (Bilek, 2010)

Discussion of Current Business Issues

Today Dell suffers from not having enough insight into the most critical customer relationships necessary to grow its emerging virtualization and Cloud computing businesses, as the company's approach to managing by technology instead of customers created a very myopic mindset. The transition from being purely technology- and product-centric to one that puts customer feedback and their insights into the center of a business model can only be achieved by measuring processes and improving them (Liu, Guo, Lee, 2011). Nowhere is this more evident than in the company's quoting process. Ironically for a company so well-known for its build-to-order process online, tis enterprise-wide quoting systems are seriously broken and often can take weeks to produce a highly specific quote for a…… [Read More]


Bilek, G.. (2010). The Value of Information Sharing in a Build-to-Order Supply Chain. The Business Review, Cambridge, 15(1), 131-136.

Ernst, H., Hoyer, W., Krafft, M., & Krieger, K. (2011). Customer relationship management and company performance -- the mediating role of new product performance. Academy of Marketing Science. Journal, 39(2), 290-306.

Finnegan, D., & Currie, W.. (2010). A multi-layered approach to CRM implementation: An integration perspective. European Management Journal, 28(2), 153.

Gunasekaran, a., & Ngai, E.. (2009). Modeling and analysis of build-to-order supply chains. European Journal of Operational Research, 195(2), 319.
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Product Lifecycles Mcdonald's Corporation Overview of Product

Words: 596 Length: 2 Pages Document Type: Essay Paper #: 3393875

Product Lifecycles

McDonald's Corporation Overview

of Product Design, Development and Product Lifecycles

McDonald's Corporation relies on the intersection of continual product design innovations, new product development, and an extensive supply chain and strategic sourcing system to continually fuel the development of new menu items globally. Their approach to product design, product lifecycle management, and the different issues pertaining to product development they manage are explained in this analysis.

Product design is applied to the decision-making process within McDonald's using an accelerated New Product Development and Introduction (NPDI) process that allows for the company to continually keep their new product pipeline moving forward. This NPDI process is tightly integrated to Product Lifecycle Management (PLM) systems of record and the continual in-bound information from supply chain management (SCM), pricing and procurement systems so a 360-degree view of the new product design process is achieved (Martin, 2002). In this way the product design…… [Read More]


Hickey, K. (2004). McDonald's tall order. Traffic World, (0041073), 1-10.

Hoffman, W. (2006). There Lovin' Logistics. Traffic World, (0041073), 1-20.

Martin, R. (2002). Keep your eye on supply side ball when swinging for a new-product home run. Nations Restaurant News, 36(27), 25-26.

Petrak, L. (2005). Shining the golden arches. National Provisioner, (0027996), 60-61,64-65,68-69,72-73.
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New Best Practice for a Company in

Words: 667 Length: 2 Pages Document Type: Research Paper Paper #: 79987184

New best practice for a company in Stage I or II would be to measure everything. The reason for this best practice is simple, harkening back to Frederick Taylor -- you can't manage what you can't measure. Small, growing firms tend to focus on marketing and on selling new products, not professionalizing their management. But measurement is a key best practice that firms should employ as early as possible in their business, because it drives so many things.

Getting tracking systems into place allows for defects to be tracked and detected, it allows for better performance management of human resources, it can allow the company to identify and dismiss underperforming employees, and improve service quality. Management benefits from knowing more about the company, and can begin to orient behaviors and even the organization's culture towards specific objectives (Lovin & Yaptangco, 2006).

Measurement also allows for performance benchmarking. The company can…… [Read More]


Lovin, C. & Yaptangco, T. (2006). Best practices: Measuring the success of enterprise testing. Retrieved May 4, 2014 from 

PERI. (1999). Benchmarking, best practices and performance measurements for public entity management. Public Entity Risk Institute. Retrieved May 4, 2014 from