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Product Mix
Words: 1624 Length: 5 Pages Document Type: Research Paper Paper #: 60376336
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Product Mix: Old Spice

Old Spice is a line of products that meet personal needs of people, providing varied services. Initial Old Spice products were for women, and they had the brand name of Early Old Spice. The product came into the market in the year 1937, with an extension occurring in 1938 that introduced Old Spice for men. The products of Old Spice initially were after shave lotions, shaving soaps, deodorants and perfumes, which later incorporated other products such as soaps, detergents among others. This product creates a presentable opportunity to understand the development of products, growing from simple one line production of product to a mixed product line of production. The products in the Old Spice mix are for fragrances, skin care and antiperspirant and deodorant products.

The Old Spice brand is a company of its own, from the time of establishment. Initially, the product production belonged to…

Works cited

Hoffmann, Stefanie. Are the 4 P's of International Marketing of Equal Importance to All Firms?

What Factors Might Cause Some to More or Less Important Than Others?: A Short

Article. Mu-nchen: GRIN Verlag GmbH, 2008. Internet resource.

Tocquigny, Rick, and Andy Butcher. When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies. Upper Saddle

Product Introductions Developing and Launching
Words: 999 Length: 3 Pages Document Type: Research Paper Paper #: 55876197
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An additional example of how a company learned how to use techno0loigy effectively in their new product development strategies is Motorola. Having been initially challenged with the entire process of new product development and introductions due to a slow-moving company, Motorola was able to spin off the new product development of their popular azr phone and gain significant market share as a result (Burkett, 2005). Each of these examples illustrates how technologies have been used to mitigate the risk of new product introductions. The success of the azr product launch (Burkett, 2005) is a case in point. Mattel and Coca Cola both have extensive programs for using technology-based systems and applications for listening to customers, yet in the case of the product introductions mentioned, they failed to accurately gauge the level of interest in product concepts.

Legal and Ethical Implications of New Product Development

The legal and ethical considerations of…

References

Andritsos, D., & Tang, . (2010). Launching new products through exclusive sales channels. European Journal of Operational Research, 204(2), 366.

Michael Burkett. (2005, July). The "Perfect" Product Launch. Supply Chain Management Review, 9(5), 12-13.

LESLEY GILLIAN. (2003, June 28). Almost famous: Sorting treasures from trash: how big brand blunders can work to your advantage URBAN ARCHAEOLOGIST - LESLEY GILLIAN: [LONDON 1ST EDITION]. Financial Times, p. 8.

Grumet, L.. (2009). Stretch the Brand, Don't Lose the Equity. The CPA Journal, 79(1), 7.

Products Liability Research Mattel Inc Is a
Words: 2004 Length: 5 Pages Document Type: Research Paper Paper #: 24464880
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Products Liability esearch:

Mattel Inc. is a company that was founded in 1944 by Elliot and uth Handler that designs, manufactures, and markets a huge range of toy products. The firm is headquartered in California with its core product lines including Hot Wheels die-cast vehicles, Barbie fashion dolls, Disney toys, Fisher-Price preschool toys, and games like Scrabble. While Mattel also manufactures its toy products based on license agreements with movie makers, most of its toys are produced outside its huge market in the United States i.e. Southeast Asia. Actually, the firm's principal manufacturing facilities are located in several countries in Southeast Asia like Malaysia, China, Thailand, Indonesia, and even Mexico. Since its inception, the company has continued to experience significant growth that enables it to generate huge revenues. By 2007, its revenues had grown to $5.97 billion with its three largest customers accounting for 41% of sales across the globe.…

References:

Andersen, M. (2009, October 16). Mattel Settles Lawsuit Over High Levels of Lead in Chinese

Toys. Retrieved June 10, 2012, from  http://www.usatoday.com/money/industries/retail/2009-10-14-mattell-lead-in-toys-settlement_N.htm 

"CPSC Overview." (n.d.). U.S. Consumer Product Safety Commission. Retrieved from Consumer Product Safety Commission website:  http://www.cpsc.gov/about/about.html 

Lacorte, V.L. (n.d.). Mattel, Inc.: The Lead paint Recall. Retrieved from Tuck School of Business

Product Recalls and How it Effects the Company
Words: 3035 Length: 12 Pages Document Type: Research Paper Paper #: 40496802
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Product ecalls and How it Affects the Company

Product ecalls

Traceability

Industry effected

Healthcare ecalls

Food Industry ecalls

Instances of Product recalls

Effects on the Company

Financial Loss

Loss of reputation

Legal and regulatory issues

Handling of Product ecalls

Treatment of ecalled Products

Communications Strategy

Product recalls are one of the sensitive business areas in the operation of any organization. The businesses tend to recall its products due to various reasons including minimizing the risk of injury for consumers, the compliance requirements in legal and regulatory perspective, and to protect the brand image in the market. There are various other reasons that are discussed and elaborated in the later sections. The product recalls are critical for different industries but especially for food chains and healthcare organizations the importance is increased. The businesses also establish well planned and thought out systems to ensure that they have a policy and system in…

References:

Ganesan, S. (Ed.). (2012). Handbook of Marketing and Finance. Edward Elgar Publishing.

Germann, F., Grewal, R., Ross Jr., W.T., & Srivastava, R.K. (2013). Product recalls and the moderating role of brand commitment. Marketing Letters, 1-13.

Granata, L.A., Flick Jr., G.J., & Martin, R.E. (Eds.). (2012). The seafood industry: species, products, processing, and safety. Wiley. com.

Sodhi, M.S., & Tang, C.S. (2009). Modeling supply-chain planning under demand uncertainty using stochastic programming: A survey motivated by asset -- liability management. International Journal of Production Economics, 121(2), 728-738.

Product Marketing Reasons for Product Line Expansion
Words: 800 Length: 2 Pages Document Type: Essay Paper #: 18831000
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Product Marketing

easons for product line expansion

Product line is a group of related products manufactured by a single company and the products are closely related in one way or the other. There are several reasons that can puch a firm towards the expansion of a product line.

Increase sales; Some firms expand their product lines with an intension of increasing the firm's overall sales. This is because when the company expands its product lines, it increases its production and therefore more products will be produced hence increasing the company's sales. (Mc Grath Michael, 2010).

Profit growth; Some firms expand their product lines to increase their profitability through greater sales volume which might be obtained from new products since most people prefer purchasing products from brands which they are familiar with. The expansion of the product lines may be with an aim of enabling a specific item in the firm…

References

Ecofine.com, (2011). Differentiation strategy. Integrated knowledge. Retrieved October 26, 2010

from http://www.ecofine.com/strategy/Differentiation%20 strategy.html

Kim. T. Gordon,(2004). Pros and Cons of expanding your product line

Retrieved October 26, 2010 from  http://www.entrepreneur.com/article/71094

New Service Economy
Words: 780 Length: 3 Pages Document Type: Term Paper Paper #: 95247527
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New service economy is an economy that is based on knowledge, services and communications between people. This is an economy where there are relatively few manufacturing jobs, and most people work in the service industry in some capacity. The new service economy reflects the dominance of this type of industry in our economy. This newfound dominance of the service economy has an impact on our ability to have a sustainable environmental management approach.

Sound environmental management practice implies the prevention of environmental catastrophe and the strong stewardship of the environment, within the context of a functioning, growing economy. In part, the new service economy facilitates a higher level of environmental stewardship inherently, because most people earn their living without producing very much in the way of physical goods. People trade on knowledge, experience and skills, things that do not cause much waste.

These new knowledge industries can play a strong…

Product Analysis Organizations Are Formed
Words: 1932 Length: 7 Pages Document Type: Term Paper Paper #: 53032588
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On the other hand, iMac is performing relatively great from AMD in terms of a number of things like cost effectiveness, quality and advertisement. In the next section, we will talk about the marketing mix which usually called marketing communication mix.

Marketing Mix of iMac

Marketing mix essence is the most important essence underlies in marketing communication. Through the mix the researcher analyze the operation management of an entity along with its consumer choice and specification (Salas, 1992). There are 4 elements comes under the umbrella of marketing mix which predominantly are

Product

Basically a product is an ending process of an organization. The product of Apple Inc. is remarkable in terms of quality and reliability, but there is a need to enhance the quality of the product more to make this brand more powerful.

Price

Price is the thing on which the consumers emphasize a lot. The buying power…

References

Alvin, J (2006), Marketing: An Introduction, Prentice Hall Publications

Brannan, T (1995), a Practical Guide to Integrated Marketing Communications, John Wiley & Sons Professional Publications

Baker, J (2007), the Marketing Book, Curtin University of Technology Publications

Parmerlee, a (1993), Product Analysis: Selecting the Right Product, McGraw Hill Publications

Product Lifecycle Management Best Practices
Words: 3216 Length: 12 Pages Document Type: Thesis Paper #: 8746319
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This practically also pays big dividends for manufacturers as they continue to strive to keep their Energy STA Compliance ratings on products, leading to lower costs for power supply, electrical system integration and less product wear due to more efficient use of energy. Studies also indicate that Energy STA compliance, when designed in as part of the DfE initiatives in a PLM system, can have an exceptionally high accumulative impact as well (Preston, 2001).

Integrating DfE into PLM frameworks then not only alleviates the unnecessary and often high costs of noncompliance to federal and global mandates, this integration has also been shown to reduce the net amount of new product components necessary, further creating higher levels of reliability in products over time (Mascle, Zhao, 2008).

There are many additional benefits to integrating DfE product development practices into the broader PLM frameworks manufacturers use for designing, launching, managing and discontinuing products.…

References

Abramovici, M. (2007). Future trends in product lifecycle management (plm). Springer-Verlag Publishing, London, UK. (pp. 665-674).

Mike Adami-Sampson. (2007, February). Design for environmental compliance. Control Engineering, 54(2), 12-14.

Vidhi A Chaudhri. (2006). Organising Global CSR: A Case Study of Hewlett-Packard's e-inclusion Initiative*. The Journal of Corporate Citizenship,(23), 39-51.

Deathe, A., MacDonald, E., & Amos, W.. (2008). E-waste Management Programmes and the Promotion of Design for the Environment: Assessing Canada's Contributions. Review of European Community & International Environmental Law, 17(3), 319-334.

Product Lifecycle Applying the Concepts
Words: 467 Length: 1 Pages Document Type: Term Paper Paper #: 24321690
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Making the most of the differentiation available in an entirely new product, in addition to introducing an entirely new product generation will lead to new markets potentially is the strategic objective. The growth phase of the product lifecycle concentrates on getting sales to increase, increasing trial and use of the specific network component, working with distributors and dealers to more illustrate the performance advantages, and also concentrate on the opportunities for earning gross margins through the channels of distribution as well. The maturation process is one where the products are typically competed against based on price, and this is certainly the case with network components. In the case of routers and switches, the basic functionality is evaluated first by customers to make sure the specific product will meet their needs, yet price and availability are what typically win sales in this phase of the product lifecycle. Finally, the harvesting or…

Bibliography

Burkett, M (2006) Use Suppliers at All Phases of NPDI to Improve Product

Launch. AMR Research Alert. May 10, 2006. Accessed from the AMR Research website on December 11, 2007.

New Generation Technology CRM at
Words: 2581 Length: 8 Pages Document Type: Research Proposal Paper #: 69688184
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Figure 2:

Dell Inc. Marketing and Manufacturing Process Integration

Based on analysis of Sources: (Kapuscinski, Zhang, Carbonneau, Moore, eeves, 2004) (Gunasekaran, Ngai, 2009) (Bilek, 2010)

Discussion of Current Business Issues

Today Dell suffers from not having enough insight into the most critical customer relationships necessary to grow its emerging virtualization and Cloud computing businesses, as the company's approach to managing by technology instead of customers created a very myopic mindset. The transition from being purely technology- and product-centric to one that puts customer feedback and their insights into the center of a business model can only be achieved by measuring processes and improving them (Liu, Guo, Lee, 2011). Nowhere is this more evident than in the company's quoting process. Ironically for a company so well-known for its build-to-order process online, tis enterprise-wide quoting systems are seriously broken and often can take weeks to produce a highly specific quote for a…

References

Bilek, G.. (2010). The Value of Information Sharing in a Build-to-Order Supply Chain. The Business Review, Cambridge, 15(1), 131-136.

Ernst, H., Hoyer, W., Krafft, M., & Krieger, K. (2011). Customer relationship management and company performance -- the mediating role of new product performance. Academy of Marketing Science. Journal, 39(2), 290-306.

Finnegan, D., & Currie, W.. (2010). A multi-layered approach to CRM implementation: An integration perspective. European Management Journal, 28(2), 153.

Gunasekaran, a., & Ngai, E.. (2009). Modeling and analysis of build-to-order supply chains. European Journal of Operational Research, 195(2), 319.

Product Lifecycles Mcdonald's Corporation Overview of Product
Words: 596 Length: 2 Pages Document Type: Essay Paper #: 3393875
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Product Lifecycles

McDonald's Corporation Overview

of Product Design, Development and Product Lifecycles

McDonald's Corporation relies on the intersection of continual product design innovations, new product development, and an extensive supply chain and strategic sourcing system to continually fuel the development of new menu items globally. Their approach to product design, product lifecycle management, and the different issues pertaining to product development they manage are explained in this analysis.

Product design is applied to the decision-making process within McDonald's using an accelerated New Product Development and Introduction (NPDI) process that allows for the company to continually keep their new product pipeline moving forward. This NPDI process is tightly integrated to Product Lifecycle Management (PLM) systems of record and the continual in-bound information from supply chain management (SCM), pricing and procurement systems so a 360-degree view of the new product design process is achieved (Martin, 2002). In this way the product design…

References

Hickey, K. (2004). McDonald's tall order. Traffic World, (0041073), 1-10.

Hoffman, W. (2006). There Lovin' Logistics. Traffic World, (0041073), 1-20.

Martin, R. (2002). Keep your eye on supply side ball when swinging for a new-product home run. Nations Restaurant News, 36(27), 25-26.

Petrak, L. (2005). Shining the golden arches. National Provisioner, (0027996), 60-61,64-65,68-69,72-73.

New Best Practice for a Company in
Words: 667 Length: 2 Pages Document Type: Research Paper Paper #: 79987184
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New best practice for a company in Stage I or II would be to measure everything. The reason for this best practice is simple, harkening back to Frederick Taylor -- you can't manage what you can't measure. Small, growing firms tend to focus on marketing and on selling new products, not professionalizing their management. But measurement is a key best practice that firms should employ as early as possible in their business, because it drives so many things.

Getting tracking systems into place allows for defects to be tracked and detected, it allows for better performance management of human resources, it can allow the company to identify and dismiss underperforming employees, and improve service quality. Management benefits from knowing more about the company, and can begin to orient behaviors and even the organization's culture towards specific objectives (Lovin & Yaptangco, 2006).

Measurement also allows for performance benchmarking. The company can…

References

Lovin, C. & Yaptangco, T. (2006). Best practices: Measuring the success of enterprise testing. Dell.com. Retrieved May 4, 2014 from  http://www.dell.com/downloads/global/power/ps3q06-20060252-Yaptangco.pdf 

PERI. (1999). Benchmarking, best practices and performance measurements for public entity management. Public Entity Risk Institute. Retrieved May 4, 2014 from http://www.riskinstitute.org/peri/images/file/Benchmarking_Guidelines.pdf

Product Lifecycle of a Personal
Words: 1425 Length: 4 Pages Document Type: Term Paper Paper #: 10097554
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For second-tier PC manufacturers this is the phase of the product lifecycle where pricing becomes the competitive weapon of choice, and in many cases, the other aspects of the marketing mix are ignored. Pricing as the only differentiator used during this phase often impacts the largest, most capital-intensive vendors the greatest. Prior to their acquisition by HP, Compaq was well-known for having one of the highest cost structures in the industry, which inevitably lead Compaq to offer price protection on inventories that are obsoleted due to lack of sales through distribution channels (Lee, Padmanabhan, Taylor, and Whang 2000).

The next phase of the product lifecycle is typically called the maturity phase. For products that have been successfully launched and nurtured through their lifecycles, this is the phase where sales are at their peak, the cost per customer is low, and as costs of the products' development have been covered in…

References

Barry L. Bayus (1998). An analysis of product lifetimes in a technologically dynamic industry. Management Science, 44(6), 763-775. Retrieved December 10, 2007, from ABI/INFORM Global database. (Document ID: 32306221).

Jim Burruss, Dorothea Kuettner. (2002). Forecasting for short-lived products: Hewlett-Packard's journey. The Journal of Business Forecasting Methods & Systems, 21(4), 9-14. Retrieved December 11, 2007, from ABI/INFORM Global database. (Document ID: 305703281).

George Deltas, Eleftherios Zacharias. (2006). Entry order and pricing over the product cycle: The transition from the 486 to the Pentium processor. International Journal of Industrial Organization, 24(5), 1041. Retrieved December 12, 2007, from ABI/INFORM Global database. (Document ID: 1152034371).

Mika Gabrielsson, VH Manek Kirpalani, Reijo Luostarinen. (2002). Multiple channel strategies in the European personal computer industry. Journal of International Marketing, 10(3), 73-95. Retrieved December 11, 2007, from ABI/INFORM Global database. (Document ID: 212269951).

New Content in Red Increasing
Words: 870 Length: 3 Pages Document Type: Essay Paper #: 22483491
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This contest would be entirely hosted on YouTube with links to the Fearless site, showing every uploaded video entry. Having a contest like this brings the voice of the Fearless customer into the very center of their social media strategy and also sets the foundation of a highly effective virtual community. User-generated content is especially powerful in getting potential customers to see how they are part of the broader customer base, seeing how others like them are using the products shown (ndrew, Fischer, Yongjian, 2012). For Fearless this will also break down the barriers to having customers share more information, thereby creating a more effective dialogue than they are having today. The essence of any effective branding strategy is the embedding of messaging in social networks that support and strengthen the overall customer experiences a given product or service is attempting to convey (Zaglia, 2013). The YouTube Video Contest, with…

As a first step in creating this online community, Fearless needs to sponsor more contests for customers, where the winner gets a free year's supply of all the Fearless Chocolate they want (limit of 250 lbs.) and a free trip to Berkeley, California to see the manufacturing of chocolate. Berkeley is just across from San Francisco, so giving a free week in that city would be a very big motivator for people to produce entries. This contest would be entirely hosted on YouTube with links to the Fearless site, showing every uploaded video entry. Having a contest like this brings the voice of the Fearless customer into the very center of their social media strategy and also sets the foundation of a highly effective virtual community. User-generated content is especially powerful in getting potential customers to see how they are part of the broader customer base, seeing how others like them are using the products shown (Andrew, Fischer, Yongjian, 2012). For Fearless this will also break down the barriers to having customers share more information, thereby creating a more effective dialogue than they are having today. The essence of any effective branding strategy is the embedding of messaging in social networks that support and strengthen the overall customer experiences a given product or service is attempting to convey (Zaglia, 2013). The YouTube Video Contest, with the grand prize being a trip to San Francisco and Berkeley, in addition to a year's supply of chocolate, will generate tens of thousands of entries, create a very strong dialogue between the company and its customers.

Pinterest is one of the most rapidly-growing social networking sites for sharing images, and is being used widely by consumer brands to further engage with prospects and customers. Fearless is a natural fit for Pinterest, and needs to also sponsor a recipe contest on this site, where customers are asked to provide pictures and recipe instructions of what they make from the company's chocolates. The first prize could also be a trip to an Francisco and tour of the factory, in addition to attendance at a local cooing school in the city, which is known for its excellence in culinary arts. This would again bring the voice of the customer directly into the social media efforts, initiate and sustain very strong level of communication with them and best of all, bring visual imagery showing customers' commitment to the brand. What Fearless needs to do is create a very strong connection with customers where their stories come out in social media, and the majority of traffic on social media is about them. Fearless will succeed by making customers the rock stars of their social media efforts.

In terms of Facebook, the company continues to rely on this social network for promoting advertising and engaging in limited conversations with customers. What' needed on Facebook is a much more interactive approach to communicating with and connecting with customers. The company recently hosted a

New Market Opportunities at Apple
Words: 947 Length: 2 Pages Document Type: Research Paper Paper #: 51879813
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Both would be exceptionally effective in strengthening the P of the Google brand as well as each provides valuable intelligence for consumers worldwide. The advertising revenue potential for the online shopping experience is highly positive, as is the potential for the truth filter from a licensing standpoint. Both could provide significant financial improvements to Google as each will drive a significantly greater level of traffic and advertising revenue as a result. The last new marketing opportunity for Google is the development of a Personal Knowledge Assistant. This would be a configurable alert service that could be equally used across mobility platforms running the Android operating system, in addition to providing visual alerts on the Google Glass headset when it is available for global sales. For Google, creating a configurable, customizable Personal Knowledge Assistant is low-hanging fruit, with little risk and much upside positive P. Like the other two marketing opportunities,…

References

Klie, S. (2010). Google's innovation imperative. Canadian HR Reporter, 23(16), 14-14,16.

Wonglimpiyarat, J. (2012). Technology strategies and standard competition - comparative innovation cases of Apple and Microsoft. Journal of High Technology Management Research, 23(2), 90.

New Reference Is Not Required
Words: 5917 Length: 13 Pages Document Type: Essay Paper #: 7879314
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It also set up a conflict between labour and capital, a variation of the old conflict between peasants and nobility. Because it was based on a competitive "free" market, capitalism inherently sought labour-saving and time-saving devices by which it might increase efficiency and productivity. In other words, manufacturing and production processes were sped up through specialisation (division), automation, mechanisation, routinisation, and other alienating forms of production in which the human being was less a personality at work and more a replaceable cog in a much larger system. This changed the way construction products were made. The concept of capitalism itself envisioned the mass production system and then made it a reality.

Furthermore, with the rise of the factory and the mechanisation of labour, farming began a decline and people flocked to the cities to find other types of work. Added to this there were advances in medicine which meant that…

References

O'Conner, P. (2003). Woe is I: The grammarphobe's guide to better English in plain English. New York: Riverhead Books

New Ways of Workplace Development and Innovation by Using Work Technology
Words: 2466 Length: 9 Pages Document Type: Research Proposal Paper #: 21376127
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New Ways of Workplace Development and Innovation by Using Work Technology

This work in writing proposes a research study on technology in terms of its impact on workplace development and workplace innovation.

The work of Meckl (2008) states that innovation system theory "indicates a transition from individual study to systematic research. The innovation system theory combines the dynamic and complexity of innovation. According to this theory, technological innovation interacts with institutional innovation, and the key factors in this system include knowledge, learning, and ability." (p.134) Meckl (2008) states that the entrepreneur is "a core factor in a firm's technological innovation and competitiveness; it is a necessity in technological innovation." Additionally reported in the work of Meckl is that in practice "not only a firm is embedded in the social structure as an organization, but also the entrepreneurs' innovation activities are socially embedded." (Meckl, 2008)

According to Meckl (2008) the technological…

Bibliography

Benko, C. And Weisberg, A.C. (2007) Mass Career Customization: Aligning the Workplace with Today's Nontraditional Workforce. Harvard Business Press. 2007.

Claver E. et al. (1998) Organizational Culture for Innovation and New Technological Behavior. Journal of High Technology Management Research 1998 (8) 55-68 in: Meckl, Reinhard (2008) Technology and Innovation Management: Theories, Methods and Practices from Germany and China. Oldenbourg Wissenschaftsverlag 2008.

Freimuth, J et al. (2002) Organizational Memory and Betriebliche Wissenstruktur, ZfG, 2002 (2), 96-104 in: Meckl, Reinhard (2008) Technology and Innovation Management: Theories, Methods and Practices from Germany and China. Oldenbourg Wissenschaftsverlag 2008.

Glynn (1996) cited in: Meckl, Reinhard (2008) Technology and Innovation Management: Theories, Methods and Practices from Germany and China. Oldenbourg Wissenschaftsverlag 2008.

Product The Redux Corporation a
Words: 852 Length: 2 Pages Document Type: Term Paper Paper #: 58884982
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Which means that there is a greater adrenaline rush for product users?

ompetition:

The main difference between ocaine and other competitors is product placement; it has done a wonderful job of providing an underground advertising campaign that has caused even more people to become interested in it. Its current strategy of providing limited supplies has also helped to create greater hype for the product as it is only accessible through Peer to Peer websites such as Ebay and their primary sales website. Another strong factor in its favor is its increased dosage of caffeine. With 280 mg of caffeine per 8.5 ounce bottle, it easily outclasses the majority of competitors on the market. However, this high dosage may in fact work against the company in the future, as numerous doctors have come to the fore to attest to the health risks of drinking such much caffeine in one sitting.

What…

Cocaine. (2007, January 18). Retrieved January 21, 2007, from  http://www.drinkcocaine.com/ 

SOWRY, M. (2006, September 18). The Ultimate Energy Drink: Cocaine? Retrieved

January 21, 2007, at  http://abcnews.go.com/Health/story?id=2459718&page=1

Product Strategy Addresses Issues of
Words: 2399 Length: 8 Pages Document Type: Term Paper Paper #: 63820063
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Thus, all content will be designed to avoid such data collection (no signups or memberships, for example) (Aftab, 2005).

The company will also engage in a public relations strategy. The company will actively seek appearances on talk shows and other media to spread the word about our new squeezable colored peanut butter. The public relations program will emphasize the dual messages of fun and nutrition with which we want to associate ow Butter. The public relations program will largely be targeted during the launch -- by the end of the calendar year (four months after the school year has begun) the public relations program will draw to a close.

Direct marketing and personal selling will be focused on the school lunch program administrators. At first, this element of the marketing program will be focused on direct marketing rather than personal selling. The cost of maintaining a traveling sales force is…

Works Cited:

NetMBA.com. (2007). Pricing strategy. NetMBA.com. Retrieved May 25, 2010 from  http://www.netmba.com/marketing/pricing/ 

Bovay, K. (2008). When to use a product line pricing strategy. EZine Articles. Retrieved May 25, 2010 from  http://ezinearticles.com/?When-to-Use-a-Product-Line-Pricing-Strategy&id=1341523 

Aftab, P. (2005). The Children's Online Privacy Protection Act of 1998 (COPPA). Aftab.com. Retrieved May 25, 2010 from  http://www.aftab.com/coppainanutshell.htm 

Infotrends.com (2010). Distribution strategies. Infotrends.com. Retrieved May 25, 2010 from http://www.capv.com/public/Content/MRD/Projectdescriptions/distributionstrategies.html

Products and Product Lines Manufactured and Industry
Words: 2253 Length: 8 Pages Document Type: Essay Paper #: 33135593
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Products and Product Lines Manufactured and Industry in Which the Organization Operates

Wal Mart was founded based upon the belief of providing customers with something more. Started in 1945, the company began as a single store in Bentonville, Arkansas. Out of this location, the owner (Sam Walton) sought out producers and suppliers who could offer him lower prices by purchasing in bulk. This savings was passed onto consumers in order to increase their bottom line results. ("Wal Mart Stores," 2012) (Soderquist, 2005)

Over the course of time, this basic formula was used to sell various products to consumers and increase the total number of locations. As a result, Wal Mart began offering a variety of goods to cliental to include: health / beauty aids, baby products, household chemicals, paper goods, pet supplies; electronics, toys, cameras, photo processing services, cellular phones, books, stationery, automotive accessories, hardware, sporting goods, clothing pharmacy /…

References

Wal Mart Stores. (2012). Yahoo Finance. Retrieved from:  http://finance.yahoo.com/q/pr?s=WMT+Profile 

Leeman, J. (2010). Supply Chain Management. Dusseldorf: Institute for Business Process Management.

Murphy, A. (2008). Wal Mart Exposed. New York, NY: Lulu.com.

Soderquist, D. (2005). The Wal Mart Way. Nashville, TN: Thomas Nelson.

Product With Sony Coming Out With the
Words: 1059 Length: 3 Pages Document Type: Essay Paper #: 11040763
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Product?

With Sony coming out with the 1270 projector, with 75 kHz, arco has the option of developing the D700, an advancement from the D600, the G800, an advancement from the G400, or using the ideas of D700 as a springboard for the G700. ecause arco can only develop one product, there are concerns. All projects have been put on hold, including the D700. The engineers have already committed to a higher work load for the D700, including giving up vacation days, and have been working on it from the summer months. Compression of development on the D700 could have repercussions on the quality of the end product, which has the capability of being superior to the 1270. It is unknown when the 1270 would hit the market, the pricing of the 1270, or how customers would respond to the 1270. The G800 has a 40% chance of making the…

Bibliography

Allen, C., n.d. What is Strategic Maketing Planning. [Online]

Available at:  http://www.allen.com/cgi-bin/gt/tpl.h%2Ccontent=125 

[Accessed 7 June 2012].

Anon., n.d. Alternative Ways to Distribute Products. [Online]

New Trends We Tend --
Words: 1436 Length: 5 Pages Document Type: Research Proposal Paper #: 52623058
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There are a number of reasons for this. The first is that this is a growing group, and any store that fails to embrace a new market will come (in general) to regret it. The second, in the case of this particular market, is the morbid but true fact that if Michael's focusses on only the elderly knitter, then the store's demographic will relatively soon simply disappear through attrition. Finally, while small, individually owned stores can rarely challenge large chain stores in out current economic moment, there are exceptions.

Small knitting stores are an example of a success story in terms of being able to challenge large chain stores -- and this has been true precisely because they offer the kinds of yarns, needles, knitting patterns, stitch markers, and knitting groups that appeal to younger knitters and the reasons that they have taken up this centuries-old craft form, transforming both…

New Suppliers of Health Supplements a Promising
Words: 1932 Length: 7 Pages Document Type: Essay Paper #: 16092922
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New Suppliers of Health Supplements

A promising new addition to the company's current line of health supplements was identified during a recent trip to Bangkok, Thailand, to meet suppliers of a promising antioxidant, coenzyme Q10. A growing body of research suggests this antioxidant is effective in improving cardiovascular function and may also be useful in alleviating the symptoms of angina pectoris, cardiac arrhythmia, high blood pressure, moderate gingival disease, congestive heart failure, dilated cardiomyopathy and severely impaired immune systems. Based on the documented efficacy, high quality and low costs of the health supplement offered by this vendor, this report provides the background and an overview of the supplier, a description of the health supplement, and current applications for coenzyme Q10. A summary of the business trip and meeting with the company's president is followed by recommendations and a brochure illustrating various aspects of the product.

esults of Business Trip to…

References

Cerrato, P.L. (1999, June). Coenzyme Q. And heart disease. RN, 62(6), 61 -- 62.

Chalmers, A.H., Blake-Mortimer, J.S. & Winefield, A.H. (2003). The prooxidant state and psychologic stress. Environmental Health Perspectives, 111(1), 16.

Complete-Pharma Co., Ltd. (2011). Retrieved from  http://www.alibaba.com/member  / th107560976.html.

Freeman, M.S. & June, C. (2005). The Harvard Medical School guide to lowering your cholesterol. New York: McGraw-Hill.

New Adhesive Bandage Into a
Words: 948 Length: 3 Pages Document Type: Research Paper Paper #: 47610142
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H2: Setting the right price for a new adhesive bandage increases chances of achieving high market shares.

Ho: Setting the right price for a new adhesive bondage does not increase chances of achieving high market shares.

In the second hypothesis, price is identified as an independent variable while market is identified as a dependent variable.

Methodology

The research employs both primary and secondary research to collect data. Sample population is the parent of children aged between 3 and 15 years, and the study employs survey technique to collect data through primary research.

Survey Questions

Survey questions are 10 questions and the Likert Scale is used to rate the response of the participants and Likert Scale used is:

1=Strongly Disagree

2=Disagree

3=Undecided

4=Agree 5=Strongly Agree.

Survey questions are as follows:

1. Price is the most important attributes that influences you to choose an adhesive bandage in the store

2. Quality is…

References

The Freedonia Group,(2010). World Wound Management Products. Freedonia Group Inc. Custom Research. USA.

Volckner, F & Sattler, H. (2006). Driver of Brands Extension Success. Journal of Marketing. 70:18-34.

Product Liability Warranties and Torts Facts Maria
Words: 870 Length: 3 Pages Document Type: Term Paper Paper #: 77543756
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Product Liability: Warranties and Torts

Facts: Maria Gonzalez rented an apartment from Maria Garcia. Garcia installed a Morflo water heater, which was kept in an area inaccessible by tenants. The water heater and its manual contained extensive warnings indicating that burns could occur if the water was above 120 degrees. Gonzalez's 15-month-old child Angel was scalded while being bathed by his 15-year-old brother, in a manner contra-indicated by the warnings on the heater and in the manual. Angel and his mother brought suit against Morflo and its distributor, alleging defects in the design of the water heater and the failure to warn.

Should they recover?

Reasoning: A party cannot recover from a manufacturer when a product has been used in a non-conforming manner. A manufacturer meets its duty to warn by placing warnings on the product and in the manual provided for its use.

Answer: Yes.

Facts: Avery purchased a…