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What is Profile?

A profile is a focused portrait of a person, organization, technology, or idea that reveals defining characteristics, motivations, and context. Students across business, communications, writing, and social science courses encounter profile assignments because they require synthesizing observed or researched detail into a coherent, readable account. The genre demands both factual precision and narrative shaping, which makes it a useful exercise in moving between evidence and interpretation. Profiles also appear in professional contexts — from company reports and marketing plans to formal interviews and funding presentations — giving the assignment practical value beyond the classroom.

The papers collected here reflect a wide range of approaches. Some take a journalistic angle, constructing a New York Times–style profile of a real public figure such as inventor Saul Griffith. Others are professionally oriented, covering marketing plans, entrepreneurship, and business culture observed through formal interviews. A number of papers focus on personal and personality dimensions, including personality testing and the behavioral profile of aggressive driving. Still others blend report and profile formats, such as CV and report combinations or personal shopper profile pages, showing how the genre adapts across contexts.

A strong profile essay opens with a clearly scoped subject and a controlling angle — not simply who someone or something is, but what that subject reveals about a broader theme like innovation, culture, or change. Evidence drawn from direct observation, interviews, or documented sources carries the most weight. A common pitfall is treating a profile as a simple biography or list of facts; the best profiles organize detail around a central insight that gives the reader a reason to care.

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Paper Undergraduate
Lawyer vs. Private Investigator: Career Profile Comparison
Because the law is such a profound aspect of life in Western society, being a lawyer can be a very interesting pursuit indeed. This is confirmed by the fact that lawyers may specialized in a great variation of fields…
Paper Undergraduate
Teaching Challenges in Distance Learning Courses
Characteristics and difficulties of teaching a distance learning course
Paper Undergraduate
TV Ad Analysis: iPhone, BlackBerry Storm & Nokia N96
Analyses of advertisements for Apple iPhone, Blackberry and Nokia
Paper Undergraduate
SWOT Analysis: ABC and Reuters in Second Life
The Australian Broadcasting Corporation has enjoyed some success in the Second Life virtual world. In 2007, they were receiving 1980 visits per week to their site (Winterford, 2007).
Research Paper Undergraduate
Diesel Clothing Market Analysis and Marketing Strategy
The clothing and textile industry is currently characterized by a series of factors, like: intensity of labor, low wages, innovation, and dynamism, given the easiness that this industry changes from season to season.
Paper Undergraduate
E-CRM: Social Networks, Web Analytics, and Database Marketing
The disruptive nature of social networks and their effects on marketing are revolutionizing every aspect customer relationships, including the re-ordering of marketing sales and services strategies. In aggregate social networks are bringing an entirely new level of insight and intelligence into how permission marketing, information acquisition and e-commerce strategies can be accomplished. The highest-performing marketing and sales organizations have successfully integrated the intelligence and insight gained from social networks via analytics and customer listening systems to better tailor selling, product and services strategies (Bampo, Ewing, Mather, Stewart, Wallace, 2008). Social networks have emerged as one of the most important and powerful platforms for aligning permission marketing to customer interest, segment and needs than any other development of the last decade. The insights gained from social networks in these areas are also completely revamping e-commerce strategies with much higher levels of personalization and more adept and agile multichannel marketing and selling strategies as well. The intent of this analysis is to analyze and evaluate how social networks are completely re-ordering the nature of customer relationships. The nascent yet very rapid growth of Social Customer Relationship Management (SCRM), which is the combining of social networking-based prospect and customer information with the more structured and mature traditional CRM platforms is serving as the basis for many company's strategies in permission marketing, information acquisition and e-commerce strategies (Cooke, Buckley, 2008). The mercurial nature of social networks however has made it difficult for companies to gain greater insights into their customer bases. The reliance on advanced analytics in SCRM and CRM systems has made the task of completing permission marketing achievable. Social networking has however changed the entire dynamic of relationships with prospects, customers and the general public, infusing a much greater level of transparency and authenticity into the process. Ironically the majority of marketers aren't using social networks to listen and respond to customers, creating more effective relationships in the process. Instead the majority of marketers are relying on social networks and their many channels they represent to communicate un-directionally, going so far as to spam prospects and customers alike. What's needed for marketers to drive greater value from social networks is the ability to listen, create trust and sustain strong communication with prospects, customers and stakeholders throughout their spheres of influence. Marketers from both Business-to-Business (B2B) and Business-to-Consumer (B2C) companies have the potential to completely revolutionize their marketing, selling, service and long-term profitability by concentrating on these fundamentals (Doyle, 2007). The best practices of creating a very open, transparent and responsive level of communication throughout social media channels and across social networks permeate the companies getting the best results from these strategies. Consequently, their efforts at permission marketing, customer information acquisition and broader e-commerce strategies are significantly more successful (Harris, Rae, 2009). Companies excelling in this dimension of unifying social networks, permission marketing and customer information acquisition then driving effective e-commerce strategies include Amazon.com, Dell, Southwest Airlines and others who all have integrated social networks into their broader CRM platforms and strategies. Each of these companies have entire staffs dedicated to supporting their social CRM efforts and strategies, while also integrating unique customer data, managing ongoing marketing campaigns and responding to customer service requests that are initiated over social media channels. The net effect of this approach has been to galvanize the effectiveness of these social media channels for these companies (Jones, 2002). The best practices shown by Amazon.com, Dell, Southwest Airlines and others in this area of social networking is also showing that social networks can become a main part of any global, multichannel management selling and service strategy.
Essay Doctorate
CAW Strike at Viking Air: Media Coverage Analysis
A Canadian news story was chosen for this study with the aim to analyze the way it was covered in the media, mainstream and alternative media. The comparisons and analysis were done based on how perception of the story affected the coverage along with aspects like the dominance/resistance model, propaganda model and/or Martin's frame.
Paper Doctorate
Research Paradigms in Tourism Studies: A Comparative Analysis
These three articles compared the methodological approaches employed by the authors from three peer reviewed tourism articles. The approaches in turn were feminism, positivism, and interpretative approach. The article dissected each of these three perspectives reviewing the research paradigms, underlying principles and different epistemological, ontological and methodological world views underpinning each perspective. Ultimately, we may agree with Kuhn in agreeing that no one perspective is the same and that all accord oftentimes contradictory assumptions and conclusions of the same subject and/ or issue.
Research Paper Doctorate
Arab- and African-Americans: Race and Inequality in the New Millennium
Arab- and African-Americans and racial issues in the new millennium
Essay Doctorate
Reducing IT Operational Costs in the NHS: A Proposal
The objective of this report is to provide a proposal to reduce the IT operational costs. National Health Service (NHS) is a biggest healthcare service provider in the UK, and the organization delivers both primary and secondary healthcare since its formation. The UK government major objective for forming NHS is to provide the affordable and quality healthcare delivery for all social class in the UK. To achieve its objective, the government has implemented the IT project to improve the service delivered by the organization. Despite the implementation of the IT project to deliver the quality healthcare delivery for the UK population, there is an operational issues within the IT department. The external service providers are still delivering the IT services, which has been translated into the high operations costs.