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Clinique can basically be described as a leading manufacturer of a wide range of cosmetics and skincare products. Over time, the company has carried out extensive marketing campaigns which in most cases target specific market segments. In this text, I discuss an advert of one of Clinique's products going by the same name. The product in this case is designed to renew the skin bringing about a brighter and more vibrant skin.
Clinique: Skin enewer
It can be noted that when it comes to the communication of its benefits, Clinique has done a great job. On the advert, we have two bold writings inscribed alongside the product label clearly communicating the benefits users of the product are to derive from the utilization of the same. These writings include the bolder "total turnaround" followed by the equally visible "visible skin renewer." By reading these two writings, any prospective buyer of…
Englis, B.G. (1994). Global and Multinational Advertising. Routledge.
Koekemoer, L. & Bird, S. (2004). Marketing Communications. Juta and Company.
McDonald, M. & Dunbar, I. (2004). Market Segmentation: How to Do it, How to Profit From it. Butterworth-Heinemann.
Smith, K.L. (2005). Handbook of Visual Communication: Theory, Methods and Media. Routledge.
Customers get only the information which is suited to them, without any doubling from other HP product teams. (Consistent, elevant Customer Communications from Various Product Teams. Clients: Case Studies)
After employing one-to-one marketing, HP saw instant surge in revenue, and superb cost savings. In case of house lists, HP achieved annual sales in excess of $300 million as also approximately $3.6 million yearly in total marketing cost savings. An experiment comparing direct mail to the online Incoming letter displayed that email costs just $7 per lead, while direct mail costs $163. Besides, approximately, $4.2 million every year in support cost is avoided. Through making customers to direct their enquiries to HP through email instead of telephones, HP spent just 3 to 8 cents per enquiry instead of $15 for a telephone call. (Consistent, elevant Customer Communications from Various Product Teams. Clients: Case Studies) virtual video face was produced by the…
Consistent, Relevant Customer Communications from Various Product Teams" Clients: Case Studies. Retrieved at http://www.digitalimpact.com/clientscase.php. Accessed on 15 January, 2005
HP Brand campaign: Change + HP" (2005) Retrieved at http://www.hp.com/hpinfo/newsroom/hpads/demandmore/ . Accessed on 15 January, 2005
HP Brand campaign: everything is possible" Retrieved at http://www.hp.com/hpinfo/newsroom/hpads/everything/ . Accessed on 15 January, 2005
HP Launches Largest-ever Enterprise Advertising Campaign" (9 February, 2004) Retrieved at http://www.hp.com/hpinfo/newsroom/press/2004/040209a.html . Accessed on 15 January, 2005
Fast food markets cater to those who live fast-paced, busy lives, and many people make quick decisions to eat fast food when they're on the road. Commercials using the college-aged Jared should appear in a limited capacity on television, but in a greater capacity on the radio. The spokesperson should use the commercial in order to compare Subway's prices with those of other fast food restaurants while distancing the sandwich shop's products from the products offered at other fast food establishments. A slogan might sound something like this: "Subway. Because the dollar menu doesn't have to be so greasy." Using the college-aged Jared to publicize these prices over the radio will convince many to make a fast-paced decision to choose Subway over comparatively priced fast food restaurants.
Those who choose to eat with their friends or in social situations
Subway's current sales promotion advertising a foot-long sandwich for only five…
Anonymous. (September 3, 2004). The Subway Diet. CBS: 48 Hours Investigates.
Retrieved June 10, 2008 at http://www.cbsnews.com/stories/2004/03/02/48hours/main603484.shtml .
Anonymous. (2008). Subway. Retrieved June 10, 2008 from www, subway.com.
South Western. (2005). Selecting Advertising Objectives. Advertising and Promotion.
There are two types of promotion strategies:
Above the line promotion where TV, radio, newspapers, internet, and billboards are used amongst other stratagems)
Below the line promotion intended to be subtle so that consumer is unaware of advertising purpose (e.g. testimonials, sponsorship, product placement, direct mail, trade shows, and public relations).
The five elements that would be involved in promoting / selling the following two components are: personal selling, advertising, sales promotion, direct marketing, and publicity.
The promotional objectives for both are also similar in that their overall strategy is to: present information to consumers; increase demand for the product; and differentiate the product.
A combination of above the line and below the line promotion will be used with emphasis on below the line. I will use Internet advertisement, special events, endorsements, and newspapers. I will also give incentives like discounts ("two for the price of…
Forsyth, P. (2009). Marketing: a guide to the fundamentals. New York: Bloomberg Press
Sales promotions can result in immediate sales benefits and also "help keep sales consistent throughout the year," (Chapter 6, p. 4). Although sales promotions are short-term and can potentially hurt the brand image, they are often indispensible tools for some companies and some brands. There are basically two categories of promotions: promotions for consumers and promotions for the trade industry (retailers or wholesalers). Consumer promotions account for as much as 75% of all marketing expenditures for some companies (Chapter 6, p. 8). Seven primary types of consumer promotions include coupons, sampling, cash refunds or rebates, sweepstakes, loyalty programs, premiums, and free trials.
Coupons are one of the most common types of consumer promotions used. Coupons may offer a percentage off a purchase, or a finite dollar amount. Although coupon use has declined, they remain important. Food coupons are one of the most important types of coupons used in the…
Joseph, C. (n.d.). Consumer sales promotion techniques. Houston Chronicle. Retrieved online: http://smallbusiness.chron.com/consumer-sales-promotion-techniques-1035.html
There are a few key points of differentiation that make the bracelet program unique. It is the first program that allows live tracking. Existing programs can do little more than identify a child once they have been found. The current systems in place for finding lost or kidnapped children still rely on eyewitnesses for success. The bracelets work even in the absence of such eyewitnesses. Another area where the bracelet program is differentiated is in the response time. In all missing persons cases, the speed at which an investigation is launched is critical to a successful outcome. According to many law enforcement sources, the first 48 hours after a person is noticed to be missing are the most important. The bracelets allow a child to be tracked and found well within the 48-hour period. This ability to deliver accurate, timely results is what differentiates the bracelet program apart from existing…
No author. (2008). About the Conference. IACP. Retrieved July 27, 2008 at http://www.theiacpconference.org/about.cfm
Price of silver obtained from the Bullion Desk, retrieved August 1, 2008 at http://www.thebulliondesk.com/
Business Wire. (2008) Wireless AMBER Alerts are Available. MarketWatch. Retrieved August 1, 2008 at http://www.marketwatch.com/news/story/wireless-amber-alertstm-available-help/story.aspx?guid=%7B7D5FB892-92DB-4AEE-9A5C-C0BBBD28F9CB%7D&dist=hppr
No author. (2008). Missing Persons. Douglas County Sheriff. Retrieved August 1, 2008 at http://www.dcsheriff.net/investigations/Missing_Persons.html
Promotion and Pricing
Starbucks, the company, is both a product and a service. It is a product in the sense that Starbucks as a company trade purveys coffee and sold coffee beverages. However, because these coffee, tea, and other kinds of drinkable and comestible products are sold not simply over the Internet, but at retail outlets all over the nation, the company essentially provides a service as well to consumers, a service of making beverages and giving consumers a place to 'hang out' in and call their own, where, if not everyone knows their name, at least the consumer knows what he or she can expect when ordering the favorite Frappucino of the month.
Starbucks is also interesting as a company from a marketing and promotional standpoint because it is a profitable company with an ostentatiously environmentalist, even 'crunchy' or hippie-oriented image that traces back to its early Seattle roots…
The Four Fundamentals." (2004) Retrieved from Starbucks Official Website on September 20, 2004 at http://www.starbucks.com/ourcoffees/coffee_edu9.asp?category%5Fname=The+Four+Fundamentals
Starbucks Visa and Starbucks Cards." (2004) Retrieved from Starbucks Official Website on September 20, 2004 at https://www.starbucks.com/card/default.asp
Starbucks: About us." (2004) Retrieved from Starbucks Official Website on September 20, 2004 at www.starbucks.com
Starbucks: Grocery Promotions." (2004) Retrieved from Starbucks Official Website on September 20, 2004 at http://www.starbucks.com/grocery/default.asp
Nursing Health Promotion: Case Study Monica
Monica is a 17-year-old African-American female with dangerous lifestyle choices. There are several major health concerns with the patient, including the fact that she has turned to prostitution and has a family history of Type II Diabetes and coronary artery disease. As such, Monica needs obvious interventions to help prevent any serious conditions in her health from getting out of control. Thus, the interventions can be broken up based on her individual characteristics, such as age, gender, family history, and lifestyle choices. The following analysis is a break down of what interventions would ultimately prove most successful.
Monica is at a very tumultuous age. At 17 years old, she is in the middle of her teenage years, which is ultimately a stage of great crisis as the adolescent tries to break through into young adulthood. Thus, there is a higher risk for suicide and…
Flores, R. (1995). Dance for health: improving fitness in African-American and Hispanic adolescents. Public health reports, 110(2), 189.
Kidwell, J.S., Dunham, R.M., Bacho, R.A., Pastorino, E., & Portes, P.R. (1995). Adolescent identity exploration: A test of Erikson's theory of transitional crisis. Adolescence.
Kimm, S.Y., Glynn, N.W., Kriska, A.M., Barton, B.A., Kronsberg, S.S., Daniels, S.R., ... & Liu, K. (2002). Decline in physical activity in black girls and white girls during adolescence. New England Journal of Medicine, 347(10), 709-715.
Marx, J.J.M. (1997). Iron deficiency in developed countries: prevalance, influence of lifestyle factors and hazards of prevention. European journal of clinical nutrition, 51(8), 491-494.
Program to Promote Positive Health Behaviors
The screening practice for disease has been identified as an effective tool to save lives, reduce suffering and reduce health care costs. While a periodic screening for cervical and breast cancer has been identified as an effective tool in reducing a level of burden of disease in women, however, many screening practices fall short of a recommended practice thereby leaving patients to face unnecessary risks. Barriers to cancer screening exist at different levels at physician, patients and practice systems. The EWM (Every Woman Matter) is a state-organized program and federally-funded program to eliminate barriers to prevent cervical and breast cancer screening. The program focuses on raising public awareness on the risks associated to breast cancer and make the screening more accessible to all low-income women. The goal of the program is also to allow eligible women to receive a Papanicolaou smear test, mammography, and…
Backer, E.L. Geske, J.A. McIlvain, H. E. et al. (2005). Improving Female Preventive Health Care Delivery Through Practice Change: An Every Woman Matters Study. J Am Board Fam Med. 18( 5): 401-408.
Lardiere, K.(2014). New Jersey Cancer Education and Early Detection Program (NJ CEED). Ocean County Health Department.
Shi, L. & Singh, D. A. (2010). Essentials of the U.S. health care system, Sudbury, MA: Jones & Bartlett Learning.
Vann, J. & Julie, C. (2011). Slipping through the cracks of the Breast and Cervical Cancer Prevention and Treatment Act -- A Tragic Case of Failed Access to Care, Journal of Nursing Law, 14(3):96-101.
My role in the exercise was as the employee. My goal for this meeting was to find out why I did not get the job. I was hurt to be passed over for this promotion, and so I was curious about why that happened. Part of my curiosity is benign, in that I simply want to know how I can improve for next time, but part of it is that I want to get assurance that the process was fair and that the better candidate got the job.
I was able to find out a few things, but the answers were not as compelling as I might have thought them to be. There were other strong candidates, and it was a tough choice, and a few other arguments were made, but ultimately these arguments were short on specifics, to my disappointment.
I agree that this meeting was satisfactory.…
Schewe & Haim (1998) provide an overview of the field of marketing, tracing its roots and development until the end of the 20th century. This era set much of the foundation for how marketing works today, although the modern marketing organization leverages modern technology in ways that were unavailable to practitioners in the 20th century. Schewe and Haim make the case that marketing is a critical element of business success, but that marketing as a function need not be expressly the work of a marketing department. The argue instead that the core essence of marketing lies not just with attracting new customers, but also with ensuring the satisfaction of existing ones.
The inherent logic of this argument is fairly straightforward – marketing is about revenue generation. There are two components to revenue – new business and repeat business. To take a holistic view of marketing is to recognize this…
Rosen, E. (2006) The anatomy of buzz. The Marketing Gurus Penguin: New York
Schewe, C. & Haim, A. (1998) The Portable MBA in Marketing, 2nd Edition. John Wiley & Sons: New York.
Buchanan, R. & Gillies, C. (1990). Value managed relationships: The key to customer retention and profitability. European Management Journal. Vol. 8 (4) 523-526.
Rust, R. & Zahorik, A. (1993) Customer satisfaction, customer retention and market share. Journal of Retailing. Vol. 69 (2) 193-215.
Promotion and Competitive Advantage in Promotion
The marketing mix is a business research approach that is used in marketing products or services rendered by a company. The marketing mix approach is made up of four different components or strategies that include product, promotion, price and place strategies (Kotler and Keller, 2012). The marketing mix of Google largely adds to its international business success. Since its inception, the business of the company has expanded to encompass a wide range of products. Taking into account the success level that Google has had up until the present moment, its marketing mix is a proper instance of how wisely designed approaches can aid in business growth (Greenspan, 2015). Promotional strategies within the marketing mix is deemed to be essential for a firm in making sure that its brand is well recognized by the public and also used for appealing to new consumers.
Greenspan, R. (2015). Google's Marketing Mix (4Ps). Panmore Institute.
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.
McGee, M (2012). Report: Google Spent $213M Advertising Itself In 2011, Including $70M On TV Ads. Marketing Land.
Health Promotion Program for Alzheimer's Patients
The objective of this study is to construct a health promotion program for Alzheimer's Patients. Alzheimer's disease (AD) is "a form of dementia that interferes with a person's intellectual and social functioning." (NCPAD, 2012) One of the primary concerns for the individual with Alzheimer's is weight loss "due to eating problems such as poor-fitting dentures, problems in swallowing, and loss of appetite. Weight loss or loss of appetite may be caused by noise, odor, and/or conversation distractions while eating." (NCPAD, 2012) Caregivers are faced with many challenges in providing care for the Alzheimer's Patient. Findings in this study state that the primary components required for the health promotion program for the individual with Alzheimer's disease are those of: (1) nutrition; (2) physical activity; (3) mental activity; and (4) social activity and participation.
Health Promotion Program for Alzheimer's Patients
The objective of this study…
Adopt a Brain-Healthy Diet (2012) Alzheimer's Association. Retrieved from: http://www.alz.org/we_can_help_adopt_a_brain_healthy_diet.asp
Berkman, LF (1995) The Role of Social Relations in Health Promotion. Psychosomatic Medicine. Vo. 57, Issue 3. Retrieved from: http://www.psychosomaticmedicine.org/content/57/3/245.short
Gillett-Guyonnet, Sophie, et al. (2000) Weight Loss in Alzheimer Disease. The American Journal of Clinical Nutrition. Vol. 71 no. 2. Retrieved from: http://www.ajcn.org/content/71/2/637s.full
Growing Stronger -- Strength Training for Older Adults (2011) Centers for Disease Control and Prevention. Retrieved from: http://www.cdc.gov/physicalactivity/growingstronger/index.html
Health Promotion Pamphlet
• Layout appeal • Content quality • eading level • Clarity • Examples health promotion pamphlet • Usefulness • Cultural sensitivity competence • Helpful hints tips -care management • Appropriate literacy level target audience Include publication information pamphlet
The importance of fruits and vegetables:
A current health promotion pamphlet's appropriateness for the general public
Obesity is on the rise in America. Given this concern, the CDC (Centers for Disease Control) has produced a pamphlet on the need to incorporate more fruits and vegetables into meals. The title of the pamphlet reads: "How to use fruits and vegetables to manage your weight," so it is explicitly promoted as weight maintenance publication. The cover is orange and features photographs of a cauliflower, cherries, a banana, an orange pepper, and peas, presumably chosen because of their attractive colors, the balance they signify in the eater's diet, and also their relative…
How to use fruits and vegetables to manage your weight. (2012). CDC. Retrieved:
Experience with the two aspects that are being studied, school retention and social promotion, are important for this study. Therefore these strategies will help to recognize the extent to which their experience provides insights to the responses they provide Hodges, Kuper, & eeves, 2008()
These two methods are also in depth analytic processes and will help the researcher to detect the main themes in the responses and how they are influenced by their experience with the aspects being studied. Though both methods greatly rely on the speech of the respondents as the major source of data, there are reasons why the two methods are chosen. These are that they involve critical thinking since the researcher is required to understand how experience comes into play in the responses. Therefore it helps to make the resulting analysis to be as thorough as possible.
Validity and reliability of data collection and analysis
Babbie, R. (2010). The Practice of Social Research. Wadsworth: Wadsworth Publishing Company.
Hodges, B.D., Kuper, a., & Reeves, S. (2008). Discourse analysis. BMJ, 337. doi: 10.1136/bmj.a879
Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology. Thousand Oaks, CA: Sage Publications.
Neuendorf, K.A. (2002). The Content Analysis Guidebook. Thousand Oaks, CA: Sage.
Starbucks continues to use the music-to-emotion connection in the television spots to underscore their core messaging and differentiation.
Internet - Starbuck's Internet strategy stresses their environmentally friendly corporate policies, humanitarian efforts, and accentuates its health coverage for part-time employees. In short, the Internet strategy primarily focuses on showing global corporate responsibility, which is a critical messaging platform as the company moves into new Pacific im nations including Australia, Japan, and Korea. The global reach of the company is also exemplified in the use of maps to show where the various coffees are grown and sourced from.
Starbucks also supports their two core messages of delivering "reward" drinks on the one hand (Frappacinos) and getting a caffeine boost for a job (Double Shot) through the heavy use of graphics and downloadable computer art. For the summer promotion of "reward" drinks there is also the attempt to link music with the positioning…
Citigroup Research (2006) - SBUX: Too Hot For Us. Citigroup Global Markets Research. May 16, 2006.
Mintel Research, 2006, A Classy Cup of Coffee, Convenience Store News
March 15, 2006. Retrieved April 28, 2006, at http://www.csnews.com/csn/foodservice/article_display.jsp?vnu_content_id=1002158065
Starbucks Profile, 2005 - Starbucks Corporation. Company Profile. June, 2005. DataMonitor Corporation. New York, NY.
In this case, it mainly needs to conduct following steps. Firstly, it should figure out that the specialization in cardiac disease is the hospital's future direction, and identify its target audiences, including the employees of the hospital, the community, and the potential and future patients. Secondly, it needs to establish the objective of the promotion that publicize the future direction of the hospital and attract customers to cure cardiac diseases at here. Thirdly, it needs to develop the promotional messages through appropriate delivery system to the audiences, such as using local radio stations or newspaper to deliver the promotional advertisements. Finally, it needs to evaluate the strategy that whether the specialization of the hospital has been known by the public and whether the profit has increased.
To be specific, the communications or promotions to different audiences are not same. Thus, we analyze them respectively.
(1) Communications to employees of hospital…
Kotler, P., Armstrong G., & Cunningham P.H. (2005). Principles of Marketing. Toronto: Pearson Prentice Hall.
McDonough, M.H., & Ackert, G.A. (1986). Retrieved on Jun. 1, 2011, from http://web1.msue.msu.edu/imp/modtd/33710086.html
O'Donnell, M.P. (2001). Health promotion in the workplace. New York: Cengage Learning.
Wrenn, B. (2002). Contribution to Hospital Performance: Market Orientation vs. Marketing Effort and Lack of Competition. Journal of Hospital Marketing & Public Relations. Vol. 14 (1): p3-13.
For school retention, the major reason for support of this was academic achievement. If the child does not meet the set benchmarks for performance, the decision-making panel simply agreed to retention of the student. There was no formal assessment system for this decision process.
These results were supported by the result of the study conducted by Hong and audenbush (2006)
who found that student achievement were used in state and district schools to decide social promotion vs. school retention instead of formal systems of assessment of student performance. According to these findings, the schools that used academic achievement as the main criterion for social promotion did not bother to understand how the decision affected the student for who the decision was being made and the other students in general. The findings of these authors showed that these were very important aspects in the general performance of the school itself and…
Bali, V.A., Anagnostopoulos, D., & Roberts, R. (2005). Toward a Political Explanation of Grade Retention. Educational Evaluation and Policy Analysis, 27(2), 133-155. doi: 10.2307/3699523
Hong, G., & Raudenbush, S.W. (2005). Effects of Kindergarten Retention Policy on Children's Cognitive Growth in Reading and Mathematics. Educational Evaluation and Policy Analysis, 27(3), 205-224. doi: 10.2307/3699569
Hong, G., & Raudenbush, S.W. (2006). Evaluating Kindergarten Retention Policy: A Case Study of Causal Inference for Multilevel Observational Data. Journal of the American Statistical Association, 101(475), 901-910. doi: 10.2307/27590770
Jacob, B.A., & Lefgren, L. (2009). The Effect of Grade Retention on High School Completion. American Economic Journal: Applied Economics, 1(3), 33-58. doi: 10.2307/25760170
This implies that through this study, the educators can get some assistance while they make the decision of retaining or promoting the failing students by considering the effects of both in detail. Since this is a qualitative study and not a quantitative one, from the data that is collected, it will be possible for us to build up a theory and then further studies can be conducted to confirm the theory about the effects of social promotion or retention and about the alternative ways that can be adopted to counter these effects. It should be made sure that information is given in a natural setting and the data is allowed to flow in any time. Once the information is collected it will be analyzed and compared with other studies of the same sort (Leedy and Ormod, 2010).
As mentioned earlier in the paper, the main purpose of this…
Aldridge, J. And Goldman, R. (2007).Current Issues and Trends In Education. p. 140-144.
Denton, D. (2001). Finding alternatives to failure: Can states end social promotion and reduce retention rates- http://www.sreb.org /programs/srr/pubs/alternatives/AlternativesToFailure.pdf
Greene, Jay (2008). Pro-con On Social Promotion.The Atlanta Journal-Constitution.
Hager, Lindsay (2013).Pros and Cons of Social Promotion.Social Promotion vs. Retention.
health promotion strategies that can be implemented upon the predictive characteristics of the family.
My health promotion strategy program will center around a Cuban-American family called the Garcias whose primary health issues center on hypertension, and the need for greater information about the importance of establishing a healthy lifestyle. This includes the importance of screening, exercise, establishing healthy habits, and monitoring one's lifestyle. Several members of the family indicate stress and hypertension whilst the grandmother also has cardiac disease and osteoarthritis, but is resilient to receiving information on how to alleviate her symptoms. In a similar way, Angelo, an addicted smoker, refuses to stop smoking and to deal with his chronic cough and mild chest pain, stating that, as man of the family, he has to continue working his overwhelming hours. Gerardo, the son, being active homosexually, seems to be vulnerable to AIDS; it is unclear whether or not he…
Boswell, T.D. & Curtis, J.R. (1984) The Cuban-American Experience. Culture, Images and Perspectives. NJ: Rowman & Allanheld Publishers
Cuban Americans http://www.everyculture.com/multi/Bu-Dr./Cuban-Americans.html
Sales and Promotion
Blue Mountain Community College has been experiencing some difficulty in the area of developing a sales and promotion plan for the athletic department. The purpose of this discussion is to resolve this problem through the development of a detailed plan for promotion and sales of its teams. The plan will be inclusive of the five teams the community college has including football, baseball, softball, and men's and women's basketball.
Regardless of the sport being discussed in terms of promotion and sales, one of the key components in improving sales is associated with relationship marketing (Parvatiyar & Sheth 2001). According to Bee & Kahle (2006)
"Relationship marketing is important because it can be effective. It facilitates role enactment by providing definitions for types of influence and communication strategies that should characterize two participants in a relationship. Teams, leagues, athletes, marketing corporations, and fans have relationships with…
Bee C.C., Kahle, L.R.. (2006) Relationship Marketing in Sports: A Functional Approach. Sport Marketing Quarterly. 15, 102-110
Fink, J.S., Trail, G.T., & Anderson, D.F. (2002). Environmental factors associated with attendance and sport consumption behavior: Gender and team differences. Sport Marketing Quarterly, 11, 8-19
Fullerton S., Merz, G.R. (2008) The Four Domains of Sports Marketing: A Conceptual Framework. Sport Marketing Quarterly,, 17, 90-108
Irwin, R.L., Sutton W.A., McCarthy, L.M. (2008) Sport promotion and sales management. Human Kinetics
Nola Pender theory Health promotion: background, Theoretical assertions propositions, concepts, elevant nursing practice.
Nola Pender's health promotion model
Nola Pender's health promotion model
Nola Pender's model of health promotion was intended to address what Pender saw as a deficit in existing nursing theories, namely the failure to promote wellness as well as cure sickness. The Pender model defines health as a positive and dynamic state, not merely the absence of disease. Pender identifies her rubric as a model, rather than a meta-theory, and states that it is complementary to a variety of nursing disciplines and perspectives. "The model focuses on following three areas: individual characteristics and experiences; behavior-specific cognitions and affect; behavioral outcomes" (Health promotion model, 2011, Nursing Theories). Health may mean different things for different people at different life stages. 'Health' for a young, athletic adolescent may be defined in a different manner than for someone at the end…
Health promotion model. (2011, January). Nursing Theories. Retrieved March 11, 2011 at http://currentnursing.com/nursing_theory/health_promotion_model.html
Community Teaching Proposal for Primary Prevention/Health Promotion
The objective of this study is to create a community teaching proposal for primary prevention and health promotion. The work of Kulbok, wet al (2012) reports that public health nursing practice is "population focused and requires unique knowledge, competencies, and skills." (p.1) Public health nursing makes the requirement of working with communities and populations "as equal partner and focusing on primary prevention and health promotion." (Kulbok, et al., 2012, p.1)
Community teaching for primary prevention and health promotion involves educating community members about what is required to address primary prevention and promotion of health. This can be accomplished through community-wide meetings held at a central location in the community. As noted by Kulbok et al. (2012) "In the 21st century, public health nurses practice in diverse settings including, but not limited to, community nursing centers; home health agencies; housing developments; local…
Anderson, DR, et al. (2012) Primary Care Nursing Role and Care Coordination: An Observational Study of Nursing Work in a Community Health Center, The Online Journal of Issues in Nursing. Vol. 17 No. 2. Retrieved from: http://nursingworld.org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Vol-17-2012/No2-May-2012/Primary-Care-Nursing-Role-and-Care-Coordination.html
Connor, N. et al. (2012) Healthy People 2020 from Theory to Practice in a Nursing Program. The University of Central Florida. Retrieved from: http://c.ymcdn.com/sites/www.aptrweb.org/resource/resmgr/tp2012_presentations/conner_aptr_tp12.pdf
Kulbock, PA, et al. (2012) Evolving Public Health Nursing Roles: Focus on Community Participatory Health Promotion and Prevention. The Online Journal of Issues in Nursing. Vol. 17. No. 2. Retrieved from: http://nursingworld.org/MainMenuCategories/ANAMarketplace/ANAPeriodicals/OJIN/TableofContents/Vol-17-2012/No2-May-2012/Evolving-Public-Health-Nursing-Roles.html
Marketing (Promotion Analysis)
Promotion and Price Analysis Paper on Canon USA, Inc.
Analyzing the promotional aspect of a product or service within a business organization involves identifying and studying the dynamics of various promotional strategies, such as print, television, radio, Internet, telemarketing, direct mail, and publicity media. This paper conducts a promotional analysis of the company Canon USA Inc., a professional business and consumer imaging equipment and information systems provider. The analysis includes promotional strategies of Canon USA through three media: publicity, print, and Internet (or online). The rationale behind the use of these three promotional strategies is that the company has more exposure and promotional programs among these three media.
In terms of print promotion, Canon advertises on international publications (newspapers and magazines), especially news-oriented ones (e.g., Newsweek and TIME magazines). These print advertisements mainly illustrate three of the company's most popular products, which are printers, cameras, and copier…
Churchill, G. (1995). Marketing: Creating value for customers. IL: Richard D. Irwin, Inc.
Canon-UNICEF Press release. (June 28, 2004). TIME Magazine, Vol. 163, No. 25.
Canon print advertisement. (June 21, 2004). Newsweek Magazine, Vol. 143, No. 25.
Canon Official web site. Available at: www.usa.canon.com.
Pender's is a theory of preventive medicine, for the healthy rather than the chronically ill. However, in an age where lifestyle-related disease are on the rise, it can provide an important function, particularly for nurses facing an epidemic of pre-diabetic and diabetic adolescents reared on poor diets and little physical activity. Some might protest that the genetic component to even Type II Diabetes, or obesity in general, might be unacknowledged in the model, but Pender would no doubt respond to her critics that although it is true that certain individuals have a greater predisposition to certain lifestyle diseases, everyone can act within those parameters to improve their life with preventative medicine, as counseled by her model.
McEwen & illis. (2007). "Chinn & Kramer Model." From Chapter 5 of Theoretical bases for nursing.
Pender, Nola J. (2003). "Most frequently asked questions about the Health Promotion
Model and my professional…
McEwen & Willis. (2007). "Chinn & Kramer Model." From Chapter 5 of Theoretical bases for nursing.
Pender, Nola J. (2003). "Most frequently asked questions about the Health Promotion
Model and my professional work and career." Last modified 4 Aug 2006. Retrieved 14 Sept 2007 at http://www.nursing.umich.edu/faculty/pender/pender_questions.html
Pender, Nola J., Murdaugh, C.L., & Parsons, M.A. (2002). "Assumptions and theoretical principles of the Health Promotion Model." Retrieved 14 Sept 2007 at http://www.nursing.umich.edu/faculty/pender/HPM.pdf
Sport Promotion Mix
Kotler's promotion mix consists of advertising, publicity, personal contact, incentives, and atmospherics as well as licensing, sponsorship, and community relations to represent the contemporary sport promotion mix (Irwin, 2008). The New York Yankees the contemporary promotion mix. They have advertising of ticket sales, news articles and videos as publicity, blogs for personal contact with fans, discounts on tickets as incentives, and atmospherics with a showcase of bleachers, licensing with team logo items, sponsorships with corporations, and community relations with donations and fund drives.
Advertising is done for ticket sales (Home Page) and team logo items (New York Yankees), such as t-shirts, hats, etc. The advertised items serve two fold in the promotion mix. Ticket sales contain incentives in 12-game and group packages that offer discounts to consumers. The team logo items are advertised for sale, but also contain the licensing of the team logo. The team logo…
New York Yankees. (2013). Retrieved from ESPN MLB: http://espn.go.com/mlb/team/_/name/nyy/new-york-yankees
Yankee Publications. (2013). Retrieved from Heros Remembered. Legends Born.: http://newyork.yankees.mlb.com/nyy/fan_forum/publications.jsp
Bryant, A. (1993, Apr 5). The Media Business: Advertising; For a Major League Baseball Team, the Season's First Pitch Comes Well Before Opening Up. Retrieved from New York Times: http://www.nytimes.com/1003/04/05/business/media-business-advertising-for-major-league-baseball-team-season-s-first-pitch.html
Home Page. (n.d.). Retrieved from Heros Remembered. Legends Born.: http://newyork.yankees.mlb.com/inde , jsp-c_id=nyy
Moller Skycar Promotions Plan for 2013 Product Introduction
The Moller Skycar is a disruptive innovation that once launched will disrupt the auto, ultra-light aircraft and low-end private aircraft industries by completely redefining the personal travel experience. The success of the product launch is heavily dependent on how well integrated and synchronized product, pricing, distribution, pricing and the unique value proposition of the company are consistent with each other. The most critical success factor of launching a disruptive product is how integrated each functional team is to the product strategy and the unique market position it occupies, all centered on communicating clearly and accurately what makes the new product unique and highly differentiated (Brettel, Heinemann, Engelen, Neubauer, 2011). The Moller Skycar is rich with product differentiation and unique value proposition potential because it can easily symbolize freedom and flexibility, agility and responsiveness. All of these are excellent messages and emotions to…
Begona Alvarez, & Rodolfo Vazquez Casielles. (2008). Effects of price decisions on product categories and brands. Asia Pacific Journal of Marketing and Logistics, 20(1), 23-43.
Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Brettel, M., Heinemann, F., Engelen, A., & Neubauer, S.. (2011). Cross-Functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and Its Effects on Project Effectiveness and Efficiency. The Journal of Product Innovation Management, 28(2), 251.
SA Delre, W Jager, THA Bijmolt, & MA Janssen. (2007). Targeting and timing promotional activities: An agent-based model for the takeoff of new products. Journal of Business Research, 60(8), 826.
Missed Promotion Exercise
My goal for this meeting would be to express my disappointment with the fact that I did not get the job. I want Chris to look at matters from my perspective and to understand that I am frustrated because I know I had the abilities required for me to be promoted. I do not want this meeting to consist out of several arguments, as I simply want to provide Chris with how I see things and accept his reasoning, regardless of whether he will say I deserve the promotion or not.
Chris is well-acquainted with my qualities and it is probable that he did not have a say in my situation. Even with this, he is likely to support the company at this stage because it would be in his best interest to do so. This does not mean he is going to deny the fact that…
The promotions plan for the Moller Skycar launch will feature a number of different facets. The first will be the message, which should consist of two parts. The first part will focus on introducing the product, because the Skycar is not only a new product but a new category as well. There will be informational hurdles to overcome and some consumers may be skeptical, so the introduction message will be mixed with informational messages as well. The second message of the plan will highlight the attributes of the Skycar. It cannot be assumed that the Skycar's attributes are self-evident, so the product features and other attributes will need to be communicated to consumers in a way that differentiates them from the attributes of competing products such as automobiles.
The message should also contain a heavy visual emphasis. People need to see the Skycar in action. They need to…
Moller Skycar website home page at http://www.moller.com viewed November 7, 2010.
CBSNews.com 2007 Flying cars ready to take off Bob Simon talks to inventors who build personal flying machines. April 17. Viewed at the cbsnews.com website, http://www.cbsnews.com/stories/2005/04/15/60minutes/main688454.shtml on November 7, 2010.
Anon, (n.d.), Moller Skycar M400 viewed at http://en.wikipedia.org/wiki/Moller_Skycar_M400 November 24, 2010.
Health Promotion" that analyzes a current health care need and is appropriate for use in the general public. Present a detailed analysis as to why your analysis is appropriate for the general public.
Obesity is a significant problem for today's American children. The Northern California Cancer Center, for instance, calculates that more than 23 million children and teenagers are overweight and that this epidemic is growing. harma (2006) recommends that nutrition behaviors should focus on increased fruit and vegetable consumption, decreased fat intake, decreased consumption of carbonated drinks, adequate consumption of water and restricting portion sizes. This recommendation is appropriate for use in the general public particularly since children model what they see around them. If adults practice these recommendations too, children are more apt to model and less apt to become obese.
Further, after analyzing and comparing at least two (2) other health promotion pamphlets, present a comparison and…
NCCOR Childhood Obesity in the United States
Sharma, M (2006) School-based interventions for childhood and adolescent obesity The International Association for the Study of Obesity. Obesity reviews, 7, 261 -- 269
There are specific benefits that accrue to companies that build share, including an increase in the number of available apps and also capital to make continuous improvements. Thus, winning new customers is particularly important at this stage of the industry's life cycle. Once a customer becomes familiar with a company's product or operating system, they are likely to remain a customer, which in turn can bring customers to that firm's smartphone business as well.
The companies that have been most successful with tablets are Apple and Samsung. Apple had first mover advantage in the marketplace and was able to communicate the benefits of the iPad to consumers in such a way that the product was clearly differentiated from the iPhone. Apple continues to focus its communication on benefits in terms of functionality and life enhancement. Samsung, entering the market later, utilized a combination of functionality and price in its marketing.…
O'Reilly, L. (2012). Separate your tablet strategy from your mobile strategy. Marketing Week. Retrieved November 19, 2012 from http://www.marketingweek.co.uk/opinion/separate-your-tablet-strategy-from-your-mobile-strategy/4001891.article
Changing a Promotion System
What is the likely cause of CSD's problems?
The problems in the Commercial Sales Division (CAD) aren't Tom's; they are the lack of succession planning, management and leadership training offered by the company. It can be inferred from the case study that ioglass at a corporate level and CSD specifically lack the necessary training to ensure high achieving sales personnel step into a leadership role. This is a common problem across many business-to-business (2) enterprises who highly value sales performance yet perennially struggle with how to turn it into excellent leadership (utler, Reese, 1991). As the book indicators, many enterprises settle for a mediocre level of performance when it comes to leadership overall, and this is especially the case in the area of sales as high achieving individual performers often struggle with the transition into management (Heneman III, Judge & Kammeyer-Muller, 2012).
Second, CSD has architected…
Bioglass in general and CSD specifically have to define a more effective sales planning, execution and management process if they are going to succeed in the short-term. Part of any sales planning process alone is the need for defining analytics, key performance indicators (KPIs) and metrics of performance that capture individualized and group-based performance (Rajagopal, Rajagopal, 2008). From this baseline of performance, Bioglass can better manage its many divisions, including CSD.
Second, Bioglass has no clear idea of the balance of qualitative and quantitative attributes and factors that will lead to success in a management or leadership position in their company today. Too often high achieving sales professionals are promoted based on their ability to consistently meet and exceed quotas, with little thought to how transferrable their skills sets are or how adept they are at coaching and nurturing other sales professionals to higher performance
(Butler, Reese, 1991). This is a common problem with B2B enterprises specifically, who often equate exceptional sales performance with the ability to lead (Rajagopal, Rajagopal, 2008). What is needed is a more consistent, methodologically-sound approach to defining promotion criterion for each specific management and leadership role in the company. There also needs to be a balance of qualitative and quantitative factors taken into account in defining these positions as well. In summary, Bioglass in general and CSD specifically need to define a taxonomy of the most critical factors for managerial and leadership success, then ensure their alignment to the current and future needs of their business model and go-to-market strategies (Rajagopal, Rajagopal, 2008). This is often one of the
Another method that the company can use in order to promote its products is represented by sampling. The company can offer free samples of its products in supermarkets, hypermarkets, and other locations frequented by numerous customers. This is good strategy intended to introduce the company's products to the potential customers in the UAE.
There are several issues that must be addressed when developing the company's marketing strategy for the UAE market. The most important aspects are represented by the cultural and language barriers between the UAE culture and the American culture. There are significant differences between the Arab habits and the American ones. These habits also refer to eating habits.
There are products and ingredients that the Arabs are not allowed to eat. Therefore, it is recommended that the company is careful in selecting the products that will be introduced on the UAE market. The company should use a UAE…
1. Strategies (2008). Campbell Soup Company. Retrieved October 9, 2010 from http://careers.campbellsoupcompany.com/Strategies.aspx .
2. Annual Report (2009). Campbell Soup Company. Retrieved October 9, 2010 from http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Mzc0ODM3fENoaWxkSUQ9MzczMDc3fFR5cGU9MQ==&t=1.
The company was in a difficult position during the previous year, losing significantly to discounter Target or to Wal-Mart and it even had to announce that it may leave the toy industry if things are not likely to improve during the next period of time. In order to "thin inventory," the company came up with heavy discount policies and gift cards to increase the volume of sales.
According to Dhruv Grewal, professor of marketing and retail at abson College, "it's time for Toys R Us to think outside the box." ut analysts say that Toys R Us may need more ideas, such as unique gift card options and co-op branding with other retailers to survive
Another type of policy used by toy retailers is to expand the categories so that people buy at one time, including books, music, video games and DVDs (as an advantageous package). This type of policy…
Wal-Mart doesn't plan to toy much with prices" http://www.usatoday.com/money/industries/retail/2004-10-11-toy-2004_x.htm
Grant, Lorrie. Wal-Mart doesn't plan to toy much with prices. On the Internet at www.usatoday.com/money/industries/retail/2004-10-11-toy-2004_x.htm.Last retrieved October 20
Health promotion settings
e-card review: HealthFinder.gov's personal health tools
Which e-card category did you choose?
Describe the card. Does it catch your eye because of color, message, and graphics?
The first frame of the card depicts a smiling, Asian-American woman wearing a bike helmet and riding a blue, three-speed bike. The weather is nice, the sky is blue in the background, and she is poised on a bright blue three-speed bike, ready to ride across the grass. She looks tanned and fit and wears an attractive pink tank top, blue denim capri pants, and red sneakers. In addition to the bright colors and attractive setting, the woman draws the eye of the viewer. She is both an 'everywoman' figure, yet also an aspirational figure a viewer might want to emulate because of her natural beauty and fitness. She projects an image of confidence and freedom.
Let's bike. (2012). e-Cards. Retrieved:
All organizations and business have some form of ethical culture to carry out their goals, which cannot be inconsistent with the aims of utilitarianism. All organizations aim at the pleasure of achieving or creating something. This line of thought can be strictly infused into the awareness of employees during meetings or seminars. The goals of the theory may also be infused into new employees as part of their orientation. Existing employees may be promoted on the basis of their best contribution to organizational goals and the welfare of fellow employees. These are measurable criteria and a source of motivation to other employees.
The utilitarian theory necessarily states that it is an employee's duty to perform and behave in the best possible way to benefit the business, fellow employees, society and himself or herself. Consequently, he or she has the right to expect the same benefits from the organization, fellow employees,…
Gilani, N. (2011). Utilitarianism in the workplace. eHow: Demand Media, Inc. Retrieved
on November 30, 2011 from http://www.ehow.com/info8785999_utilitarianism-workplace.html
Lamont, J. (2007). Distributive justice. Stanford Encyclopedia of Philosophy: Stanford
University. Retrieved on November 30, 2011 from http://plato.stanford.edu/entries/justice-distributive
Rockford Fosgate's Promotion Strategy
With the technological changes in the world new concepts have come in and to satisfy the customer's requirement of such products, new manufacturers have come up. One of those manufacturers is Rockford Fosgate. The company sells products, which are loved by the new generation, and the demand is huge. These people also swear by their audio systems and must fix the best of everything in their houses and cars. One of the cardinal principles in life is that when you make something try to make the best, as then the item will create its own demand. This statement is also true for marketing. The Company is divided into many segments catering to different markets.
In main function, this company manufactures musical electronic products, and according to their sales agents "The evolution of music has paralleled the evolution of mankind." The company caters to the music lovers…
John's Ford- retrieved at http://www.cardomain.com/id/illzx2on 07/24/2003
Fosgate Audionics FA61.0 Two-way Passive Monitor Speakers With 6-1/2 "Mid/Woofer & 1" Tweeter (PAIR) retrieved at http://www.store.yahoo.com/wildwestelectronics/fosaudfa6two.html. On 07/24/2003
Rockford Corporation- retrieved at http://www.rockfordcorp.com/home/on 07/24/2003
Industry Analysis- retrieved at http://www.scs.unr.edu/~jseymour/industryanalysis.html. On 07/24/2003
NIETZCHE'S PROMOTION OF ETERNAL RECURRENCE
The concept of the eternal return or the eternal recurrence is one of Nietzsche's most important concepts. However, this concept was not created by Nietzsche but was expanded upon and incorporated into his overall philosophic world view. The idea has its origins with the Pythagoreans. They believed that whenever the heavenly bodies all returned to certain fixed relative positions this would initiate another cycle of history of the universe. Nietzsche encountered the idea in his readings of Heinrich Heine, whom he admired. The essence of Heine's thought, which was appropriated by Nietzsche, can be seen in the following quotation.
For time is infinite, but the things in time, the concrete bodies are finite... Now, however long a time may pass, according to the eternal laws governing the combinations of this eternal play of repetition, all configurations that have previously existed on this earth must yet…
McDonald. M. Eternal Recurrence Nietzsche Net. 29 march, 2004. http://www.wpunj.edu/wpcpages/sch-hmss/philosophy/COURSES/NIETNET/RECUR.htm
Dark Thunder from an Ancient War. Auslink. 1 march, 2004. http://www.austhink.org/monk/thucydides.htm
Nursing: Health Promotion Across the Lifespan
Which model or models of health are most applicable to Mr. And Mrs. Arahan and their family? Why?
Since Mr. And Mrs. Arahan seem to be well-assimilated within the American environment and also appear to be of good health, the initial model that appears to be applicable is one of self-care as well as community care. Community members in the church, for example, can help them dealing with minor concerns and give advice regarding more serious intervention should this become necessary. As they age, the couple might choose to use a combination of professional health care and community care, since their relative wealth will most likely support professional interventions over the long-term.
Which "Healthy People 2020" (web site) objectives are of greatest importance to the Arahan family?
The most important objectives for the family include maintaining healthy nutrition for the older couple, including foods…
There are concerns that schools are performing an injustice by passing students onto the next grade level although they fail the basic requirements for the current grade level. Underachieving middle school students are being promoted with little regard as to how it may impact their future success in education. It sets the precedence for some students who believe that they do not have to make any effort and they will still move to the next grade without suffering any consequences. This gives the message that accountability in middle schools is unimportant.
The purpose of this research study is to identify and evaluate the effects of social promotion amongst middle school students.
Teachers have encountered many cases in which students should have been retained in the same grade as a result of poor attendance, limited ability, and lack of effort. However, school administrators have granted social promotion to…
The balanced view: social promotion & retention.
Westchester Institute for Human Services Research, http://www.sharingsuccess.org/code/bv/socprom.html
Christie, K. (2001). The middle level: more than treading water. Phi Delta Kappan, 82(9), 1-3.
Darling-Hammond, L. (1998). Avoiding both grade retention and social promotion. Education Digest, 64(3), 48-53.
Long-Term Effects of Social Promotion on Student and Teacher
There is a problem in an urban elementary school in Eastern New York. This problem specifically is the social promotion of fifth grade students. Currently, nothing is being done to address the issue of social promotion which is supported by state education policies that benefits from children being passed to the next grade level. There is a lack of training for teachers who teach students who are at risk learners. Teaching at risk learners is one of the areas that require high quality teachers to enhance learner outcomes. However, at risk learners have teachers who are not adequately trained to meet the standards of effective teaching to meet their needs (Grant, Stronge & Popp, 2008). The current educational system/framework does not align such learners with expert teachers, but with average teachers with inadequate training, average skills, and less experience (Grant, Stronge…
Aldridge, J. & Goldman, R. (2014, May 7). Current issues and trends in education (2nd ed.). Upper Saddle River, NJ: Allyn & Bacon.
Education Week. (2004, August 4). Social Promotion. Retrieved December 22, 2016, from https://www.edweek.org/ew/issues/social-promotion/
Grant, L., Stronge, J.H. & Popp, P. (2008, May). Effective Teaching and At-Risk/Highly Mobile Students: What Do Award-Winning Teachers Do? Retrieved from Sonoma State University website: http://www.sonoma.edu/TRIO-training/research/homeless/mobile.pdf
Hernandez-Tutop, J. (2012, May). Social Promotion or Grade Repetition: What's Best for the 21st Century Student. Retrieved from Institute of Education Sciences website: http://files.eric.ed.gov/fulltext/ED532287.pdf
Nurses, who have first hand knowledge and understanding of how to live healthy and how to take proper care of themselves, are far better equipped to teach others about these concepts. Certain populations can benefit greatly from prevention, especially those who are prone to specific types of diseases or conditions.
One of the most common behaviors that leads to many chronic and often very damaging health conditions is smoking. Smoking can cause a multitude of diseases and conditions from emphysema to heart disease to lung cancer (Chapman, 2007). The list goes on and on. But smoking is 100% preventable and nurses need to understand not only how to treat these smoking-related diseases but how to more importantly discourage and prevent people from smoking in the first place. Many nurses agree that this behavior leads to many of the worst case scenarios for people with pre-existing chronic conditions. It is therefore…
Chapman, Simon. (2007). Public Health Advocacy and Tobacco Control: Making Smoking
History. Blackwell Publishing, New York, NY. Pp. 55-56.
Chung, Daniel C. (2008). "Stool DNA Testing and Colon Cancer Prevention: Another Step
Forward." Annals of Internal Medicine, Vol. 149, No. 7. pp. 509-510.
Justification and Evidence for Nutrition Promotion in Fruits and Vegetables in our diet 'Eat your fruits and vegetables' is one of the original recommendations that we get for a healthy diet. This is a good argument. Eating plenty of fruits and vegetables can help individuals fight heart disease and stroke, keep blood pressure and cholesterol under control, avoid certain kinds of cancer, prevent a painful intestinal ailment known as diverticulitis, and remain on caution against cataract and macular degeneration, which are two common factors leading to vision loss. You should not consider potatoes as they should be regarded as a starch instead as a vegetable, then the average American eats a total of just about three servings of fruits and vegetables during the course of a day. The recent dietary guidelines mention that individuals should take five to thirteen servings of fruits and vegetables a day, with a variation based…
Ageing and Aged Care. Australian Institute of Health and Welfare. Retrieved October 12, 2005, from the World Wide Web http://www.aihw.gov.au/agedcare/index.cfm
An Intervention Portfolio to Promote Fruit and Vegetable Consumption. Retrieved October 12, 2005, from the World Wide Web http://www.nphp.gov.au/publications/signal/intfv1.pdf
Current Projects. Australian Centre of Health Promotion. Retrieved October 12, 2005, from the World Wide Web http://www.achp.health.usyd.edu.au/projects/p-current.html
Executive Summary: The Dietary Guidelines for Americans. 2005. Retrieved October 12, 2005, from the World Wide Web http://www.health.gov/dietaryguidelines/dga2005/document/html/executivesummary.htm
health care promotion in the field of Canadian nursing. he author draws from several sources to describe the history of health care promotion in Canada and how it has changed over the years. here were nine sources used to complete this paper.
he field of health care in Canada is an ever evolving industry. Over the past few decades there have been significant changes in the method of delivery as well as the parameters of the job description (Mustard, 1991). Nurses used to be charged with changing bed pans and taking temperatures but the field has evolved to the point that nursing is a demanding and respected profession. oday, nurses work closely with physicians, nutritionists, patients and their families to coordinate and deliver the most optimum health care possible. In keeping with the new more broadly defined role that nurses play in the field of health care the promotion of…
The marked and significant differences in the various meanings ascribed to health promotion in professional literature provide evidence of the concept's evolution over the last half of the 20th century and testify both to the powerful influences of dominant ideologies and the invisibility of others (Rafael, 1999). The "new public health" marks a return to a conceptualization of health that is consistent with a nursing paradigm and thus potentially useful in supporting nursing health promotion practice (Rafael, 1999). While practitioners in the health care field have obviously always been involved in elements of what could broadly be termed "health promotion" the evidence and case material indicate the term "health promotion" is coming to be used in a more specialized way (Rafael, 1999)."
His judgment raises some important questions for nursing: What is health promotion (Rafael, 1999)? What is the "specialized way" into which it is evolving (Rafael, 1999)? What forces have been responsible for this evolution (Rafael, 1999)? And, how does that specialized way relate to nursing's legacy in health promotion and nurses' current conceptualization and practice of health promotion? The answers to these questions are important in order for nurses to reflect on their own conceptualization of health and the activities that promote it, as well as to understand the philosophical and political pressures that have brought about change in the way health promotion is being understood globally (Rafael, 1999). "
For the most part health promotion has always been viewed as the prevention of disease in the past. For many years it has been placed under the umbrella of disease prevention and control. Nurses promoted health by encouraging vaccinations, and providing
Internal Promotion vs. External Hiring
Hiring talented and qualified applicants is a key to the future success of any company. There is a current debate among employers as to whether it is better to give preference to inner applicants before looking on the outside to fill an opening. Older and more established companies typically give preference to inner applicants while fast growing and more innovative companies tend to focus more on exterior recruits. Although most companies end up using a combined strategy, the ratio of internal to external recruits is always a controversial issue. However, before promoting internally, employers must understand the pros and cons that both hiring strategies offer.
Internal Promotion strategy is recognized by promoting workers from within an organization to fill future vacancies. Many companies use such devices as intranet posts, job posting boards, email flashes, and brochures to recommend current workers for tasks they…
Bayo-Moriones, A. & Ortin-Angel, P. (2006). Internal Promotion vs. External Recruitment: Industrial Plants in Spain. ILR Review. Vol. 59 no. 3 451-470
Bidwell, M., & Keller, J.R. (2014). Within or Without? How Firms Combine Internal and External Labor Markets to Fill Jobs. Academy of Management Journal August 1, 2014 57: 1035-1055
Compton, R.L., & Nankervis, A.R. (2009). Effective recruitment & selection practices. North Ryde, N.S.W: CCH Australia.
Murphy, K.J., & Zabojnik, J. (2004). CEO Pay and Appointments: A Market-Based Explanation for Recent Trends. The American Economic Review. pp. 192-196
Advanced Nursing Practice
Nora Pender Model of Health Promotion:
Improving healthcare access to underserved diabetes patients in rural areas
The health promotion theory used to justify this project will by that of the Nora Pender Model of Health Promotion. The focus of this study will be upon expanding access of rural communities to healthcare. Pender's model stresses the need to work with patients to empower them to make positive life choices. When healthcare access is limited, it is essential that patients are given the tools to make empowering choices regarding their healthcare on a day-to-day basis. ural patients are often hampered by access to both information and regular quality care. The model suggests that with knowledge and support provided by more accessible care at local clinics this can change.
The philosophy of the model is that health is "a positive dynamic state not merely the absence of disease"…
Health promotion model. (2012). Current Nursing. Retrieved from:
Massey, C. (et al. 2010). Improving diabetes care in rural communities: An overview of current initiatives and a call for renewed efforts. Clinical Diabetes 28 (1) 20-27. Retrieved from:
Teachers' Perceptions on the Effects of Social Promotion on Students
The problem in an urban elementary school in Eastern New York specifically, is the social promotion of fourth grade students. Currently, nothing is being done to address the issue of social promotion, which is supported by state education policies that allow children to be passed to the next grade level (Vallett & Annetta, 2014). This policy places at risk students with a learning disability with students who are working on grade level, which causes misunderstanding between students and teachers and among students themselves as they develop negative perceptions of one another (Trussell, Lewis, & aynor, 2016). The problem that arises from this situation is that teachers do not know how to address these issues, as there is a lack of training for educators of students who are at risk students with some form of disability (Trussell et al., 2016).
Bohman, J. (2015). Critical Theory. Retrieved from The Stanford Encyclopedia of Philosophy website: https://plato.stanford.edu/archives/win2015/entries/critical-theory/
Creswell, J.W. (2007). Qualitative inquiry and research design: Choosing among five approaches (2nd ed.). Los Angeles, CA: SAGE.
Price, M. (2013, April 5). Convenience Samples: What They Are, and What They Should (and Should Not) Be Used For. Retrieved June 2, 2017, from https://hrdag.org/2013/04/05/convenience-samples-what-they-are/
Health Promotion Plan
Health Promotion in Hospice
The use of Dorothea Orem's Self-Care Theory as the framework for the health promotion plan, for improving depressive symptoms among hospice patients (Nursing Theories, 2012), is appropriate and consistent with a patient-centered care model. This model provides enough room for a gradient of patient self-care efficacy, from fully autonomous to unconscious, which is appropriate for the hospice setting. The author of Health Promotion in Hospice emphasized the need to increase the care efficacy of both hospice patients and their caregivers and mentioned how the role of a hospice nurse must remain fluid to constantly changing care needs of hospice patients. Under Orem's model there is thus a gradient of self-care need and autonomy that is negatively correlated and where deficits emerge the nurse must step in to meet these care needs.
I would also emphasize the concept of 'nursing client' discussed in Orem's…
Hirdes, J.P., Freeman, S., Smith, T.F., & Stolee, P. (2012). Predictors of caregiver distress among palliative home care clients in Ontario: Evidence based on the interRAI Palliative Care. Palliative & Supportive Care, 10(3), 155-63.
Murray, R.B., Zentner, J.P., & Yakimo, R. (2008). Health Promotion Strategies Through the Life Span. Upper Saddle River, NJ: Pearson Prentice Hall.
Ng, C.G., Boks, M.P., Roes, K.C., Zainal, N.Z., Sulaiman, A.H., Tan, S.B. et al. (2014). Rapid response to methyphenidate as an add-on therapy to mirtazapine in the treatment of major depressive disorder in terminally ill cancer patients: A four-week, randomized, double-blinded, placebo-controlled study. European Neuropsychopharmacology, published online ahead of print 20 Jan. 2014, doi: 10.1016/j.euroneuro.2014.01.016.
Nursing Theories. (2012). Dorothea Orem's Self-Care Theory. Accessed 2 Mar. 2014 from http://currentnursing.com/nursing_theory/self_care_deficit_theory.html .
The absence of illness does not thoroughly explain "Health", it can as well be described as wellness of the body and mind. More technically, health can be defined from two perspectives -- bodily and psychological health. A state of well-being due to regular exercises, adequate nutrition, sufficient rest, sensitivity to signs of sickness and when to seek help is referred to as Physical health. A person's fitness is showcased by his/her body make-up, cardiorespiratory endurance, muscular stability, and adaptability. Mental wellness refers to psychological and emotional welfare.
As defined by the World Health Organisation (WHO), mental health is "a state of wellness in which an individual discovers and harnesses his abilities, make headways regardless of stress encountered in life, can complete tasks adequately and profitably with substantial end product, and also contributes immensely to the uplift of his or her locality." (Nordqvist, 2015). A means of enabling people…
Boundless, 2016. Research Methods for Evaluating Treatment Efficacy - Boundless Open Textbook. Boundless. Available at: https://www.boundless.com/psychology/textbooks/boundless-psychology-textbook/treating-psychological-disorders-19/introduction-to-the-treatment-of-psychological-disorders-99/research-methods-for-evaluating-treatment-efficacy-382-12917/ [Accessed June 27, 2017].
Brassai, L, Piko, B, & Steger, M 2011, 'Meaning in Life: Is It a Protective Factor for Adolescents' Psychological Health?', International Journal of Behavioral Medicine, 18, 1, p. 44, Advanced Placement Source, EBSCOhost, viewed 27 June 2017.
Cuijpers, P. et al., 2014. EU-Compass for Action on Mental Health and Well-being. PREVENTION OF DEPRESSION AND PROMOTION OF RESILIENCE. Available at: https://ec.europa.eu/health/sites/health/files/mental_health/docs/ev_20161006_co03_en.pdf [Accessed June 27, 2017].
Gillham, J.E. et al., 2012. Preventing Depression in Early Adolescent Girls: The Penn Resiliency and Girls in Transition Programs. Handbook of Prevention and Intervention Programs for Adolescent Girls, pp.124 -- 161.
Tablet industry has been a high growth industry since its inception a few years ago. At this point, growth in the industry is starting to slow, but also consumers are starting to become more segmented, and the companies within the industry are beginning to understand consumer needs better, and meet them more effectively. This paper will describe some of the promotions that companies in the industry are undertaking in order to differentiate their product and win consumers.
The first player in the tablet industry is Apple, maker of the iPad. Apple has a couple of different products in the market. Apple does not use pricing promotions, because it has a premium positioning strategy that emphasizes its products will not be discounted, or at least very infrequently. The company also makes extensive use of lifestyle promotional messages, for example here: https://www.youtube.com/watch?v=jiyIcz7wUH0
The use of lifestyle as the major element in the…
Edwards, J. (2014). Apple's iPad business isn't collapsing, but the rest of the tablet market is. Apple Insider. Retrieved May 5, 2014 from http://appleinsider.com/articles/14/05/04/apples-iPad-business-isnt-collapsing-but-the-rest-of-the-tablet-industry-sure-is
Marketing and Promotions Savvy
The last time I participated in a promotion was approximately two years ago. I was at a well-known popular retail chain and there was a company issuing sample giveaways. At the time, I was unfamiliar with the company itself. However, that did not stop me from going up to its table and walking away with what looked like a free sponge. It was actually a Magic Eraser, and it was a smaller version of the one found in retail locations.
This promotion certainly succeeded in raising my awareness of the product. I was not aware that such products existed prior to participating in this promotion. Now, I understand that these types of products exist to help one clean. Prior to using Magic Erasers, I would simply clean the walls in my home with sponges and various products that would inevitably damage them. I can do this…
Kempe, S. (2016). May 2016 letter from the editor. www.dataversity.net Retrieved from http://www.dataversity.net/may-2016-dataversity-letter-editor/
Kerr, K. (2015). Three tools to help shape your Twitter strategy. http://kulesafaul.com Retrieved from
H & M. Promotional Strategies
H & M. is a clothing store that operates in 38 countries and has about 76,000 employees. The motto of the organization is to bring fashion and quality to the customers at a reasonable price (H & M, Facts about H & M, 2010). H & M. is very popular in the United States (U.S.), United Kingdom (U.K.) as well as other parts of the world. This company sets itself apart from the competitors with its promotional strategies and keeping ahead of the competitors, using the marketing 4p's: price, product, promotion and place (Larenaudie, 2004).
H & M. takes advantage of all the available technology and new media social networking websites to promote their products. H&M have their own magazine which is used as a direct marketing tool to market their product. The organization also utilizes the press to give them free marketing, by inviting…
Fashion Retail Promotion 2009-2010., 2009. H&M Promotion Strategy. (Online) Available at http://fashionretailpromotion2009-10-group4.blogspot.com/2009/12/h-promotion-strategy.html (Accessed December, 8, 2010)
H & M. delivers 10.6 M. branded impressions via MyTown promotion: panelist, 2010. Mobile Marketer. (Online) Available at http://www.mobilemarketer.com/cms/news/content/7098.html (Accessed December, 8, 2010)
H & M, Facts about H & M, 2010. H & M. (Online) Available at: http://www.hm.com/gb/press__press.nhtml (Accessed December, 8, 2010).
Larenaudie, S., 2004. Inside the H & M. fashion machine. (Online) Available at http://www.time.com/time/magazine/article/0,9171,993352-2,00.html (Accessed on December 8, 2010).
Osteoporosis and the Health Belief Model
Discuss the Health Belief Model
The Health Belief Model was initially a systematic mode of predicating and thus preventing health behavior. By focusing on the relationship between the practices and the behaviors of health services it aimed to create a theoretical presentation of the same. Later it was revised to motivate the general health for the 'purpose of distinguishing illness and sick-role behavior from health behavior'. [Brown, 1999] The HBM is essentially a concept that integrates psychological motivators with physical and social settings. Its said to have been initiated in 1952 by three socio-psychologists, Godfrey Hochbaum, Stephen Kegels and Irwin osenstock. During the 1950's the society realized a need to prevent disease rather than cure it. The U.S. Public Health Service was more concerned with preventing outbreaks which would have a nationwide impact than with trying to solve and cure the symptoms that individuals…
Brown, Kelli M. [January 11, 1999] HEALTH BELIEF MODEL Community and Family Health University of South Florida
Bandura, A. (1977). Self-efficacy: toward a unifying theory of behavior change. Psychological Review, 84, 191-215.
National Osteoporosis Foundation [NOF]. (1999a). NOF Physician's Guide: impact and overview [Online]. Available: http://www.nof.org/physguide/impact_and_overview .
National Osteoporosis Foundation [NOF]. (1999b). Osteoporosis Fast Facts [Online]. Available: http://www.nof.org/osteoporosis/stats.htm .
Nursing theory: Nola Pender's Health Promotion Model (HPM)
In the United States and around the world, the consequences of the rise of chronic diseases like diabetes and heart disease are increasingly evident. Nola Pender's practice theory of the Health Promotion Model (HPM) was designed to offer a model of health promotion and wellness before the onset of chronic illnesses. Pender "became convinced that patients' quality of life could be improved by the prevention of problems before this occurred, and health care dollars could be saved by the promotion of healthy lifestyles" (Petiprin 2015). This practice-based theory is specifically designed to help patients help themselves and to change course in terms of their health and wellness behaviors. The model is particularly instructive to use today because of the need for more adequate self-care among patients. More and more diseases are lifestyle related thanks to the increase of calories and decrease of…
Petiprin, A. (2015). Nola Pender: Nursing theorist. Nursing Theorist. Retrieved from:
Syx, R. L. (2008). The practice of patient education: The theoretical perspective. Orthopedic Nursing, 27 (1): 50- 54 Retrieved from: http://www.nursingcenter.com/journalarticle?article_id=775267
Todd, A., Street, S., Ziviani, J., Byrne, N. & Hills, A. (2015). Overweight and obese adolescent girls: The importance of promoting sensible eating and activity behaviors from the start of the adolescent period. International Journal of Research and Public Health, 12: 2306-2329. Retrieved from: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4344727/
urban elementary school in Eastern, New York . That problem
Specifically, is the social promotion of fourth grade students with disabilities. Currently, nothing is being done to address the issue as social promotion which is supported by state education policies that benefit from children being passed to the next grade level. This benefit consists essentially of state and federal funding (Meier et al., 2004, p.8). Special education teachers are tasked with teaching students who have not mastered basic skills.
Meier, D. et al. (2004). Many Children Left Behind: How the No Child Left Behind Act
is Damaging Our Children and Our Schools. Boston: Beacon Press.
There is a gap in practice regarding the effects of social promotion regarding teachers and students, as the concept remains controversial (Frey, 2005).
Frey, N. (2005). Retention, social promotion, and academic redshirting. Remedial and Special Education, 26(6): 332-346.
There is a…
Evaluate whether or not the compensation system at Collegiate Promotions is effective.
At Collegiate Promotions, independent sales representatives have a great deal of autonomy. They have freedom to work when and where they choose and the ability to structure their own pricing within guidelines provided by the company. It is a very effective compensation system for the company, since sales representatives pay an initial $300 fee for start-up materials. Sales reps are independent contractors and not employees, so they cost the employer absolutely nothing. For ambitious sales reps, this system of at-risk compensation system can be very rewarding. Individuals who already have contacts as well as individuals who are savvy Web users may have a distinct advantage in their ability to reach potential customers more quickly. As AUTHORS (p. 459) point out, "Money is not the most important consideration for many employees." For those who desire independence and…
S. is between $4.8 and $6.1 billion, as is suggested by the analysis presented in the first paragraph of this report, only 3.3% to 4.2% of these children would need to achieve a healthy weight to achieve the break-even point for the cost of the intervention.
There is a significant limitation to this health promotion proposal. A moderate-sized study investigating the efficacy of the LEAP program revealed small, non-significant improvements in BMI at the 9-month assessment, but none at the 15-month follow-up (McCallum et al., 2007). However, family reports of enrolled children engaging in more exercise and eating healthier did reach statistical significance at both time points. The authors of this report argue that these findings are too preliminary to draw hard conclusions. Moodie and colleagues (2008) mention that a much larger LEAP study is underway. The short time-span of the intervention may also be a problem, since a 2-year…
Australian Bureau of Statistics. (2012). 3101.0 Australian Demographic Statistics. Table 59. Estimated resident population by single year of age, Australia. ABS.gov.AU. Retrieved 4 May 2013 from http://www.abs.gov.au/AUSSTATS/[email protected]/DetailsPage/3101.0Jun%202011?OpenDocument .
BLS (U.S. Bureau of Labor Statistics). (2012). Occupational Outlook Handbook, 2012-13 Edition. BLS.gov. Retrieved 4 May 2013 from http://www.bls.gov/ooh/management/medical-and-health-services-managers.htm .
Manger, William, M., Manger, Lynn S., Minno, Alexander M., Killmeyer, Mike, Holzman, Robert S., Schullinger, John N. et al. (2012). Obesity prevention in young schoolchildren: Results of a pilot study. Journal of School Health, 82(10), 462-468.
McCallum, Z., Wake, M., Gerner, B., Baur, L.A., Gibbons, K., Gold, L. et al. (2007). Outcome data from the LEAP (Live, Eat and Play) trial: A randomized controlled trial of a primary care intervention for childhood overweight/mild obesity. International Journal of Obesity, 31, 630-636.
Marketing Mix: Promotion Strategies
Assume that you are the newly hired promotion manager for Brooks Brothers and that the VP of Marketing wants you to prepare a report on how the designer's/brand's product/good is currently marketed and to begin to think about what changes, if any, you might want to see made in the promotion of that designer's/brand's products/goods.
What promotion makes the designer's/brand's products different from its competitors?
Brooks Brothers is one of the most famous marketers of classic clothing for men and women in the world. Its generations-old name and reputation for quality distinguishes it from its more recently-arrived competitors. Unlike the classic British fashion house Burberry, it has not tried to brand itself as a more trendy fashion line for the young, and showcased streaming podcasts of its fashion shows and crowd-sourced photographs and fashion advice. Brooks Brothers specializes in simple, clean lines and its current marketing…
Spiffing up Brooks Brothers. (2001). Business Week. Retrieved May 17, 2011 at http://www.businessweek.com/magazine/content/01_51/b3762103.htm
Werdigier, Julia, (2009, November 11). Burberry looks online. The New York Times.
Retrieved May 17, 2011 at http://www.nytimes.com/2009/11/10/business/global/10burberry.html
Pospective students inteested in pusuing a degee in a new field should be able to eview a clea outline of the options available in that egad. Howeve, all pomotional mateials should also cate to pospective students who need to fulfill specific couses to obtain cetifications o othe employment-specific skills without budening them with unnecessay pogam equiements if they wish to tae only individual couses. Futhemoe, to the extent any couses necessaily equie peequisites, the pomotional mateial should also make clea that those equiements ae capable of being suspended in individual cases by the appoval of instuctos o othe appopiate Acadia pesonnel.
Educational Goal Counseling and Job Placement Assistance
The Acadia pomotional stategy should also include extensive efeences to the availability of caee counseling and job placement assistance. This element of Acadia pomotional initiatives is especially impotant to attact those adult students who do not yet have a clea pictue of…
references to the availability of career counseling and job placement assistance. This element of Arcadia promotional initiatives is especially important to attract those adult students who do not yet have a clear picture of exactly how they wish to supplement their previous educational experiences and credentials to achieve practical objectives in the vocational environment. Ideally, the Arcadia University promotions package should provide an educational counseling service that is available prior to enrolment or matriculation to assist prospective students make decisions about their intended courses of study. This feature would attract interest both from those who are already potentially interested in the institution as well as from those who take advantage of it without yet having any specific interest in Arcadia but whose interest in attending the institution could be developed through that avenue.
PRODUCT, PRICE, PROMOTION, PLACE ) OF INGAPORE AIRLINE & #8230;focus on Product ( brand, service quality, service excellence ) .Why product ( brand, service quality, service excellence) price, promotion, place of ingapore Airlines is important ?
ingapore Airlines is a full-fledged carrier service that combines a high-level product with excellent flight service. As of 2011, IA possessed 108 modern passenger planes (mostly Boeing 777 (PREWIRE, 2005) whose average age was six years and three months (ingapore Airline, 2012). IA has, accordingly, achieved the reputation of possessing one of the world youngest fleet of aircraft (PREWIRE, 2005). IA is a member of tar Alliance. he is also the first airline company to internationally operate the world's largest passenger aircraft called Airbus A380 that is comfortably equipped to cater to its passengers' needs.
IA has also diversified into aircraft handling and engineering .Meanwhile, her subsidiary, ilkAir, operates local flights with smaller…
Chan, Daniel. (2000). The Story of Singapore Airlines and the Singapore Girl. The Journal of Management Development. Bradford: Vol. 19 (6):456-473.
Mutzabaugh, Ben (14 December 2010). "U.S., European airlines no longer world's biggest, IATA says." USA Today
PRESSWIRE. (May, 6, 2005).Singapore Airlines: world's largest operator of Boeing 777M2 ( http://proquest.umi.com/pqdweb?did=849692561&sid=5&Fmt=3&clientId=63584&RQT=309&VName=PQD )
Singapore Airline. (2012).