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Promotion
Clinique can basically be described as a leading manufacturer of a wide range of cosmetics and skincare products. Over time, the company has carried out extensive marketing campaigns which in most cases target specific market segments. In this text, I discuss an advert of one of Clinique's products going by the same name. The product in this case is designed to renew the skin bringing about a brighter and more vibrant skin.
Clinique: Skin Renewer
It can be noted that when it comes to the communication of its benefits, Clinique has done a great job. On the advert, we have two bold writings inscribed alongside the product label clearly communicating the benefits users of the product are to derive from the utilization of the same. These writings include the bolder "total turnaround" followed by the equally visible "visible skin renewer." By reading these two writings, any prospective buyer of the product immediately captures the benefits of using the cream. Further, the advert goes a long...
The Clinique product in this case targets female buyers. As Englis (1994) notes, while male traits seem to be more inclined towards dominance and instrumentality, female traits are depicted by warmth and expressiveness. This effectively means that adverts tailored for women tend to be more detailed and laced with symbolism. In the advert under consideration, we have a furry little chick included. The chick is symbolic as it represents both good and young looks. It hence…
References
Englis, B.G. (1994). Global and Multinational Advertising. Routledge.
Koekemoer, L. & Bird, S. (2004). Marketing Communications. Juta and Company.
McDonald, M. & Dunbar, I. (2004). Market Segmentation: How to Do it, How to Profit From it. Butterworth-Heinemann.
Smith, K.L. (2005). Handbook of Visual Communication: Theory, Methods and Media. Routledge.
James Bond is presently one of the principal sexual concepts that the film puts across. Daniel Craig's Bond is no longer seen as a very effective killing tool, as it shown as an object of admiration. Craig's physical appearance is no longer a crime deterrent, as it is actually used with the purpose of impressing viewers. This Bond is no longer yelling, as he speaks in a gentle voice and
In the cover photo, Oogy seems to be looking directly at the viewer. His gaze is strong yet steady and calm. One expects a pit bull to look threatening, but with Oogy's missing ear and crooked mouth, he does not look threatening at all. His direct gaze immediately engages the viewer and invites empathy. Our response is a purely emotional one. The cover photograph is hard to look at because
Visual Communication please assign this order to: hisdudeness contact directly confusion order requirements . Final Project The purpose project provide opportunity student demonstrate understanding ability apply content developing producing a visual project reflects effective visual communication. Cartoon Symbols Typography In order to be able to pass a message across using visual communication or visual aids, there are several aspects of the communication that must be taken into consideration for the visual aid to be
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E-Marketing in Terms of Visual Communication Given the increased use of the Internet in past few years, e-marketing has had an indisputable progress within the past decade. Generally, daily activities and the variety of internet have created interest of consumers as many websites are creating virtual designs in order to strengthen their relations with customers. These developments have not only contributed to the creation of visual communications but have also
Communication: Arguments What is the communication problem? When two cultures meet, both are likely to be ethnocentric. Those from the United States, try to find similarities in the other cultures with that of their own. Brazil as a country is unique in many ways. It is stated that what was considered non-fashionable in U.S. -- for example being fat is taken as natural in Brazil. (Palka, 2006) Thus in that culture messages