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Public Relations -- What is it? How is the public affected? How are you affected?
Who won the last presidential debate? Wait -- before you answer this question, carefully analyze your response. Is your presently stated what you truly thought, while you were watching the debate? Or has your current opinion about the candidate, about who won or lost the last debate, changed since you heard what the pundits and media spin analysts said, before, during, or immediately afterwards?
Probably your opinion has been affected by the overwhelming media coverage devoted to this event, whether you like it or not. Even if what you think has only been subtly rather than dramatically colored by what the spokespeople for the major candidates have said regarding the two men's performances, it is difficult to ignore such attention. (Stevenson & Sanger, 2004)
Thus, you have found yourself affected by the ubiquitous nature public relations -- whether you like it or not. Of course, the effects of public relations are not entirely negative. Public relations can be helpful in getting the message of little known businesses...
The nonpartisan 'get out and votes' campaigns in various communities, directed to different underrepresented age and demographic groups of the electorate, are public relations campaigns. Public relations campaigns have been valuable for political action groups getting their agendas to the forefront of the national consciousness, even when their constituents, like children or abused animals, cannot vote or speak for themselves at all.
Rather than something inherently disingenuous, on a basic definitional level, public relations is simply a particular message, usually contracted on behalf of an individual, group or an organization, "conducted through the media, that is, newspapers, television," or magazines and the internet. (McNamara, 1999) Unlike advertising, which usually refers to a specific product or campaign, public relations refers to "ongoing activities to ensure the organization has a strong public image," although similar to advertising and promotions public relations "often depends on designing and implementing a well-designed public relations plan" that…
Works Cited
Duenwald, Mary. (October 5, 2004) "One Lesson From Vioxx: Approach New Drugs With Caution." The New York Times. Retrieved on October 7, 2004 at http://www.nytimes.com/2004/10/05/health/05cons.html
McNamara, Carter. (1999) "Public Relations." Retrieved on October 7, 2004 at http://www.mapnp.org/library/pblc_rel/pblc_rel.htm
Stevenson, Richard W. And David E. Sanger. (October 7, 2004) "Stump Speech Retooled, Bush Goes on Attack." The New York Times. Retrieved on October 7, 2004 at http://www.nytimes.com/2004/10/07/politics/campaign/07bush.html?oref=login
Public Relations So what is a business? A business is an organization that operates to generate profits, usually for its owners. Those owners may be a private individual or individuals, a group of individuals who form a partnership, or a wider group of people with a financial interest in the business and its profits because they are shareholders or members. The things a business does to generate those profits are varied.
Public Relations Policies of a Private Company in Kuwait Public Relations Policies Mais Alghanim Restaurant Kuwait Mais Alghanim Restaurant is a Kuwait-based private business corporation owned and controlled by Barakat family. The company offers all kinds of food, restaurant, and catering services to every kind of customers. Mais Alghanim Restaurant is recognized for its highest quality of food and excellence in customer services. Emile Barakat (Abu Edmond) carried forward the vision of his
Public Relation The concept of 'public relations' with which we are familiar in the modern world is less than hundred years old. Even though it has a considerably short period of history, the concept has been defined in several varying ways. (About Public Relations) Public Relations are a means of communication which is basically focused toward achieving public understanding and acceptance. Public relations usually focus on issues in contrast to goods
Public relations is an integral part of today's business world, being one of the catch-phrases associated with professional success. Having good "PR" is essential to the growth of a company, and a good PR representative is worth his or her weight in gold. Yet most professionals of many trades whose job stability is largely dependent on the public relations aspects of the company honestly have no idea what a public
From this point-of-view the PR campaign's objectives in this case are: Increasing the company's market share up to 6% Increasing the company sales up to11% Identifying the target customer segments Identifying different categories of public relies on identifying values, behaviors, ideals, expectations, involvement degree or possibilities of acceptance of the ideas promoted by the campaign. Basically, for the new line of products for summer use, L'Oreal is targeting the same customer segments that
They did this by stressing the engineering expertise that the company is well-known for, coupling it with their well-respected Toyota Production System (TPS) which unifies suppliers to their internal supplier quality management standards. It is common knowledge that the TPS is a complex set of processes for coordinating with suppliers, and often requires up to a year of coordination between Toyota and a given supplier before a single product