Reflection
Essays

Green Architecture in Japan: a Reflection of Societal Values

An Analysis of the book "Life in Schools" by Peter McLaren

Relationship marketing is one of the fastest growing research topics in business and marketing today. The premise of relationship marketing is very broad and includes or should include external and internal relationship building as a reciprocal factor for firm success. Successful relationship marketing, according to the literature, results in high productivity, high employee and customer satisfaction, low employee and customer attrition and ultimately high profitability and success. According to businessdictionary.com relationship marketing is defined as: Marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers. In relationship marketing, customer profile, buying patterns, and history of contacts are maintained in a sales database, and an account executive is assigned to one or more major customers to fulfill their needs and maintain the relationship (n.d.) Yet, fundamentally, this definition of relationship marketing (RM) demonstrates only one aspect of its purpose, which is ultimately for the firm to develop both internal (employee) and external (customer) relationships by building and maintaining professional and possibly even personal relationships with all members of the firm community. The defining desire of relationship marketing is to make each participating member, be it a large or even in some cases small customers, firm employees and even suppliers all feel as if they are valued and respected. The goal of relationship marketing being to make each feel important to the firm and supported in whatever way possible. This work will discuss RM in these terms, as both an internal and external tool to support firm success arguing the thesis that relationship marketing is both an external and internal component of success as well as a vital component for successful marketing of firms. To perform this analysis the work will first look at a base of literature that supports either internal or external relationship marketing or both and then use this information to investigate an existing firm which states a mission focused on both internal and external relationship marketing and reports success. The firm analyzed will report factors of success in this process using a holistic relationship marketing mission and will; report high customer and employee satisfaction, low levels of employee and customer attrition, higher productivity and higher profitability as compared to a previous mission structure.

One new area to better serve the customer through the distribution of information and discounts is mobile marketing. With the proliferation of mobile device the hospitality industry is going through a gradual transformation as it adapts to this new technology. Literature on the benefits of this technique can be extremely beneficial to industry efforts. Furthermore, an awareness of the issues that must be addressed can help ease the adoption of this novel technique. This paper will present extensive interviews and data analysis performed of the hospitality industry's use of the technology to elucidate key themes regarding mobile marketing.

The paper looks at Confucianism and the rules that guide it. First the historical perspective is highlighted and how it came to dominate East Asia in Japan, Korea and China. It then highlights how this movement shaped the history of these three countries and how it can be or still is applicable in the contemporary society

The idea that Europeans brought enlightenment to the savage colonies has always fascinated modern writers so much so that many of them employed their imagination to create pictures of 'barbaric' individuals who…

¶ … accordingly, is not only an account of the human past, but also a projection of its future; a vision of an end determined and dominated by the West. History is a modern effort at the creation meaning - a reflection…

Characteristics Composing Branding Concept

¶ … Great Gatsby the old rich and the new rich. The power play between these two sectors at the East Egg and the West Egg is one of the most immediate themes of the novel. The old rich or traditional aristocracy is…

Special education students are entitled to access to the same educational quality as general education students. This issue has resulted in the ever-increasing presence of differentiated education classrooms. Differentiated instruction involves delivery of curriculum in a manner that takes into account the individual learning styles, skill levels, abilities, and interests of all students within the classroom. This has been demonstrated to be effective in maximizing comprehension and retention of curriculum by all students, including those with special needs.