Consumer Behavior: Self-Image Congruence Affects Luxury Goods
Brazil, officially known as the Federative Republic of Brazil, is located in the eastern side of South America. Without a doubt, Brazil is the largest of the Latin American countries as it covers about half of the South American continent. Argentina, Bolivia, Colombia, Paraguay, Peru Uruguay, and Venezuela are some of its well-known neighboring countries. Its capital is Brasília while São Paulo and Rio de Janeiro are the country's largest cities ("Brazil," 2009). Brazil occupies a vast territory with most of its large cities located either on the Atlantic coast or the banks of large watercourses. It falls in the category of one of the world's largest economies as it has strong sectors of agriculture, mining, industry, and services. Its major trading partners are Argentina, China, Germany and the United States. The official language is Portuguese whereas English is spoken as a widely accepted second language. Approximately, 75% of the population in Brazil is Roman Catholic whereas a considerable number of people are Protestants ("Brazil," 2009).