- Words: 2914
- Length: 10 Pages
- Topic: Business - Advertising
- Paper #: 45839109
In this case, the attitude towards the packaging confers a resonating attitude to the product itself -- packaging is also crucial for purchase decisions.
A study by Wakefield, Germain, and Durkin (2008), this time on the perception of smokers on the perception of cigarette brands, showed how the importance of packaging reiterates itself again by product quality perceptions -- plainly packaged cigarettes were seen as having lower tobacco and having