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Summary of the Firm
Target is a general merchandise retailer that competes in the discount segment of the market. Target has stores in every state except Vermont, and next year the company will be expanding into Canada, adding 125 to 135 stores in that market. Including U.S. expansion, Target will grow around 10% in the next year. Target competes as a cost leader, pitting it against almart and K-Mart as direct competitors, and more broadly against other major retailers ranging from warehouse stores to department stores, discounters like Marshalls, or online retailers like Amazon. The key success factors for Target include operational excellence that allows it to remain price competitive, real estate selection, and the ability of Target to differentiate itself from other retail outlets.
In the discount retailing industry, firms generally operate on a model that emphasizes delivering low costs to the customer. Thus, companies have very…
Loth, R. (2012). Financial ratio tutorial. Investopedia. Retrieved December 3, 2012 from http://www.investopedia.com/university/ratios/#axzz2DpuKLUrO
MSN Moneycentral. (2012). Target Retrieved December 3, 2012 from http://investing.money.msn.com/investments/stock-income-statement/?symbol=TGT
Sears Form 10-K FY2012 Retrieved December 3, 2012 from http://www.searsholdings.com/invest/docs/SHC_2011_Form_10-K.pdf#pagemode=thumbs&page=1&zoom=100,0,0
Target 2011 Annual Report Retrieved December 3, 2012 from https://corporate.target.com/annual-reports/2011/images/company/annual_report_2011/documents/Target_2011_Annual_Report.pdf
The Dayton Company opened a single branch called Target in 1962. The flagship store's mission was "to take the best-quality merchandise of a high-end department store's 'bargain basement' and sell it in a standalone shop," (Schlosser, 2004). ight from the start, Target branded itself as a cut above other discount retailers and set their prices accordingly. Within eight years, the company was able to open 17 stores totaling $200 in sales (Scholsser, 2004). Target could not have been so successful even in its early years without establishing a strong company culture. That company culture continued to define Target's identity as being essentially distinct from that of Wal*Mart or K-Mart. The story of Target's beginning and evolution as a retailer is one of the key ways the organizational culture is perpetuated and new employees socialized.
ituals are another way that organizational culture is sustained. At Target, there are rituals that introduce…
"A Peek into Target's Corporate Culture," (2008). Retrieved online: http://groupynetwork.blogspot.com/2008/04/peek-into-targets-corporate-culture.html
Jensen, M. & Nichols, J. (n.d). Target Corporation. Retrieved online: http://www.pacret.com/upload/press/59.pdf
Schlosser, J. (2004). How Target does it. CNN/Fortune. Retrieved online: http://money.cnn.com/magazines/fortune/fortune_archive/2004/10/18/8188073/index.htm
Target (2013). Culture. Retrieved online: https://corporate.target.com/careers/culture
Target Geelong Staff Layoffs
Target employee redundancies in Geelong: Ethical and corporate governance dilemmas
Ethical dilemmas for Target
Kantian Model of ethical thought
Principle of rights theory
Stakeholder theory & Target's downsizing in Geelong
Target employee redundancies in Geelong: Ethical and corporate governance dilemmas
Corporation and large enterprises have faced ethical and corporate governance dilemmas due to staff layoffs and redundancy programs. Target Australia is one such brand that has recently faced this dilemma. Due to increased operating costs and decreasing sales, many in retail and manufacturing industry had to close their operations in developed countries. While such decisions are not easy to make, there are many ethical dilemmas and implications involved in businesses making downsizing decisions.
In early May, 2013 Target started experiencing decreased sales and increasing stocks of unsold products. This caused the management to initiate a downsizing program in its head office at Geelong…
Baxendale, R 2013. 'Tears as hundred lose their jobs in Target restructure'. The Australian, Accessed on 7 July 2013, [ http://www.theaustralian.com.au/news/nation/tears-as-hundreds-lose-their-jobs/story-e6frg6nf-1226662315162 ]
Donaldson, T & Preston, LE 1995. 'The stakeholder theory of the corporation: Concepts, evidence, and implications'. Academy of management Review, vol. 20, no. 1, pp. 65-91.
Freeman, RE 2010. 'Strategic management: A stakeholder approach'. Cambridge University Press.
Garcia, FJ 1999. 'Global Market and Human Rights: Trading Away the Human Rights Principle', The. Brooklyn Journal of International Law, vol. 25, p. 51.
It is presumed that these personnel will bear the brunt of the added pressure of daily deadlines so care must be taken to ensure that enough personnel are hired and trained to understand and cope with those pressures.
Thirdly, a step should be taken to implement an action plan that will take into consideration any problems or hinderances towards reaching the objective, address those concerns and provide solutions to them. This document provides many of the steps and the preparatory information necessary to formulate that action plan.
The action plan should define the steps necessary for accomplishing the objective and should include deadlines for achieving those steps. As this formula is followed it ensures the success of the venture. For example, the action plan details who should be hired, how the product will be moved through the system, who is responsible for each and every step along the way, and…
Welcome to Target (2008)
http://www.target.com/ , Accessed September 23, 2008]
International Expansion in Retail -- Target
Target is one of the dominant big box retailers in the United States. The company's total sales and diluted earnings per share reached new highs of $72.0 billion and $4.52, respectively in 2012 and it invested $3.3 billion of capital in its U.S. And Canadian businesses, and also returned over $2.7 billion to our shareholders through share repurchase and dividend payments (Target Corporate, 2013). And our full-year results were right on track with our Long-Range Plan to reach at least $100 billion in sales and $8 in earnings per share in 2017.
The company has been an innovator in many key retail areas. One such innovation has led Target to be known as the "purveyor of cheap chic" as it has found clever ways to offer creative designs by partnering with different designers and artists to provide these goods at a discount to…
Peter, T. (2008). Target reconsiders supply-chain strategy. Journal of Commerce, 46.
Peterson, H. (2014, May 8). 5 Reasons Why Target Canada Is A Disaster. Retrieved from Business Insider: http://www.businessinsider.com/targets-international-expansion-2014-5
Shaw, H. (2014, September 22). Target Canada prices drop lower than Walmart's, study finds. Retrieved from Financial Post: http://business.financialpost.com/2014/09/22/target-canada-prices-drop-lower-than-walmarts-study-finds/
Target Corporate. (2013). Annual Report 2012. Retrieved from Target Corporate: https://corporate.target.com/_media/TargetCorp/annualreports/content/download/pdf/Annual-Report.pdf?ext=.pdf
In this aspect, Israel is one of the most active countries in targeted killings which have resulted in significant victories against their enemies but only for a short time: the killings of Abd al-Aziz al-Rantisi and Sheik Ahmed Yassin in 2004 or Yusuf al-Najjar in 1973 have not destroyed the significant of neither Hamas or Fatah -- to enumerate just three of the many targeted killings.
In the case of Osama bin Laden, his killing has obviously weakened the organizational structure and chain of command of al Qaeda. Together with the elimination of other leaders it has created severe fractures in the power of the terrorist activities, but, in the same time, has created a large number of martyrs, which help these type of organizations to gather more and more followers.
Various question appear therefore regarding targeted killings from an international law perspective, as well as one from a morality…
Lonsdale, David. The Nature of War in the Information Age. Routlege, 2004
Hunter, Thomas. Targeted Killing: Self-Defense, Preemption, and the War on Terrorism. BookSurge Publishing; 1st edition. 2009
Melzer, Nils. Targeted Killing in International Law. Oxford University Press. 2009
W.W. "The ethics of realpolitik and assassination," The Economist, May 4, 2011.
he information provided for discussions with this particular company will consist of the following; sales at the end of fiscal year 2005 were $51,271 (in millions) as compared to $29,462 at the end of 2000. his growth portrays the strong sales revenue necessary to pay the interest and principal payments on any loans. he corporation's net interest expense has also fallen dramatically and is at the lowest point it has been since 2001. At the end of fiscal year 2005 it was 463 (in millions) versus 570 from the previous year. arget also remains strong in EBI with a 8.2% and its dividends have growing strongly each year as well. In fiscal year 2000 the annual dividend was.215 per share and it currently is.38 per share (as of fiscal year 2005).
he year end receivables rose over 12% in 2005 and now totals approximately $6,117 millions, mainly from credit card…
Target Corporation also has a philosophy that seeks to manage its debt and equity ratios which is evidenced by the fact that it has repurchased over $5 billion of its common stock during the last couple of years, as well as maintaining its short- and long-term debt maturities, so that they all do not come due at the same time, putting pressure on any cash flow.
Cash flow is one other event that has been a very positive and strong point for the corporation. Cash flow provided by operations increased to $4,451 million in 2005. In 2004 cash flow figures were at $3,808 million. The increase was due primarily to higher earnings from continuing operations. This is an ongoing trend as evidenced by the numbers from 2001 through 2005. In 2001 cash flow was at $2,601 million, grew to $3,188 million in 2003 and is at $4,451 as of the end of fiscal year 2005. Projections for continued growth in cash flow are estimated to be 12.3% per year.
Target's debt management philosophy seeks to ensure liquidity and access to capital markets, and it does this by minimizing the cost of borrowing. With these ideals in mind, both options look appealing, and both are viable. Which option is ultimately chosen will depend on the cost involved, and Target should seek (as it normally does) to keep such costs at a minimum.
They too will be offered the opportunity to sell some of their products or services in the hotel through a written contract that insures both parties will make lots of money.
A project that I will be single, and in an area where there is an equal number of men to women that will provide a suitable dating atmosphere. This area will have an ample number of eating establishments, and places for entertainment. There probably will not be a large population of families in the area, except those visiting the area from another city/state or country. The market will be relatively stable in the hospitality and entertainment industry, with substantial room for growth and development. I believe that although I may only be able to build one hotel in the period, there is a possibility I will own other buildings and business within the five years as long as the…
My Time at Target: Developing Personal and Workplace Values
Values are something that every individual and organization has, whether or not they know they have them and/or consciously utilize them. They are the ways that all entities decide how to act, and while typically we associate the term "values" with "good values" someone could -- and many do -- value money over fairness, or pleasure over responsibility, etc. That is, simply having "values" does not mean acting in a good way, but rather defining what values a person holds and what level these values have relative to each other and to the actins one takes. In addition, though everyone individual and organization has values, values are also something that can be consciously and continually developed, refined, adjusted, and even changed. My own experience in the workplace, through my interactions with customers, workers, and the company's expressed and demonstrated…
Target. (2012). Accessed 6 May 2012.
With a population of 4,421, median age of 59.6, median income $42,000, consumer spending 93 mm, and consumer spending per household $40,963, the represented target segment is a mature years life stage. The population is a low density small area. These are small towns and rural areas that include exurbs, towns, farming communities, etc. (PRISM Social Groups, 2011).
This is a mature year's group because the median age is over 55. It represents households that are empty nest, mature couples that may not have children in the home. Although, they may have children that have left and returned home. With the area having a low density, it represents a small town that is mostly farmers, although small business is present to meet the needs of the community.
The mature town and rural group is all about money and brains, are affluent, conservative, cautious, and sustaining kind of folks.…
Customer Lifecycle, LLC. (2013). Predictive Segmentation Enables Optiminal Targeting of Your Customer Database. Retrieved from Green Book: http://www.greenbook.org/marketing-research.cf...timal-targeting-of-your-customer-database-34754
PRISM Social Groups. (2011). Retrieved from SDRS: http://www.srds.com/frontMatter/ips/lifestyles/reports/prism.html
IV. Decision Making
A. Decisions. One of the most important parts of ethical decision making is to ensure of two things. The first is that the relevant decision makers understand their role in verifying the ethics of the decisions that the senior management team makes, and the second is that they are given the opportunity to do so.
Starting with the latter, once the organization has defined its ethical character, it can use this as guidance for decision-making. The vast majority of decisions that any business will make are not going to require any ethical analysis, but every now and again somebody in the organization will be faced with a decision that is not 100% clear in terms of its ethics. These are the types of situations where an organization needs to provide some sort of guidance or process for evaluating the decisions. Arguably, this starts with the mission…
Target (2016) Continuing to stand for inclusivity. Target.com Retrieved April 14, 2019 from https://corporate.target.com/article/2016/04/target-stands-inclusivity
Target 2018 Corporate Responsibility Report. Retrieved April 14, 2019 from https://corporate.target.com/_media/TargetCorp/csr/pdf/2018_corporate_responsibility_report.pdf
Expanding Target’s online presence will require work on several fronts. First, the company will need to expand the size of its web team, The current team is built mainly to maintain the current website and social media, but this new project is a capital project that requires new incremental investment. The total cost for the needed team is expected to be around $200,000, hired on a contract basis, along with redeployment of existing resources, in order to ensure that the project does not create any problems or issues for the existing web infrastructure. There will also be ongoing needs for two marketers, at a cost of $80,000 per year total. In addition, Target is building some other functionality, including new cybersecurity measures, into this project. The company has already made massive cybersecurity investments in the wake of the 2013 breach. The new cybersecurity investments will be done concurrently…
Hazrati, V. (2011) IT projects: 400% over budget and only 25% of benefits realized. InfoQ.com. Retrieved April 15, 2019 from https://www.infoq.com/news/2011/10/risky-it-projects
Teamwork (2016) 6 obstacles to any project and how to clear them. Teamwork.com. Retrieved April 15, 2019 from https://blog.teamwork.com/6-obstacles-project-clear/
Forces Shaping Operations Management
Operations management at Target has been driven by two main forces, competitive forces and technological change. The two work in concert with one another, so it is necessary to understand both. First, competition in Target’s industry is highly intense. The company is positioned as an mass market retailer, with a wide range of goods and an omnichannel strategy. Its most critical competitor is Wal-Mart, but the reality is that Target competes with a wide range of retailers. If a person wants groceries, clothes, cosmetics or kitchen supplies, they could go to Target or Walmart, or any of dozens of other stores, or shop online. So in that sense, competition is intense. Target competes as something of a cost leader – it has actually positioned itself a step above cost leaders, as a company that offers better value than the goods at the absolute cheapest stores, but…
Bhattacharyya, S. (2018) Cost of doing business: Target’s e-commerce sales growth means higher logistics costs. Digiday UK. Retrieved April 1, 2019 from https://digiday.com/retail/target-e-commerce-sales-growth-higher-logistics-costs/
Lopez, E. (2018) Why 2018 is the year of modernization for Target. Supply Chain Dive. Retrieved April 1, 2019 from https://www.supplychaindive.com/news/data-target-optimizes-supply-chain-inventory-logic/524971/
Target (2017) Investing to grow: Target commits more than $7 billion to adapt to rapidly evolving guest preferences. Target.com. Retrieved April 1, 2019 from https://corporate.target.com/article/2017/02/financial-community-meeting
Unfortunately, in comparison to some of its competitors, like al-Mart and dollar stores, because Target does not offer rock-bottom prices, but strikes a balance between quality and low prices, its fortunes have been suffering as of late. Also, it has chosen to emphasize less necessary goods like clothing and home goods, to create its image of giving an exceptional shopping experience, as well as being a place to pick up a box of cornflakes. But for that reason as well, consumers have been more likely to patronize stores that focus on basic necessities like al-Mart, when they must prioritize their needs (Gregory 2009). Consumers do not merely want to 'pay less,' now, they want to pay the lowest prices possible.
Gregory, Sean. (2009). al-Mart vs. Target: No contest in the recession. Time Magazine. Retrieved May 13, 2009 at http://www.time.com/time/business/article/0,8599,1885133,00.html
Our Mission. (2009). Target: Company. Retrieved May 13, 2009…
Gregory, Sean. (2009). Wal-Mart vs. Target: No contest in the recession. Time Magazine. Retrieved May 13, 2009 at http://www.time.com/time/business/article/0,8599,1885133,00.html
Our Mission. (2009). Target: Company. Retrieved May 13, 2009 at http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-031699
Targeted Home Consumer
When selling a product, an organization's sales department has to be extremely careful while trying to consider which best approach to use when selling. Therefore, the sales department finds that it is better for the product to be sold in the commercial market other than using the home customer approach. The commercial market has a significant advantage over the home-consumer selling because many people are likely to purchase the product in an open consumer or commercial market. When taking the product from door to door, many people are not comfortable with the exercise, and there is a general believe that the product maybe fake or of a low quality.
New markets are the upcoming markets that were not in existence before, and they have a greater potential then those that were in existence before. For instance, this market is probably a new institution has been opened like…
Doyle, P. (2000). Value-based marketing: marketing strategies for corporate growth and shareholder value. Chichester: Wiley.
Hingston, P. (2001). Effective marketing. London: DK.
Marketing handbook 2006 (16th. ed.). (2006). S.l.: Hollis Pub..
Target Israel SOT
Global Fighter Jets, as a producer of military equipment, benefits from the SOT analysis of the countries it wishes to sell its product. Global's F35 is planned to be sold and manufactured within the nation of Israel. The unique factors regarding this particular selection need to be explored to truly gauge and understand the scope and magnitude of such a business venture. The purpose of this essay is to conduct a SOT analysis on Israel regarding the F35 Global Fighter Jet product. This analysis will examine internal strengths and weakness of Global Fighter Jets by analyzing its business mode and how best it might serve the company's objectives. The external opportunities and threats that lie within this specific Israeli market will then be discussed. The paper will conclude with comments on how to best manage the risks of this expenditure and introduce a successful strategy to make…
Israel. Wikipedia. 8 Sep 2012. Retreived from http://en.wikipedia.org/wiki/Israel
Maital, S. (2004). Research or die a SWOT analysis for Israel. Globes.com. Retreived from http://archive.globes.co.il/searchgl/A%20SWOT%20analysis%20for%20Israel._s_hd_0L 3OuC30vN3WsCZKoDYveT6ri.html
This demands that states treat terrorists just as they would any heinous criminal, whether an ordinary lawbreaker or war criminal. Law enforcement entails arrest, trial and sentencing, and only permits law enforcement officers to use lethal force when either their lives or the lives of bystanders are in immediate danger" (Gross, 2006, p 324).
Michael Gross points out that in time of state declared war, it is difficult to actually pinpoint the elements of war and therefore the state of war is debatable and can often result in arguments rather that a clear cut situation that could eventually justify a preemptive action taken against rebel activists. The state of war justifies against international law different types of activities state driven. However, in time of peace, such actions are not only illegal from the point-of-view of international law but are also considered immoral and non-ethical in relation to the public opinion,…
Buzan, Barry. People, States, and Fear: An Agenda for International Security Studies in the Post-Cold War Era. Brighton: Wheatsheaf, 1983
Colonomos, Ariel. Precision in Uncertain times: targeting as a mode of justification of the use of force. David Chandler and Volker Heins (eds) Ethical Foreign Policy. Routledge, 2009.
Gross, Michael. "Moral Dillemas of Modern War: Torture, assassination, and blackmail in an age of asymmetrical conflict." 2010. Cambridge University Press, NY.
Gross, Michael. "Assassination and targeted killing." Journal of Applied Philosophy, vol
Trends – External Environment
Target is subject to a number of different trends that affect its business. These include external factors in the economic, technological, political and social environments. The economic environment has the most direct impact on a company like Target that sells a broad range of consumer staples to a broad audience across the entire country. During the last major recession, Target struggled with sales that tracked GDP, flatlined margins and slugglish profit trends, all the result of consumers reeling in their spending during a time of substantial economic uncertainty (Marketwatch, 2010). For many consumers, Target is seen as slightly higher on the discount hierarchy, so when there is a recession, they trade down to Wal-Mart, dollar stores and warehouse stores to save even more money on staples (Marketwatch, 2010).
The political environment is less a factor in Target’s business, until of course it affects the economy.…
Target's Strength in Branding Strategies Continue
As Target continually refines its branding strategy to set high expectations for shopping visits and then fulfills them through exceptional operational execution and having the right product in the right place at the right time, the company's future branding strategies will further differentiate them from discounter Wal-Mart. First, Target will continue to underscore its uniqueness with a Go International campaign features English designer Alice Temperley, known for her highly feminine designs, and also the development of an entirely new line of jewelry from well-known os Angeles-based designer Dominque Cohen (Heller, 2006). These strategies and comparable ones to them are meant to continually reinforce the unique value proposition of the store chain and deliver more value than customers expect, further earning greater levels of loyalty over the long-term.
James C. Anderson, James a Narus, Wouter van Rossum. (2006). Customer Value Propositions in Business Markets.…
Laura Heller (2006, April). HOW the HOUSE of MASS FASHION ALWAYS STAYS a STEP AHEAD. DSN Retailing Today, 45(7), 25-26. Retrieved May 5, 2008, from ABI/INFORM Global database. (Document ID: 1029378821).
Hafedh Ibrahim, Faouzi Najjar. (2008). Assessing the effects of self-congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment. Marketing Intelligence & Planning, 26(2), 207-227. Retrieved May 6, 2008, from ABI/INFORM Global database. (Document ID: 1462824211).
Soo-Young Moon (2005). An Analysis of Global Retail Strategies: A Case of U.S. Based Retailers. Journal of American Academy of Business, Cambridge, 7(1), 219-222. Retrieved May 7, 2008, from ABI/INFORM Global database. (Document ID: 850335101).
Target vs. Walmart Financial Analysis
Synopsis of the Companies
Wal-Mart Store Inc. became originally established in the year 1945 and is in the present day undertaking its operations in retail stores in over twenty-seven countries. The company is split into three key segments. These are Walmart International, Walmart United States and Sam's Club. The business undertaken by Walmart as a company encompasses restaurants, superstores, retail stores and also warehouse clubs. The company also undertakes e-commerce through its website Walmart.com. In terms of retail products, the merchandises being sold in Walmart's retail stores include baby products, healthcare products, household goods, electronics, books, automotive products, clothing, furnishings and decor, alcohol, grocery, paper products and so much more. The leadership and control of the company is held by the Walton family, which owns about forty-eight percent of the shares of the company. Walmart was established by Sam Walton and therefore shows why the…
Bloomberg News. (2014). Wal-Mart Report Found Profit Boosted by China Maneuvers, Bloomberg. Retrieved from: http://www.bloomberg.com/news/articles/2014-12-10/wal-mart-report-found-profit-boosted-by-china-maneuvers
Financial News Release. (2015). Target Announces Settlement Agreement with MasterCard; Estimated Costs Already Reflected in Previously Reported Results. Retrieved 14 June 2016 from: http://phx.corporate-ir.net/phoenix.zhtml?c=65828&p=irol-newsArticle&ID=2035520
Maddox, M. (2015). Should Walmart Be Your Next Bank? WOTW. Retrieved from: http://www.wowt.com/factfinders/headlines/Should-Walmart-Be-Your-Next-Bank-290835881.html
Mitchell, D. (2015). Why Wal-Mart and Texas Are Headed for an Epic Showdown, TIME. Retrieved from: http://time.com/3709606/walmart-texas-lawsuit-liquor/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+time%2Fthecheapskateblog+%28TIME%3A+Moneyland%29
Venture capitalists willing to take a risk on a dicey venture like developing a new drug and angel investors with a personal stake in developing a new, potentially life-saving product could provide better financial resources.
The choice of 'C' reflects the high-level scientific knowledge required to create a new drug and the equally profound need to solicit and wisely use financial resources during the development process. Management should also know how to navigate the potential bureaucratic red tape a new drug is likely to encounter before government approval. Academically-driven scientists may not understand how to 'pitch' the drug to investors, or even to explain the drug's utility to laypersons in Congress, when soliciting funding or regulatory approval. However, the most potentially damaging management team would be that of young MBAs with little knowledge of the lengthy nature of the drug development process. They might show frustration with the…
Market Entry Strategy
There are a number of different options for the market entry strategy. These include licensing, joint venture and direct investment. For Target there are a number of considerations to make. First, the company just utilized the direct investment strategy in Canada, buying the real estate assets of a large chain of discount stores that went under. This move gave Target a large real estate footprint with which to work. Theoretically, that should have helped the company with things like economies of scale, but instead it was too big for Target to manage and the company suffered massive stockouts that may have set it back in that country years (Shaw, 2014). Target can view this one of two ways -- either it learned something from the experience and can enter the UK market most effectively via direct investment, or it should avoid direct investment and find…
Bermingham, F. (2014). Supermarket price war killing British food producers. International Business Times. Retrieved November 29, 2014 from http://www.ibtimes.co.uk/supermarket-price-war-killing-british-food-producers-1476283
QuickMBA. (2010). Foreign market entry modes. QuickMBA. Retrieved November 29, 2014 from http://www.quickmba.com/strategy/global/marketentry/
Shaw, H. (2014). Bare shelves and out-of-stock items at Target's Canadian stores 'unacceptable', says interim CEO. Financial Post. Retrieved November 29, 2014 from http://business.financialpost.com/2014/05/21/target-still-struggling-to-rebound-from-botched-canadian-expansion-and-hacker-attack/
Efforts: Cultural Awareness and Civil Engagement Activities
Target Corporation believes that sharing their experience and resources with policy makers will give rise to better decisions for communities and businesses. The civic activities of Target can be categorized into public policy, issue advocacy, and political engagement.
1. Public Policy
The company believes that participating in legislative and public-policy activity is a significant and essential constituent of being a differentiated, multinational retail business. Target works in tandem with voted officials of both political parties to aid in shaping positive public policy solutions that are beneficial to its business operations, team members, clientele, as well as the consumers they serve. The corporation is dedicated to ensuring the alignment of public-policy activities and business interests, capitalizing on a decision-making process to support continuing amenability with their alignment goal, and sustaining transparency to all stakeholders. Notably, in the 2012 fiscal year, Target…
Lifecycle of Idea
The concept of the business lifecycle reflects the natural stages that all businesses go through, from the moment that the idea is developed into a business, until the moment that the business wraps up. For some businesses, the stages can last a long time, but for other businesses, the stages are relatively short, and the progression through them can be quite fast. In other cases, the business hits a point of maturity, starts into decline, and then is re-invented, to start the business life cycle over again.
The five stages of the business life cycle are development, startup, growth and establishment, expansion and, finally, the maturity and possible exit stage (Petch, 2016). Target’s business is in the maturity stage, but the company is highly successful as a competitor in the big box retail space, and therefore not at all considering exit. It is what would in the…
stock-outs, because the company realized prior to launch that it was at risk of stock-outs. There were issues in distribution, getting goods from its distribution centres to the stores, creating significant risk of stock-outs if they launched on schedule. There were other issues as well, such as stocking store shelves -- some merchandise did not fit onto the existing shelves. Items were not being processed quickly enough at the distribution centre, either. There were data entry problems as well that prevented goods from getting to the shelves, and stockouts became a running theme at the stores.
Another issue was ordering. The company had actually over-ordered on goods, which ended up sitting in distribution centres. They had used a system for forecasting that depended on historical data, and there was no such data for the launch. They should have used other methods of forecasting initially, and phased in the historical data…
Castaldo, J. (2016). The last days of Target. Canadian Business. In possession of the author.
etailer name, history of operation
Classification of etailer
The Target Customer
Analysis of Store Building
Method of Management
Customer Services Offered
Comparison of Both etailers' Overall Strategies
etailer name, history of operation
Target is among the leaders in retail trading in the U.S. The company offers perishables, dry grocery, dairy and frozen items and all food items comparable to traditional supermarkets. The company has three primary types of stores -- SuperTarget, CityTarget and TargetExpress. The company recorded a loss of 1.9% in 2014-2015 compared to the previous year with a fall in net earnings of 9.1%. The total sale in the period was $U72.6 billion.
The company has 1,799 stores in the U.S. along with 38 distribution centers. The company has staff strength of 347,000 worldwide. It also does business online through its website 'target.com'.
With the aim of easing…
Dogan, K. (2010). Consumer Effort in Promotional Incentives. Decision Sciences, 41(4), 755-785. http://dx.doi.org/10.1111/j.1540-5915.2010.00295.x
Halzak, S. (2015). Target's new strategy: We need more than just minivan moms. The Washington Post, p. 1. Retrieved from https://www.washingtonpost.com/news/business/wp/2015/03/04/targets-new-strategy-we-need-more-than-just-minivan-moms/
Investors.target.com,. (2015). Investor Contacts, News, Stocks & Events -- Target Corporate. Retrieved 8 December 2015, from http://investors.target.com/phoenix.zhtml?c=65828&p=irol-govhighlights
Kotler, P., & Keller, K. (2009). Marketing management. Upper Saddle River, N.J.: Pearson Prentice Hall.
The T&M Company is investigating whether it should use target costing for its towels, especially as it moves into the Italian market. Management might be halfway insane for targeting a country for international expansion that is only going to pay 20% less than our current revenue per towel, but it is my job as to crunch the numbers and figure out how we can do that. One technique is target costing. Target costing begins with the revenue per unit that is expected, then takes into account the margin that we are targeting. What is left is the amount of that is budgeted for the production of the item in question (Arrington, n.d). Target costing is useful in a situation like this because it provides a target for the company. It is easier to earn the profits that we seek if we are able to know what the total production…
Arrington, W. (n.d.). Target Costing. Retrieved from www.freequality.org/documents/Training/Target%20Costing.pptx
Feil, P., Yook, K., and Kim, I (2004, Spring). Japanese Target Costing: A Historical Perspective. International Journal of Strategic Cost Management. Retrieved from http://economiceducation.us/dotAsset/785833.pdf
Tsorakidis, N. (2009). Break-Even Analysis. Retrieved from http://bookboon.com/en/business/finance/break-even-analysis-1
Walther, l. (2012). Chapter Eighteen. Cost-Volume-Profit and Business Scalability. Retrieved (including video lecture) from http://www.principlesofaccounting.com/
Targeted Work Class
Organizations are constantly faced with the need to develop business models that not only enables them to maintain competitive advantage but also contributes to incremental value to stakeholders and customer while dealing with strategic challenges. This implies that an organization needs to continuously evaluate its strengths, weaknesses, opportunities, and threats. One of the most important elements the evaluation process in order to enhance the productivity and success of an organization is description of and analysis of targeted work class. This entails evaluating work processes and key employees, determining necessary knowledge, skills and abilities for the job, defining the compensation system, and assessing how the organization will change while achieving its strategic challenges in the future. An analysis of an organization's targeted work class in terms of the effectiveness of employees, work processes, and compensation system is crucial towards enhancing value-creation opportunities and promoting its productivity.
Kirn, P. (2014, February). Avid Delays Financial Reporting, But Promises Brighter Future,
Including Pro-Tools and Sibelius. Retrieved February 5, 2015, from http://createdigitalmusic.com/2014/02/avid-delays-financial-reporting-promises-brighter-future-including-pro-tools-sibelius/
Weintraub, A. & Burrows, P. (2005, June 5). The 100 Best Small Companies. Bloomberg Business. Retrieved February 5, 2015, from http://www.bloomberg.com/bw/stories/2005-06-05/the-100-best-small-companies
evenue & Net Income
From the consolidated statement of operations, the revenue for Target in FY 2015 was $72.618 billion. The cost of goods sold was $51.278 billion, and the gross profit was $21.34 billion.
The corporate tax rate was as follows:
Target's net interest expense was $882 million.
The top line on the statement of comprehensive income is the net (loss) income. This is a loss of $1.636 billion.
Under "Other comprehensive income (loss)" there is a loss of $139 million. This is net of pension and other benefit liabilities, net of (benefit) provision for taxes.
The bottom line of the statement of comprehensive income is a loss of $1.344 billion. This is the Comprehensive (loss) income.
The gross profit margin is 21.34 / 72.618 = 29.3%
The net profit margin is a loss. (1.636) / 72.618 = -2.25%
The times interest earned is 3653/1204 =…
Investopedia (2015). Free cash flow. Investopedia. Retrieved June 24, 2015 from http://www.investopedia.com/terms/f/freecashflow.asp
IMPLICATIONS FOR THE PR PRACTIONER
Careers and professions are reflections of the inner feelings and voices of our true individual and our expression of our actions mirrors our internal understanding of the environmental forces surrounding us. For those of us interested about the specific duties and requirements of a Public Relations career understanding why this choice was made and all of the information and knowledge that contributed to that process seems to be important in approaching the future of this profession and the impacts of technology and social media.
For the PR professional it appears necessary to take matters into their own hands in order to clarify the problems of social media. Social media needs to be defined in clearer terms in order for its abstract qualities to manifest into something practical and malleable. Marken never defines what exactly social media is within his article which tends to…
What has Target done well over the years in terms of its integrated marketing communications strategy? What should it do going forward?
Target has undertaken everything considerably and effectively well required of deploying an integrated market communications strategy. The company's message has been consistent across its market channels enabling the public to identify their brand the minute they see Target's logo. Secondly, Target is the sponsor of major events, which enables the company to attain a great deal of recognition from the public. In addition, Target is able to identify distinctive consumers' interests, prejudice, preferences, as well as demographics that indicate the concern the company cares for its consumers (Schlosser, 2004).
In order to reach and engage the interest of individuals who lead busy lives as well as the younger generation, the company has developed its online retailing website, which is able to appeal to more consumers as it…
Kotler, P., & Keller, K. L. (2012). Marketing management [VitalSource Bookshelf version] (14th ed.). Retrieved from https://online.vitalsource.com/#/books/9781323291016
Schlosser, J. (2004). How Target Does It. Fortune, October 18, 2004, p. 100.
Steverman, B. (2009). Target vs. Wal-Mart: The Next Phase. BusinessWeek, August 18, 2009.
The absolute value represented by the working capital is largely irrelevant for comparison between two different firms because of the different sizes of the firms. Current ratio is the better measure to compare between two different firms. Wal-Mart's current ratios for 004-006 were 1.70, 1.69 and 1.6 respectively. Target's current ratio over these three years was inconsistent, and Wal-Mart's declined. Target's was generally the weaker of the two.
Wal-Mart's asset turnover for 004, 005 and 006 respectively was .58, .49 and .39 based on the following calculations:
004: 56,39 / 99,15.5 = .58
005: 81,488 / 11,979.5 = .49
006: 308,945 / 19,170.5 = .39
Target's figures showed improvement over the three years in this area, but the figures are much lower than those of Wal-Mart. Thus, even though Wal-Mart's numbers are declining, they are stronger than Target's.
I would not invest in Target. The evidence presented here indicates that…
2006: 308,945 / 129,170.5 = 2.39
Target's figures showed improvement over the three years in this area, but the figures are much lower than those of Wal-Mart. Thus, even though Wal-Mart's numbers are declining, they are stronger than Target's.
I would not invest in Target. The evidence presented here indicates that Target is not as good an investment as its close competitor Wal-Mart. Wal-Mart's working capital indicates that the company has a much larger size than does Target. While Target's figures for current ratio and asset turnover are perfectly healthy numbers, they are inferior to those of Wal-Mart. It could be argued that Target has the better trend with respect to asset turnover, however, improvements should be expected when the firm underperforms. Wal-Mart's track record of superior performance is only slightly diminished by the shrinking spread between its asset turnover and that of Target. Overall, Wal-Mart's financials are almost entirely superior to those of Target. While Target would not make a bad investment, Wal-Mart would be a better one.
speaking in the target language is the expectation that a proficient speaker will sound like a native speaker. Is this an appropriate or realistic expectation?
Not a long while after the emergence of the subject of second language acquisition (SLA), which most of the scholars think came around the time of initial years of 1970s, there has been a need to develop ways by which to measure the development of the second language, aside from the usage of detailed homogeneous skill tests which were mostly appropriate to fulfill other objectives.
As per Freeman's (2009) information, the first declaration of this need was made by Kenji Hukuta (1976). Kenji Hakuta was concerned in knowing the path of his subject Ugusiu's English language development over a period of time. Besides the aforementioned practitioners, other L1 acquisition scholars had carried out for the pupils learning English as a national language. In the research…
Bardovi-Harlig, K., & Dornyei, Z. (1998). Do language learners recognize pragmatic violations? Pragmatic vs. grammatical awareness in instructed L2 learning. TESOL Quarterly, 32, 233 -- 259.
Bialystok, E. (1991). Achieving proficiency in a second language: A processing description. In R. Philipson, E. Kellerman, L. Selinker, M. Sharwood Smith, & M. Swain (Eds.), Foreign/second language pedagogy research: A commemorative volume for Claus Faerch (Vol. 64, pp. 63 -- 78). Clevedon, UK: Multilingual Matters.
Bialystok, E. (1993). Symbolic representation and attentional control in pragmatic competence. In G. Kasper & S. Blum-Kulka (Eds.), Interlanguage pragmatics (pp. 43 -- 59). New York: Oxford University Press.
Bouton, L.F. (1988). A cross-cultural study of ability to interpret implicatures in English. World Englishes, 7(2), 183 -- 196.
Cash budget and target cash balance
The target cash balance is defined as the ideal cash amount a company intends to hold in its reserve at a given time. This figure seeks to strike a balance between the balance sheet costs of extremely little and too much cash. While a company with surplus cash at hand may misuse on investment opportunities, a company with poor cash will often be forced to make undesirable transactions to create more operating capital (Besley & Brigham, 2011). Individual investors are advised to set their target balance too. They may estimate at least the percentage of their holdings in cash to avoid such pitfalls.
Cash budget refers to the operating budgets and capital expenditures. It begins with the initial cash balances then cash inflows are added to the available cash. Cash outflows will then be subtracted to obtain the cash balance. If the cash balance…
Besley, S., & Brigham, E.F. (2011). Principles of finance. Mason, Ohio: South-Western.
Brigham, E.F., & Daves, P.R. (2012). Intermediate financial management. Mason, Ohio: South-Western.
Brigham, E.F., & Houston, J.F. (2012). Fundamentals of financial management. Mason, Ohio: South-Western Cengage Learning.
Ehrhardt, M.C., & Brigham, E.F. (2009). Corporate finance: A focused approach. Mason, OH: South-Western/Cengage Learning.
Speaking in the Target Language Is the Expectation That a Proficient Speaker Will Sound Like a Native Speaker
One of the most important aspects when talking about the impact of class size, level, student age and purpose of class in Iraq is the concept of 'willingness to communicate' between and amongst the teachers and students in the L2 setting. Research on WTC within the context of France, have previously been based around initial testing of teachers and students' enthusiasm in learning a L2 are more predisposed to depend on information gathered at one point of time, often gathering through a sole instrument and to regard only numeric conclusions. For instance, the wide cross sectional research by MacIntyre et al. (2002) which sought to identify the impacts of age and sex on WTC, employed a questionnaire that required the respondents to rank themselves on eight scales. It was carried out with…
S. economy is down, Target profits are likely to go down in response.
The main strategic problem is low employee wages, which has altered public perceptions. The retail industry is very unstable and some of the competition Target faces ebbs and flows quickly. The main competitors Target faces are Wal-Mart, K-Mart and Sears. Most cities have other smaller stores and department stores, which all compete with Target for the same customers. Wal-Mart has more locations than Target, which makes Wal-Mart more accessible to customers. In addition, Wal-Mart has tapped into the foreign market places. This competitor is well-known for its low prices and discounted prices. The goods Wal-Mart offers is not of as high a quality as Target, but most of the consumers who patronize this store is looking for the money savings. The competitors Target faces are a constant threat to the profit margin of the organization.
House, C. (2008). Target Corporation SWOT Analysis. London: Datamonitor Plc.
Target Corporation. (2010). Our Company. Retrieved from http://sites.target.com/site/en/company/page.jsp?contentId=WCMP04-030795
Target Corporation. (2012). Investors: Corporate overview. Retrieved from http://investors.target.com/phoenix.zhtml?c=65828&p=irol-homeprofile
Improvements to Target's Logistics Processes
As one of the leading retailers in North America, Target Corporation (NYSE:TGT) has one of the most advanced logistics, supply chain management and planning systems and series of processes in the retail industry. Target has specifically designed their entire value chain to deliver higher-end electronic products that can compete with WalMart, specifically in the areas of flat screen televisions, laptop computers and increasingly, Apple-branded iPads and iPod products. Target is also using their advanced supply chain processes including Collaborative Planning, Forecasting and eplenishment (CPF) to compete in the high-end women's clothing lines that WalMart is not choosing to compete in (Target Investor elations, 2012). At the close of their latest fiscal year, Target was operating approximately 1,760 stores in 49 states. Target finances its operations through its retail and credit card business units, using the profits from those two operations to finance the operations of…
Columbus, L. (2008, The perfect order meets customer expectations. Supply & Demand Chain Executive, 9(4), 37-38.
Copacino, W.C. (1993). Creating the perfect order. Logistics Management, 32(2), 27-27.
Henderson, T.P. (2001). Kmart, Target outline best practices for ensuring vendor supply chain compliance. Stores, 83(3), 74-78.
Debra Hofman (2004, September). The HIERARCHY of SUPPLY CHAIN METRICS. Supply Chain Management Review, 8(6), 28-37.
Career esearch eport
esearching companies is very important when anyone is considering a future career. The two companies researched here will be Wal-Mart and Target, in order to determine which one (if any) would be the best choice for me to work at based on all the factors that are important.
The purpose of the report is to discuss both Wal-Mart and Target, in order to show that the companies have many similarities and differences to be addressed when I am looking for employment. The scope of the research addresses a SWOT analysis, along with other information about the company.
The majority of the data will come from Marketline documents that provide company and SWOT analysis information. Other data comes from the companies' websites and an article written about Wal-Mart's expansion to other countries.
Target is the preferred company to work for, for a variety of reasons. Those reasons will…
Hayden, P., Lee, S., McMahon, K., & Pereira, M. (2002). Wal-Mart: Staying on top of the Fortune 500. Corporate Strategy and Public Affairs Lecture. George Washington University Graduate School of Political Management.
Target Stores, Inc. Company Profile (2014). Marketline.
Target. (2014). Target.com. Retrieved from www.target.com.
Wal-Mart Stores, Inc. Company Profile. (2014). Marketline.
Wal-Mart vs. Target
History of Wal-Mart and Target
(a) History of Wal-Mart:
Headquartered in Bentonville, Arkansas, Wal-Mart is the largest retail company in the world with its core competence being specialization in the operation of mass retailing and running supermarket stores. The company manages through three segments, viz the Wal-Mart stores, Sam's Club and the international segments based in Asia, Europe and S. America. Wal-Mart's revenues for the fiscal year ended Jan'05 was $285.2 billion which is 11.3% up compared to the pervious year with the net income being $10.3 billion for the year. (Wal-Mart Stores Inc.)
Wal-Mart was founded by Sam Walton in 1962, which set the ball rolling for discount retailing. During the same period his small chain of variety stores in Arkansas and Kansas was already encountering competition from the regional discount chains. Founder, Sam traveled the country to research this breakthrough, new retailing concept and could…
"A message from Bob Ulrich, Chairman and CEO" Retrieved from http://target.com/targetcorp_group/diversity/index.jhtml Accessed 16 August 2005
"Business Summary" Retrieved from http://www.targetcorp.com/targetcorp_group/about/history.jhtml
Accessed 16 August 2005
"Exceeding Customer Expectations" Retrieved from http://www.walmartstores.com/wmstore/wmstores/[email protected]@@@[email protected]@@@& ; BV_EngineID=ccchaddfdldmdkfcfkfcfkjdgoodglh.0& pagetype=about& categoryOID=-8276& catID=-8242& subCatOID=-8245& template=DisplayAllContents.jsp Accessed 15 August 2005
The objective of this study is to review an article titled “An Audience of One: Behaviorally Targeted Ads as Implied Social Labels” (Summers, et al. 2016 p 156). The authors argue that firms have relied on targeting to communicate effectively with a group of consumers. Targeting is the segmentation that involves selection from a smaller group of people based on defined variables. A common type of segmentation variables that firms use includes demographic variables using the gender and ethnicity as well as psychographic variables that include lifestyle, personality and values. However, an advanced in technology, and widespread of the internet has made a new form of targeting emerging. A behavioral targeting is referred as an internet-based marketing strategy using different elements that include browsing history and consumer purchase to assist in determining the type of adverts design and display. Typically, consumers are presented the digital adverts to reflect the…
These technologies are key to sustaining economic growth and increase productivity within these countries.
Access to electricity remains far from adequate, specifically in sub-aharan Africa, where as much as 74% of the population remains without electricity. This is one area that needs urgent attention by means of a global partnership between the public and private sectors.
Clearly, there are many gaps that still need to be addressed between the Millennium Goals and reaching the established targets. With the current global economic recession, it is however very unlikely that the 2010 targets will be met, and at least unlikely that the goals for 2015 will be met. However, it is encouraging that an effort is made to improve the situation, despite the financial difficulties experienced across the world.
Despite the gloomy projections in terms of meeting the overall goals, the UN report also cites considerable success in terms of countries using…
UN Department of Public Information. (2008, Sept). End Poverty 2015: Millennium Development Goals.
MDG Monitor (2007). Develop a Global Partnership for Development: Success Stories. http://www.mdgmonitor.org/story.cfm?goal=8
reposition product service a target market. emember a product service chosen. 1. Discuss product terms repositioned target market demographics U.
epositioning of the compact disk to a new target market
Once the epitome of technological innovation, the compact discs are gradually decreasing in popularity. The previous assignment has shown how the volume sales of compact discs decrease, alongside with the actual locations selling music on compact discs. This trend is usually pegged to the popularization of the internet within the more developed societies, as well as the emergence of alternative technologies for music, such as iTunes or MP3s.
Still, despite its decreasing trend, the CD industry remains a billion dollar industry and emphasis is placed on revitalizing it. At the level of the current project, emphasis is placed on the identification of a new possibility to reposition the compact discs.
The CD in the new target market
As it has…
Humphries, A., 2009, Strategic alliances and marketing partnerships: gaining competitive advantage through collaboration and partnering, Kogan Page Publishers
Kunitzky, R., 2010, Partnership marketing: how to grow your business and transform your brand through smart collaboration, John Wiley and Sons
Lamb, C.W., Hair, J.F., McDaniel, C., 2007, Marketing, Cengage Learning
Raulerson, P., Malraison, J.C., Leboyer, A., 2009, Building routes to customers: proven strategies for profitable growth, Springer
Disparity of Targeted Funding in the Black Urban Community
There are many ways to get funding for different types of projects, no matter where a person or organization is located. Some of the areas most in need of funding for projects are in black, urban communities (Barnes, 2005; Day, 2002; Haight, 1998; Patillo-McCoy, 1998). Money is often scarce there, and without funding there are few programs that can help people who really need it. This puts these residents at a distinct disadvantage, and makes it more difficult for them to get out of poverty and build better lives for themselves. No matter what types of programs need funding and financial help, there are different ways in which getting that funding can be considered.
Church congregations often help raise money for community projects, but there are other ways in which these congregations can help those in need (Billingsley, 1999; Brown &…
Barnes, S.L. (2005). Black church culture and community action. Social Forces, 84(2): 967-994.
Billingsley, A. (1999). Mighty like a river: The black church and social reform. NY: Oxford University Press.
Brown, R.K., & Brown, R.E. (2003). Faith and works: Church-based social capital resources and African-American political activism. Social Forces, 82(2): 617-641.
Calhoun-Brown, A. (1996). African-American churches and political mobilization: The psychological impact of organizational resources. The Journal of Politics, 58(4): 935-953.
On the prevention side, there needs to be research about the most infectious diseases, widespread vaccination against the most threatening animal borne pathogens, monitoring and intelligence to identify potential threats, and education about bioterrorism at all levels of government (RAND, 2). On the response side, early detection, early containment, treatment plans, stockpiles of vaccines and drugs, and an animal depopulation and disposal plan are all necessary (RAND, 2).
The government has passed a number of laws to help address potential threats and be ready in the event of an attack. For example, the Bioterrorism Preparedness Act tightens control of certain toxins and threatening agents and expands agricultural security. The FDA and USDA have both passed rules to increase record-keeping and monitoring related to potentially dangerous agents. Homeland Security has been authorized to increase agricultural border inspections, with the assistance of the USDA. These inspections identify and quarantine potential threats. (Monke…
Gonzales, Alberto, Regina Schofield, and Glenn Schmitt. Agroterrorism -- Why We're Not Ready: A Look at the Role of Law Enforcement. Washington, D.C.: U.S. Department of Justice, 2006. Print.
Monke, Jim. Agroterrorism: Threats and Preparedness. Washington, D.C.: Congressional Research Service, 2004. Print.
RAND National Defense Research Institute. Agroterrorism: What Is the Threat and What Can Be Done About it? Santa Monica: RAND Corporation, 2003. Print.
Target's Data Breach affected over 80 million customers (Bayuk, 2010). However, it is probable that more people might have been affected. Certain client information, besides the payment card data was stolen during the breach. The company has confirmed that information regarding customers was taken from systems beyond point of sale. This means that customers who made online purchase or those who emailed the company were affected. In this case, the points of sale systems used by customers to swipe their credit cards are linked to the company's network, like everything else. However, the existing evidence is based on correlational expert reports. It does not show the opportunities enabling hackers to compromise people via point of sale machines and connect to the company network. These customers will now receive emails that resemble a lot like emails from Target Company or emails from bank that will ask customers to key in their…
Bayuk, J.L. (2010). CyberForensics: Understanding information security investigations. New York: Humana Press.
Tehan, R. (2008). Data security breaches: Context and incident summaries. New York: Novinkna Books.
Boyda, D. & Crawfordb, K. (2012). CRITICAL QUESTIONS FOR BIG DATA: Information, Communication & Society, 15:5, 662-679, DOI:10.1080/1369118X.2012.678878. Retrieved from http://dx.doi.org/10.1080/1369118X.2012.678878
Wal-Mart's most obvious image is that as a low-cost provider. The slogan "Everyday low prices" is common throughout the store and many goods are signed indicated that they have been subject to a recent price reduction.
Wal-Mart does appear to want to establish a strong presence in the community. The store is large, as is the parking lot. There is a clear intention to draw a substantial number of customers from the community and to become a major retailing force in the area. The location is a primary form of marketing for the company. Geographically, the location is out of the way, but physically its large presence makes stands out even among other box stores. And the Wal-Mart is much larger than conventional retailers. It would take a long time to walk past the Wal-Mart, and it cannot help but be noticed by all who pass it. Wal-Mart does have…
Security Plan Target Environment
Amron International Inc.
Amron International Inc. is a division of Amtec and manufactures ammunition for the U.S. military. Amron is located in Antigo, Wisconsin. Amron also manufacturer's mechanical subsystems including fuses for rockets and other military ammunitions as well as producing TNT, a highly explosive substance used in bombs.
Floor Plan Target Environment
The target environment in this security plan is the manufacturing operation located in Antigo, Wisconsin, a manufacturing plant with personnel offices adjacent to the facility. The work of Philpott and Einstein (nd) reports the fact that more than 50% of U.S. businesses do not have a crisis management plan and for those who do have a plan, it is generally not kept up-to-date. Philpott and Einstein states that even fewer businesses and organizations "have integrated physical security plans to protect the facility and the people who work in it.
The challenge is reported…
An intriguing example that can be found in the book refers to the episode in which men under his command succeeded to sneak guns in areas which were supposed to be protected by screening devices. Through his experiment Ervin managed to demonstrate that the Transportation Security Administration authorities are definitely not doing a good job. Furthermore, the reaction of the authorities to the event demonstrate that they are more concerned with protecting their own image than fixing the things which don't function properly. Taking into account this episode one might think that Ervin's perspective is biased, but reading enough material about it and his attitude towards it makes us understand that the author of the book firmly believes in what he states and is honestly concerned with the fate of the U.S.A. security.
Not all the points that Ervin makes are against the official authorities. According to him the situation…
e can use police or parent volunteers ensure children have appropriate supervision on the way. After school, parents ferrying students to the same extracurriculars should carpool: no large SUV should only have one or two children within their confines! This will not only reduce the community's carbon footprint, it will save gas money and create new opportunities for residents to talk with one another as friends, something which people rarely do in their busy lives.
Reducing our collective consumption of products that contribute to the use of oil and have a large carbon footprint is also essential: the community can have a "buy a hybrid" campaign, and educate prospective car buyers about the benefit of fuel-efficient vehicles and reducing overall driving times. The elementary school can incorporate environmentalism into its lesson plans -- students can track how many miles their parents drive, and suggest ways to consolidate trips and reduce…
McKibben, Bill. Deep Economy. Times Books, 2007.
This ad will target American smokers of both genders and all ethnicities between the ages of 18 and 35. The attitude change theory used is cognitive dissonance: considerable discomfort, self-doubt, or guilt related to self-image will motivate the viewer to change his or her smoking habits. The messenger will appear young and hip. The language, music, imagery, cinematography, and overall tone of the commercial advertisement will appeal to the target audience.
The advertisement features loud music and three separate ten-second segments with no dialogue or voiceovers. The first segment depicts an attractive young Caucasian male smoking outside of a health food store. He wears a uniform indicating that he works there and that this is his smoke break. He purposely avoids making eye contact with other employees who he sees outside. Before heading back to work he pops a piece of gum in his mouth and sniffs his clothing,…
Construction for Apple
Increase earnings per share / revenues.
Improve dominance inside the marketplace.
Enhance market value.
Sell more units in contrast with competitors.
25% annual growth.
Increase market share to 30%.
Increase profit margins and decrease operating costs.
Promote different products as higher quality
Enhance customer satisfaction.
each out to a larger demographic of cliental.
Offer more products that are in demand.
Have better quality merchandise with great customer support.
Sell 60 million units per quarter.
Improve customer satisfaction with products.
Increase marketing efforts.
Have enhanced quality control, testing and responsiveness.
Listen to new ideas from employees and managers.
Establish reviews that will monitor for changes in attitudes and ideas.
Focus on streaming videos and next generation technology.
Effective management structure
Improve shareholder value.
Make the company more…
Global I Phone Sales. (2012). Statista. Retrieved from: http://www.statista.com/statistics/12743/worldwide-apple-iPhone-sales-since-3rd-quarter-2007/
Sebastian, A. (2012). Apple's Market Value. Extreme Research. Retrieved from: http://www.extremetech.com/computing/137707-apples-market-value-drops-60-billion-following-iPhone-5-scuff-quality-control-issues
Thompson, N. (2012). Does Apple have Bruise. New Yorker. Retrieved from: http://www.newyorker.com/online/blogs/comment/2012/10/apple-after-steve-jobs.html
Regarding the doll's appearance, I remember being happy, feeling lucky, that it was easier to find dolls that resembled myself, and considered this in my young mind a kind of privilege.
The girls I played with were fairly democratic, but I do remember one girl mentioning to the lone African-American girl, that she couldn't 'have' a particular doll to dress when we were playing, because it didn't look like her. I didn't protest, even though I felt it was unfair, remembering the anger I felt about being excluded from boy's games. In fact, my anxiety about being accepted into boy's societies also often encouraged me to reject or make fun of 'girly girls,' who tried to join in with my male friends and myself. However, in both male and female friendship groups I also reacted against such oppression, demanding that my African-American female friend and my other female friends be…
In the first instance an attack of this nature usually serves a symbolic purpose from the terrorist's point-of-view in that he or she is seen to be attacking the bastion of global Western commerce. Secondly, many business concerns are more vulnerable to attack as they are usually not as heavily secured as military or energy installations. There is also the factor that American financial institutions are invariably identified with the international polices and political stances of the U.S. government, making them a prime target for terrorists and radical groups. (Kirkpatrick, 1983, p. 94)
American multinational Corporations (MNCs) in particular are an increasing focus of terrorist attention. As Harvey (1993) states, "If the trends of the past are any indication of the future strategies of terrorists, United States MNCs will continue to be their primary targets" (Harvey, 1993 p. 465). In this regard studies have found that financial and commercial institutions…
Bayles, W.J. (2001). The Ethics of Computer Network Attack. Parameters, 31(1), 44. http://www.questia.com/PM.qst?a=o&d=5000729437
Beard, J.M. (2002). America's New War on Terror: The Case for Self-Defense under International Law. Harvard Journal of Law & Public Policy, 25(2), 559+. http://www.questia.com/PM.qst?a=o&d=5017424066
Beebe, J.L. (2006). Inherently Safer Technology: The Cure for Chemical Plants Which Are Dangerous by Design. Houston Journal of International Law, 28(1), 239+. http://www.questia.com/PM.qst?a=o&d=5021769883
Customer Targeted Marketing
Necessity of Change from Traditional to Customer Targeted Approach to Marketing
ationale for Need to Change to Customer Targeted marketing
Change from a traditional marketing approach to customer targeted marketing
In every business in the modern day, change has become dominant. And one of the most sought after management skills is the ability to adapt and master and reap benefits from the changes. This fact is particularly true in the case of marketing where changes are happening fast and thick.
The dilemma for today's business leaders is to adjust between adapting to change the costs of changing along with estimating the potential benefits from the change. And even while changing strategy, the marketing efforts of accompanying need to reflect an internal constancy for the purpose of the change and an external consistency of the image of the company (Kashani & Jeannet, 2005).
It is here that there…
Dutta, K. Social Media Marketing - A Paradigm Shift in the Marketing Practice. SSRN Electronic Journal. http://dx.doi.org/10.2139/ssrn.2492674
Esteves, R., & Resende, J. (2016). Competitive Targeted Advertising with Price Discrimination. Marketing Science. http://dx.doi.org/10.1287/mksc.2015.0967
Esteves, R., & Resende, J. (2016). Competitive Targeted Advertising with Price Discrimination. Marketing Science.
Since Facebook has a lage numbe of uses, eachability of taget maket can be ensued in a moe cost effective way. A fee Facebook page can be used fo a moe inteactive maketing with consumes.
Justification of Rationale
The buying bief is of immense impotance to the plan. The economic cisis has inceased maketing costs of businesses significantly. Most bands that exist in competitive makets look fo cost effective but pime media slots. The maket foces that detemine the advetising costs in vaious media ae vey active. Moeove, the allocated budget fo Geat Smell is limited and the sales have gone down by 2% in the past yea.
The impotance of the buying bief is that it addesses the two most citical aspects of the poduct that is the declining sales along with the competition that exists and the limited budget. Keeping the citical aspects in view, the buying bief…
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Prime Time 40/wk 40/wk 1250000
This differs from the more static view taken by Mehrotra. There are a couple of reasons for this key difference. One is that Mehrotra only studied spinoff firms. These firms are easier to study because the managers must choose a capital structure for the new firm. However, this makes for an imperfect survey.
Barclay on the other hand has studied a much broader basket of companies. This forced the use of proxies, but it also provided a more accurate view of corporate behavior with respect to capital structure on a day-to-day basis, rather than simply on a special event basis.
The more credible paper of the two in addressing the rationale behind capital structure is that of Barclay. Both papers used empirical tests, but the methodology behind the Barclay paper was more broad-based, meaning that it can be applied outside of the specific spinoff situation. Barclay has made some determinations…
corporations have been increasingly targeted for terrorist activities. Part of the reason for this, is because the traditional targets such as: military and government facilities have become difficult to conduct a successful attack against. As a result, terrorists have begun to focus more of their efforts on attacking various corporate interests. Where, the security is less and the odds are high of being able to inflict enough casualties as well as collateral damage, to create the same psychological impact. This is important, because it shows how terrorist organizations are increasingly changing their focus. Therefore, corporate interests need to be able to adjust to these changes, to avoid the negative impact that this kind of incident could have.
In the case of Host Marriot, they are wrestling with a number of unique challenges. As they are known for being a popular hotel for: tourists, business people and government dignitaries. At the…
Deadly Bomb Blast Targets Marriot Hotel. (2008). CNN. Retrieved from: http://articles.cnn.com/2008-09-20/world/pakistan.islamabad.marriott.blast_1_vehicle-bomb-explosion-bodies?_s=PM:WORLD
Incident Response Plan. (n.d.). Comptech Doc. Retrieved from: http://www.comptechdoc.org/independent/security/policies/incident-response-example.html
Mumbai Terrorist Attacks. (2010). Mahalo. Retrieved from: http://www.mahalo.com/mumbai-terrorist-attacks/
Times Square Bomb Scare. (2010). CNN. Retrieved from:
A few of the most notable include: social networking / fake emails and cloud computing. The information from this source is useful, as it is illustrating the current challenges facing the database security of most organizations. (Kark, 2011)
Olzak, T. (2008). Five Steps to Protect Mobile Devices. Tech epublic. etrieved from: http://www.techrepublic.com/blog/security/five-steps-to-protect-mobile-devices-anywhere-anytime/529
The article that was written by Olzak (2008), is talking about specific tools for protecting mobile devices. These include: storing information that is absolutely necessary, protecting the database when it is accessed over public networks, configuring devices to block external spying and encrypting sensitive information. This information is useful, because it is showing how organizations must utilize specific steps to safeguard against new vulnerabilities. (Olzak, 2008)
Tanzy, B. (2011). Security Strategy. Silicon.com. etrieved from: http://www.silicon.com/technology/security/2011/05/12/security-strategy-staff-smartphones-ring-the-changes-39747388/
The article that was written by Tanzy (2011), is discussing the challenges associated with cloud computing and accessing information from databases remotely. This…
Anonymous Hackers Target U.S. Security Think Tank. (2011). Newsday. Retrieved from: http://www.newsday.com/business/technology/anonymous-hackers-target-us-security-think-tank-1.3411610
Department of Defense Strategy for Operating in Cyber Space. (2011). U.S. Department of Defense. Retrieved from: http://www.defense.gov/news/d20110714cyber.pdf
Targeted Cyber Attacks Rise. (2011). Fox News. Retrieved from: http://www.foxnews.com/scitech/2011/04/05/targeted-cyber-attacks-rise-2011-security-experts-say/
Coleman, K. (2011). Digital Conflict. Defense Systems. Retrieved from: http://defensesystems.com/blogs/cyber-report/2011/09/cyberattacks-on-mobile-devices.aspx
Strategic Management Case Study on Target
According to the company's profile provided by Reuter's, the Target Corporation ("Target") operates Target-brand general merchandise discount stores and an online business, Target.com (found to be slow by this researcher). The profile reports that as of November 11, 2004, Target operated 1,313 stores in 47 states; in addition, the Company maintains 22 distribution centers in 19 states. Times have been tough for Target, and the company's discontinued operations include Mervyn's (a middle-market promotional department store located in 14 states in the est, South and Midwest sold in September 2004), and Marshall Field's (a traditional department store located in eight states in the upper Midwest sold in July 2004) (Target 2005).
Statement of the Problem. The sales of Mervyn's and Marshall Field's are symptomatic of the competition that has become increasingly fierce among the major retailers in the United States; today, just five retailers, al-Mart,…
Johnson, Bradford C. (2002). Retail: The Wal-Mart Effect; Information Technology Isn't the Whole Story Behind Productivity. The McKinsey Quarterly, 40.
Target. (2005). Reuter's Business. Retrieved March 16, 2005 from http://finance.yahoo.com / q/pr?s=TGT.
Discuss product service terms current target market demographics U.S. Census Data. 2.Determine product service declining popularity. Be include information social, demographic, ethnic markets; economic technological factors; political legal factors; competitive factors.
The market for bottled water in the U.S. has been experiencing a steady decline in growth as a result of huge awareness campaigns that are conducted to curb consumer demand. This is in contrast to other parts of the world where the popularity of bottled water is continuing to increase by 6.7% each year which is reported by the Beverage Marketing Corporation (2008)
as the smallest increase experienced in the last 10 years. The U.S. used to be the largest consumer of bottled water but in the latest years, there has been a shift towards preference of tap water rather than bottled water Institute, 2012()
The Beverage Marketing Corporation (2008)
states that 54 per cent of…
Beverage Marketing Corporation. (2008). The 2007 Stats. New York, NY: Beverage Marketing Corporation.
Central Intelligence Agency. (2012). World Factbook: India Retrieved October 3rd, 2012, from https://www.cia.gov/library/publications/the-world-factbook/geos//in.html
Ferrell, O.C., & Hartline, M. (2010). Marketing Strategy. Mason, OH: Cengage Learning.
Institute, W. (2012). Bottled Water Demand May Be Declining Retrieved October 3rd, 2012, from http://www.worldwatch.org/node/5878