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Television Advertising Essays (Examples)

1000 results for “Television Advertising”.


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10 Pages
Research Paper

Business - Advertising

Effectiveness of Television Advertising on 20-Something Females

Words: 2689
Length: 10 Pages
Type: Research Paper

Television Advertising on 20-Something Females Effectiveness of Television Advertising Television is a traditional, yet the largest communication medium used by business corporations to promote their products and services to…

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5 Pages
Term Paper

Business - Advertising

Controversial Television Advertising Are Detrimental

Words: 1510
Length: 5 Pages
Type: Term Paper

If children are repeatedly exposed to certain portrayals of an ethnic group, they may develop corresponding beliefs about the group" (Horgan, et. al., 2001) Because there are very few…

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2 Pages
Term Paper

Sociology

TV Advertising

Words: 828
Length: 2 Pages
Type: Term Paper

TV Advertising Marketing success is almost always found in celebrity endorsements. We can take a look at Pepsi ads which have featured Madonna, Michael Jackson, Brittany Spears, and even…

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6 Pages
Term Paper

Business - Advertising

TV Commercials the Role of Advertising Especially

Words: 1753
Length: 6 Pages
Type: Term Paper

TV Commercials The role of advertising, especially television commercials, in influencing social lifestyles has long been a raging debate between public interests groups, government and industry. Critics believe that…

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2 Pages
Essay

Business - Advertising

Television Commercials Emotional Logical and

Words: 713
Length: 2 Pages
Type: Essay

The lizard is improbably likeable, with his enormous bright eyes and Cockney accent. The commercials are effective, in part, because they ask us to suspend belief. The lizard is…

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10 Pages
Essay

Business - Advertising

Television and American Pop Culture

Words: 2689
Length: 10 Pages
Type: Essay

Cable television also opened up the medium to numerous types of television programming that had previously been excluded, simply because it could never have competed with the demand for…

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4 Pages
Term Paper

Sports - Drugs

Advertising or PSA Are These

Words: 1047
Length: 4 Pages
Type: Term Paper

S. Constitution is on the side of the distilled spirits advertisers. The right to advertise is constitutionally protected commercial free speech under the First Amendment (Distillers spirits advertising in…

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7 Pages
Research Proposal

Business - Miscellaneous

Advertising Impact on American's Bad

Words: 2227
Length: 7 Pages
Type: Research Proposal

So, advertising is not just bad because it lures us into eating unhealthy diets, the diets to lose some of the weight we gain are just as bad. Why?…

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6 Pages
Term Paper

Children

Advertising Ad Analysis Undifferentiated and

Words: 2014
Length: 6 Pages
Type: Term Paper

..hile older children and adults understand the inherent bias of advertising, younger children do not, and therefore tend to interpret commercial claims and appeals as accurate and truthful information,"…

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22 Pages
Research Proposal

Business - Advertising

Advertising and Word of Mouth

Words: 9576
Length: 22 Pages
Type: Research Proposal

(Snyder & Deono quoted in Kjeldal 2003, Introduction section, ¶ 6). The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word…

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15 Pages
Term Paper

Business - Advertising

Advertising and Functions and Objectives

Words: 4304
Length: 15 Pages
Type: Term Paper

The same can also be said of corporate organisation that has in their possession accumulated research capacity which enables it to deliver unique products and services from its competitors.…

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3 Pages
Term Paper

Business - Advertising

Television Experiment Scientific Method

Words: 1355
Length: 3 Pages
Type: Term Paper

Children Could Lose Their Attention on TV Advertisements While watching TV, children could create their own imaginary world and totally engrossed in it for a period of time. Recent…

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2 Pages
Research Proposal

Children

TV on Children While the

Words: 802
Length: 2 Pages
Type: Research Proposal

Children (boys especially) are predisposed to watching scenes of violence for long periods of time without feeling the need to change the program. Consequent to this, they are expected…

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1 Pages
Term Paper

Business - Advertising

TV Analysis for Food Products

Words: 466
Length: 1 Pages
Type: Term Paper

Convenience rather than creating cuisine is the priority of Kraft ads. Adult tastes are given less of a priority than suiting the palate of children. Nutrition is paid homage…

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1 Pages
Term Paper

Business - Advertising

Advertising Journal Television Advertisements Appeal

Words: 361
Length: 1 Pages
Type: Term Paper

Other annoying commercials include several of those for SUVs, which are sometimes shown driving over speed bumps to suggest that no other car could ever navigate through a city…

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5 Pages
Term Paper

Business - Advertising

Television and America There Have Been Many

Words: 1429
Length: 5 Pages
Type: Term Paper

Television and America There have been many technological advances within the past sixty years that have fundamentally influenced the way that we live in the United States. Among the…

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3 Pages
Term Paper

Business - Advertising

Advertising - Interview Interview The

Words: 857
Length: 3 Pages
Type: Term Paper

One strategy that we have seen more and more actually preceded the current economic recession is product placement instead of traditional advertisement in commercials (Howard 2005). This may be…

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2 Pages
Term Paper

Business - Advertising

Advertising Radio Television and Online

Words: 740
Length: 2 Pages
Type: Term Paper

Theatrical claims and manifestations do well when selling a manufactured good or service, as long as they continue to credible (Lights, Camera, Action: Creating Effective TV Commercials, n.d.). The…

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9 Pages
Essay

Business - Advertising

Advertising Agency Government's Role in Advertising Regulation

Words: 2487
Length: 9 Pages
Type: Essay

Advertising Agency Government's ole in Advertising egulation History of attitudes towards advertising Changing attitudes Government's authority Taste and decency The advertising is a major contributor and visual segment of…

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3 Pages
Thesis

Business - Advertising

Television According to Graff 2010 Less Than

Words: 990
Length: 3 Pages
Type: Thesis

Television According to Graff (2010), less than one percent of Americans live without television. Living without television has become a radical lifestyle choice. Moskowitz (2008) claims that living without…

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2 Pages
Term Paper

Business - Advertising

Advertising the Current American Epidemic

Words: 580
Length: 2 Pages
Type: Term Paper

cDonalds' themselves have faced the fact that children need to learn a healthy food choice early on to lead healthy and productive lives. It is fallacy to believe that…

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10 Pages
Term Paper

Children

Advertising to Children Pediatricians Call

Words: 2778
Length: 10 Pages
Type: Term Paper

As expected to prove H3, the fourth graders could recall a median of 6 items about the ad while the first graders recalled a median of 4 items. The…

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5 Pages
Term Paper

Children

TV Impact on Youth

Words: 1505
Length: 5 Pages
Type: Term Paper

TV & Internet Mass media technology has become omnipresent in our society. It is not uncommon for children to now be raised with personal electronics, constant television and an…

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9 Pages
Essay

Business - Advertising

Advertising and Psychology The Direct Link Between the Two

Words: 2590
Length: 9 Pages
Type: Essay

Advertising Effectiveness and Consumer Memory The relationship between psychology and advertising is not a new one -- in fact, it is fundamental to the birth of modern advertising in…

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5 Pages
Case Study

Communication - Journalism

Advertising and Public Relations Serve to Communicate

Words: 1541
Length: 5 Pages
Type: Case Study

Advertising and public relations serve to communicate ideas and convince the audience of something. Politicians are among the most prolific advertising spenders during election campaigns and can have enormous…

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2 Pages
Term Paper

Business

Advertising Bcreative Is an Online Creative Boutique

Words: 632
Length: 2 Pages
Type: Term Paper

Advertising bCreative is an online creative boutique that offers manufacturers and advertisers original designs and concepts, which can be licensed onto virtually any type of consumer product, merchandise or…

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3 Pages
Essay

Communication - Journalism

Advertising and Anorexia American Media

Words: 1111
Length: 3 Pages
Type: Essay

As such, she is once again linking the notion of skinny to fashionable. Everyone in "Young Hollywood," as the magazine refers to the younger celebrities as skinny and this…

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3 Pages
Term Paper

Agriculture

Advertising - Ethical Issues Ethical

Words: 819
Length: 3 Pages
Type: Term Paper

Studies (Howard 2005) have indicated that it may be very difficult to position healthier foods against traditional fast foods, by virtue of the strength of the latter's long- standing…

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3 Pages
Essay

Sports

Advertising Wellness Clinics Health-Based Product

Words: 1022
Length: 3 Pages
Type: Essay

Provided the counselors and instructors are charismatic, this might be the ideal way to generate initial 'buzz' about the center. Sending out free coupons for free sessions, and offering…

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8 Pages
Term Paper

Business - Advertising

Developing Effective Communication in Marketing Through Various Advertising Techniques

Words: 2258
Length: 8 Pages
Type: Term Paper

communication through various advertising techniques. The writer explores newspapers, advertisements, direct mail, ecommerce and other methods of attempting to reach the potential consumer. The writer uses 12 sources to…

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2 Pages
Essay

Business - Advertising

Internet and Television Advertisements of Disneyworld the

Words: 659
Length: 2 Pages
Type: Essay

Internet and Television Advertisements of Disneyworld The Walt Disney Company is considered one of the most adept and skilled at managing multichannel promotion and integrating marketing campaigns, including the…

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6 Pages
Essay

Film

U S Television Sitcoms on Emotional

Words: 1659
Length: 6 Pages
Type: Essay

One study revealed Berry (2003) found that young children's retention of emotional information was greater in children viewing family sitcom than those who just watch an animated films or…

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10 Pages
Term Paper

Business - Advertising

Web-Based Print Media and Outdoor Advertising Techniques

Words: 2715
Length: 10 Pages
Type: Term Paper

Web-based, print, media, and outdoor advertising techniques can be used for successful marketing. It also details the principles of marketing, along with its definition to establish a clear understanding…

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7 Pages
Term Paper

Business - Advertising

Effect of Advertising

Words: 2540
Length: 7 Pages
Type: Term Paper

Corporate Social Responsibility: Its Extension to Consumer Advertising Imagery The last few decades have seen the emergence of two trends that have important implications for the field of consumer…

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3 Pages
Term Paper

Business - Advertising

Offensive Advertising

Words: 1003
Length: 3 Pages
Type: Term Paper

ffensive Advertising Theme: The use of popular entertainment figures in print, on television, and on the Internet to sell sugar to children Print Advertising: Kellogg's Star Wars Pop Tarts…

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2 Pages
Research Paper

Children

Adolescents & Advertising Media Messages Examination of

Words: 640
Length: 2 Pages
Type: Research Paper

Adolescents & Advertising Media Messages Examination of a Commercial The advertisement chosen for examination in this brief study is Britney Spears Pepsi commercial in 2010, which was part of…

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10 Pages
Term Paper

Women's Issues - Sexuality

Gay and Lesbian Advertising in the Last Decade

Words: 3536
Length: 10 Pages
Type: Term Paper

advertising geared to the gay and lesbian communities. Specifically, it will discuss advertising in the context of gay and lesbian culture, and how particular ad campaigns are significant to…

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4 Pages
Term Paper

Business - Advertising

Marketing Coca-Cola's Advertising Strategy Aiming

Words: 1351
Length: 4 Pages
Type: Term Paper

As Belch and Belch (631) note, "music and sports are universal languages for teens." By creating this association, Coca-Cola is increasing its appeal to the young market. In saying…

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4 Pages
Term Paper

Race

Race and Advertising

Words: 1811
Length: 4 Pages
Type: Term Paper

Race and Advertising Virginia Slims and Virgin Boef Easy to Swallow Social Poison and a Mad Cow Solution) Popular media today is driven by the advertisements that fund it,…

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8 Pages
Term Paper

Native Americans

Effect of Television on Society

Words: 2135
Length: 8 Pages
Type: Term Paper

Television on Society Television has helped to create and perpetuate perceptions of gender and race. Television and Perceptions of Gender How children form ideas about gender Perpetuating gender myths…

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4 Pages
Research Paper

Sports - College

Effect of TV Adverts on Children Using Quasi Experimental Design

Words: 1230
Length: 4 Pages
Type: Research Paper

Quasi-Experimental Design on the Effect of TV Adverts on Children This study carries out the evaluation of a research titled "A quasi-experiment assessing the effectiveness of TV advertising directed…

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10 Pages
Research Proposal

Business - Miscellaneous

Obesity in Children and Impact of Advertising

Words: 2722
Length: 10 Pages
Type: Research Proposal

Participants will be recruited with announcements in local newspapers and school newsletters. Flyers are posted in the nurse's offices and in the clinic. esponse cards will be given to…

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7 Pages
Term Paper

Business - Advertising

Advertising and Promotional Communication

Words: 2001
Length: 7 Pages
Type: Term Paper

Embedded Communication in Advertising "There is no evidence that advertising can get people to do things contrary to their self-interest." -- JI Fowles, in Advertising's Fifteen asic Appeals "Good…

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3 Pages
Term Paper

Business - Advertising

Advertising on Specialty Channels Discuss

Words: 1196
Length: 3 Pages
Type: Term Paper

Discuss the various reasons marketers have been shifting their marketing dollars to sales promotion from media advertising. Discuss the pros and cons of this reallocation of marketers' advertising and…

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2 Pages
Essay

Business - Advertising

Advertising Claim That Firms Advertise to Manipulate

Words: 599
Length: 2 Pages
Type: Essay

advertising claim that firms advertise to manipulate people's tastes and defenders argue that advertising provides information. Both are correct, and characterizing these views as "pro advertising" or the reverse…

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2 Pages
Term Paper

Business - Advertising

TV or Magazine

Words: 490
Length: 2 Pages
Type: Term Paper

TV and Magazine Ads. There are five references used for this paper. Americans see numerous advertisements on TV and in magazines, all aim at getting them to spend their…

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3 Pages
Term Paper

Business - Advertising

Advertising and Fear

Words: 1027
Length: 3 Pages
Type: Term Paper

Fear as an Advertising Tactic Americans are considered to be one of the most highly exposed peoples to commercial advertising in the world. From television (an entertainment medium in…

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5 Pages
Term Paper

Business - Advertising

Advertising Can Influence Memory for

Words: 1421
Length: 5 Pages
Type: Term Paper

Although some memories remain veritable and intact from the original experience, many memories are inextricably mixed up with post-analysis and interpretation. Furthermore, the authors examine psychological literature for information…

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8 Pages
Marketing Plan

Business - Advertising

Advertising Market

Words: 2083
Length: 8 Pages
Type: Marketing Plan

Companies use advertising plans to build awareness about their product. Company uses different plans to promote their sales. It uses trade show plan to demonstrate what they are selling,…

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2 Pages
Research Paper

Business - Advertising

Television Commercial for Walmart In

Words: 697
Length: 2 Pages
Type: Research Paper

The obvious course of action is to try to remove the child's head from the stairay ithout causing damage to the house, ith the backup alternative being to cut…

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2 Pages
Term Paper

Communication - Journalism

Television Media Research of Nielsen Scarborough &

Words: 512
Length: 2 Pages
Type: Term Paper

television media research of Nielsen, Scarborough, & Arbitron This is an essay comparing the pros and cons of television media research. Discussed are Nielsen, Scarborough, and Arbitron research. Two…

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2 Pages
Essay

Recreation

Television Shows Parks and Recreation and the

Words: 749
Length: 2 Pages
Type: Essay

television shows Parks and ecreation and the American version of the Office deal with similar themes regarding the nature of the modern workplace and the relationships which populate it,…

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4 Pages
Term Paper

Children

Television Is Good for Children

Words: 1240
Length: 4 Pages
Type: Term Paper

Children Television Much has been said about the violence on television and its potentially harmful effects on children. Everything from cartoons to toy commercials depicts violence in some form,…

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8 Pages
Research Paper

Children

Advertising Is to Make the

Words: 2591
Length: 8 Pages
Type: Research Paper

Barbie doll top ten viral commercials as of 2013 rely mostly on You Tube, Dailymotion, Facebook and Twitter. The third doll brand, subject to this study is Bratz. As…

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3 Pages
Essay

Communication - Journalism

Advertising and Personal Selling

Words: 945
Length: 3 Pages
Type: Essay

Marketing Mix for Panera Bread Company Advertising Advertising refers to any form of non-personal communication meant to persuade, inform, and remind customers to buy a product (Shapiro, 1984). Panera…

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3 Pages
Marketing Plan

Business - Advertising

Planning an Advertising and Sales Strategy

Words: 1281
Length: 3 Pages
Type: Marketing Plan

Advertising and Sales Strategy for Travel Agent Franchise Before embarking on any business opportunity it is necessary to consider the viability of the business, including the way that the…

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4 Pages
Research Paper

Business - Advertising

Power of Advertising in Creating Product Service Awareness

Words: 1348
Length: 4 Pages
Type: Research Paper

Advertising and Its Effects Advertising is the art of making a product known to the potential buyers. It entails the use of various means of media and any other…

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3 Pages
Essay

Business - Advertising

Media Television Industry Narrowcasting Is

Words: 1034
Length: 3 Pages
Type: Essay

Government officials and elected officers become unwilling to provide limited public funds to broadcasters whose audiences are becoming smaller, forcing public service programmers to reach for larger audiences with…

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4 Pages
Term Paper

Business - Advertising

Marketing Internet TV -- Present and Future

Words: 1176
Length: 4 Pages
Type: Term Paper

Marketing Internet TV -- Present and Future The future of how will people watch television is far from clear. The rapid advancements in technology have provided an increased number…

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3 Pages
Essay

Business - Advertising

Vizio Sells Voice-Activated Televisions and Needs a

Words: 1039
Length: 3 Pages
Type: Essay

Vizio sells voice-activated televisions, and needs a marketing plan. The product is not a game-changer, so the company needs to have a message that emphasizes total value over gimmick…

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