Wal-Mart Marketing Mix
Wal-Mart Stores (|NYSE: WM) closed it latest fiscal year with $103.8B in revenues, growing 4% over the previous fiscal year (WalMart Investor Relations, 2012), a remarkable accomplishment given the recessionary climate of the U.S. And other westernized nations. Wal-Mart's ability to withstand economically challenging times is directly linked to how well they synchronize their product, pricing, promotion and distribution strategies using an extensive information systems architecture (Wang, 2006). Wal-Mart is unique as discount retailer as their corporate culture is very focused on analytics and real-time use of data from its more than 3,700 retail locations globally (Ritson, 2005).
Product Considerations and Strategies at Wal-Mart
he cornerstone of Wal-Mart's strength in product strategies globally is in their ability to manage supplier relationships to pricing and margin targets while at the same time requiring the highest quality of any mass merchandiser in business today (Lee, 2006). Holding suppliers accountable…… [Read More]
Walmart retail chain is ranked as the number one and top most retail chain not only in the United States, but also in the world (Farfan, 2016). Starting out as a single store, Walmart has developed to turn out to be the biggest company in the world in terms of revenues. The business undertaken by Walmart as a company encompasses restaurants, superstores, retail stores and also warehouse clubs. The company also undertakes e-commerce through its website Walmart.com. In terms of retail products, the merchandises being sold in Walmart's retail stores include baby products, healthcare products, household goods, electronics, books, automotive products, clothing, furnishings and decor, alcohol, grocery, paper products and so much more (Walmart Website, 2016).
Actions to Build and Sustain Relationships
In order for a retailer to become successful, the organization has to undertake the application of concepts of value and building relations so that consumers attain…… [Read More]
Marketing Information system is a management information system that supports decision making processes in marketing (Kotler & Keller, 2006). Marketing data is gathered, stored, and analyzed within this system and distributed on timely basis to managers to enhance decision making processes (Kotler, 1988). It is a continuing and an interactive structure of people, equipment and procedures to gather information that is used in decision making processes in an organization. The major components of management information system are internal reporting systems, marketing research system, marketing intelligence system, and marketing models. Information touching on finances, production, manpower, marketing, stockholding, and logistical data are normally stored in marketing information system. Orders received, stockholdings and sales are also stored in the marketing information system. Other than the above named information, marketers can also get information related to product type, size, and pack by territory, type of account, industry, and customer; average value and volume…… [Read More]
The target store included various types of merchandise, such as electronics, music and video (DVDs and CDs), beauty products, clothing and shoes and automotive parts.
Additionally, the target stores also included a food department, mainly with non-perishable items. There are two main factors differentiating the target store from the Wal-Mart store previously analyzed, in terms of products. First of all, the Wal-Mart store did not have a food department, residing only on non-food items. On the other hand, the quality and especially the image of the products offered in the target store may be considered superior to that of Wal-Mart's. One of the relevant examples in this sense is the fact that the target store is relying consistently on brand strategy, signing important designers like Liz Lange, for example. With a solid discount component aimed at lower income categories, the store had the capacity to attract consumers from…… [Read More]
al-Mart's Domestic and Global Marketing Challenges
al-Mart is at once one of the most visible retail firms in the world and one of the most consistently criticized. Due to its poor record on labor rights, its deleterious impact on local communities and businesses, and its various ethical sacrifices in the name of everyday low prices, al-Mart's marketing challenges generally center on these shortcomings in its domestic and global reputation. A consideration of the environmental circumstances impacting al-Mart's marketing conditions reveals a company a number of vulnerabilities to public impression but also with great opportunities to make improvements in this area.
One area in which balance is needed is that of global trade. In this context, al-Mart has established a level of global interdependence that demands relatively unregulated production in developing world contexts. It is this interdependence -- whereby its low everyday prices rely on the undercutting of labor and…… [Read More]
A comparison between two major department stores, Nordstrom and Wal*Mart can illustrate the concepts of pricing and distribution. The research shows that both Nordstrom and Wal*Mart use pricing and distribution strategically, but with different means, methods, and end results.
Pricing and distribution are integral parts of an overall marketing strategy. Pricing refers to the cost of the item, and is related to product positioning, perceived value, and the profitability of the company. Distribution refers to the methods by which the company delivers its goods and services to the consumer, and signals how consumers first come into contact with the items for sale. A comparison between Wal*Mart and Nordstrom helps to illustrate the interrelated concepts of pricing and distribution. Nordstrom and Wal*Mart are both major department stores that depend on strategic pricing and distribution strategies. However, their pricing strategies are completely different. Nordstrom lures customers with perceived quality and status,…… [Read More]
al-Mart is one of the renowned and established retailing stores of the world. It is a non-governmental company and operates in a number of countries around the globe. The basic aim of al-Mart is to provide goods at a cheaper rate and due to this reason; it gained popularity in the domestic as well as international countries. This retail store is highly successful in various countries like China, Brazil, United Kingdom, Canada etc. However, the operation of al-Mart did not gain success in South Korea and Germany. There are a number of reasons for this success and failure (Roberts and Berg, pg. 45).
Since entering, a foreign market requires a deep analysis of political stability, culture, taste and fashion of people, many other factors, al-Mart did this analysis greatly, and due to this reason, al-Mart acquired different names in different countries. The names acquired by al-Mart were the…… [Read More]
Walmart's E-commerce Strategy: Annotated… [Read More]
The first new market to be opened would probably be Canada or Mexico (considering the fact that the United States is the company's home market). This decision is made easier by observing the beating that alMart took in Europe and in Asia a short while ago when attempting to enter those markets.
An article in "The Times" on July 29, 2006 stated the following; "al Mart, the world's largest retailer, abruptly pulled out of Germany yesterday....In a humbling admission of defeat, al Mart said it would sell its 85 German stores to the rival supermarket chain Metro and book a pre-tax loss of about $1 billion on the failed venture." (Times 2006)
Since al Mart is one of the world's largest companies, and still took a beating, it might behoove the company to concentrate more on creating new products, while building strong markets that are conducive to drinking our product…… [Read More]
Mission and Vision tatement Analysis
Linking Wal-Mart's Mission and Vision to Their trategic Goals and Objectives
Assessing the Link Between Wal-Mart's Financial Performance And Its trategic Goals
Wal-Mart Competitive and Marketing Analysis
Wal-Mart Marketing Analysis
Potential Wal-Mart Merger & Acquisition trategy
Incentive and Reward trategies for Wal-Mart Employees
Evaluating How Current trategies Define Ethicacy Levels at Wal-Mart
Wal-Mart Ratio Analysis
Income tatement Analysis, 2007 -- 2012
Analysis of WalMart Corporation
Mission and Vision tatement Analysis
All internal systems, processes, external stakeholder management initiatives, supply chain management, sourcing, quality management and merchandising initiatives in WalMart revolve around the fulfillment of the expectations they create with their customers daily. Their Low Price Everyday (LPED) value proposition permeates their entire value chain, galvanizing it around the mission of delivering exceptional value on a consistent basis to customers. The mission and vision of WalMart rely on LPED as the catalyst and unifying…… [Read More]
Octagon Sports Marketing Plan
Octagon Sports Marketing
Octagon Sports Company has been proud to be an industry leader in terms of events management, sports and entertainment marketing, and representation of athletes and personalities al over the world. It was founded in the year 1983 and after wards acquired as sports and entertainment event marketing arm of the Interpublic Group of Companies (IPG) in 1997 by the same company (IPG). Currently Octagon Company is able to employ more than 1000 professionals in the more than 60 offices across the globe.
Octagon Sports Marketing Company has been a pioneer in terms of full service sports and entertainment corporate consulting, bringing together various marketing disciplines and services in a single roof for the benefit of our clients. The in-house resources that our company offers are efficiency and convenience and this is apart from traditional and specialized services offered. In several occasion the company…… [Read More]
Type of Service (Profit, not-for-profit, public service, routine, rare
Date, time, length, and precise location of Service Encounter:
March 1, 2013, 7am. 30 minutes
What did you choose to mystery shop this particular organisation (purpose, location, choice of provider, expectations)?
Exactly what did you and the employee(s) say and do?
Ask the employee where I could find Lava soap. She took me to the where it was located and told me if I need more help to let her know.
Describe and analyse the physical location, surroundings, decor, and general atmosphere of the outlet where the encounter took place:
Clean, friendly atmosphere, fairly clean parking lot
What could you and/or the employee(s) have done to increase the level of satisfaction? What improvements need to be made to this Service Encounter?
Ask if there was anything else the customer needed.
How likely is it that you will…… [Read More]
Wal-Mart, the biggest global retail chain, may be counted among the largest organizations worldwide, with regard to its size, financial performance and business value. This paper aims at examining Wal-Mart’s Subsystem and HR Management change, with particular emphasis on personnel selection, development, performance, training, and compensation management (Thompson 2016). Further it will address the key stakeholders of the organization.
Organization and Major Subsystem in Need of Change
Numerous factors contribute to a company’s success, and a few of them critical to the success of Wal-Mart are personnel selection, development and training (Thompson 2016). The organization needs to ensure its HR department receives adequate support to maintain its reputation and satisfy its business expectations and needs. Its major subsystems include Adaptive, Maintenance, and Management.
Investors’ chief concern is profits. They desire more revenue generation by the company, which would increase their dividends. They also desire minimization of operational…… [Read More]
Comparison of Financial Performance esults for WalMart
Comparison to Target
Financial atios for Walmart
Evaluation of Other Areas of Financial Analysis
Analysis of One year ratio of Walmart and Comparison with Target
Walmart has been in business for more than 50 years and at present has a footfall every week of more than 260 million customers in the 11,500 stores under 65 banners in 28 countries and the e-commerce sites in 11 countries. The net sale of the company in 2014 was $476.29 billion. The company has 2.2 million associated across the world. The group recorded a net sale increase of 1.9% in the fiscal year ended January 30, 2015 and it returned $7.2 billion to shareholders through dividends and share repurchases (Annualreports.com, 2015).
Target -- Walmart's Competitor
Target offers perishables, dry grocery, dairy and frozen items and all food items comparable to traditional supermarkets. The company…… [Read More]
Wal-Mart Stores, Inc.'s International Operations Process
Current International Operations Process
As the largest retailer in the world, Wal-Mart's international operations process is of course highly complex, but it is still fairly straightforward to understand. The company's international interests are far-flung and assume various forms around the world, but Wal-Mart Stores, Inc. ("Wal-Mart") organizes its business into three core segments to accomplish its operations processing:
Wal-Mart Stores. The Wal-Mart Stores segment is further comprised of three different retail formats, 1) Discount Stores, 2) Supercenters and 3) Neighborhood Markets (all of these format are located in the United States) (Wal-Mart, 2005).
Sam's Clubs. This segment consists solely of membership warehouse clubs, also all located in the U.S.; at the end of last year, Wal-Mart operated 1,478 Discount Stores, 1,471 Supercenters, 538 Sam's Clubs, as well as 64 Neighborhood Markets in the United States (Wal-Mart, 2005).
International. (Wal-Mart, 2005). The final segment operates…… [Read More]
Wal-Mart vs. Target
History of Wal-Mart and Target
(a) History of Wal-Mart:
Headquartered in Bentonville, Arkansas, Wal-Mart is the largest retail company in the world with its core competence being specialization in the operation of mass retailing and running supermarket stores. The company manages through three segments, viz the Wal-Mart stores, Sam's Club and the international segments based in Asia, Europe and S. America. Wal-Mart's revenues for the fiscal year ended Jan'05 was $285.2 billion which is 11.3% up compared to the pervious year with the net income being $10.3 billion for the year. (Wal-Mart Stores Inc.)
Wal-Mart was founded by Sam Walton in 1962, which set the ball rolling for discount retailing. During the same period his small chain of variety stores in Arkansas and Kansas was already encountering competition from the regional discount chains. Founder, Sam traveled the country to research this breakthrough, new retailing concept and could…… [Read More]
Business Plan for Tailoring Workshop Company: A Tailor Shop on Wheels
This business plan is for the Tailoring Workshop Company (hereinafter alternatively "the company"), a mobile tailor shop for men clothes that will have a Web site and a mobile app available through the Apple Store. The company will focus on tailoring men's suits only. Customers will be able to contact their personal tailor through the company's Web site or via the mobile app, but there will be no physical brick-and-mortar facilities or retail outlet. Customers will be able to create a free online account that enables them to explore all fabric choices and design collections so they can select the combinations that most appeal to them. The mobile app and Web site will facilitate changes so that customers can instantaneously visualize the results of their choices. In addition to using the company's available designs, customers will also be able…… [Read More]
Walmart Inc.: Social Media Solutions Implementation Plan
Social Media Solutions Implementation Plan: Walmart Inc.
Walmart, the world's largest retailer, faces a number of productivity issues that if not resolved could affect the company's ability to compete in future. Two of these have to do with worker relations and failure to adjust the company's business model to reflect customers' needs. This text presents a plan detailing how social media technologies could be used to resolve these issues.
Social Media Solutions Implementation Plan
In week 3, I identified two productivity issues facing Walmart Inc., and proposed a number of social media solutions to help address the same. This week, I am focused on developing an implementation plan for the proposed solutions. I will outline the specific strategies that the organization needs to use in implementing the proposed solutions, as well as the cost, timeline, and training needs of such implementation. I will…… [Read More]
Marketing Research on Three Minority Groups
Minority Research Paper
The following report is purposed on undertaking marketing research and gaining knowledge regarding different consumer markets. In particular, the report provides information about the size, location, purchasing power, and the market potential for the three largest minority target markets in the United States. These target markets include African-Americans, Hispanic-Americans and Asian-Americans. In addition, the report will expound and give detained analysis information of business potential for each minority target market.
Total numbers in the U.S.
million (United States Census ureau)
Percent of the total U.S. population
% (Centers for Disease Control and Prevention)
Rate of growth
The U.S. Census ureau forecasts that by the year 2060 there will be approximately 74.5 million African-Americans comprising those of more than one race in the United States, a figure that will constitute about 17.9% of the total U.S. population (United States Census ureau)…… [Read More]
Walmart vs. Publix
Dear employees, dear friends and colleagues,
Many of you have been with this company for many years, so change is not something that should frighten you. As you know, we have been through this before, and, although the technicalities may have been complicated, the change process itself never was. The reason for this is simple: there is something that will never change in this company, and that is the set of values which we embrace and to which we all adhere. So, as always, me coming up here to announce the implementation of a change process in our company over the next period of time will not cause panic with any of you.
However, as you all know, in order to remain competitive in this dynamic global market, change is something we sometimes need to implement. Change makes us adaptable and able to be more…… [Read More]
Wal Mart Case Continuation
WalMart in China
Annotated Outline of Final Project
WalMart Globally: Why a Fast-Fail Mentality Pays
Failures in Germany & South Korea a esult of Strong Ethnocentrism
Both failures show the WalMart corporate culture had a very strong bias towards ethnocentrism (Ming-Ling, Donegan, Ganon, Kan, 2011) including a believe in their distribution and supply chain systems being so advanced that they could transcend cultural boundaries (Taylor, 2003).
Failures Showed Weaknesses In Managing Governments And Ignorance Of Their oles As Stakeholders
German government sues WalMart for violation of worker rights, specifically in the area of hours they attempted to push workers to be on the job (WalMart Investor elations, 2013).
Chinese government courted as a key stakeholder and full disclosure given over how satellite uplinks are used (Ming-Ling, Donegan, Ganon, Kan, 2011) and the WalMart executive management team starts thinking with the same Long-Term orientation (LTO) as exemplified…… [Read More]
Marketing: Wal-Mart Corporation
Wal-Mart is one of the most well-known publicly traded companies in the retail industry. A leader in retail, Wal-Mart has adopted many marketing strategies geared toward making products available to as many customers as possible with marginal profits but high sales ratios. Wal-Mart's unique marketing strategies are so successful they are actually being adopted by other retailers large and small the world over.
A diverse product mix targeted marketing strategies that focus on niche markets and a specific audience, as well as special attention to customer service and product quality have all helped propel Wal-Mart to the top of the retail industry. Several aspects of the marketing strategy adopted by Wal-Mart are discussed in greater detail below.
Wal-Mart: Marketing Mix and Market Strategy
Wal-Mart's strategy over time has been to maximize their relationship with suppliers so that their costs are reduced resulting in better profit margins. Wal-Mart's…… [Read More]
Tesco's Marketing Environment and Performance
Today, there are a number of retail grocery and general merchandise corporations competing at the global level, including Walmart, Carrefour and Tesco. Although Walmart remains the largest retailer in the world today, Tesco in particular is fast acquiring its market share in several regions, especially China. Moreover, the company's innovation in providing efficient products and services to its customers has provided it with a distinct competitive advantage in its core United Kingdom domestic market, where it remains the largest grocery retailer in the country today. In fact, one of the main themes to quickly emerge from the research that follows is just how important Tesco is to its customers, with most simply taking the company's presence for granted. To determine how Tesco achieved this impressive level of performance, this study examines the company's proven track record of superior performance in a highly competitive industry to…… [Read More]
An additional negative aspect can occur when a seemingly green product really isn't, in the long run.
As an example, one of the most successful 'green' vehicles is the Toyota Prius. The hybrid Prius has become the status symbol for all of those wishing to flaunt their environmental conscience. However, the vehicle isn't nearly as eco-friendly as the Green Marketing campaigns lead consumers to believe. The nickel metal hydride battery the Prius uses is the primary culprit. The nickel is mined in Sudbury, Ontario, smelted nearby, shipped to ales to be refined, then sent to China to be processed into nickel foam. From there, it goes to Japan to become a battery, before it's placed into a car and shipped to its final destination, like the U.S. The global transportation of the manufacture of the battery uses a lot of fossil fuel. Goodwin cites CN Marketing as noting the combined…… [Read More]
The focus on marketing and advertising must be developing awareness and customer interest in both the current advantages of the existing floor care products, as well as discussing the advantages and features of the new product line.
The consumer products proposal flows from research on the customers most likely to purchase Graves's product. From the research the target market is "homeowners, females 29-59, with a household income of $75-150K" (Graves Enterprises Case Study. N.D.). This profile suggests a discerning target consumer with money to spend however, not profligate and always looking for quality products at a fair value price. The mid to high range household income figure is the likely trigger for the price increases for the new product line including the private label however, specific primary survey research including "five focus group sessions and conducting/analyzing a mail survey" (Graves Enterprises Case Study. N.D.); produced important data that counters…… [Read More]
This level of operations was reached in less than 50 years, making the rise of Walmart one of the truly sensational success stories of the 20th century. The research was also consistent in showing that the company's organizational culture that stresses cost savings at every opportunity to minimize operational costs and increase savings to customers has been responsible in large part for much of Walmart's success to date. Many organizations falter and fail when they lose the leadership of a charismatic individual such as Sam Walton, but the research made it clear that he imbued his retain chain of stores with his own philosophical views about what was important and made these views stick with an organizational culture that still reflects these values today. In the final analysis, Walmart has transformed the American landscape and it is in the process of transforming the global one as well and the day…… [Read More]
This focus on the Price Value Shopper is what keeps Walmart entrepreneurial, as purchasing, supply chain management, logistics and distribution center operations all revolve around earning higher c customer lifetime value from this customer base. Walmart estimates internally that the Price Value shopper is 16% of their entire customer base and well over 30% of total profits (Wal-Mart Investor elations, 2012). Figure 1 is derived from the annual reports and filings Walmart has made with the Securities and Exchange Commission.
Figure 1: Psychographic Analysis of the Wal-Mart Customer Base
(Wal-Mart Investor elations, 2012)
In terms of scaling globally, Walmart has taken their unique value proposition of the Low Price Everyday (LED) strategy and combined it with regional customer intelligence to find each countries' Price Value shopper. This strategy of globalization has worked well in nations that have a comparable cultural value set and perception as the United States.…… [Read More]
If this was applied at GM, it is likely that demand will further drop, with the company unable to honor orders for long periods of time.
Wal-Mart is a similar situation. Running out of a certain item on the shelves is less likely to cause a sudden demand in the Wal-Mart customers. However, a long waiting period for a car will certainly play worse on GM's company image.
Demand forecasting seems like a better fit inventory instrument. If the company would be able to evaluate both future potential demand, as well as the potential demand variation over the next period of time, then it is likely that it would also be able to better adapt its supply to match demand and avoid the type of inventory problems it is facing.
In this sense, it is more likely that the problem GM is facing is less one strictly tied to inventory,…… [Read More]
WalMart v. Publix
Weisbords Six Box Model
Comparison of the Two Firms
Potential Areas of esistance
Weisbords Six Box Model
The analysis of an organization with the use of Weisbords Six Box Model involves looking at the organization from six different dimensions, which are all interdependent (Burke, 1992). The dimensions are purposes, structure, relationships, rewards, leadership and helpful mechanisms. The leadership dimension (or box) is at the centre with the reaming five boxes surrounding. Each organization will be assessed separately.
Purpose; WalMart is a for profit retail operation, with a large number of shareholders. The purpose may be extrapolated as operating successfully as a retail operation, creating profit for the shareholders. The mission statement for WalMart is simple, and positions the firm in terms of its strategy. The mission statement reads "we save people money so they can live better" (WalMart, 2014). The purpose…… [Read More]
Social Networking and Social Media: A Case Study of Walmart Inc.
A Case Study of Walmart Inc.: Social Networking and Social Media
Walmart is an American-based multinational discount retailer operating in over 27 countries. It is the world's largest company by revenues, and the largest private employer in the Fortune 500 list of companies. Walmart has shown steady growth and improvement since 1965, when it was founded as Sam Walton as a general store. This text explores Walmart's organizational culture, structure, and digital media strategy with the aim of determining their role in the company's continued success.
A Case Study of Walmart Inc.
Walmart is the world's largest discount retailer, operating over 11,000 stores in 27 countries, including the U.S. Headquartered in Bentonville, Arkansas, Walmart grew from a family-owned general store in 1965 into the world's largest company by revenues. In 2015, the company ranked 20th in the Forbes list…… [Read More]
Walmart is one of the world's largest, most successful, and most vilified corporations. – Art Carden, 2010
Today, Walmart is the largest company in the world with more than 11,500 retail units in 28 countries, annual sales exceeding $288 billion and 2.2 million employees called “associates” (Walmart corporate and financial facts, 2015). In addition, Walmart is one the largest private employers in both the United States and Canada (Walmart corporate and financial facts, 2015). What makes Walmart particularly noteworthy is that it achieved its current level of success in retailing, and no other retailers have come close to being as influential or large (Shaw). Notwithstanding its economic success, Walmart has also been the source of significant amounts of criticism because of the low wages it pays as well as its adverse impact on small businesses in the cities and towns in which it competes. To determine the facts about…… [Read More]
The obvious course of action is to try to remove the child's head from the stairay ithout causing damage to the house, ith the backup alternative being to cut the child free from the stairay. It holds interest because one's curiosity is piqued ith the four seemingly incongruous items, and ith the image of the child's head in the stairay. The commercial does not arouse desire in the ay that one thinks of ith traditional advertising, because it is not marketing a product but a concept. It is highly unlikely that any person atching the advertisement is finding themselves in the scenario depicted in the ad. Hoever, it does remind the consumer that shopping at Walmart allos for one-stop shopping. Finally, it seems likely that the advertisement obtains action. While it probably does not prompt anyone to get up off the couch at that time and go to Walmart, the…… [Read More]
Career esearch eport
esearching companies is very important when anyone is considering a future career. The two companies researched here will be Wal-Mart and Target, in order to determine which one (if any) would be the best choice for me to work at based on all the factors that are important.
The purpose of the report is to discuss both Wal-Mart and Target, in order to show that the companies have many similarities and differences to be addressed when I am looking for employment. The scope of the research addresses a SWOT analysis, along with other information about the company.
The majority of the data will come from Marketline documents that provide company and SWOT analysis information. Other data comes from the companies' websites and an article written about Wal-Mart's expansion to other countries.
Target is the preferred company to work for, for a variety of reasons. Those reasons will…… [Read More]
Organization Promotion: Marketing
From the action of creating a good or service to delivering it to the customer be it partner, client, another business and in short, the society is called Marketing. In other words, marketing refers to the accumulation of consumer demand, allocating resources, and generating the greatest possible benefit by effective communication with customers. And thus it can be said that it is a vital part of running an organization.
ole it plays in business strategy overall
Streamlines Product Development
Goods and services are produced with the help of a marketing strategy in such a way that generates the most profit.
All departments can coordinate and work collectively since they are working towards the same objective.
Assists with Marketing Communications
With the help of market research, a distinguished brand or reputation of the business can be created.
Establishes Effective Distribution
Once the important…… [Read More]
(Marketing Pros: B2B vs. B2C Marketing) At present in excess of 700 B2B markets are either carrying their business or in the pipeline. Even though B2Bs are positively anticipated to clock sales of $5 trillion by 2004, the latest slowdown in the online business-to-consumer market has put some doubts into a sector which on other fronts is a promising sector. (Harbour, 2001)
In the thinking pattern of individuals performing the selling, a difference exists between selling Business-to-Business and Business-to-Business customers. However, it could be stated that no difference exists between selling to Business-to-Business and Business-to-Business customers as the rules for selling are identical for the two categories. Moreover, the reality that business-to-business customers purchase the identical products at reduced prices compared to business-to-consumer customers, there is truly a single point of difference. Business-to-Business buyers are on the hunt for a choice to fill a vacant space or their customer's requirement;…… [Read More]
Supply Chain Management
Wal-Mart is a retailer with a focus on being a low cost competitor. Supply chain management is a critical component of this, and has long been the primary focus on Wal-Mart's competitive advantage. In response to a website mocking Wal-Mart customers, one executive famously noted that Wal-Mart sells to everybody, and there are 476 billion reasons to believe that Wal-Mart's target market really is everybody (MSN Moneycentral, 2014). The company knows that it if perceived to have the lowest prices on a wide range of everyday goods, it will win a considerable amount of business. But delivering the lowest prices consistently is not easy, and this is where the supply chain comes into it.
An above-the-line initiative is basically mass media, while below the line consists of other promotional methods (Manral, 2011). In either case, Wal-Mart has a consistent message about low prices, and the supply chain…… [Read More]
Marketing is a multi-faceted discipline within business that incorporate a wide number of theories, philosophies and techniques. All are geared towards a simple objective -- to increase sales. This paper will examine some of the key issues in marketing today. These include the relevance of sales people using a push strategy, ethics in advertising, public relation and publicity and the expectations that a business might have of a sales professional. The essay will conclude by summarizing the key points and providing some final thoughts.
Push Strategies and Salespeople
There are typically two kinds of marketing strategies, the push and the pull. While both have the objective of winning sales, they differ in how the potential customer is approached. In a pull strategy, the customer is enticed or drawn in. This can happen any number of ways, but ultimately the point is that the company is seeking to attract the customer…… [Read More]
Marketing and Increasing Profits / Marketing Plan: Vet Life Apparel
Sales and Profits
Vet Life Apparel
Vet Life Apparel, based in the Wilmington NC is owned and run by two Marine veterans Corey and Kevin, who after completing their active duty service and having participated in a number of combats decided to venture into the private sector. Vet Life is creative and full of purpose. This is why it will always give you something to wear and give the veterans community something to be proud of. Vet-Life raises awareness about PTSD, helps the homeless veterans get off the street, and helps the disabled have access to living conditions through nonprofit charities (Vet Life 2016).
The objective of this report is to discuss a marketing plan that can help the company increase its overall sales.
1.Mission…… [Read More]
Marketing Strategy for ECIG (Electronic Cigarettes International Group)
Dan O'Neill took over as CEO of ECIG on January 9, 2015, replacing outgoing Brent Willis, who founded the company but who has also been viewed as the main reason for the plummet in share price. Dan O'Neill's record of experience as CEO of Molson's and top leadership positions at Heinz and Star-Kist suggests that ECIG may finally be in more capable hands. With the reduction of debt and the one-time write-off of losses, the company has pivoted for better years (Hoogervorst, 2012). However, restructuring its debt and distribution channels are main points that need to be addressed before any reversal in the company's fortunes can be expected. The three main reasons customers will be attracted to ECIG are: 1) sustainability: the vaporizer market is growing as a result of smokers looking for healthier alternatives; 2) Dan O'Neill is providing the kind…… [Read More]
The high level of debt capitalization inheent in how they have financed thei stoes, which is infeed fom the case study, also could be applied to a moe effective cloud-based delivey achitectue. Netflix did this and was vey pofitable as a esult. Thid, Blockbuste has fa to go in tems of ceating a moe effective custome expeience. Thee is significant potential fo geat upsell and coss-sell as a esult.
The theats include a highly commoditized and shinking move ental maket in the U.S. And globally, including the apid commoditization of titles that ae easily gained though othe channels. In addition, the gowing theat and costs of piacy is vey significant fo Blockbuste and evey othe etail chain as well. Thid, the cost stuctue of the chain is slanted towads etail and epesents a significant financial isk in tems of continually financing the debt.
Blockbuste is continually on the…… [Read More]
Communication & Price
The target market will be composed of major retailers like Walmart, Target, CVS, Walgreens, as well as, regional and national grocery chain pharmacies. Each of these retailers already contains a product mix for these products that is diverse and cost competitive. Thus the company will have to work to differentiate itself in every way possible. One strategy for differentiation could be the product packaging and the container.
The products should be packaged in a way that separates them from the rest of the crowd. One idea would be to offer a more portable bottle that would fit into someone's pants or purse much easier. Usually products in this niche are packaged in a child proof bottle or in an individually wrapped sheet in which you have to peel back some kind of plastic to be able to access a single dosage. There are many versions…… [Read More]
Marketing Strategies for Click-and-Click and Brick-And-Click Retailers
The marketing strategies of click-and-click and brick-and-click retailers differ, with the strategies linked to their different backgrounds. The marketing strategy needed in an online market also differs with one intended for a store front, with different factors becoming important. The factors associated with Internet stores will now be discussed, with these factors linked to the common marketing approaches taken by click-and-click and brick-and-click retailers.
The first characteristic of the Internet store is the importance of the web site. The web site is the basis of the Internet store, with accessibility and ease-of-use determining whether the customer will purchase from the store and return to the store. The web site is the equivalent of a retail store front's location, if it is easy to get to, customers will be more likely to visit it again. Unlike retail stores, the biggest concern is how easy…… [Read More]
8%) and all were s-commerce users. 58.2% were Korean natives, 14.6% were Chinese and 10.8% were American. 9.7% were European and 6.7% were Japanese. The majority used s-commerce to purchase tickets for entertainment (44.5%) and 67% had been using s-commerce for more than two years.
The study shows that transaction safety (.480) and reputation (.450) both at the .01 level of significance, most contribute to trust in an s-commerce platform. The combination of all seven factors explains .784 of all variation in the sample with regard to trust in s-commerce. This is statistically significant at the .05 level of confidence and shows that purchase intentions can be explained by the seven-factor model the researchers created (Kim, Park, 2013). The model of s-commerce security and reliability therefore is statistically sound and applies to the South Korean social e-commerce industry. Study limitation include the lack of cross-sectional design definition and the development…… [Read More]
laundry detergent was first introduced in the market in 1969 and marketed as a powerful stain-fighting detergent. The brand was later rebranded to focus on the smell that was associated with the detergent and the "fresh scent." The brand is owned by Procter and Gamble (P&G) and represents one of their top ten largest brands. Since the early history of the detergent, the product mix has eventually expanded to include more related products such as fabric softeners and scent boosters among others. The brands current core competency is focused upon the scent that the products have and less about the cleaning power of the detergent. Most detergent does at least an adequate job cleaning clothes in today's market place so detergent brands have to differentiate themselves in other ways. By focusing on the scent, Gain has steadily built a loyal customer base over the years. Today's formulas boost that the…… [Read More]
The Price-Sensitive Affluents, Wal-Mart has learned (Wal-Mart Annual eports) is more interested in finding an exceptionally good deal and not necessarily concerned about the shopping experience. This is particularly true as one of the strongest factors influencing the execution of their strategy, the emerging global recession during this timeframe, takes hold. Again as with the Price Value Shopper and the paradoxical purchasing patterns of the Brand Aspirational segment show, the cost savings, accuracy, and quality of products delivered with the Wal-Mart supply chain are much more important in the long run relative to store accoutrements and improvements. Admittedly nearly two dozen superstores are very dated in their decor and layout and do need to be re-vamped (Frazier, 38). Yet as this analysis of the customer segments shows based on Wal-Marts' filings with the Securities and Exchange Commission over time (Wal-Mart Annual eports), the far greater contributing factor to growing same-store…… [Read More]
The retailer has the same business strategy of low prices in every country it operates and its marketing activity supports this strategy. Basically, the company has a global control over this function, but it is also aware of the importance of the local content for this type of activity, which is why regional managers are given freedom within limits when it comes to marketing.
The logistics function is strongly connected to the it function as the company's level of automation for the supply chain is very high and writes the best practices in its industry. Suppliers know on permanent basis where there merchandise it and the company know at any point in time the location of any item, the inventory level, etc.
The creation of an it department that works closely to &D allowed the company to make intensive use of high technologies and be able to reduce costs massively.…… [Read More]
Behavioral analytics are making it possible for companies to combine personas and social networks, gaining invaluable insights into the performance of promotional programs in real-time. In addition to all of these benefits, analytics will make it possible for marketers to fine-tune each element, offer and even digital channel used in the presentation of a promotional offer to a specific audience. By combining all available sources of analytics, marketers will be able to have a 360-degree view of customers while also aligning their promotional strategies to each phase of the buying process with much greater precision than has ever been possible before (Acker, Grone, Blockus, Bange, 2011).
Impact of the Internet on Advertising
In strategic terms the Internet has made digital marketing, promotion and advertising strategies more precise and measurable. The proliferation of analytics applications, many of them Cloud-based, are revolutionizing how marketers plan and execute their promotional, advertising, and services…… [Read More]
When asked, an employee was able to talk about the site-to-store shipping process, but did not know much about the online sale or other online features.
While the shopping experiences at Walmart.com and at a Walmart store are similar in many ways, the shopping experience at Oldnavy.com and an Old Navy store are quite different. Oldnavy.com was not offering any exclusively online sales at the moment, but many of their offerings on the website are available only online. They do not seem concerned with driving sales to their physical storefronts. Their store locator requires several click-throughs, and while it does provide a map of nearby stores, it does not provide a list of their comparative distances or their local sales.
In addition, Oldnavy.com does not provide the convenience of free site-to-store shipping, nor does it tell you, like the Walmart site does, whether an item you are looking at online…… [Read More]
Fortune 500 Company: Wal-Mart
Wal-Mart is known as a "super store" and a place to engage in one-stop shopping for the home and individual. For example, the store sells groceries and pet supplies, health and beauty items, crafts and school supplies, home repair tools and products, electronics, furniture for the home and yard, health and beauty supplies and has an in-store pharmacy, among many other products. However, the perspective of Sam Walton might be slightly different. Sam Walton might feel as though the goal and overall objective of Wal-Mart is to give the customer exactly what they want. As Walton said, "The secret of successful retailing is to give your customers what they want. And really, if you think about it from your point-of-view as a customer, you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly, knowledgeable service; convenient…… [Read More]
The author of this report is asked to look at a competitive market and its main business that leads or otherwise exemplifies the sector. The sector that will be looked at is retail. The far and away leader of this retail market is Wal-Mart but they have three competitors in the form of Target, Kroger and K-Mart/Sears, that each compete against Wal-Mart in their own way. Despite the fact that they are in the same general line of business, they each have their own niche that they target.
Niche of Each Business
Wal-Mart's clear objective is to sell in bulk at low prices. They deal heavily in the grocery and hardline sectors and are very aggressive discounters in both markets. In half a century, they have risen a nascent retail to a worldwide juggernaut that employs more than a million people in the United States alone and nearly…… [Read More]
"As in the pre-testing, Amazon.com (M= 6.87) and Barnes & Noble (M= 7.18) brands were found to be significantly more familiar than Maximo.com (M= 4.44) and Suprema (M= 5.26; ps < .001).5 Lastly, 92.3% of respondents correctly classified the seller into the appropriate physical presence category. A 4 (consensus) x 2 (physical presence) x 2 (brand familiarity) ANOVA was computed for all dependent variables."(Benedicktus, Brady, Drake & Voorhees 2010)
For further clarification, an ANOVA is an analysis of the variation present in the experiment. This is a means for testing a hypothesis that implies the variation in an experiment is no greater than that due to normal variation of individuals'characterstics and error in their measurment. The ANOVAs performed in the study indicated significant main effects of the consensus manipulation on each measure which I found significantly important to the discovery of amount of trustworthiness in consumer population. The comparisons made…… [Read More]
The leadership is also defined in terms of its capacity to influence employees in achievement of organizational goals. The leader member theory efficiently defines the role of leaders and mechanism through which they influence employee's behaviors. The leaders are capable of forming a high quality exchange of social components based on the trust and likings with some employees result into a high performance. Similarly on the contrary the leaders also exchange a low quality of economic factors result into a low performance. It is noted that the leader member exchange theory highlights the effect of high and low exchanges in terms of influence on employee work ethics, productivity, satisfaction, and perceptions. Numerous studies confirm that the employees that are placed in supportive relations with their leadership tend to perform higher than then the compared members of organization (Bai 2011; Cameron 2012; Yee, Lee, Yeung & Cheng2013). The high quality leader…… [Read More]
Marketing Distribution Channels
The retail behemoth al-Mart has been called the template for 21st century capitalism. In an article entitled, "al-Mart: Template for 21st Century Capitalism," author Corwin Pavilion notes "al-Mart is noted for its low-price, low-wage, globally-sourced business model, a strategy that has achieved precision control of manufacturing, inventory, and distribution by taking full advantage of the world's new telecommunications infrastructure." Traditionally, distribution issues come into play heavily in deciding a corporation's specific, rather than general branding strategy. "In order to secure a more exclusive brand label, for example, it is usually necessary to sacrifice volume," while "some firms can be very profitable going for quantity where economies of scale come into play." (Consumer Psychologist, 2004)
Along the lines of this traditional model it is true that al-Mart's success partly rests on its maximization of the phenomena of high-volume sales. However, rather than focusing on a specific…… [Read More]
WO and argue against this concept and its application within City Super in Hong Kong. The argument in this paper is that McNair propagates that retail institutions evolve over time implying cost leadership strategy is suitable for emerging retail institutions to adopt to enter the retail industry. In addition, Walmart is a good example for demonstrating cost leadership strategy because of its success. However, I found service quality to be a critical element in enhancing the perception of overall merchandise quality in supermarkets especially when studying the case of City Super in Hong Kong.
The Wheel of etailing had been initially created by Professor Malcolm P McNair within 1958. McNair claimed that whenever new retailers get into a customer marketplace, they function below the idea of becoming lowly priced, reduced margin businesses. They do that since it will be the most economical method to obtain because numerous clients as you…… [Read More]
Wal-Mart) Integration - Causal Chains and Strategy
Wal-Mart Integration - Causal Chains and Strategy
Walmart's emergence as a global leader of mass merchandising and discount retailing is attributable to the company's continual pursuit of excellence in supply chain management, logistics, advanced reverse logistics processes and an exceptionally strong analytically-driven corporate culture. Walmart openly admits in their filings with the Securities and Exchange Commission (SEC) and in their annual reports that they have their own satellite network, often renting the majority of transporters on satellites circling earth today to transport sales-out, promotion results and pricing analysis from each store directly to its headquarters in Bentonville, Arkansas (WalMart Investor Relations, 2013). Walmart's data-centric culture resembles the Untied Parcel Service (UPS) from the perspective of supply chain planning, execution and optimization (Alghalith, 2005). Walmart also invests heavily in the areas of advanced material handling technologies including Radio requency Identification (RID) to continually improve…… [Read More]
customer shopping, assertions and otherwise is nothing new. However, the manifestations and degree to which this data is used in the modern marketing sphere is much more substantial and significant than it used to be. Just one example of a firm that does this is Amazon. This report shall explain what data that company uses, the additional data that they might attain from other vendors, the specific insights or information that is extracted from the raw data, how the analysis of the data translates into decisions and so forth. While Amazon has to be careful when it comes to the depth and breadth of how they use the data they get a hold of, there is no question that the use of that data is the core of their creation and sustaining of their business.
In the grand scheme of things, Amazon has not been around all that long.…… [Read More]
Wal-Mart may find that it is not able to "rollback prices" to compete with discount underwriters. One key opportunity for Wal-Mart is to focus on social welfare to improve their stature within the various communities Wal-Mart is located.
As was stated at the outset Wal-Mart is one of the most reviled corporations within the United States. For the various reasons previously stated, Wal-Mart has attained a vastly negative reputation within certain areas of the United States. This section will identify the problem as developed through the analysis, explain what is the intended accomplishment for proposing various solutions and examination of the root causes. It is important to determine the cause of the problem before alternative solutions can be addressed.
The root cause of Wal-Mart's negative persona is found in its dominance in smaller retail markets. Wal-Mart does not garner any fans when it arrives in a previously undisturbed…… [Read More]
As can be seen from the Table 1: Comparing Store Statistics, Wal-Mart on average has the least amount of full-time employees of any given regional or local competitor and therefore has the ability to control benefits and compensation costs. In addition this strategy alleviates the potential for union organizing as well.
This strategy alleviates the need to pay medical benefits and also makes the company more resistant to labor organizing efforts. Wal-Mart uses a unique organizational hierarchy to manage its predominantly hourly workforce, distributed throughout the many departments in a SuperCenter. The median annual salary of hourly workers hovers in the $20,000 a year range, with in-store management earning a median salary in the range of $54,000 to $60,000 a year.
Figure 1: Wal-Mart Organizational Structure
Wal-Mart's organizational structure is specifically designed to enable hourly workers for complete nearly every position in a Wal-Mart SuperCenter yet the benefits and…… [Read More]
Other tools frequently used in this approach are positioning surveys and moving-average trend following trading rules. Fund managers regularly use these patterns to take informed decisions for short-term investments (Exchange ate Forecast, 2010).
Exchange rate risk affects both revenues and costs, which in turn affects a company's marketing, production, and financial decisions (Shapiro, n.d.). If a company's revenues are down then they might find themselves with less money to produce and market their product or service. If a company cannot produce or market their product or service they will probably not remain in business for very long. This is why it is so important to make financial decisions based upon a good model for forecasting exchange rates. A company's bottom line and ultimately their continued success rely heavily on their capability to have enough money to produce products and market them. A company that has no money to manufacture and…… [Read More]
online grocery industry is as a competitive a market as the brick and mortar grocery industry, maybe even more so. Many of the same competitors that operate traditional grocery establishments are also competitors in the online environment. Many of the competitors are quite adept at marketing and a competitive analysis will likely show that their brick and mortar expertise has translated well in the online environment.
Three of the most prolific competitors include alMart, Target and NetGrocer. alMart, of course is an international firm with profits of approximately $127 billion in 2013. Target is rather paltry in comparison with a total revenue (as compared to alMart's total profit) of approximately $73 billion. Even though NetGrocer has less than $1 billion in revenue it is still the fourth largest online grocer in the industry. It would seem, therefore, that the two competitors most worrisome to Amazon (who is rated as the…… [Read More]