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Walt Disney Cos Disney's Internal
Words: 622 Length: 2 Pages Document Type: Research Paper Paper #: 87847277
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The objective of this tight control is to ensure that the illusion of the Magic Kingdom is maintained -- it is destructive to the customer experience for a young child to see a man in a Donald Duck suit smoking a cigarette or going to the bathroom.

Disney's other businesses are also subject to tight controls. The company relies on both specific job descriptions and on training as part of the control system. Such control requires strong centralization and a significant level of managerial input over all aspects of the business. Thus Disney's internal processes are designed by management and enforcement of best practices is strict. The result is a seamless experience where customers can suspend their disbelief and enter a magic world.

The alt Disney Studios also takes a highly-controlled approach, even though its core businesses are creative. Disney focuses on market research to help guide its creative processes,…

Works Cited:

The Walt Disney Company. (2012). Company overview. Walt Disney Company. Retrieved November 17, 2012 from 

Walt Disney Company 2011 Form 10-K. Retrieved November 17, 2012 from

Walt Disney Co The Economy
Words: 647 Length: 2 Pages Document Type: Research Paper Paper #: 79860977
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Disney is positioned to continue as a profitable entity for the foreseeable future. Its businesses are strong, financials good and the company has a stable model. Disney could be involved in M&a activity, but as the largest company in the industry and having financial strength there is low likelihood that Disney will be purchased.

Memo. Founded in 1923, the alt Disney Company is a diversified entertainment company. Its businesses are mature, enjoying mainly organic growth. Revenues are stable, even through the economic downturn, although profits have slumped slightly. Disney is the industry leader and is the largest firm in the industry by all measures. It competes mainly in theme parks, television, movies and music.

Disney has strong financial ratios, marked by a low debt level, good liquidity and healthy margins. The company's returns are better than the industry average. Because of its solid financial position, Disney has few major threats…

Works Cited:

Federal Reserve Bank of New York. (2010). Federal funds data. Federal Reserve Bank of New York. Retrieved April 30, 2010 from 

BEA. (2010). Gross domestic product: Fourth quarter 2009. Bureau of Economic Analysis. Retrieved April 30, 2010 from 

Hernandez, J. (2010). U.S. inflation report gives Fed breathing room. New York Times. Retrieved April 30, 2010 from 

MSN Moneycentral: Walt Disney Co. (2010). Retrieved April 30, 2010 from

Walt Disney international business
Words: 811 Length: 2 Pages Document Type: Essay Paper #: 94509845
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Walt Disney Company

When Walt Disney returned from work with the ed Cross during World War One, his brother got him a job at a Kansas City art studio, and he started to experiment with animation. He and his partner made a deal with a local movie theater to run their cartoons, and the popularity of these allowed Disney to create his own studio. After losing the rights to many characters, Disney pursued the Mickey Mouse character and the third Mickey Mouse film, Steamboat Mickey, was an instant success. Many of the famous friends were created shortly thereafter. The company's first feature was Snow White and the Seven Dwarves in 1937, and it was an incredible hit, allowing the studio to produce a string of other now-classic films (, 2017).

The company expanded into television and by 1955 it had opened a theme park. Disney has since evolved into an…


2016 Disney Annual Report. Retrieved April 27, 2017 from (2017) Walt Disney. Retrieved April 27, 2017 from 

Interbrand (2016) Global 100 Brands. Interbrand Retrieved April 27, 2017 from 

Le, V. (2015) The world's largest media companies of 2015. Forbes. Retrieved April 27, 2017 from

Walt Disney Control Mechanisms Walt
Words: 587 Length: 2 Pages Document Type: Term Paper Paper #: 95154390
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Since this control stems from the highest chain of command, a company's policies and procedures are usually directed by this authority (Droege, n.d.). Eisner took various actions in efforts to revive the company such as changing the organizational structure, hiring new management, controlling movie budgets and adopting a new company name.

Quality Controls:

This control mechanism not only depicts the extent of the suitable product but also influences the final product provided to customers. In Walt Disney Company, this control mechanism is evident in the company's decision to enter into film production after the failure of its initial cartoon business. The focus of the film production business is to maintain wholesome entertainment for the family.

Functions of these Control Mechanisms:

The major similarity between these four types of control mechanisms is that they have a significant effect on planning and organization of the company. These four control mechanisms are also…


Droege, S.B. (n.d.). Management Control. Retrieved October 19, 2010, from 

Housley, S. (2003). Case Analysis of the Walt Disney Company: The Magic of Disney. Retrieved from Haas School of Business -- University of California website:

Walt Disney Job Categories Compare
Words: 528 Length: 2 Pages Document Type: Term Paper Paper #: 35153103
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For example, both jobs could have employee of the month programs with special perks, like free lunches, special parking spots, longer break periods and other small luxuries that allow the employee to valued and valuable. Moreover, once the individuals in these positions have at least three years of time with the company, they'll become eligible for more enticing intrinsic benefits, such as decision-making power and the ability to choose specific assignments. While these types of compensation don't have the same allure as financial ones do, they do have the appeal of giving each employee power, more autonomy and a higher degree of ability in enjoying one's job.

For instance, neither job position will receive a commission, but both will receive performance-based bonuses. For example, the security manager will receive a bonus of 10% of his monthly salary based on keep a low or steadily declining rate of crime. The facility…


Bohlander, G.W. Snell, S. (2007) Managing Human Resources. Mason: Thomson Learning

Fundamentals of HR Management. Chapter 11: Establishing Rewards and Pay Plans p. 284-310

Walt Disney Co bond issue
Words: 1654 Length: 5 Pages Document Type: Research Paper Paper #: 87618431
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Walt Disney Prospectus

#1 Disney offered a five-year bond at 4.5% for sale. These are classed as Global Notes and they were available in denominations of $2,000 minimum and $1,000 after the first $2,000. The notes cannot be redeemed prior to maturity, but the company can redeem at any time at fair value. These are fixed rate notes at 4.5% and they will be paid out semi-annually. The global notes means that they are cleared both in the United States and in Luxembourg, allowing the company to tap the European financial markets. One of the main underwriters, Deutsche Bank, is partly responsible for the European part of the issue. The debt is, however, wholly denominated in US dollars.

There are several steps that Disney undertook in order to enhance the marketability of the debt securities. First, the price and conditions of the issue need to be favorable for the market…


Disney Form 10-K for 2010. Retrieved May 15, 2017 from 

Ingram, M. (2015) Six years later, Disney's acquisition of Marvel looks smarter than ever. Fortune. Retrieved May 15, 2017 from 

Walt Disney Company prospectus: Global notes 4.5% due 2013. In possession of the author

CSR and the Disney Company
Words: 2947 Length: 10 Pages Document Type: Essay Paper #: 49064877
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Walt Disney Company CSR

The Company

Walt Disney Company began as a small cartoon studio in 1923, produced its first sound-synchronized short five years later, its first full-color cartoon short in 1932 for which it received an Academy Award, and from there the Company catapulted to greatness with hits such as Snow White, Dumbo and Pinocchio. Disney expanded into live-action production, television, theme parks, and global productions over the decades with Walt Disney World among its major attractions, even as it grew the Disney Channel, merged with AC (in 1996), purchased Pixar in 2006, acquired Marvel Entertainment in 2009 and LucasFilms in 2012 (rebooting the Star Wars franchise).[footnoteRef:1] It appeals to a broad-based audience from young children to older generations, with cross-cultural demographic appeal as well. The vision of the company is to be a "leading diversified international family entertainment and media enterprise," consisting of media networks, parks, resorts, studios,…


Brown, J. Nuttall R. Beyond corporate social responsibility: Integrated external engagement, 2013.

Business Review (2013) The Walt Disney Company -- A leader. Web. Accessed

5 Jun 2016 from

Freeman E. R. A Stakeholder Theory of Modern Corporation." In L.

Strategies for Success Walt Disney
Words: 672 Length: 2 Pages Document Type: Marketing Plan Paper #: 47587945
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Walt Disney's Marketing Mix/Strategies

Product and Service Strategy

The products offered by Walt Disney are much more tangible and services. These products have offered Walt Disney high awareness among many customers in the market. The products are designed to meet the specific needs and preferences of the customers in the diverse market. Walt Disney has gone ahead to customize all of its products under certain characteristics of the company. These characteristics help to differentiate and demarcate its products from those of other brands in the market (Deodhar, 2013).

Pricing Strategy

Prices of goods and services offered by Walt Disney are not low. Nonetheless, when one makes a comparison of the prices of products and services of Walt Disney and those of other competitor brands, he or she will realize that the prices are fair, with consideration of the quality and quantity of the products produced by Walt Disney. Pricing is…


Deodhar, S. Y. (2013). Why I Am Paying More: Price Theory and Market Structure Made Simple. University Press,

Hubbard, R G, and Anthony P. O. (2006). Microeconomics. Upper Saddle River, NJ: Pearson/Prentice Hall, 2006. Print.

McDaniel, C., D, Joseph F. H, and Charles L. (2014). Marketing 8. Harvard .University Press,

Salinger, Bob, & Len Testa. (2011). The Unofficial Guide to Walt Disney World 2011. New York: New York Press

Analysis of Walt Disney Prospectus
Words: 956 Length: 3 Pages Document Type: Essay Paper #: 26053794
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Walt Disney

Indicate the type of debt Disney offers to the public for sale and discuss the various approaches Disney incorporated to ensure successful marketability of these securities

The type of debt that Disney offers to the public for sale include the company's debt securities, in one or more sequences, which might be senior debt securities or subordinated debt securities. In each of the aforementioned debt securities, it can consist of notes or other unsecured proofs of indebtedness. Another kind of debt offered to the public is the shares of the company's preferred stock. This stock might be issued to the public in the form of depositary proceeds, signifying a portion of a share of preferred stock. There is also the offer of the shares of Disney's common stock. There are also the offerings of warrants to buy any of the other securities that may be sold under the company's…


Disney Company. (2007). Prospectus Supplement.

Hoovers Inc. "The Walt Disney Company." Retrieved 27 November 2015 from:

Walt Disney Company. (2010). Form 10 Q. Retrieved 27 November 2015 from:

Organization Management the Walt Disney the Walt
Words: 2052 Length: 6 Pages Document Type: Essay Paper #: 67334434
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Organization Management

The Walt Disney

The Walt Disney Company

The Walt Disney Company

An organization is any social entity that has a well-designed structure to coordinate its functions, and the organization has to have a specific goal. Most organizations hardly work internally alone, but rather involve the external environments. Some organizations are profit oriented, like the business organizations, while others are non-profit making (Daft et al. 2010). In this context, a contemporary focus is overlooked towards the Walt Disney Company, a profound firm dealing with mass media and affiliated industrial operations.

Brief Company Profile

Walt Disney Company was founded in 1923, and has always kept the reputation in providing quality and extremely creative products, which consumers have loved ever since. The organization specializes in providing quality entertainment, services of media communication, broadcasting, television programs and live performances. The company, which is located in California (United States), exemplifies exponential characteristics that…


Barry, L. (2009) Think Like an Iconoclast: The Principles Of Walt Disney's Success: Rotman Magazine, Pg 108-110.

Daft, R.L., Murphy, J. & Willmott, H. (2010) organization Theory and Design: New York, Cengage Learning EMEA.

Forester, M. (2002) Table-Talk Perspective: Chain Store Age, 10870601, Vol.78, Issue 11.

Gershon, R.A. (1996) The Transnational Media Corporation: Global Messages and Free market Competition: New York, Routledge.

Business Ethics Business Proposal Walt Disney Is
Words: 963 Length: 3 Pages Document Type: Essay Paper #: 6232551
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Business Ethics

Business proposal

Walt Disney is the largest entertainment company in the industry all over the world. Throughout the years the company ahs become a leader in the source of in-depth look at the company's financial processes [provides an insight of how the company became known, respected and loved by many people all over the world. Disney is a familiar household name due to the its lasting impact not only in American society but all over the world .from 1920's Walt-Disney has left an impact to people throughout the world for its entertainment which includes films, theme parks as well as resorts (Disney, 2013). Being a leading entertainment company in the world is an indication that the financial performance of Walt Disney has been secure since its inception. Everyone in the world enjoys entertainment and Walt Disney has natured and organization that provides entertainment to people just as…


Disney. (2013). Business and Ethics Standards. Retrieved September 25, 2013 from /business-ethics

Disney. (2013). Code of Business Conduct and Ethics for Directors. Retrieved September 25, 2013 from 

The Walt Disney Company. (2010).Standards of Business Conduct. Retrieved September 25, 2013 from

Walt Disney Including A History Leader- Page
Words: 1333 Length: 4 Pages Document Type: Essay Paper #: 1742366
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alt Disney including: a history leader- page applying leadership traits-: inspiration, goal setting, praise recognition, training/coaching, problem solving, planning,

alt Disney: Leadership style

alt Disney was a creative man who built an empire around his vision. Love or hate his product, he created a distinct, family-focused 'Disney style' of entertainment. Before alt Disney, cartoons were regarded as largely derivative forms of entertainment, as a warm-up to the feature film. Disney placed cartoons front and center of the American entertainment experience during a time when movies were one of the central ways in which Americans came together to enjoy a commonly-enjoyed fantasy. He later parlayed this success into television, and even into theme parks which brought the cartoon experience to life. Disney was able to create his cutting-edge vision through near obsessive control of his product and tunnel-vision focus upon his goals. He was a transformative leader, inspiring his subordinates with…

Works Cited

Cherry, Kendra. "Transactional leadership." 2012. [30 Nov 2012] 

Krasniewicz, Louise. Walt Disney: A Biography. Greenwood, 2010

Straker, David. "Transformational leadership." Changing Minds. 2012.

Disney Parks Why Do You Think That
Words: 637 Length: 2 Pages Document Type: Essay Paper #: 57292500
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Disney Parks

Why do you think that the world's largest theme park operator, Walt Disney Company, was motivated to establish parks in Tokyo, Paris, and Hong Kong?

Disney Strategic Planning was able to find the optimal mix of income, family composition by key demographics, and favorability of national government to their expansion in each region (Data Monitor, 2004). The one area they had the most trouble with from a cultural and media relations standpoint was Euro-Disney in Paris (Forman, 1998). Disney pressed on however as the potential to attract millions of visitors from the United Kingdom, Germany, Italy and throughout western Europe galvanized their commitment to this market (Kepler, 2005). Tokyo was a completely different experience, with many Disney fans asking for a park to be built there and the per capita income and demographic factors aligning with Disney's most loyal customer bases (Kepler, 2005). Hong Kong is one of…


Data Monitor (2004) -- EuroDisney Profile. Reference Code 16537. Publication Date November 2004. New York, NY

Forman, Janis. 1998. "Corporate Image and the Establishment of EuroDisney: Mickey Mouse and the French Press" Technical Communication Quarterly. Summer 1998, Volume 7, Number 3 (Pages 247-258)

Geoffrey A. Fowler and Merissa Marr. 2006. Disney and the Great Wall; Hong Kong's Magic Kingdom Struggles to Attract Chinese Who 'Don't Understand' Park. Wall Street Journal, February 9, Eastern Edition.

Kepler Equities (2005) - EuroDisney Investment Brief. April 6, 2005. Kepler Equities. Catherine Rolland. New York, NY.

Disney Global Stategy the Disney
Words: 2050 Length: 6 Pages Document Type: Term Paper Paper #: 30185021
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6. Personal opinion

The global strategy is effective as it regards numerous areas, all focused on the overall development of Disney. ut since the strategy has numerous applications, it is only natural that some are better received that others. For instance, I believe that the decision to expand onto other continents was extremely wise as it not only increases profits, but it protects the company against economic features that might affect one continent and not the other. Furthermore, I disagree with the copyright strategy as I believe that by dismissing it, Disney would be the beneficiary of free publicity.


Disney Official Website,,last accessed on October 15, 2007

Walt Disney Studios Company Profile, Yahoo Finance, 2007,, last accessed on October 15, 2007

Disney Parks Launches First-of-Its-Kind Programming for Interactive Cable Networks; Introducing Disney Travel on Demand, Tech Web Network, May 15, 2007,,last accessed on October 15, 2007…


Disney Official Website,,last  accessed on October 15, 2007

Walt Disney Studios Company Profile, Yahoo Finance, 2007, , last accessed on October 15, 2007

Disney Parks Launches First-of-Its-Kind Programming for Interactive Cable Networks; Introducing Disney Travel on Demand, Tech Web Network, May 15, 2007,,last  accessed on October 15, 2007

TV, Parks, Consumer Products Drive Disney Gains, World Screen, August 2, 2007,, last accessed on October 15, 2007

Edit of a Paper on Walt Disney
Words: 2983 Length: 4 Pages Document Type: Research Paper Paper #: 74272535
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Walt Disney is the epitome of success through perseverance and hard work. The animator, filmmaker, and entrepreneur once said, "All of our dreams can come true, if we have the courage to pursue them." Disney had dreams that many did not think was possible to come true, and yet he continually proved to the world that anything was possible. The world of magic that we know of today would not have existed without the dreams and accomplishments of Walt Disney, who built veritable empires out of his own imagination. It is impossible to picture children's entertainment or theme parks without invoking the contributions of Walt Disney. His innovation and personal sacrifices required to make those innovations tangible realities have given us a world of magic and a world with no limitations to our imaginations.

Many have known Walt Disney to be the man who built the theme parks, particularly Disneyland…


Pat, Williams, How to Be Like Walt: Capturing the Disney Magic Every Day.

2) Bob, Thomas, Walt Disney -- An American Original.

3) Bruce, Handy, December 3, 2006, Escape Artist, The New York Times. Retrieved from .

4) Walt Disney Museum -- San Francisco

Analyzing Walt Disney Conflict
Words: 1277 Length: 4 Pages Document Type: Essay Paper #: 40763154
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Walt Disney Conflict

Sources of Conflict and Politics that have Plagued Walt Disney in the Past

Walt Disney has had quite a number of highs and lows over the past two decades. One of the biggest problems that they faced during that period was excessive authority by the company's executives. This made several members of the upper management to feel disenfranchised by the executive. This problem started by the appointment of Michael Eisner as the company's CEO. Upon his appointment to the position, Michael Eisner brought with him a new style of management; he required that every important decision that was to be made by the corporation had to pass through him. This centralized decision making process and slowed down the company's decision making process. This, in turn, slowed down some aspects of its operations and also the speed with which it developed new strategies. Thus, within a few years…


Boundless. (2015, July 21). Sources of Power. Retrieved March 3, 2016, from Boundless Management:

Grover, R. (2007, February 4). How Bob Iger Unchained Disney. Retrieved March 3, 2016, from Bloomberg: 

Heil, K. (n.d.). Strategy In The Global. Retrieved March 3, 2016, from Reference for Business: 

Stapleton, S. (2014, March 17). The Five Sources of a Leader's Power, and how (and how not) to use them. Retrieved March 3, 2016, from LinkedLn:

Disney Hedge Its Yen Royalty
Words: 356 Length: 1 Pages Document Type: Term Paper Paper #: 94624054
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f Disney hedges its yen royalty cash flow then earnings would be stabilized and risk would be reduced. n order to efficiently hedge its yen royalty cash flow, it is recommended that Disney take out short-term loans in yen in order to match its revenue stream. This will allow the company to have cash inflow and outflow in yen. The minimum amount of yen that is borrowed should be equal to reducing short-term borrowing to 1983's 43% debt/capitalization ratio. This borrowing should help Disney to maintain the company's favorable credit rating and reduce short-term borrowings.

Disney should forego hedging to speculate exchange movements. Because of this, the amount of revenue that is hedged should not exceed royalty revenue amounts. t is recommended that Disney opt for 10-year term hedging strategies and that hedging should not exceed ¥15 billion -- which is equal to the amount of term loan. During this…

It is recommended that the Walt Disney Company hedge its current royalty cash flow in order to protect against future fluctuations in currency. It is estimated that future annual yen revenue streams exceeding ¥8 billion would create currency exposure for the Walt Disney Company. Due to the recent 9% decline in the yen's value, management is concerned about how currency depreciation such as this will impact the company; any further depreciation in the yen's value would significantly reduce the dollar value of future royalty receipts. Additionally, because of Disney's recent acquisition of Arvida Corporation and the increase in debt, it is advised that Disney should do everything in their power to not put the corporation in a difficult situation. Disney's investors, creditors, and shareholders are risk adverse and any decisions that they make can and will impact Walt Disney Company. These investors, creditors, and shareholders could force the company to produce higher rates of return, which would significantly impact Disney's revenue streams.

If Disney hedges its yen royalty cash flow then earnings would be stabilized and risk would be reduced. In order to efficiently hedge its yen royalty cash flow, it is recommended that Disney take out short-term loans in yen in order to match its revenue stream. This will allow the company to have cash inflow and outflow in yen. The minimum amount of yen that is borrowed should be equal to reducing short-term borrowing to 1983's 43% debt/capitalization ratio. This borrowing should help Disney to maintain the company's favorable credit rating and reduce short-term borrowings.

Disney should forego hedging to speculate exchange movements. Because of this, the amount of revenue that is hedged should not exceed royalty revenue amounts. It is recommended that Disney opt for 10-year term hedging strategies and that hedging should not exceed ¥15 billion -- which is equal to the amount of term loan. During this 10-year term, Disney should have the flexibility to use any favorable method to increase revenue streams and decrease short-term borrowings and debt.

Life of Walt Disney Two Questions How
Words: 1611 Length: 4 Pages Document Type: Term Paper Paper #: 47484995
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Life of Walt Disney [...] two questions: How did Walt manage each functional piece of the business and develop needed organizational capabilities? In addition, how did Walt achieve strategic and financial objectives?


Walt began his career in Kansas City, Missouri, where his family lived, and for years, the business teetered on the brink of collapse. Disney learned how to manage what little funds he had, and continue with his work from these early experiences. While still in Missouri, he incorporated a company called "Laugh-O-gram Films." With his last $500 from the venture, he began a series of cartoons based on "Alice in Wonderland." When his money ran out, he headed to Hollywood, where he set up a "studio" in his uncle's garage, and "wrote to M.J. Winkler, a film distributor, announcing that he was 'establishing a studio in Los Angeles for the purpose of producing a…


Author Unknown. (1999). Walt Disney. Business Leader Profiles for Students. Retrieved November 25, 2002 from the Gale Research Web site: , W., & Biederman, P.W. (1997). Organizing Genius: The Secrets of Creative Collaboration. Cambridge, MA: Perseus Books.

Editors. (2002). Walt's Story. Retrieved November 25, 2002, Web site: 

Eliot, Marc. (May 1993). The dark side of Uncle Walt. (Walt Disney). Los Angeles Magazine, v38 n5 p48(8). Fishwick, M.W. (1954). American Heroes, Myth and Reality. Washington, DC: Public Affairs Press.

Rich, Alan. (Jan. 1983). They used to call it Mickey Mouse U, but not these days. Smithsonian, v13 p46 (10).

Analysing Politics in Walt Disney
Words: 870 Length: 3 Pages Document Type: Essay Paper #: 27669279
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Politics Walt Disney

Conflict, Politics, and Conflict esolution

A major source of conflict that plagued Walt Disney in the previous periods was organizational conflict. In particular, organization conflict is defined as the battle that takes place when the goal-oriented behavior of one party impedes and interferes with the goals of another party. In this case, organizational conflict came about when Michael Eisner the CEO of Walt Disney started to lose the support of the board of directors owing to his centralized decision-making and as a consequence, failure of the company's performance (Jones, 2013). Eisner's centralized decision-making insisted that he approve all decisions for the company, which slowed down the organization. This hindered the development of new strategies.

Interventions used by Iger

The approach undertaken by Iger with respect to conflict resolution appears to be more of a compromising approach. In particular, the case study outlines the manner in which immediately…


Aquinas, P. G. (2008). Organization Structure & Design: Applications And Challenges. New Delhi: Excel Books.

Gupta, A. K., Gorindarajan, V. (2003). Global Strategy and the Organization. John Wiley & Sons Publishers.

Jones, G. R. (2013). Organizational Theory, Design, and Change, Seventh Edition. New York: PH Professional Business.

Disney Resources and Capabilities Disney
Words: 592 Length: 2 Pages Document Type: Essay Paper #: 48596820
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Additionally, the affordability of the Disney products and services is also relative. While in the economically developed countries in the western hemisphere, the Disney products and services are affordable and part of every day life, within the less economically developed countries, the Disney products and services are less affordable; here, they represent social statements and signs of wealth, which integrate an overall experience, rather than a simple product or service.

All in all, the Disney capabilities and resources become mixed to create a series of organizational strengths, which, among other things, include the following:

Innovation and commitment to high quality

Brand strength and customer loyalty to the brand

The ability to create experiences, rather than just products and services

Large size of the corporation, which integrates extensive financial and human capitals (both labor as well as intellectual)

The ability to serve the entertainment needs of various age groups

A well…


2009, Walt Disney SWOT analysis, MBA Tutorials, last accessed on December 15, 2010

2010, Walt Disney Co: Key Ratios, Money Central,  last accessed on December 15, 2010

Shanghai Disney Resort
Words: 3480 Length: 12 Pages Document Type: Research Paper Paper #: 82156627
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Marketing Strategies of the Shanghai Disney esort

Shanghai Disney esort

Brief History and Facts


Target Market for the Shanghai Disney esort

Demographic Segmentation

Psychographic Segmentation

The Marketing Strategies of the Shanghai Disney esort

Product Strategies

Integration with the Chinese Culture

Product Mix

The Major esort Segments

Entertainment and ecreational Facilities

Pricing Strategies

The Most Potential Customer Segment

Why Chinese Market?

Promotional Strategies

Segmentation for Promotional Campaigns

Selection of Promotional Mediums

Place Strategies

Overall Plan of Shanghai Disney esort

SWOT Analysis


Internal Environment (Strengths & Weaknesses)


External Environment (Opportunities & Threats)

Failed Market Strategy

Successful Market Strategy

Selection of the Chinese Market


Growth Strategy

Critical Analysis and Concluding Thoughts


Appendix 1: Introduction


Executive Summary

The Shanghai Disney esort is an upcoming theme park in China. The resort is being built by the world's largest entertainment corporation -- the Walt Disney Company. Consisting of theme parks,…


Clow, K.E. & Baack, D. (2009). Integrated Advertising, Promotion, and Marketing Communicaitons, 1st Edition. New Delhi: Pearson.

Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (2013). Strategic Management: Competitiveness & Globalization - Concepts, 10th Edition. Mason, OH: South-Western Cengage Learning

Jenny, M. & Scammon, D.L. (2010). Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms, Journal of Public Policy & Marketing, 29 (1): 12-26

Mullins, J.W., Walker, O.C. & Boyd, H.W. (2008). Marketing Management: A Strategic Decision Making Approach, 6th Edition. N.Y: McGraw-Hill

How Disney Motivates Its Employees
Words: 900 Length: 3 Pages Document Type: Essay Paper #: 13469623
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Motivational Strategies at the Walt Disney Company

Since the 1920s, the Walt Disney Company has been providing world-class entertainment for millions of consumers around the world and is now a leading diversified international family entertainment and media enterprise. The company's consistent success is attributable in large part to the human resource policies that the Walt Disney Company has in place that motivate employees to provide consistently high quality customer service. To determine how this company has achieved this consistent level of success, this paper provides a review of the relevant peer-reviewed, scholarly and corporate literature concerning the Walt Disney Company and its motivational strategies, followed by a summary of the research and important findings concerning these issues in the conclusion.

eview and Discussion

Motivational strategies that relate to the corporation's success outlined in detail

Organizations that are successful at motivating their employees are characterized by a consistent approach that recognizes…


Dumas, M. (2008, Fall). Be our guest: Perfecting the art of customer service. Career Planning

and Adult Development Journal, 21(3), 79-83.

Company overview. (2014). Walt Disney Company. Retrieved from http://thewaltdisney

Jones, B. (2013, January 10). The secret to keeping employees engaged. The Disney Institute.

Euro vs Florida Disney Success
Words: 3224 Length: 8 Pages Document Type: Term Paper Paper #: 92701242
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The confidence of Disney was to some extent based on the number of Europeans visiting U.S. Disney parks. The Europeans would be visiting the parks based in U.S. As they were in America but not going to America with the specific motive to pay a visit to the parks. Therefore these figures do not exactly show the popularity of Disney theme parks in Europe. The American Disney Parks are viewed as a part of the American experience and not as a complete holiday destination. All the predictions of attendance are based on parks inside the U.S. And Japan that is also much Americanized. (Euro Disney - Why it failed)

Besides one more striking mistake on the cultural front has been the attention to the wrong details. There will be very few Europeans who will be paying attention to the leather wallpaper when they cannot get their normal breakfast or wine…


Dinechin, Florent de. (1994) "Euro Disney: Marne-le-Vallee, France Earth" Retrieved at Accessed 3 October, 2005

Disney World Paper" Retrieved at Accessed 2 October, 2005

Euro Disney SCA: Perspectives from two Cultures" (2002) Retrieved at . Accessed 3 October, 2005

Euro Disney - Why it failed." Retrieved at . Accessed 3 October, 2005

Disney Corporation and Its Approach
Words: 989 Length: 3 Pages Document Type: Essay Paper #: 8225611
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They can participate in a variety of programs from credit unions to service awards, contests, and other programs. There are employee stores in many locations, and childcare facilities in California and Orlando. Because of the allure of Disney, some experts call this capturing the "heart" of the employee. They buy in to the company's belief system and represent it totally, because the entire corporate ideals mesh with their own.

Another motivational technique is an extensive training environment for all employees. They offer an Executive Development Program called "Disney Dimensions," and a program called "Disney Way" that introduces the many diversified companies to management and above, and it offers training in professional and management development. Employees also participate in programs on ethics, integrity, and diversity. Most inspirational is the e-learning program, that will allow employees anywhere in the world to continue their education online.

Motivation at Disney is mostly about the…


Editors. (2010). Selected financial data. Retrieved 13 March 2010 from the Disney Corporation Web site:

Editors. (2010). Standards of business conduct. Retrieved 13 March 2010 from the Disney Corporation Web site:  

Lets Talk Money Interview Transcript
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alt Disney Company Scenario

Scene: Fiscal Karat (FK), host of TV's Let's Talk Money, is seated at the center of an oak conference table. Let's Talk Money is a weekly PBS talk show that interviews business leaders and often finds government officials to debate certain ideas and programs. Tonight's episode features Mr. Michael McDuck (MM), CEO of alt Disney Company and Mr. Rigid B. Crat (RC), Senior Administrator for the U.S. Treasury's Anti-trust Division.

FK: Good evening and welcome to Let's Talk Money, your weekly adventure into provocative and interesting monetary topics ranging from mild to wild. Tonight, a special treat for the kid in us all -- Michael McDuck, CEO of alt Disney goes head to head with the Administration's Senior Anti-Trust Maven, Rigid B. Crat. elcome gentlemen!

First though, let's take a moment to establish a bit of background. The alt Disney Company is a multinational mass media…

Works Cited

Disney Vows to Investigate Claims of ABuse at Factories. (2005, June). Retrieved from SACOM:

J&J, Walt Disney, Kraft Foods Top Rankgin. (2010, October 13). Retrieved from Environmental Leader: 

Hearing: Are Government Contractors Exploiting Workers Overseas? (2011, November 2). Retrieved from Sparky - Keeping You Plugged In: 

Areeda, P., & Hovenkamp, H. (2011). Fundamentals of Antitrust Law. New York: Kluwer Law.

Concentrating on Core Competencies
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Disney's Exit From Video Game Publishing

Disney's primary strategic objective is to product high-quality content through their entire product mix which consists of a wide variety of different goods, services, and media products. Disney's mission statement reads as:

"The mission of The alt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (The alt Disney Company, N.d.)."

Disney has just recently made a decision to cut its video gaming segment which was referred to as the Disney Interactive Studio and was staffed by roughly three hundred employees; despite the fact that the publically boasted about the success of the self-published video game unit and the market gains that it was making…

Works Cited

Barnes, B. (2016, May 10). Disney, With Mixed Earnings, Is Shutting Video Game Line. Retrieved from The New York Times: 

Morris, C. (2016, May 10). Why Disney unexpectedly quit video game publishing. Retrieved from CNBC: 

The Walt Disney Company. (N.d.). News. Retrieved from The Walt Disney Company:

Michael Eisner Disney Under Eisner's Leadership
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Michael Eisner: A Lesson in Leadership

Men make history, and not the other way around. In periods where there is no leadership, society stands still. Progress occurs when courageous, skillful leaders seize the opportunity to change things for the better.

Harry S. Truman (1884-1972)

Professional Development

In 1964, NBC clerk Michael Eisner made $65 a week. Though he only took one business course in his life, he obviously had a proclivity for business: in 1997, as CEO of Disney, Eisner earned over half a billion dollars. With absolutely no foundation in finance, he averted a Disney takeover when he became chairman in 1984 and by May 1998 he earned over $80 billion for Disney stockholders.


Eisner went to boarding school in Lawrenceville, New Jersey in the 8th grade. "I had always breezed through academically at Allen-Stevenson (my previous school), where I was used to being a leader in…


Capodagli, Bill, et al. (1999). The Disney Way. Hightstown, NJ: McGraw-Hill Publishing.

Connellan, Thomas K. (1997). Inside the Magic Kingdom: Seven Keys to Disney's Success.: Bard Press.

Eisner, Michael, et al. (1998). Work in Progress (1st ed.). New York, NY: Random House.

Fish, Stanley, et al. (1995). Inside the Mouse: Work and Play at Disney World.: Duke University Press.

Stock Ratio Analysis & Review
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alt Disney Company (DIS)

• Fundamentals - the company's business, is it financially sound? Is it growing?

Per their earnings amounts for Disney, the answer is that they are growing. They are indeed fairly financially sound, but their overall revenues are not doing all that well. Over the last three full years, revenue has grown at a clip of about $3 billion a year as they were at $42.2 billion in 2012, $45 billion in 2013 and $48.8 billion in 2014. Gross profit grew at a good clip over that same time frame, going from $18.8 billion in 2012, $20 billion in 2013 and $22.3 billion in 2014. The proportion of gross profit to total revenue did edge up slightly, albeit by about one percent. Net income has grown at about a billion per year, so it too is looking good. Total assets are growing (about five billion a year…

While the Dow sank and then recovered to its original levels, Immunogen has both done the opposite and it has NOT returned to its original level, although that would be a good thing since the raise in price is a good thing. The price started in the $12.75 range five days ago and then shot up quite quickly until it peaked at nearly $15 a share (a raise of nearly a fifth as compared to the starting point) and then fell very quickly on Tuesday until it bottomed out at $14.00. The price then fluttered a bit between $14.00 and $14.50 and sits at $14.23 as of June 10th. It's about half a buck (or 4.2%) higher it was five days ago but it's been higher very recently. Zooming out to six months tells a very different story. The stock price absolutely soared (it rose about five bucks….about a third) in early June before tapering off and has bounced between $14 and $15 then. Prior to that huge spike, its highest price since the turn of the year was about $10. The reason for the spike is revealed in the headlines about Immunogen in that they apparently had very positive results with one of their ovarian cancer treatments. This news breaking happened on June 1st…right when the spike happened. Not much has been said about them since so this explains why the price is fairly stable but does not explain its activity that is different from the Dow average.

Eurodisney Failure During the Initial
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According to Kepler Equities, there will be a 5% average growth in sales over the next five years for EuroDisney as a result, and breakeven is considered to be achievable in the 2012 timeframe. While EuroDisney can't compete with a strong British Pound and Euro relative to the weak American dollar, they can do what Disney does best, and that is bring in the flashy, new rides and entertainment. In 2005 for example Space Mountain 2 opened and Buzz Lightyear's Laser Blast opened in 2006, with Toon Studios planned in 2007 and Tower of Terror for 2008. All these new attractions are meant for generating interest from young families and stop them from going over to Orlando when they can get the same experiences at EuroDisney.

What will be remembered as Eisner's folly or grand mistake, EuroDisney was built under the direction of Disney's previous CEO, down to the specifics…

For EuroDisney the challenge is how to attract and keep young European families, many of who spend less than ten days out of the country when visiting DisneyWorld in Orlando, FL. According to Kepler Equities, there will be a 5% average growth in sales over the next five years for EuroDisney as a result, and breakeven is considered to be achievable in the 2012 timeframe. While EuroDisney can't compete with a strong British Pound and Euro relative to the weak American dollar, they can do what Disney does best, and that is bring in the flashy, new rides and entertainment. In 2005 for example Space Mountain 2 opened and Buzz Lightyear's Laser Blast opened in 2006, with Toon Studios planned in 2007 and Tower of Terror for 2008. All these new attractions are meant for generating interest from young families and stop them from going over to Orlando when they can get the same experiences at EuroDisney.

What will be remembered as Eisner's folly or grand mistake, EuroDisney was built under the direction of Disney's previous CEO, down to the specifics of how Disney's most expensive castle of all was created, the centerpiece of the park which cost Disney 2.4 billion Euros. The soaring production costs put break-even well into the 21st century for Disney, as did the 6% royalties on all revenues Walt Disney Company imposed on EuroDisney for use of characters, branding, and intellectual property. These two financial decisions nearly led to the bankruptcy of the corporation formed to run the park. Given the continued weak dollar, the costs of production for Disney soared, as did the hotel and golf course introduction and ongoing maintenance costs.

Disney didn't take into account the currency fluctuations and the exacerbating effects this would have on attendance, in addition to the

Environmental Policies Comparing and Contrasting
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It not only recycles, but unlike Universal Studios it donates electronics, furniture, and office supplies to community organizations, so that the products will be put to good use. Like Universal Studios, the alt Disney Company is committed to purchasing recycled-content products, and uses packaging materials that can be reused or recycled. It tries to buy in bulk to minimize packaging waste ("aste Minimization: The alt Disney Company," 2007, the alt Disney Company ebsite). In a unique program that is not present at Universal Studios, the company educates Disney employees both in company policies regarding environmentally sound living and encourages and instructs employees to engage in such practices in their own homes.

orks Cited

Bernards, Kori. (21 Apr 2006). "Film studios maintain healthy recycling rate: Earth Day

Report Shows Studios' Continued Commitment to the Environment." Motion Picture Association of America: Press Release. Retrieved 17 Apr 2007 at

Go Metro Specials."…

Works Cited

Bernards, Kori. (21 Apr 2006). "Film studios maintain healthy recycling rate: Earth Day

Report Shows Studios' Continued Commitment to the Environment." Motion Picture Association of America: Press Release. Retrieved 17 Apr 2007 at 

Go Metro Specials." (2007). MTA. Retrieved 17 Apr 2007 at 

Waste Minimization: The Walt Disney Company" (2007). The Walt Disney Company

Why Are Horizontal Corporate Strategies More Effective
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Management and Ethical Issues

hat is the difference between efficiency and effectiveness?

hen companies brainstorm about how to get employees to be more effective and more efficient they are trying to make their business more successful. But the two concepts are quite different and often times they are confused as being the same. According to the Small Business section in the Houston Chronicle, an effective worker "produces at a high level" while an efficient worker "…produces quickly and intelligently" (Miksen, 2012). And when an employee is both efficient and effective, a company can produce "better products faster and with fewer resources" (Miksen, p. 1).

Basically, effectiveness is defined by business as the results from the "…actions of employees and managers," and employees and managers that are effective in the workplace generally produce "high-quality" results, Miksen writes on page 1. For example, in a retail situation, the worker on the sales…

Works Cited

Goh, Gareth. "Effectiveness vs. Efficiency -- What's the Difference?" Insight Squared.

Retrieved March 25, 2014, from . 2013.

Green, Charles H. "The New Leadership is Horizontal, Not Vertical." Trust Advisor.


Management and Leadership Examine the
Words: 2461 Length: 6 Pages Document Type: Term Paper Paper #: 99285054
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He wished to build the happiest place on the planet and this message continues to be handed over to the new recruits who join the organization presently also. Disney exists to give a guarantee to the Americans that are there for real. Disneyland is not just unreal, rather it is hyper-real. As a result it is possible to express of the corporate culture of Disney as being created. ("eading Organizations from behavior and experience to representation and experience," n. d.)

4) Explain how the four functions of management support the creation and maintenance of a healthy organizational culture

The four functions of management support the creation and maintenance of a healthy organizational culture as it leads to planning, organizing, leading and coordinating of resources and it is these 4 activities which recur across the institution and are extremely unified. Present features relating to management cover claims leading are distinct from…


Arnold, Paul. V. (2002) "Fixing manufacturing" MRO Today Magazine, Retrieved at 

Bryman, Alan. (1995) "Disney and His World"


N.A. (2007) "Disney Institute Homepage" Retrieved at

Film History
Words: 8657 Length: 18 Pages Document Type: Term Paper Paper #: 24941469
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movie industry in America has been controlled by some of the monolithic companies which not only provided a place for making the movies, but also made the movies themselves and then distributed it throughout the entire country. These are movie companies and their entire image revolved around the number of participants of their films. People who wanted to see the movies being made had to go to the studios in order to see them. They made movies in a profitable manner for the sake of the studios, but placed the entire industry under their control and dominated over it. The discussion here is about some of those famous studios inclusive of that of names like Metro Goldwyn Mayer, Culver, RKO, Paramount Studios, Warner Bros, 20th Century Fox, Walt Disney Studios, Universal Studios, Raleigh Studio, Hollywood Center Studio, Sunset Gower Studio, Ren-Mar Studios, Charlie Chaplin Studios and now, Manhattan Beach Studio.…

"What better way to annoy the Hollywood liberals than to remind them every single day that

George W. Bush is STILL the President?" Retrieved from Accessed 15 September, 2005

"What's interesting about the business is that it's no longer the movie business" Retrieved from  Accessed 14 September, 2005

Management the Success and Failures
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The level of the investment also isolated them more in the case of a failure. They paid attention to the wrong details. Disney acted on American views of Europe rather than on native views, which could identify the important cultural differences. It appeared that the managers were too confident in their success to research the small details about European cultures.

In planning Euro Disney there were not any contingency plans put into place. The attitude towards customer habits was very complacent. They assumed that there would be so many customers every day, each staying an average number of nights spending an average amount of money. In America this would have worked because there is already a well established theme park culture. The European market proved to be a lot more unpredictable.

Up until now, Disney's venture into China has been anything but magical. The Hong Kong theme park, which opened…

Works Cited

Balfour, Frederik. 2009. "Disney Shanghai: Good for China, Bad for Hong Kong." 28 June,

2010. Business Week. Web.

Liu, Ling Woo. 2009. "Disneyland in Shanghai: A Second Try in China." 28 June, 2010. Time.


Viacom Is One of the
Words: 3495 Length: 13 Pages Document Type: Term Paper Paper #: 31091470
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In 1996 Westinghouse/CS bought Infinity radio broadcasting and outdoor advertising group for $4.7 billion, a deal that was largely the result of the Telecommunications Act of 1996. The Telecommunications Act heavily deregulated the media industry and allowed a company to significantly increase the amount radio stations it could own. In 1997, Viacom dealt its educational, professional and reference publishing businesses to Pearson for $4.6 billion, and retains Simon & Schuster. In 1999, CS bought King World Productions, the leading television program syndicator at that time, for $2.5 billion. On September 7, 1999, Viacom and CS announced their merger, a $50 billion deal. This was the largest media merger of that era, which came one-month after the FCC approved duopolies. Under this merger, the new Viacom had 33 television stations, eclipsing the FCC's 35% ownership cap. This cap was based on the amount of stations one company owns that reach 35%…


America Online. (2005). Retrieved October 2, 2005 at .

Bloomberg News. (2005). Viacom Explains Slip into Units. Retrieved October 4, 2005 at .

Columbia Journalism Review. (2005). Viacom Corporate Timeline. Retrieved October 1, 2005 at .

Goldsmith, J. (2005). Viacom Looks to the Future. Retrieved October 4, 2005 at .

CA and Californians
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History of Disneyland

Walt E. Disney sat down on a bench at a small amusement park in California to watch his daughters play. While he was setting there, he noticed how tattered and filthy the small amusement park was. He also observed people's reactions to the different rides and noticed the parents of the children had nothing to do. They would be ready to go home halfway through the day, and their children were still playing and having fun.

This is where Walt started thinking about building a new type of amusement park. He wanted to create an amusement park that was clean, with safe rides, and one that had rides for and attraction for children and their parents. Eventually, this idea turned into Disneyland.

Years before he started construction on Disneyland, Walt completely created the entire theme park in his mind. He traveled the United States, and visited buildings…

References /

Bob Sehlinger. The Unofficial Guide to Disneyland, 1990. Hungry Minds, Inc.; ASIN: 002862615X; (September 1998)

Advergaming and Mobile Advertising of
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The following is a sceen captue of the game.


Mobile Advetising at Disney

At the initial Mickey and Minnie Block Blast game sceens thee is the potential to also use this on a tablet o smatphone by setting paametes. Disney is one of the leades is using HTML5 and auto-sense technologies that allow games to immediately be configued on the fly fo a given device they ae going to be used on (Edwads, Gove, 2011). Fo this game, when accessible on an Apple iPad fo example, the configuation and sceen esolution completely changes and suppots the device it is being viewed on. This suppots the technology leadeship position Disney has in these gaming aeas. The full configuation of the game fo Mobile is so tanspaency the playe doesn't have to do anything on the most popula devices.

Disney has also ceated the ability to give paents contol ove…

references, and requests. Journal of Advertising, 36(2), 87-100.

Rocks, D. (2007, Apr 30). Disney's mobile nanny. Business Week (Online),, 1.

Jonathan Zaun in Two Perceptive and Provocative
Words: 982 Length: 3 Pages Document Type: Thesis Paper #: 97291681
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Jonathan Zaun

In two perceptive and provocative essays, authors Ann duCille and Henry Giroux examine toys, movies and media and examine ways in which the modern commercial culture directs the development of a child's psychology. Ann duCille's thoughtful essay, Dyes and Dolls: Multicultural Barbie and the Merchandising of Difference, provides an insightful analysis of the ubiquitous Barbie doll and the role this icon of Americana plays in molding the maturation of entire generations of young girls. With his expansive and detailed Children's Culture and Disney's Animated Films, essayist Henry A. Giroux investigates the Disney empire and its vast influence on today's youth, exercised through their domination of the children's media market. Both of these works provide readers with empirical evidence supporting their separate, yet inherently intertwined, suppositions that media manipulation targeting children for the pursuit of capitalistic gains invariably causes lasting unintended consequences. Whether through the rebranding of a centuries…


Ducille, Ann. "Dyes and Dolls: Multicultural Barbie and the Merchandising of Difference." differences: A Journal of Feminist Cultural Studies. Spring. Durham, NC: Duke University Press, 1994. Rpt. In From Inquiry to Academic Writing: A Text and Reader. Ed. Stuart Greene. 1st. New York, NY: Bedford/St. Martin's, 2008. 458-478.

Giroux, Henry A. "Children's Culture and Disney's Animated Films." The Mouse That Roared: Disney in the Age of Innocence. Oxford, England: Rowman and Littlefield Publishers, 1999. Rpt. In From Inquiry to Academic Writing: A Text and Reader. Ed. Stuart Greene. 1st. New York, NY: Bedford/St. Martin's, 2008. 567-591.

HRM Hewlett Packard Is One
Words: 1842 Length: 6 Pages Document Type: Term Paper Paper #: 20995015
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If rewards and incentives are present for every accomplishment, employees may become extrinsically motivated. That is they may value the reward more than they value performing their job well. The danger in this is that productivity can suffer if people feel that they are not receiving the reward they deserve; the company will always have to offer greater rewards.

As it pertains to selection and training, the company must make a more concerted effort to recruit individuals that would provide HP with an advantage over the competition. ecruitment efforts must begin at the high school level, and HP must begin to offer programs that get students interested in the development of new types of hardware and other aspects of technology production. Incentives such as college scholarships and internships can be offered. These efforts can be made in cooperation with colleges and universities throughout the world.

In addition to recruitment, training…



Organizational Structure of Google
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Google Company Analysis

Company Background

The company under scrutiny is Google Inc. At Google's new parent company, their employees stand at 72,053 full-time employees (Statista). The vision of Google is "to provide access to the world's information in one click." The mission statement is "to organize the world's information and make it universally accessible and useful." Google operates in all countries where the Internet is but is operates in 100 countries around the globe but has 25 countries that have partially blocked Google's services (Google Inc., 2015).

Google is a global technology company that deals in designing. Moreover, it offers various products and services to its subscribers. Google Inc. has a primary focus on web-based search and tools of display advertising, consumer content, desktop systems, hardware products, commerce, and enterprise solutions. The customers of Google are worldwide. The main competitors included Yahoo (YHOO) media company AOL, and Internet pioneer. Moreover,…


CNN. Alphabet Inc. Retrieved from

Geier, B. (2015). This is Google's secret to making work less awful. Fortune.

Google Inc. (2014). Google Inc. Form 10-K, 2014.

Google Inc. (2015). Company -- Google.

Innovation Assessing the Impact of
Words: 1172 Length: 3 Pages Document Type: Research Paper Paper #: 39857164
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The development of Google G-Mail is one of the best-known as is the creation of Picasa and Google Scholar as well. Google's senior management team realizes that to the extent they can continually deliver new applications is the extent to which they will become a platform, not being relegated to only a search engine (Gawer, Cusumano, 2008). The development of Chrome, a Web-based operating system that can work within a browser, to the development of Google Office, and Translate, an incredibly powerful tool for translating documents of all types from one language to another all came into existence due to the ule of 20%.

All of these innovations have over time completely re-ordered the definition of strategy within the company as well, concentrating the focus more on services and extension to enterprises on the one hand, and being the replacement of individual operating systems on the other. Google's single largest…


THE WORLDS 25 MOST INNOVATIVE COMPANIES. (2007, May). Business Week,(4034), 54-55.

Leaders: Lessons from Apple; Innovation. (2007, June). The Economist, 383(8532), 9.

Annabelle Gawer, Michael a Cusumano. (2008). How Companies Become Platform Leaders. MIT Sloan Management Review, 49(2), 28-35.

Von Johnson, & Pierre Ollivier. (2007). The Technology Disruption Conundrum. Journal of American Academy of Business, Cambridge, 12(1), 215-221.

Marketers Are Liars Book Review
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Instead of designing businesses through much analysis and interpretation, Seth Godin describes how the long-term effects of stories can revolutionize the culture of businesses for the better. When an entire business can get galvanized on the core values of their stories, they are capable of becoming much more cohesive, operate much more efficiently and concentrate on the core values of customers (Kim, Morris, Swait, 2008). This is all possible because the story core values and concepts attract only those prospects and customers who have comparable values that align. Mr. Godin alludes to how this strategy is responsible for how fan bases are created and sustain themselves over time, and shows how a brand can become multigenerational as well.

The book also convincingly shows how trust and credibility are the new currency in customer relationships. This is prescient to the exponential growth of social networking and the rise of Facebook, Twitter…


Baek, T., Kim, J., & Yu, J.. (2010). The differential roles of brand credibility and brand prestige in consumer brand choice. Psychology & Marketing: 23915, 27(7), 662.

Enrique Bigne-Alcaniz, Rafael Curras-Perez, & Isabel Sanchez-Garcia. (2009). Brand credibility in cause-related marketing: the moderating role of consumer values. The Journal of Product and Brand Management, 18(6), 437-447.

Blackshaw, P.. (2008). The Six Drivers of Brand Credibility. Marketing Management, 17(3), 51.

Tulin Erdem, & Joffre Swait. (2004). Brand Credibility, Brand Consideration, and Choice. Journal of Consumer Research, 31(1), 191-198.

Know the Answers Before You Ask
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law should be used as a tool for shaping a shared moral climate? Why or why not? Should moral values be written into the law and enforced? Can you think of any examples where a change in the law seemed to improve the moral climate of society?

In general, I would say that the government should stay away from enforcing a moral climate in the sense that there has to be the question asked whether someone is harmed or not. However, "harm" is a very loaded term when it comes to some topics and this includes some things that are entirely legal. For example, adultery is assailed as a wrong thing to do. It can obviously break up relationships/marriages and any kids in the mix can be greatly impacted. However, while such tawdry details may (or may not) matter when a divorce or child custody hearing is done, it is…

Retrieved from 

Does the Nick Naylor character utilize the same forms of arguments he previously advocated? What about the Senate Committee? What strategies are they using to gain their points? Do you think there are any problems with the way the Senate Committee conducts the public discourse?

He does shift quite a bit in that he turns the attention to different things. For example, as a way to deflect about cigarettes being bad, he points to the fact that cheese can clog arteries and fatten people. He is also asked whether he would let his son smoke. Again, he deflects and says that it would be illegal. When the question shifts to what would happen if his son was 18, he admits he would buy him one. The questioning of the committee was a little unseemly because the questions were made personally. It is a textbook case of a Senator or other person in government using strident or even incendiary questions. Going after someone's family or the feelings for the same is below the belt and should never happen. The Senator should have stuck to the facts, the studies and so forth and not been such a crass person. Their strategy is to use "gotcha" questions and/or to get the person to say something controversial so as to discredit them. The admission by Naylor that he would give his son a cigarette would surely be used against them both in that committee and outside of it.

Power and Politics in the
Words: 629 Length: 2 Pages Document Type: Case Study Paper #: 54958519
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Then, aside from unethical behavior, the firing of John Lasseter also indicates the existence of political behavior within the company. As Lasseter had observed upon his employment with the firm, management at Disney had been based on loyalty to the firm and seniority, rather than actual performances, competence or innovative style. As he put it:

"You put in your time for 20 years and do what you're told, and then you can be in charge" (case).

The decision to fire Lasseter was not related to his competence in his job, but to his frictions with his managers. The situation eventually materialized in the manager's decision to have him fired, and the decision was a political one -- supported by executives -- rather than a justified one.


Today, John Lasseter is the creative force behind the films of both Pixar and Disney and finds himself in a position in…


Debruge, P. (2011). John Lasseter: empower player. Variety.  accessed on December 13, 2012

Case study: John Lasseter. Power and politics in the fall and rise of John Lasseter.

Art Influence of Japanese Art on Western
Words: 3463 Length: 13 Pages Document Type: Term Paper Paper #: 42452259
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Vincent Van Gogh, Frank Lloyd right and Madeleine Vionnet. hat did this 19th century artist, architect, and fashion designer share in common? Very simply: They all incorporated Japanese techniques into their works of genius. hen Commodore Perry opened the doors to this Eastern country in 1853, an abundance of unique and influential styles of art rushed out and captured the imaginations of artists throughout the estern world. As author Emile Zola once said,

It is certain that our students painting with black bitumen, were surprised and enhanced by these horizons, these beautiful vibrating spots of the Japanese painters in watercolours. There was a simplicity of means and an intensity of effect which struck our young artists and then influenced them with a painting filled with air and light

This flow of Japanese artistic riches and influence continues to this day. Ask any graphic designers including those at alt Disney Company…

Works Cited

Coburn, F.W. "Mr. Benson's Birds," The Boston Herald, November 16, 1913, 28.

Encyclopedia of Visual Art. Grolier Educational Corp., 1984 printing. Danbury, CT: 1983.

Gardiner, Debbi. Japan, Inc., January 2003. Anime in America. 8/03/03.

Japan Economic Society, November/December 2002. Impact of the Kimono on Modern Fashion. . Visited 8/04/03.

Margaret C Whitman Meg Whitman
Words: 1803 Length: 6 Pages Document Type: Thesis Paper #: 61060337
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" (Meg hitman: Powerful, fearless and annoying) She is also considering standing for the governorship of California in 2010.

However, in addition to her astounding range of business and corporate achievements, an interesting aspect that emerges from a study of her life and working methods is that she is not a distant and aloof 'master of the universe'. Rather, her entrepreneurial vision and her ability to understand and respond to people are derived largely from a concern and interest in interaction and communication with others. Her personality and family life also suggests a warm and interesting individual. It is possibly these human qualities and her ability to connect with the needs of the customer that are the qualities that have made her one of the most successful business figures in the world today.

orks Cited

Business Biographies: Meg hitman. November 10, 2008.

Clark a. eBay boss quits to give…

Works Cited

Business Biographies: Meg Whitman. November 10, 2008. 

Clark a. eBay boss quits to give auction site 'fresh pair of eyes' November 10, 2008. 

Glass Ceiling: definition. Retrieved August 25, 2008, at

Madden, Russell. SHATTERING the GLASS CEILING. 2000. November 10, 2008.

Internet and Television Advertisements of Disneyworld the
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Internet and Television Advertisements of Disneyworld

The Walt Disney Company is considered one of the most adept and skilled at managing multichannel promotion and integrating marketing campaigns, including the innovations they have brought to Internet and television advertising (Schmelzer, 2005). The intent of this analysis is to evaluate the effectiveness of their Internet ads vs. their television commercials. The consistency of a brand experience across channels leads to greater trust and transparency, leading to greater customer loyalty over the long-term (Balmer, Greyser, 2006). This aspect of managing advertising across both Internet and television is an aspect of Disney's marketing execution that is done exceptionally well and shows in how they lead consumers to their website for additional information (Schmelzer, 2005).

Advertising Effectiveness Comparing Internet and Television Ads

Disney is a company that relies heavily on psychographics and audience research to understand how its target segments of customers see them, and…


John M.T. Balmer, & Stephen A. Greyser. (2006). Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. European Journal of Marketing, 40(7/8), 730-741.

Von Freymann, J.. (2010). An IMC Process Framework for a Communications-Based Services Marketing Model. Journal of Promotion Mgmt, 16(4), 388.

Randi Schmelzer. (2005, January). Disney's Digital Dance. Adweek, 46(2), 24-25.

Varadarajan, R.. (2010). Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Academy of Marketing Science. Journal, 38(2), 119.

Leadership Management Literature Abounds With
Words: 1436 Length: 5 Pages Document Type: Term Paper Paper #: 63143910
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Indeed, without these legitimacy criteria, a leader would not be able to influence followers to either change or progress towards organizational goals: "The acceptance of leadership from another person involves an implicit contract in which followers sacrifice some level of personal autonomy and pledge loyalty and effort to the leader.... The followers must be sure that the leader has the competency to lead effectively and the trustworthiness and loyalty to the group and its goals to lead in the direction promised." (Chemers, 1997, p. 153) Since the focus of management is to build power, the nature of the image that ensues will perforce differ from that of leadership.

It is evident, by the discussion so far, that relationship building, image management, and inspiring confidence are essential parts of the leadership phenomenon. However, it must be noted that ultimately performance and productivity are the goals of effective leadership. Therefore, it is…


Chemers, M.M. (1997). An Integrative Theory of Leadership. Mahwah, NJ: Lawrence

Erlbaum Associates.

Harris, T.E. (1993). Applied Organizational Communication: Perspectives, Principles, and Pragmatics. Hillsdale, NJ: Lawrence Erlbaum Associates.

Marketing Defining Marketing the Traditional
Words: 1241 Length: 3 Pages Document Type: Thesis Paper #: 50751388
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In fulfilling these initiatives the delivering of exceptional value and knowledge to prospects and customers to attain the role of trusted advisor and earn lifetime customer loyalty is the ultimate measure of effective marketing." There is a strong emphasis on setting and exceeding the expectations of customers and also striving to deliver exceptional value both in terms of insights and intelligence as well. Above all this definition focuses on how to create trust and attain the role of trusted advisor with customers, regardless of the market orientation being B2B or B2C. The intent of this definition is to make sure all components or areas of a marketing strategy are working in conjunction with each other, synchronized to deliver exceptional results over time. In that way the focus of the marketing strategies is on internal process clarity and outward, to meeting and exceeding customers' expectations so trust can be created and…


Bill Baker. (2009). Your Customer is Talking - to Everyone: Social media is the new channel for customer connection. Information Management, 19(4), 20.

Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Ruth King. (2009, January). 13-Word Marketing Definition: Work to get clients and not customers. Reeves Journal, 89(1), 16.

David M. Raab. (2009). Tools to Support Social Media Marketing: Choose an application within the framework of an enterprise strategy. Information Management, 19(4), 27.

Economics Case Study Dominant Firms
Words: 637 Length: 2 Pages Document Type: Case Study Paper #: 51886055
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The Pakistan outlets offer three different McMaza meals, Chatpata Chicken olls, Chicken' Chutni Burger and Spicy Chicken burgers with Aaloo fingers. Adaptation has even become an issue in the United States, in terms of colors, specific ingredients and health issues. New trends and tastes need to be taken into account if the company is to maintain its dominant market position.

This position however appears in little immediate danger. Currently McDonald's comprises 30,000 franchise outlets in 121 countries, serving 46 million people per day. The company is wildly popular on a global scale. Its Pushkin Square branch for example was opened in Moscow in 1990, and broke all opening day records in customer numbers. Its popularity continues unchecked, as it remains the busiest branch worldwide. McDonald's has opened a further 78 restaurants in the country. Beijing features the largest McDonald's in the world, opened in 1992, with over 400 restaurant's in…


BBC World Service. "Fast Food Factory: Fast Food's Founding Father." 

Adapt or Die.

Leadership Style of Meg Whitman
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Leadership Style of Meg Whitman

Meg Whitman is the Chief Executive Officer at Hewlett-Packard (HP). This is a computer manufacturing firm based in California, USA. She started working at Hewlett Packard way back in 1989, but it is from the year 2009 that she became the CEO of this company. During her youth, she attended Harvard Business School where she got the true learning about leadership. Outside the business field, she also involved herself in politics at some point by vying for the Governor's post in California. She also managed to win the primaries in 2010 but lost the gubernatorial race. Meg Whitman is among the wealthiest women in America with a value of 1.9 billion U.S. dollars. She is also seen to be the most influential woman in the corporate circle. Her stint at HP is the most remarkable. She has turned around HP's fortunes for the better (Whitman,…


Cook, M. (2009). Decision Making in Complex Environments. Aldershot, England: Ashgate.

Frederick, R. (2012). A Companion to Business Ethics. Malden, Mass.: Blackwell.

Hitt, M., & Ireland, R. (2011). Strategic Management: Competitiveness and Globalization (3rd ed.). Cincinnati: South-Western College Pub.

Odiorne, G. (2010). Management by Objectives; a System of Managerial Leadership. New York: Pitman Pub.

The DJIA Versus the S&P 500 Who Wins
Words: 2403 Length: 7 Pages Document Type: Research Paper Paper #: 97693472
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Dow Jones Industrial Average (DJIA) has been the most important source available concerning the direction and status of capital markets in the United States for more than a century (Hora & Jalbert, 2009). The DJIA is comprised of the leading publicly traded equity issues which are reported in virtually all major newspapers and news reports in the U.S. as well as other industrialized nations (Hora & Jalbert, 2009). Despite this preeminent position in the financial industry, there remains a lack of understanding on the part of many consumers concerning how the DJIA is calculated or what the results of these calculations actually mean. To help fill this gap, this paper reviews the relevant literature to provide an overview and history of the DJIA and how it is calculated and its constituent components. Finally, a critical evaluation of the DJIA compared to other financial indexes is followed by a summary of…


Differences between the DJIA and S&P 500. (2016). Investopedia. Retrieved from http:/ /

Forde, J. P. (1986, July 10). Market slide this week was just a 'correction.' (Dow Jones Industrial Average loses 80 points in 2 days). American Banker, 151, 3-5.

Haensly, P. J. & Jiranjan, T. (2001, Summer-Autumn). Tracking error in the Dow Jones Industrial Average versus alternative market indices: New evidence. Quarterly Journal of Business and Economics, 101-104.

Hora, S. C. & Jalbert, T. J. (2009, September 1). The Dow Jones Industrial Average in the twentieth century - Implications for option pricing. Academy of Accounting and Financial Studies Journal, 10(3), 17-21.

Nivea Case Study Describe What
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As Nivea is going afte a highly diffeentiation, high value maket position with NIVEA VISAGE Young, the picing incease is an excellent stategy to suppot positioning and incease pofits as well.

A thid vey stong facto is the use of high steet etailes in the selling stategy, by offeing samples though these locations. Visiting a high steet etaile can be a sensoy-filled expeience with all the smells and sounds of the high-end beauty countes thee. Having NIVEO VISAGE Young in that setting futhe stengthens the aspiational selling and positioning message the poduct is attempting to convey. Futhe, the high steet distibution also adds to the pestige of the poduct line as well.

In summay, the poduct changes the company makes communicate they ae seious about thei commitment to being who they say they ae in all othe channels. In addition, the focus on eco-fiendly and sustainability messaging with poduct fomula…

references and needs of the young women in the NIVEA VISAGE Young segment. The modifications to the product were more than just to move away from a medication-based positioning it would have had with the alcohol content in the formula; it was necessary to redefine the formula to substantiate the claims made in the promotional strategies and support the premium price as well. Product, as a result, is a very strong catalyst in the overall marketing mix. The changes made to the product made the entire positioning at the high end of the market and the aspirational messaging to younger women effective.

A secondary marketing mix factor is the pricing. Instead of dropping the price and attempting to gain market penetration by undercutting competitors, the company has chosen to pursue a high-end product position by increasing price. This is a very effective strategy for communicating the price/quality relationship inherent in the new product positioning, in addition to providing gross margins to pay for the high street distribution critical to the company's success. The pricing position also defies price elasticity concerns as well, namely choosing to increase prices in an inelastic market. Price increases are more successful in inelastic markets where the differentiators are not entirely based on commoditization. As Nivea is going after a highly differentiation, high value market position with NIVEA VISAGE Young, the pricing increase is an excellent strategy to support positioning and increase profits as well.

A third very strong factor is the use of high street retailers in the selling strategy, by offering samples through these locations. Visiting a high street retailer can be a sensory-filled experience with all the smells and sounds of the high-end beauty counters there. Having NIVEO VISAGE Young in that setting further strengthens the aspirational selling and positioning message the product is attempting to convey. Further, the high street distribution also adds to the prestige of the product line as well.

In summary, the product changes the company makes communicate they are serious about their commitment to being who they say they are in all other channels. In addition, the focus on eco-friendly and sustainability messaging with product formula changes, along with the use of social networks to connect with young women create a strong execution consistency across the product line. All of these factors come together in high street stores where the experience of sampling the facial products becomes very aspirational for a young woman between 13 and 19 years old.

High Profile Manager Ceos Listed
Words: 936 Length: 3 Pages Document Type: Research Paper Paper #: 59962718
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high profile manager ( CEOs listed ). Please include information person's personal professional background, management style skills research person effective manager/leader.

High profile managers -- Meg Whitman

Fort Lauderdale

Margaret Cushing Whitman was born in 1956 in Cold Springs Harbor, New York to Margaret Cushing and Hendricks Hallett Whitman. She went to Cold Spring Harbor High School, which she graduated in three years, being one at the top of her class.

Whitman had wanted to become a doctor and even enrolled in the math and science classes and the Princeton University. During one summer vacation however, she was attracted to economics due to an activity of selling advertisements for a magazine. She as such dropped out of medical preparation and started to study economics. She earned a B.A. cum laudae and an MBA from the Harvard Business School in 1979.

Throughout her career, Meg Whitman has occupied several functions, some…


Kopytoff, V. (2008). Whitman quits eBay CEO post as of March 31. San Francisco Chronicle. Edition of January, 24.

Terry, M. (2011). Meg Whitman's successful leadership style. The Big Bang.  accessed on October 24, 2012

(2009). Meg Whitman right for job. Santa Maria Times. December edition.

(2010). Meg Whitman: The laser light with a big smile. Geronimo Coaching Now.  accessed on October 24, 2012

Regulation of the NFL From
Words: 10136 Length: 34 Pages Document Type: Case Study Paper #: 85830645
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On the other hand, we might be able to "incubate" a cable network by playing a Thursday night series of cable games, and such a network could be a long-run success that would strengthen our product as well." (Tagliabue, 2004)

Tagliabue states that prior to proceeding with a new package it is necessary to ensure that this new package is based on "sound television premises and that it is structured to complement our other television packages rather than to cannibalize our Sunday and Monday night audiences and move us down the road to commoditization. As previously mentioned, commoditization is ultimately very negative in a 400-channel universe, and the challenge we face is how to balance the need for revenue and viewers to ensure the long-run success of our sport. In theory, greater revenues are available from cable television, which is both advertiser and subscriber supported, than from broadcast television, which…


Badenhausen, Kurt, Ozanian, Michael K. And Rondey, Maya (2006) The Business of Football. Forbes. 31 Aug 2006. Online available at: /lists/2006/30/06nfl_NFL-Team-Valuations_land.html

Barros, Carlos Pestana and Barrio, Pedro Garcia-del (nd) Efficiency Measurement of the English Football Premier League with a Random Frontier Model. Ministerio de Ciencia y Tecnologia.

Brenner, Adam (2004) Welcome to the Club. The Business of Football. Forbes 2 Sept 2004. Online available at:

If Maintaining the Integrity of the Environment Is Good Business Sense
Words: 1563 Length: 6 Pages Document Type: Term Paper Paper #: 47758064
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Tourism vs. The Environment

Tourism is one of the fastest growing industries. In fact, it is believed that tourism will grow at approximately four percent per year through the year 2010. Tourism is usually good for the economy but is it is not always good for the environment. Mankind does have a way of messing up whatever we touch. Whenever something is taken out of its natural environment and placed elsewhere, there is an effect on something. Hikers generally stay on paths. Every so often a hiker just must have a photograph of a flower in the middle of a field and trounces off to get it. In doing so, rare vegetation might be killed. Destroyed vegetation, air pollution, water pollution and refuge are just a few of the problems irritated by tourism.

Sprawl is - no pun intended - a growing problem. In Lancaster ounty, Pennsylvania, sprawl and relative…

Campbell, page 4.

Lindberg, page 11/

Sierra Club sues state of Hawaii before it funds tourism," Retrieved 4 November 2002.