Controlling

Adidas' strategy is to "be the leading sports brand in the world." To accomplish this they must merge the idea of Sports Performance and Sports Style. Adidas realizes that individual departments and segments must have the authority to act, to generate ideas, and to postulate and decide because they have their ears closest to the client. Integrating a highly sophisticated system in which groups talk (email, video chat, etc.) and combine ideas levels out the hierarchy and is more responsive to market needs (Adidas Strategy, 2007).

REFERENCES

Adidas. (2009). SAM Research AG. Cited in:

http://www.sustainability-index.com/djsi_pdf/Bios09/adidas_09.pdf

Adidas Strategy. (2007). Adidas-group.com. Cited in:

http://adidas-group.corporate-publications.com/2007/gb/files/pdf/en/50.pdf

Boje, D., & Dennehy, R. (2000, March). Managing in the Postmodern World. Cited in:

mnsu.edu: http://business.nmsu.edu/~dboje/mpw.html

Dawes, J. (2009). Brand Loyalty in the UK Sportsmarket. International Journal of Market...

51 (2): 449-58.
Glass, a. (2007). Understanding Generational Differences for Competitive Success. Industrial and Commercial Training, 39(2), 98-103.

Hartman, L., et al., ed. (2003). Rising Above Sweatshops: Innovative Approaches to Global Labor Challenges. New York: Praeger.

Hatch, M., & Cunliffe, a. (2006). Ortanization Theory. New York: Oxford

Hellriegel, D. And Slocum, J. (2007). Organizational Behavior. Mason, OH: Thompson Higher Education.

Jaffe, D. (2008). Conflict at work throughout the history or organizations. In K. De Dreu, & M. Gelfand (Eds.), the Psychology of Conflict and Conflict Management in Organizations. New York: Erlbaum.

Jones, G. (2004). Organizational THeory. Boston: Addison-Wesley.

Robbins, S., & Barnwell, N. (2006). Organization Theory: Concepts. Sydney, AU: Pearson Education.

Troy, M. (2008). People: Adidas Superstar Ad Campaign With Key Influencers.

Marcus Troy.com. Cited in: http://marcustroy.com/people/people-adidas-superstar-ad-campaign-with-key-influencers/