" The wireless keyboard makes for an even more seamless user experience, eliminating the need for cumbersome wires on the desk. The iMac allows for the free flow of ideas to the screen by eliminating almost every clumsy aspect of user interaction with technology -- the overall aesthetic is reduce, reduce, reduce.
The iMac has proven a triumph of marketing for Apple, and increased interest in purchasing iTunes iPods, and other Apple products. Because the product is so recognizably Apple, every time someone sees a Mac that looks 'cool,' they feel positive towards the distinctive Apple look and brand in general, not just towards the Macintosh. By creating an image for a computer, and not making a computer's design a static, faceless, and characterless object far less interesting than what flits across the screen, Apple has created an enthusiastic customer base. Although certain customers may use Microsoft Windows because it is such a ubiquitous system, the cut-and-dried image of Microsoft does not inspire...
This loyal type of 'branding' is unique for a technology company. Most technology companies must rely upon pricing themselves low, but Apple can rely on consumer loyalty that transcends price -- it sells well even when it is not the lowest-priced computer on the market, and fans wait in line to buy new Apple products like the iPhone, despite the Apple product's high cost. Apple cultivates this fan loyalty through friendly service at its Apple stores all over the nation.
The benefits for the consumer are partially psychological -- Apple has demystified technology, and thanks to Apple in our culture, technology is now 'cool,' it is no longer just for computer 'geeks.' This PC vs. Mac, geek vs. hipster aesthetic is proudly proclaimed in Apple's new series of advertisements, but if the physical design did not reinforce this concept, these ads would ring hollow.
Works Cited iMac." Apple Official Website. 22 Nov 2008 at http://www.apple.com/iMac/design
