Twitter
Evaluating Twitter as a Communications, Collaboration
And Teaching Tool
The ability to quickly connect, collaborate and learn from others is one of the most valuable aspects of social media today. The reliance on social media strategies by companies to connect with their prospects and customers continues to show exceptional value for customer relationship management and customer support as well (Bernoff, Li, 2008). Of the many social networks gaining continued acceptance and use, Twitter is unique in that is has just 140 characters, complimented with the ability to attach location data, pictures, even videos.
Why Twitter Matters
As Charlene Li and Josh Bernoff often said in their best-selling book Groundswell and in their co-authored article on the MIT Review (Bernoff, Li, 2008), Twitter has redefined the concept of communication, collaboration and is serving as a foundation for making learning...
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For marketers, the implication is clear: share freely and give of your expertise if you want to excel on this new medium. Case study after case study from Groundswell, the best-selling book by Josh Bernoff and Charlene Li make this point abundantly clear (Bernoff, Li, 2008).If there is one downside of this experience of evaluating Twitter it is the ferocious appetite many have for fame for anything and the
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