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Sexually Active Teenagers:
The Use of Theory to Protect America's Youth
In 2003, sixty two percent of American high school seniors admitted to being sexually active. The use of condoms in the high school population has increased over the last decade; however, not all teenagers are using any form of contraception (The Henry J. Kaiser Family Foundation, 2005). In order to protect against unwanted pregnancies and the spread of sexually transmitted diseases and infections, the public health department must influence the use of condoms to sexually active teenagers. To best assist with this task, Martin Fishbein and Icek Ajzen's Theories of Reasoned Action and Planned Behavior will be a most valuable resource in forming a thoroughly strong campaign.
In the mid- to late 1970s, Martin Fishbein and Icek Ajzen proposed the Theory of Reasoned Action, which began as solely a study of attitude. It later developed into including behavior as well. The two claimed that a person's voluntary...
Combined with subjective norms, a person's attitude creates one's behavioral intentions (Ajzen & Fishbein, 1980). To elaborate further, the Theory of Planned Behavior determines that the behaviors of a subject are based on their intentions (Bozionelos & Bennet, 1999).
Both theories involve each attitude, behavior, and social norms. Social norms are the behavioral expectations and cues with a society or group that a population views as required (ChangingMinds.org, 2011), and it would be best to assess social norms in the fight to influence sexually active teenagers to use condoms. By changing the social and subjective norms, the intentions the use of a condom of a sexually active teenager may very well change. The campaign could be introduced that sexual activity without contraception is dumb, not cool, or potentially…
References
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior.
Englewood Cliffs, NJ: Prentice-Hall.
Bozionelos, G. & Bennet, P. (1999). The theory of planned behavior as predictor of exercise:
The moderating influence of beliefs and personality variables. Retrieved May 21, 2011
from http://hpq.sagepub.com/content/4/4/517
ChangingMinds.org. (2011). Social norms. Retrieved May 21, 2011 from http://changingminds.org/explanations/theories/social_norms.htm
The Henry J. Kaiser Family Foundation. (2005, January). U.S. teen sexual activity. Retrieved May 21, 2011 from http://www.kff.org/youthhivstds/upload/U-S-Teen-Sexual-Activity-
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