akamarketing.com, offers a heads-up about e-book directories. "There are lots of e-book directories on the Internet where you can list your free e-book, so it's not unusual for a good e-book full of information to be downloaded 10,000 times," he says. "This means every time one of the users read it, they'll think of your Web site and see your banner or link. Using e-books truly is a great way to get lots of free traffic in a short amount of time and to constantly have your message in front of lots of people."

At this point, the challenge, of course, is to identify the best tactics for this particular e-book...

Marketing with ebooks. http://www.akamarketing.com/marketing-with-ebooks.html.
Chazin, Steve. (2007). Marketing Apple: 5 Secrets of the World's Best Marketing Match.

How to Create and Publish Your eBook with a $Budget.

Scott, David Meerman. The New Rules of Viral Marketing.