Organizational Responsibility to the Community and Socially Responsible Strategies
According to the work of the Kenexa Research Institute, "participation in corporate social responsibility (CSR) activities provides more benefits to an organization than just giving back to the community and doing the right thing. The latest research suggests that an organization's active participation in corporate social responsibility efforts has a significant influence on employees' engagement levels and views of senior management." (p.1) The six surveyed countries indicated in the findings that "working for an organization where employees positively view CSR efforts has a significant, favorable impact on how they rate their pride in the organization, willingness to recommend it as a place to work and overall satisfaction. Furthermore, those employees with favorable opinions of their organizations' CSR activities are more likely to say they intend to stay relative to those who have unfavorable opinions of their organizations' CSR efforts." (Kenexa Research Institute, nd, p.1)
I. Corporate Social...
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