Despite its flagging fortunes at home, General Motors doubled its sales in China during the third quarter of 2009, compared with the same period in 2008 (Stoll 2009). Although GM may be associated with government bailouts and failure in the U.S., in China GM has been able to successful craft an attractive and affluent image for China's emerging financial elite. Significantly, when GM was forced to sell off its 'uber-luxury' brand, the massive Hummer, a Chinese firm was the first to 'bite.' Marketing in China, GM's example suggests, requires a two-pronged strategy. To the affluent, the attractiveness of a foreign vehicle that can give the driver the luxury experience he or she has long desired but never possessed will be compelling. Driving a foreign vehicle connotes wealth and prosperity. To the rural population, who may desire more moderately-priced vehicles, the ideal of affluence, convenience, and affordable luxury can be the target strategy of the marketing campaign. Smaller vehicles must be touted to this population, and a savvy marketer can learn from Toyota's example. In contrast to GM: "Toyota's China sales have suffered this year after a failure to anticipate...
The emerging Chinese middle-class is shifting its lifestyle habits to accommodate fast food, shopping for pleasure, and other Western pleasures in a nation that has long been focused on savings. The ideal strategy would be to tout a small or mid-sized car that is branded as distinctly American in its attitude and projection of affluence, without pricing the vehicle beyond the consumer's comfort zone. This could give an automotive company a clear edge in this exciting global marketing frontier.
China and India Trends towards Western-Style Consumption Products that interest these youth markets In these markets, the youths are intrigued by technological applications. They lead the world in innovation ranging from mobile platforms, automated cars and internet purchasing. This has been accelerated by the emulation of Western-style consumption, which is characterized by mobile devices instead of television or computers as their principal source of information access. Experts in social media argue that
The framework for globalization is set by the stronger nations and their corporations. Even when weaker nations benefit from globalization, they may not be seeing as much benefit as they would have had they had equal bargaining power. It has also been argued that while it is nation-states that implement globalization, they merely do so at the behest of their corporations. It is the corporations, then, that truly drive the
Transportation and Logistics Management Tanya Combs "Globalization is the growing economic interdependence of countries worldwide through increasing volume and variety of cross-border transactions in goods and services, freer international capital flow, and more rapid and widespread diffusion of technology" (International Monetary Fund -- quoted by Rushton, et al., 2007) Globalization's impact on the world economy, in particular on the logistics and transportation management of the economies of the world, has been momentous. World
The economic environment is difficult. The United States may finally be showing signs of emerging from recession, but the recent economic difficulty has taken its toll of Ford. Following the short-lived spike provided by the 'cash for clunkers' program, auto sales have slumped again. Many competitors saw sales fall dramatically in the wake of that program. Ford, however, did not suffer as much. While two of its most popular models,
" (Brown, 1996, p. 74) That potential of globalization can be attributed directly to the current business processes working to its fullest capabilities. Some may think that these trends towards globalization are new to the twentieth or twenty-first centuries. In a sense that is true because of the fact that our current globalization phenomenon can be linked with the advent of our new technology, financial methods and distribution channels to any
Direction of the Business During the economic downturn of the global economic crisis (2008-2010), General Motors (GM) was adversely impacted by a failure to downsize its operations and focus on core products. As Yip and Hult (2012) note, GM marketed too many models around the world at time when a consolidation strategy was needed. Toyota, for example, succeeded in focusing on core models and even though it sold fewer units it
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