Christian Management The book of Joshua opens with an anecdote of a pivotal moment in the evolution of the Jewish people. Moses is now dead, and the people need a new, strong, and holy leader. The son of Moses's aide Nun is chosen. His name is Joshua. God chooses Joshua as Moses's successor for a reason. The Lord recognizes in Joshua the ability to keep the commandments sacred, to keep the covenant with God sacred, and to also manage and lead the Israelites. The Lord tells Joshua, "Be strong and courageous, because you will lead these people to inherit the land I swore to their ancestors to give them," (Joshua 1:6). However, God does not simply appoint Joshua as the new leader of the Jewish people and let him fend for himself. God is with Joshua, and promises to guide him as long as he remains a servant of God. As long as Joshua obeys God's law, never straying, he is guaranteed success. Joshua -- and his people -- will be "prosperous and successful," (Joshua 1:8).

Finally, the Lord tells Joshua, "Have I not commanded you? Be strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will be with you wherever you go," (Joshua 1:9). Modern-day leaders have a lot to learn from Joshua. Thousands of years ago, in the deserts of Canaan, Joshua knew nothing about marketing management. Yet a lot of what Joshua does once he is appointed to the position of leader would be considered managerial.
A marketing manager might not be as visionary as Moses was, which is another reason why Joshua is an apt role model. Moses was a visionary leader. Joshua turns out to be a different type of leader, one who is good at delegating as well as consulting and negotiating. These are also important traits for a marketing management team to have. Not all leaders are transformative and visionary. Joshua shows us that effective leaders share…