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LG currently has the following models of LG mobile phones to choose from: The Android phones - Optimus V VM670, Optimus U. US670, Optimus M. MS690, Optimus S. LS670, Apex US740, Axis LGAS740, Vortex VS660, Optimus T. P409, and the AllyVS740. Other phones include the Banter Touch UN510, the Quantum C900, the Octane VN530, the Neon II GW370, the Encore GT550, and the Cosmos Touch VN270 -- all Smartphone's -- among others. LG still makes the more traditional clamshell-type phones such as the Helix UX310, the Wine II UN430, and the Accolade VX5600 -- all compact designs with cameras and speakerphones (LG 2011). For these phones mentioned, LG works with the carriers at&T, Alltel, Cricket Wireless, Metro PCS, Sprint, T-Mobile, U.S. Cellular, Verizon and Virgin Mobile (2011).

A challenge that LG may face is the fact that there are many counterfeit products out there that can affect the sales of LG mobile phones. However, it should be noted that this challenge faces other companies as well, not just LG. Other challenges include innovations in socially-responsible company actions. That is, people are concerned with companies that don't make it a top priority to be socially and environmentally responsible. People think of Apple as being a company that is responsible and that goes a long way in getting people to trust the company and its products. Perhaps the company can find ways to give back to the community so that their name can be seen as being associated with social responsibility. Thus far LG has implemented certain activities to achieve eco-friendly management and has also focused on developing products that are eco-friendly in phases of their life cycle (including use and disposal). LG should continue in this direction.

LG has shown that they have strong R&D (research and development) prowess. The company really invests time and energy into R&D in order to create mobile phones that have the most innovative and up-to-date technology -- and style. Because of their commitment to R&D, LG appears to be quite innovative and ahead of the game when it comes to innovation. Another strength of LG is that it has joined forces with some important companies in the world, which give LG more strength as an overall company. LG has come a long way since its Lucky GoldStar days and the company now wants LG's customers to know that "Life's Good." LG has become a world-renown name in the line of mobile phones and is giving companies like Nokia and Motorola some tough competition.