¶ … MARKETING mean to you?
Marketing has a myriad of implications for a company or for an individual entrepreneur, or for a small company. It means that the producer of the product is telling consumers why they should purchase that product. It means the company that provides services wants the public to know about their services. When a local catering company is seeking customers -- especially for weddings and reunions and receptions -- it puts forward marketing material through radio, print, the Internet or on television. Marketing means the link between the company or individual entrepreneur and the customer; somehow information much reach the consumer in order for that consumer to make a decision, and marketing is that pivotal information that catches the eye of the consumer and encourages him or her to make a close examination of the product or service.
Catching the eye -- or capturing the heart -- of the potential consumer is just part of the marketing experience. If the marketing campaign has been thoroughly researched in terms of the demographic the campaign is attempting to appeal to, then the marketing...
To market a product is to get it out in the open and sell it. To market a product is to use the tools available: advertising (through multi-media), public relations, communications, and linkage to other products (Skippy Peanut Butter now offers Skippy Organic Peanut Butter!).
There is a difference between marketing and advertising. Advertising is part of marketing. Advertising is the use of persuasive messages, of promotional tactics, designed to attract attention from consumers. Marketing is the careful strategic planning, implementation and presentation of a specific business activity that is designed to have buyers purchase the…
