The utilization of Clint Eastwood was also a stroke of genius. His voice is not only well-known but also authoritative and emotional in a way that only adds credibility to the brand. The ethos here is thus found on two fronts: the subject of the commercial as well as the way in which it is delivered by Eastwood. When he speaks about Detroit, Eastwood utilizes personal as well-known anecdotes that the country can recognize and that can rally it towards a common goal. In fact, the word 'rally' and the phrase 'acted as one' is utilized many times, as Eastwood stresses, time and again his faith in the strength of the country, as well as its ability to be resilient after the many troubles experienced.

For instance, because for the words he utilizes, Eastwood is able to garner a form of nationalism that can only help Chrysler in selling automobiles, especially since it is one of the older car brands in America, and one that competes with many foreign auto makers. Because of nationalism, Chrysler will, potentially, especially after this advertisement, sell many more cars than previously.

One of the less obvious appeals found in this commercial is the logical appeal, or logos. This refers to the fact that, when compared to other...

Though Chrysler focuses on nationalism and togetherness as a nation much more than on price, or anything like that (in fact, price is not even mentioned), it is well-known that price is part of what Chrysler wants to get across.
Because of the way in which the commercial is presented, pathos is the most important appeal made here. After watching it, the viewer feels as though he is part of a group, as tough he is part of something bigger, of America, truly, and that Chrysler is part of this feeling.

The commercial, in my view, is quite successful. This is because it makes use of fantastic appeals processes, especially pathos and ethos. Eastwood's voice also contributes to this feeling, as it is the perfect voice to deliver a message of hope and of togetherness. One needs only watch this ad to feel truly that Chrysler can come back, and can make a difference in America. And one can also feel that the overall message of hope will truly be true, as America will get back on its feet and will truly overcome the current economic crisis.

The advertisement analyzed here can be found at the following link:

http://www.youtube.com/watch?v=_PE5V4Uzobc