What about the privacy and security of gambling patrons that organizations such as the Mirage Casino violate on a regular basis to gather information in data mining in an attempt to know the patterns of their patrons and to maximize profits from them? Perhaps the questions are much like those for the cigarette industry. Here is an industry that governments have become heavily dependent upon for income but which has severe social consequences. Certainly, it is not enough to hang a disclaimer sign by the door warning the patron of the consequences. Society also has to deal with the consequences of human stupidity as well.

A main issue raised against gambling by antigambling activists is that gambling is inherently wrong. They argue that it is against human nature and nobility on a base level. The gambler violates their own conscience by yielding to greed. Gambling is in essence an irrational effort to maximize chance against reason. As rational is destroyed, so is the will against being taken advantage of. The pro-gambling position is of the opinion that the central problem of gambling is a tension between free choice and the fear that the choice may harm either the individual or society. Therefore, pro-gambling sectors...

These laws include limits on the size of the casinos, hours of operations and the location of gaming establishments. Pro-gaming advocates say that the state should respect the right of the individual to behave as he or she wishes provided that there is no harm to others. In addition, they also argue that most of the regulation of such activities as drinking, smoking and pornography represents a compromise of freedom and that prohibition does not work (McGowan).
This of course raises the most disturbing and Orwellian aspect of Data Mining: the control of Big Brother, whether it is the Mirage or the "benevolent" government that depends upon the gaming industry's largesse. The Data Mining of the Mirage is very complex. The Mirage is offering free hotel rooms to local Las Vegas patrons of the casino. While other casinos such as Harrah's have done this as well, they have done it with out of town customers who need hotel rooms. The rooms are part of a rewards program to ensure customer loyalty during the recession as a way to ensure that they continue patronizing network