Media Influence on Values
DEEPER FACTORS DO
The media does not influence our values
Majority Views on Media's Influence on Values and Morals
According to the 2007 Culture and Media Institute report, a high 74% of Americans attributed the decline of the nation's moral values to the influence of the media in the past two decades (Fitzpatrick, 2007). Of this number 64% considered the media an important force and factor in shaping moral values. Only 7% disagreed. A large 68% pointed to the negative impact of the media on values and only 9% commented on its positive impact. Furthermore, 73% blamed the media for the negative impact of the entertainment industry on moral values and only 7% saw its positive effects. The news media was also blamed for its negative impact by 54% of Americans. Only 11% recognized its positive impact (Fitzpatrick).
Furthermore, the media undermined Americans' sense of personal responsibility (Fitzpatrick, 2007). The study found that the more a person watched TV, the less he accepted responsibility for his own life and obligations to those around him. Sixty-four per cent of heavy TV viewers believed the government should provide retirement benefits to Americans as against only 43% of light TV viewers. About the same number of heavy TV viewers at 63% also preferred government healthcare to private healthcare as against 43% of light TV viewers. These heavy TV viewers at 54% did not volunteer time for charitable causes as against only 27% of light TV viewers and 24% of the former...
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