Verified Document

How The Media Influences Values Essay

Media Influence on Values DEEPER FACTORS DO

The media does not influence our values

Majority Views on Media's Influence on Values and Morals

According to the 2007 Culture and Media Institute report, a high 74% of Americans attributed the decline of the nation's moral values to the influence of the media in the past two decades (Fitzpatrick, 2007). Of this number 64% considered the media an important force and factor in shaping moral values. Only 7% disagreed. A large 68% pointed to the negative impact of the media on values and only 9% commented on its positive impact. Furthermore, 73% blamed the media for the negative impact of the entertainment industry on moral values and only 7% saw its positive effects. The news media was also blamed for its negative impact by 54% of Americans. Only 11% recognized its positive impact (Fitzpatrick).

Furthermore, the media undermined Americans' sense of personal responsibility (Fitzpatrick, 2007). The study found that the more a person watched TV, the less he accepted responsibility for his own life and obligations to those around him. Sixty-four per cent of heavy TV viewers believed the government should provide retirement benefits to Americans as against only 43% of light TV viewers. About the same number of heavy TV viewers at 63% also preferred government healthcare to private healthcare as against 43% of light TV viewers. These heavy TV viewers at 54% did not volunteer time for charitable causes as against only 27% of light TV viewers and 24% of the former...

Heavy TV viewers said they would cheat a restaurant at 31% as against only 19% of the opposite group. And 52% of the former would refuse to limit the availability of divorce as against only 44% of the latter. Only 37% of heavy TV viewers described themselves as pro-life as compared to 51% of light TV viewers. Light TV viewers attended church or religious services at least once a week at 47% as against only 28% among heavy TV viewers. Media has a blinding effect, as a consequence. Heavy TV viewers saw media as harming American moral values at 58% as against 78% among light TV viewers (Fitzpatrick).
The Purpose and Power of Media

The main purpose of media is to make money (Wade, 2011). It also aims at wielding power, as in politics. This is why media can make or break a political candidate or cause. Teaching moral values is the responsibility of the family. The 2007 Culture and Media Institute report emphasized the failure in this family responsibility among heavy TV viewers. Statistics provided evidence of moral decline. The greater the exposure to television, the greater was the moral permissiveness. This strong exposure also eroded character, diminished or weakened sexual standards of morality and respect or God. Moreover, media feeds the craving for violent and gory programs and news stories. Although the rate of violent crime decreased between 1990 and 1998 by 33%, news coverage of homicide went up by 473% (Wade).

The greatest concern…

Sources used in this document:
BIBLIOGRAPHY

Clark, L.B. (2011). Influence on children media -- history of media for children, general considerations, studies of media influence, domains of influence, recommendations. State University: Net Industries and Its Licensors. Retrieved on September 26, 2011 from http://education.stateuniversity.com/pages/2212/Media-Influence-on-Children.html

Fitzpatrick, B. (2007). The media assault on American values. A Special Report. Culture and Media Institute: Media Research Center. Retrieved on September 28, 2011 from http://www.sel.eesc.usp.br/informatica/graduacao/materia/etica/private/the_media_assault_on_american_values_report-2007.pdf

Richards, M.B. (2010). Mass media's relationship with adolescent values and behaviors:

a theory of mediated valueflection. Department of Sociology: George State
University. Retrieved on September 26, 2011 from http://digitalarchive.gsu.edu/cgi/viewcontent.cgi?article=1048&context=sociology_diss&sei-redir=1#search=%22media%20influence%20values%22
Wade, L. (2011). Morals in the media. eHow: Demand Media, Inc. Retrieved on September 26, 2011 from http://www.ehow.com/info_8080956_morals-media.html
Cite this Document:
Copy Bibliography Citation

Related Documents

Media/Society Book Section Summary Croteau,
Words: 947 Length: 3 Document Type: Term Paper

Vietnam films have rewritten the winners and the losers of that saga and action-adventure films reinforce cultural norms of violence and power (175). Despite the increased real presence of women in positions of power, often media representations of women and other formerly disenfranchised groups remain stereotyped or relegated to marginal or token roles, although this is changing. Still, certain outlets like women's magazines often function as advertisements that perpetuate

Media Analysis: Obama's Jobs Bill
Words: 2137 Length: 7 Document Type: Research Paper

Part of this is due to the fact that mainstream periodicals are written by full-time professional journalists, whereas blogs are usually not. It is also because of the higher expectations placed on mainstream periodicals. Reputation and credibility are huge assets to a mainstream periodical. Mainstream periodicals are scrutinized by rival periodicals and by their own readership through the "Letters to the Editor" section. Blogs face much less scrutiny because

How Does Mass Media Affect American Values
Words: 1607 Length: 4 Document Type: Term Paper

Media in America [...] How does mass media affect American values? American media is pervasive in nearly every aspect of society today. Newspapers, magazines, online Web sources, television, radio, and film all create a sense of commonality, and often a sense of how to behave, think, and react to social and societal situations. Today, Americans rely on a variety of media for most of their news, information, and values, whether

Media Consumption
Words: 4745 Length: 12 Document Type: Essay

media consumption and subsequent behaviour? Profiling the criminal behavior of rampage perpetrators is one of the main areas of focus in the social science research community. Gender, mental health issues, social exclusion, genetic susceptibility or predisposition, and ultimately, violent media, are most of the factors that guide researchers in the field, seeking to develop broader frameworks of understanding rampage violence. Over the past three decades, 78 cases of public mass

Media Impact on Perception of Courts Residents
Words: 1213 Length: 4 Document Type: Essay

Media Impact on Perception of Courts Residents of the United States have been noted many times for their poor understanding of American history and government. This is, no doubt, connected with the broken public education system at the K-12 levels. Many Americans not understand the political theory behind the U.S. Constitution and the principles of limited government. (Feith, xi). Thus, they cannot grasp the Constitutional principles governing the role of the

Media and War The
Words: 1110 Length: 4 Document Type: Research Paper

In the novel, Howard is forced to serve as an U.S. secret Agent by the Blue Fairy, a career that eventually led to his own death. Mother Night represents the fictional memoirs of Howard W. Campbell Jr., an American who served as a secret agent for the American Army during the Second World War. Giving that the actual author of the novel served himself as a soldier during the same

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now