- Type: Essays
- Topic: Not Specified
- Citation Style: APA
- School Level: College Senior (4th year)
- Length: 12 pages (3809 words)
- Sources: 18 sources
- Paper: #35167365
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Topic: The title paper JOLLIBEE ANALYZING JOLLIBEE S GLOBAL SUCCESS The research question How Jollibee achieve a global success a foreign business model Mc Donald s The objective paper show Jollibee accomplished a global success McDonald s model
Excerpt from Essays:
Operating, Marketing and International Expansion Strategies
There are three key strategies that Jollibee employs that have a direct impact on the company's success - operating, marketing and international expansion. The operating strategy is based around the standard model of Western fast food chains. When Jollibee began, there were few if any such operations in Asia, let alone the Philippines. That allowed Jollibee to enjoy first-mover advantage in setting up the logistics systems to facilitate not only the fast food business model but the expansion of that model as well. Similar to McDonald's, Jollibee was able to build strong relationships with its suppliers.
The company has continued to use its strong relationships with local suppliers to deliver competitive advantage. It is important for Jollibee to use its buying power to drive volume discounts in order to keep costs to the customers down. In addition, the company has the advantage of being not only a local firm but the first-mover when it comes to developing relationships with suppliers. Maintaining a supply chain advantage over Western rivals that have now entered Jollibee's key markets is important. To that end, Jollibee has worked to build relationships with farmers, for example (Lamentillo, 2011). The company has a sophisticated program to give it advantage with local suppliers in the Philippines, known as the JFC Supply Chain Project (Jollibee, 2011).
At the individual locations, Jollibee has been able to successful imitate the operations management of Western fast food companies. Jollibee locations have a similar layout to Western fast food chains, and function in much the same way. Orders are taken at the front, and the food is prepared quickly by a team in the back. The turnaround time from order to delivery is very short, and the prices are kept low as well. One of the most important benefits of franchises is that the company can gain advantage when it has a system that not only works but can easily be transferred from one location to another (Goldberg, 2011). The key to Jollibee's international expansion, just as it has been the key to international expansion from Western…
Cite this Paper:
"The Title Paper JOLLIBEE ANALYZING JOLLIBEE S GLOBAL SUCCESS The Research Question How Jollibee Achieve A Global Success A Foreign Business Model Mc Donald S The Objective Paper Show Jollibee Accomplished A Global Success McDonald S Model" (2011, September 25) Retrieved December 11, 2013, from http://www.paperdue.com/essay/The-title-paper-JOLLIBEE-52195
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