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The existing literature indicate the need for more theoretical backing (Combs et at, 2011,p.102).
More studies are necessary in order to explain the reasons as to why one would be attracted to franchising as well as franchising is a wonderful opportunity for the aspiring/potential franchisees.
4. Consequences of Franchising
Extant literature has been dedicated to the study of the consequences of franchising. Combs et at, 2011,(p.102) explored the consequences of franchising. This is in line with the opinion of Busenitz et al., (2003) that the process of building a new business venture must involve the prediction of its success as well as failure rates. Nag, Hambrick, & Chen (2007) further indicated that the determination of the performance of a given company marks the cornerstone of various strategic management studies. In regard to franchising, Kalnins & Mayer (2004) studied the survival of franchises, Szulanski & Jensen (2008) studied growth while Yin & Zajac (2004) studied financial performance.
Other outcomes such as franchise satisfaction were also studied by Bordonaba-Juste & Polo-Redondo (2008). Shane et al. (2006) studied the system size while the prospensity towards free riding was studied...
Identification of critical successful factors for franchising
Several studies have been dedicated to the Identification of critical successful factors for franchising. Ngaochay (2011,p.147) cited the need for corporation and mutual understanding between the franchisor and the franchisee.
Guilloux et al., (2004) on the other hand found out that the quality of the sev=rvice delivery by the franchisor is an important factor in the survival of a franchise.
5. Identification of critical successful factors for franchising
Several studies have been dedicated to the Identification of critical successful factors for franchising. Ngaochay (2011,p.147) cited the need for corporation and mutual understanding between the franchisor and the franchisee.
This problem is particularly acute among many impoverished African nations, although some African countries such as South Africa have made significant progress in developing their technological infrastructure in recent years (Tucker, Bachman, Klahr, Meza & Walters, 2008). There have been some innovations in recent years, though, that may make the lack of a technological infrastructure in a given country of less import than in years past. For example, Hindman (2008)