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" (Tourism Directory, 2009) Also reported is that the Council of State Tourism Directors reports state tourism office best practices which are based on 40 state tourism office responses to the annual survey. Specific findings include those as follows: (1) While an expanded web presence has produced no incremental reduction in print costs, it has resulted in a dramatic reduction of phone inquiries; and (2) The most prevalent "engagement" metric used appears to be "request for information" (be it print or electronic)." (Travel 2.0, 2009)
Discussion
It is clear that travel and tourism in some areas of the world will face great challenges specifically due to global climate change and the present world economic outlook. Although not within the scope of this study a factor that is likely to affect travel and tourism will be the rise of infectious disease such as Swine Flue, Bird Flue and others.
Conclusion
The travel and tourism industry will be challenged in the years to come however, mid-market establishments who make the right decisions in their marketing mix are likely to realize a growth in the future due to travelers looking for ways to cut costs. Eco-Tourism is also likely to experience a boom in the years to come. Regions of the world that experience a large population of individuals who become sick due to infectious diseases are likely to have lower travel and tourism growth than other areas of the world.
Bibliography
2nd UNWTO Conference on Tourism Trends and Outlook for the Asia Pacific (2009) Tourism Directory. 1 Jan 2009. Online available at: http://directorytourism.com/news_11_2nd-UNWTO-Conference-on-Tourism-Trends-and-Outlook-for-the-Asia-Pacific.html
Hospitality Execs...
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Hotel, Catering and Tourism: Current Situations and Trends (2008) Credit Suisse. Economic Research. Online available at: https://entry.credit-suisse.ch/csfs/p/cb/en/media/pdf/hp_tourismus_en.pdf
Market Trends (2009) Tourism Alliance. Online available at: http://www.tourismalliance.co.uk/MarketTrends.asp
The Future Trends in Tourism -- Global Perspectives (2007) Club of Amsterdam Conference 31 May 2007. Amsterdam. Online available at: http://www.clubofamsterdam.com/contentarticles/38%20Tourism/Joachim_Willms_Future_of_Tourism_Club_of_Amsterdam.pdf
Tourism and the Hospitality Industry (2004) An Asia Pacific Management Forum Weekly Research Review. International Journal of Contemporary Hospitality Management. Vol. 4 Issue 9.
Tourism trends in Caribbean on shaky ground (2008) Property Wire 21 Jan 2008. Online available at: www.propertywire.com
Traven Trends: State Tourism Best Practices, Digital Outlook Report & Tine Spent on Screens (2009) Travel 2.0. 10 April 22009. Online available at: http://travel2dot0.wordpress.com/2009/04/10/travel-trends-state-tourism-best-practices-digital-outlook-report-time-spent-on-screens/
What's Happening Across the Global (2009) One: Our Market -- The Scottish Government Publications. Online available at: http://www.scotland.gov.uk/Publications/2006/03/03145848/2
WTM Global Trends Report: Fair Deal Wanted. 11 Nov 2008. Review.com. Online available at: http://www.tourism-review.com/weekly-travel-news/1215-wtm-global-trends-report-fair-deal-wanted
Bibliography
2nd UNWTO Conference on Tourism Trends and Outlook for the Asia Pacific (2009) Tourism Directory. 1 Jan 2009. Online available at: http://directorytourism.com/news_11_2nd-UNWTO-Conference-on-Tourism-Trends-and-Outlook-for-the-Asia-Pacific.html
Hospitality Execs Discuss Current Trends in Travel (2009) Gauteng Tourism Authority. Online available at: http://www.gauteng.net/index.php?option=com_content&task=view&id=773&Itemid=263
Hotel, Catering and Tourism: Current Situations and Trends (2008) Credit Suisse. Economic Research. Online available at: https://entry.credit-suisse.ch/csfs/p/cb/en/media/pdf/hp_tourismus_en.pdf
Market Trends (2009) Tourism Alliance. Online available at: http://www.tourismalliance.co.uk/MarketTrends.asp
The Future Trends in Tourism -- Global Perspectives (2007) Club of Amsterdam Conference 31 May 2007. Amsterdam. Online available at: http://www.clubofamsterdam.com/contentarticles/38%20Tourism/Joachim_Willms_Future_of_Tourism_Club_of_Amsterdam.pdf
Traven Trends: State Tourism Best Practices, Digital Outlook Report & Tine Spent on Screens (2009) Travel 2.0. 10 April 22009. Online available at: http://travel2dot0.wordpress.com/2009/04/10/travel-trends-state-tourism-best-practices-digital-outlook-report-time-spent-on-screens/
What's Happening Across the Global (2009) One: Our Market -- The Scottish Government Publications. Online available at: http://www.scotland.gov.uk/Publications/2006/03/03145848/2
WTM Global Trends Report: Fair Deal Wanted. 11 Nov 2008. Review.com. Online available at: http://www.tourism-review.com/weekly-travel-news/1215-wtm-global-trends-report-fair-deal-wanted
A strategic market plan is a written, long-term marketing plan covering three or more years into the future. A marketing plan is a written, short-term (tactical) marketing plan, for a period of two or fewer years into the future (Morrison, 2003). Customer's perceptions of hospitality and travel services can also be easily influenced. According to Morrison, customers use perceptual screens or filters, also known as selective exposure, to screen
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