¶ … physical activity could significantly reduce the risk of cardiovascular disease of individuals. The transtheoretical model believes that for change to be most effective it has to be introduced in a number of changes and that all changes must be passed through for change to occur.
In 1997, the Heart and Stroke Foundation of Ontario developed a marketing resource / program where they incorporated the transtheoretical model. Their resource, called Small Steps, was a self-help kit to help people move through the required stages. Their challenges were: firstly targeting the kit to those in the appropriate stages of change and secondly, finding means of evaluating the program. Finally, the organization, having a limited budget, had to do this in a cost-reductive manner.
During February and March 1998, residents of two cities in Southern Ontario were contacted via a door-to-door campaign, advertisements, events, radio announcements, and flyers in grocery bags. Residents in two other southern Ontario...
Classification of stage was also done according to response of caller to question about when he/she was prepared to start participating in physical activity. The questions determined whether callers were in the 'preparation' or 'action' stages and therefore applicable for kits.
Callers were also asked to rate on a scale of 1 to 5 their belief that. They would stick to the program despite challenges, as well as to answer other questions that involved medical issues. Callers who agreed to participate in the study and receive follow-up call received kit. The members of the control group received a placebo package that were not stage specific but consisted of advice. 219 participants were in each group.
The point that authors gained from this…
