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She is as comfortable with herself as a pair of Keds is to wear.
Aspirations communicated in the ad
The aspirations that are communicated in the advertisement are the desire to be true to one's self and comfortable with one's own identity. There is also a great deal of nostalgia conveyed by the advertisement. Many people, including teens, fondly remember wearing Keds when they were young. The girl is able to still hold onto her youth by wearing Keds, even while she is 'breaking out' of her old identity as a child. She does not have to act like an adolescent girl is supposed to, or like a child -- she can be mature and carefree, wear Keds and still be grown-up in her desire to express her unique sense...
It is often stressed that teens need to 'be themselves' and avoid peer pressure. This young girl seems to show a disdain for the need to look cool and dress to impress. She enjoys customizing her Keds rather than following current trends. The customizable nature of Keds is one of the reasons they are so popular -- yet they are, at the same time, an important part of many people's childhoods, and thus they also have a commonly-shared retro appeal. Keds are individualistic -- but in a very relatable, rather than alienating way, and the idea relate-ability is another important value within American advertising culture.
Likewise, her mannerisms, body positions, movements, facial expressions, makeup, and her attire selected for the commercial reinforce sexuality and physical attractiveness throughout (Gerrig & Zimbardo, 2001). Logos: The appeal to logic takes the form of the only spoken words in the advertisement. The words "sexy," "powerful," and "attitude" are repeated throughout the commercial, uttered in a sexual, breathy female voice. The clear message is that use of the product will increase a
) In any case, an advertising mechanism that presents a flattering image that is consistent with the way people in the target audience most want to view themselves is likely to be very successful. In that respect, the Coca-Cola ad employs the same principle as pioneered and perfected by the tobacco companies in the middle of the twentieth century: "If one wants to be & #8230; a 'real man' then one
Teenage Drinking How can the trend toward increased alcohol consumption in teenagers be reduced? The answer to this critical societal question is being addressed by a number of researchers. It is believed that advertising offers a potential explanation for the rise. In 1999, the U.S. Federal Trade Commission called for the alcohol industry to modify its practices in order to limit underage exposure to alcohol advertising (Federal Trade Commission [FTC], 1999). According
As such, she is once again linking the notion of skinny to fashionable. Everyone in "Young Hollywood," as the magazine refers to the younger celebrities as skinny and this then reinforces a need for young girls to also be skinny, at all costs. When young women are looking to their favorite stars and singers they want to replicate that look, and often many take on unhealthy habits in order
So, advertising is not just bad because it lures us into eating unhealthy diets, the diets to lose some of the weight we gain are just as bad. Why? Because they teach fast weight loss -- lose 10 pounds in two weeks. Is that possible? Yes, but it's usually "water" weight -- that weight that is most quickly put back on when we go back to a normal diet.
Mark Solon, former President of the Board of Directors of the Discovery Center of Idaho, currently serves on the Idaho Business Coalition for Education Excellence. These four men, along with six others noted on their Web site, manage TopTenREVIEWS, Inc. ("Cell phone providers," 2008). The following four categories denote criteria TopTenREVIEW used to evaluate cell phone providers: Feature Set:...variety of options, including call waiting, call forwarding, Bluetooth (internet connectivity), text messaging