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Apollo Group is the leading name in for-profit education and adult education, with its stable of subsidiaries including Apollo Global, the College for Financial Planning, the Institute for Professional Development and, most notably, Phoenix University. The account hereafter offers an overview of the Apollo Group's general orientation, business strategy, structural components and a number of other defining organizational dimensions.
Vision and Mission:
Originally stated as a Vision and ultimately evolving into the company's overarching Mission, the Apollo Group states on its company website that "has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult." (Apollo Group, p. 1) This underscores the identify of the privately held education company. This identity is outlined with greater specificity in the table here below.
Table 1: The Apollo Group: Vision and Mission
What?
Apollo Group was created with the intention of catering to the needs of adults in search of higher education opportunities.
Who?
The Apollo Group was founded by John Sperling, who surmised that the model balancing education...
According to its website, the company's Vision emerged from the finding that not only were 50% of all students adults but that of these, 80% also maintained full-time work responsibilities. (Apollo Group, p. 1) Apollo's perspective is that by targeting its structure, scheduling and marketing toward working adults, it could fill a void in the market for a demographic in need of such accommodation.
Key Elements of Business Strategy:
A key element of the Apollo business strategy has been diversification. Over the course of its development, Apollo has acquire a number of institutions aimed at varying its course offerings and producing an array…
Works Cited:
Apollo Group. (2013). Homepage. Apollo.edu.
Gabriel, T. (2011). Apollo Group to Buy Maker of Math Courses. The New York Times.
Pearce II, J.A., & Robinson, R.B. (2013). Strategic Management Planning for Domestic & Global Competition. New York: McGraw-Hill.
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