The new minimalism offer the perfect method of marketing interior design in a world that is very conscious of natural resource use and of costs. In lean times, it can be most certain that interior design will be one of the areas to first feel the pinch of a suffering economy but this does not have to be the case if the interior designer can offer the same level of service and do so for less cost.
IV. MINIMALISM IN COMMERCIAL INTERIOR DESIGN
Minimalism and commercial interior design are quite compatible in most cases. Commercial interior design is usually the design of larger areas that experience more traffic than the individual home. Therefore, the effects achieved in terms of color and appeal in the minimalist interior design is just what is needed in commercial interior design; clean uncomplicated lines, interesting and eye appealing with effects produced by a minimal amount of materials and the skillful use of color.
In the work entitled: "ColorScheme System: Creating Color Schemes" stated is that color selection and color scheme both have "become increasingly important in developing residential and commercial interior, from office spaces, shopping centers and food service industries. Colors enhance and effect mood, work and play habits and contribute a subliminal role in influencing our desires; like hunger, passion, anger, peace and calm and more. A few of the following ideas will help you understand and implement successful color schemes in any environment." (2006) In using color in design it is important to understand that within the different neutral color palettes "each tone represents a chromatic value, or color tone. When comparing colors to the tonal chart, dark red will have a tone corresponding to a dark grey, while pale beige is equivalent to a light grey. Choosing colors that have the same chromatic value (staying within one or two 'grey' tones on the tonal chart) will work harmoniously together, creating a consistent color value throughout an environment..." (Ibid)
Both residential as well as commercial spaces which includes: "industrial, educational and medical environments often are designed with a color scheme that that is calm, comfortable, and harmonious. They are often inspired by nature, that is to say, posses a gently harmonious, natural and generally neutral color palette. Look to nature for prime examples, walking on the beach one can pick up stones randomly. Carefully matching these colors to a paint color chart, one is often left with sand tones, light grays, beige and umbers. Pale greens, reds and blues may be introduced, adding variety, but the overall tone (chromatic value) of the colors tend to remain consistent. The neutral colors are stated to consist primarily of a selection of: "grays, beiges, tans, creams and taupe. These colors generally work with most other colors making them excellent choices as background colors for walls and ceilings. In this manner, more vibrant color choices can be executed in the interior in the form of fabrics, draperies and curtains, rugs and carpets, objects, furniture and accessories like throw-pillows, lamp shades and pictures or paintings." (Ibid)
Color is stated to play."..an integral role in defining our perceptions, whether it is of us, our environment or out perceived notions about space and design." (Ibid) In the work "ColorScheme System: Creating Color Schemes" the color 'red' is described as being a color well-suited for restaurants but not as suitable for medical or educational environments. Blue is stated to be a color that calms while yellow is used "extremely well when muted with white to a paler tone like butter or cream. In these instances yellow becomes a very useful interior design element in both commercial and residentrial environments." (Ibid)
Obviously understanding the use of color will be vital in the method of minimalism in interior design because paint is much less costly than are other forms of covering walls and ceilings while doing interior design.
SUMMARY AND CONCLUSION
The 'Minimalist' method of interior decorating holds great promise for interior decorators in applying their talents as well as in gaining work due to the lessening of costs due to needing less in the form of materials in this method of interior decorating and this while optimizing effect and appeal. The marketability of minimalism in today's world market also holds great promise, and particularly so if the interior designer goes toward the environmentally friendly color of 'green' and as well the aforementioned cutting of the expenditures that minimalism allows in the interior designers plying of their talent and skills in today's environmentally conscious world and in today's global economy.
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Plain Sailing (2000) House and Garden Online available at http://books.guardian.co.uk/departments/houseandgarden/story/0,382297,00.html.
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Online available at http://www.e-rockwell.com/press_release_list.php?pressid=6&id=48.