Balanced Scorecard Blogger Balanced Scorecard Financial Perspective Customer Perpsective MEASURES MEASURES Don't drag Costs Ease of use Complaint/question rate Contribute Cash flow, profit margin Innovation Percentage of users adopting new features Rate of additional feature additions Generate Percentage of parent's total revenue Integration Reported problems adding additional non-Google components Reported problems with Google components Frequency of use with various applications Internal Business Pers. Innovation/Learning MEASURES MEASURES Increased crossover Rate of adoption of other google products by Blogger Usability focus Customer feedback Rate of Blogger adoption by users of other products Continuous in-house testing and review Ad embedding Click rate for Google-placed ads Marketing

TESCO BSC Tesco Balanced Scorecard FINANCIAL PERSPECTIVE MEASURES MEASURES Growth Market share More stores, more locations Sales volume Online sales volume Profitability ROCE measures Variety Product channels Costs/profit margins Affordability Price comparisons Security Debt reduction INTERNAL Business PERSPECTIVE LEARNING/INNVATION PERSPECTIVE MEASURES MEASURES Integrity Cultural consistency Development Training expenditures Middle-management promotion levels Consistency Staff retention Reporting regularity Diversification Changes in department outputs Explanation and Justification of Proposed Measures From the financial perspective, the company has set itself goals of continued and even stronger growth, and profitability is also specifically mentioned by the CEO in his review of the company's 2011 annual report (Tesco, 2012). Likewise,

Balanced Scorecard: Customer Perspective The balanced scorecard (BSC) developed by Robert Kaplan and David Norton is "one of the most highly touted management tools today" (Gumbus, A. & Lussier, R. 2006), and is used extensively by Fortune 1000 companies to "set strategy and align operations to achieve breakthrough results" (Gumbus, A. & Lussier, R. 2006). Is the balanced scorecard a tool only for the multinational or conglomerate firm? Increasingly no, as

Balanced Scorecard Financial Market share -- gain fifty percent of the local market share within a three-year period. Profitability -- break even within the first two years of operations and earn a $20,000 profit by the beginning of the fourth year. Competitive Position -- establish the business as the "hometown" alternative of choice for premium coffee beverages and related goods through full participation in community events such as softball teams or fundraisers. Customer retention or

Balanced Scorecard Control and Adjustment of Environmental Factors for a New Bookstore: The Balanced Scorecard Perspective All businesses, whether they are brand new and still in the planning stages or have been around for generations, must continually reappraise their position in their given market and industry in order to ensure that they are providing their shareholders and all stakeholders with the maximum possible benefit for their involvement with the business. Simply put,

Balanced Scorecard Analysis: Starbucks What is the balanced scorecard? The balanced scorecard is a method of conveying value to an organization through the use of performance measurement tools. "The balanced scorecard has evolved from its early use as a simple performance measurement framework to a full strategic planning and management system. The 'new' balanced scorecard transforms an organization's strategic plan from an attractive but passive document into the 'marching orders' for the