More than 98% of respondents had heard of the term "brain death," but only one-third (33.7%) believed that someone who was "brain dead" was legally dead. Using a utilitarian approach, organ donation does provide good for others; and, when managed appropriated, can provide a greater good for society at large. However, utilizing a population for organ harvesting, or changing the model so that organ donation is seen as a profit-center as opposed to a humanitarian endeavor, certainly muddies the waters a bit. REFERENCES

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