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In learning more about boomers' wants and needs, along with exploring factors contributing to advertisements, this researcher questions if perhaps, the undertaking of this particular subject simultaneously evolves from the desire to learn more about himself personally. Boomers possess the greatest purchasing power and constitute the group of people this researcher desires to target. If one day, this researcher reaches the goal of owning a business, the insight into which group/s possess the most purchasing potential would prove to be a valuable asset.
This researcher worked for this particular group a number of years' experience, specifically in the service industry, and has attained a significant amount of education in business and finance. In addition, as this researcher possesses a personality which aims to please the consumer, consequently becoming a winner in the business world appears not only plausible, but probable. As an alternative option, should the opportunity for this researcher to own a business not materialize, advancement in current employment as a Marketing Manager for Verizon Wireless serves as a backup plan. VZW, a company that understands customer motivation, as well as understands advertising, offers this researcher the opportunity for a future which also gives access to success in the business arena. As the future appears one day at a time, this researcher realizes that along with an abundance of information to learn, the challenge exists to relate personal skills to the marketing field. Marketing excites this researcher; beckoning to get up and get going in the morning. Being given an opportunity...
This researcher also recognizes and admits that the more help and knowledge one can attain in marketing a business - the better. In the past, this researcher has learned from personal experience what contributes to failing to convince someone to buy something. Through this DPR, this researcher intends to learn how to more effectively target and market to Boomers. In turn, learning how to most effectively market to this frequently overlooked consumer group through TV commercials, this researcher plans to later invest the knowledge gained from this study into practice. Ultimately, this study will contribute not only to this researcher, but to readers, particularly businesses, and others in the advertising industry businesses becoming not merely better educated in what contributes to making a sale in a TV commercial, but potentially creators of some of the best, most effective TV commercials. In addition to potentially enhancing businesses' understanding regarding how they may more effectively market to Boomers, results of this DPR may also benefit businesses' bottom lines, as it helps stimulate consideration of the group predicted to become an even more relevant consumer group in the near future. This researcher projects that expected benefits/results from this study's presentation of vital
Through the mutual and constant exchange of information, best practices can also be seamlessly integrated throughout the firm. This is a very profound benefit over a closed system which does not enhance the overall amount of information exchange within a firm. A system often interfaces with other systems that may be of a similar or different type. With an open system, information can be used to benefit of all
For example, in his book, the Silent Majority: Suburban Politics in the Sunbelt South, Lassiter maintains that it is inaccurate to use what he terms as a "southern strategy" in the analysis of why the South was fundamentally changed from a Democratic Party base into a bastion of the Republican Party during the latter part of the 20th century without taking into account what part was played by the
Improved communication constitutes one of the threads needed for mending the rift between those individuals responsible for advertising and Boomers. To bridge the apparent generational divide and begin to craft commercials that connect with Boomers requires clear, constructive communication (Derrick and Walker). Goals for messages advertised in commercials or other means also need to be clear. One primary motivation for Boomers, as well as for younger generations is the
healthcare issues country. How solve ongoing problem Medicare Fraud Abuse government sufficient effective regulation enforce. If, resolve problem? recommendation ? It Economics Healthcare economically sound. Economics of healthcare The population of the modern day society is faced with incremental pressures, but also incremental challenges, and these new issues impact all aspects of life, including the provision of healthcare services. For instance, the more and more technological developments made within the medical
Mark Solon, former President of the Board of Directors of the Discovery Center of Idaho, currently serves on the Idaho Business Coalition for Education Excellence. These four men, along with six others noted on their Web site, manage TopTenREVIEWS, Inc. ("Cell phone providers," 2008). The following four categories denote criteria TopTenREVIEW used to evaluate cell phone providers: Feature Set:...variety of options, including call waiting, call forwarding, Bluetooth (internet connectivity), text messaging
Multigenerational Workforce Motivation Leadership Style Talent management and human resource management personnel have, been aware of the commercial value of creating and leveraging an all-encompassing, diverse workforce for several years. Recruitment and employee retention programs have focused on gender, ethnicity, race, recruitment and career development of veterans, disabled persons, etc. One can observe increased demands among corporate personnel, to include multigenerational diversity in their organizations. Talent and human resource managers have