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Business -- Apple Computers Strategic Analysis 2005
Strengths and Opportunities
In 2005, Apple Computers experienced significant sales increases attributable to the earlier rollout of the iPod (Robbins & Judge, 2009). The positive publicity and brand perception associated with that project also spilled over to its entire line of Macintosh computers, further bolstering sales revenue and corporate profits that year. The sales volume of virtually all Apple products increased after the introduction of the iPod, hitting $320 million in June of 2005 (Robbins & Judge, 2009). In general, every successful Apple product has benefited brand recognition and perception and invigorated the sales of other product lines, even those not directly related to it. By the end of 2005, Apple had sold approximately 22 million iPod units and more than half a billion individual song downloads through its music store, iTunes (George & Jones, 2008).
Weaknesses
Generally, there is also...
In 2005, Apple suffered from this principle twice, after many iPods were released with batteries that performed poorly and iPod Nanos were released with screens that malfunctioned ((Akin, Dunford, & Palmer, 2006). In addition to replacing the defective units, the company also provided various free accessories, such as battery cases. Apple was also pressed by the music industry to increase prices of music downloads, partly because of the substantial share of music industry profits dependent on that comparatively new medium and partly because, by virtue of the capabilities of its product line, Apple was responsible for more than three-quarters of all illegal domestic music downloads (Akin, Dunford, & Palmer, 2006). Also in 2005, Apple terminated its long-term association with IBM, replacing IBM chips with Intel chips. Irrespective of other…
References
Akin, G., Dunford, R., and Palmer, I. (2006). Managing Organizational Change: A Multiple Perspectives Approach. New York, NY: McGraw Hill.
George, J.M. And Jones, G.R. (2008). Understanding and Managing Organizational
Behavior. Upper Saddle River, NJ: Prentice Hall.
Robbins, S.P. And Judge, T.A. (2009). Organizational Behavior. Upper Saddle River,
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Instead he had run into a trap, and had faced a triple defeat -- in Kharkov, in the Crimea, and in Leningrad -- that allowed the Germans to attack again, this time across the great plains of southern Russia" (115). Following the defeat of the Germans at the hands of the Russians, though, the Soviet army planned its counterattack but the same enormous land mass that adversely affected Hitler's ability