Why business communication elements are important?
Role of sender
Role of communication channel and feedback system
Communication plays an important and fundamental role in the conduct of business. The business organizations have a variety of structures and dissemination of information within and outside these structural barriers is a complex task for employees and business managers. Organizations cannot communicate effectively until a philosophy is not adopted that guides the business communication process.
Philosophy is defined as the set of ideas and principles that guide the conduct and practice in a particular discipline. The use of philosophy in the paper is related to the set of principles that organization adopt for effective organizational communication. It is also referred as 'total business communication.
Communication is the two-way exchange of information, views, feelings, and thoughts occurring formally and informally. The modes of communication can be verbal and non-verbal.
1.3- Philosophy of business communication
Philosophy of business communication means the underlying set of ideas and principles on which the process of communication within a business setting is based upon. The set of ideas that shape the business communication conduct and the resulting method of working can be termed as philosophy of business communication. The concept implies that business communication spans over the whole of organizational activity plane and no organizational function is beyond communication function. In an organizational setting, the basic principles on which communication is based are completeness, conciseness, clarity, and correctness of information, thoughts, and feelings portrayed in communication.
2. Elements of effective business communication
Communication within an organization is carried out intentionally and unintentionally. From formal to informal settings, the communication occurs for interactional and transaction purposes. In order to assess the purpose, importance, and strategic importance of business communication, the following section highlights the important elements of business communication process.
The source of communication in an organizational setting is also known as the sender or encoder of the message. As mentioned in section 1, communication is the two-way exchange of information, feelings, facts, and thoughts. Therefore, the most important elements in business communication are the sources of communication. In organizations, managers and senior staff are the core elements of business communication as most of the communication within and outside takes place through managers. The management delivers messages constantly in order to develop effective communication channel and rapport with addresses of messages.
The actual information to be delivered to other people, groups, and individuals is known as the message of the communication process. It is here at this stage that sender through the use of effective language skills, text, formal, and informal mediums approach the receiver to understand the message.
2.3. Channel of communication
A communication channel is the medium of conducting communication within and outside the organization. Prior to the internet boom, the companies had little choice in terms of channel selection as press conferences, and media events are used to communication financial and other information. However, currently the organizations use company website, company's social media pages, and Securities and Exchange Commission (SEC) online website to reveal the company information. The receiver is the person within or outside the organization towards whom the message relayed by communication channel is aimed at. The sender intended to pass on information to the receiver and it is in the function of receiver to decode the information (Guffey & Loewy, 2010).
Feedback is the most important aspect of business communication and can be stated as the desired outcome for which encoder had initiated the communication process. The feedback is the response of the receiver that he/she generates as a result of receiving the encoded message. It is the feedback that provides the sender of message to gauge the effectiveness of communication that has taken place. When response of the receiver is more effective and as expected, the communication is said to be effective. The response or the feedback by decoder also provides any adjustments that are required on part of the sender. A typical organizational example of communication is that carried out by marketing communication managers. The managers communicate the features and attributes of their company's products and services through the use of communication channels such as advertising, public relations, and propaganda. It is the response of consumers, usually gauged by the change in sales volume that provides the feedback to the…