Business Marketing 2009 Nchi Golf Research Proposal

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A full PR plan that relies on social networking technologies is also critical (Bernoff, Li, 2008). Appendix I: Web 2.0 Technologies provides an overview of the social networking applications that can be used as part of the marketing strategy. As part of the social networking marketing strategy, a Facebook page will be created, blogs created by touring golf professionals who will be playing, and a Twitter account to update those following the event online. Budget:

Marketing Strategy Component

Costs

Website and Facebook Development

$3,500

Series of advertisements in Columbus. OH newspaper

$3,000

Production of 60 second commercial for public television

$4,000

Champion for Children Program Sponsorship Strategy

$3,500

Banner Advertising on Local Columbus, OH Sites

$1,500

Totals:

$15,000

...

Expected time to produce is 3 weeks.
Series of advertisements and placements in Columbus. OH newspaper -- Enlisting the services of touring golf pros to provide a brief photo session or just their photographs in a series of advertisements for the local Columbus, Ohio papers would be produced by the Director of Marketing and PR team volunteers.

Production of 60 second commercial for public television -- As public television stations offer free broadcast time to charitable events, hiring a local television production staff for $4,000 to shoot a 60 second spot on the golf course where the event is being held. Production companies would be solicited for a donation, and in the

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