Number 5 is a cue to action, incenting the mother by reminding her that either she or her baby could be a victim with out proper medical care.
Informed Decision-Making Messaging Strategy
Informed decision-making interventions should be used when persuasion would be inappropriate (Communication for health. Examples include when the evidence is not sufficiently clear to support one behavior over another (e.g., surgical removal vs. watchful waiting for men with a diagnosis of prostate cancer), when an individual's values must be taken into consideration to determine the optimal behavior (prevention of sexual assault), or when society has been unable to reach consensus about the optimal recommended behavior (e.g., prevention of teen pregnancy) (Communication for health). Instead of providing evidence that prenatal care can save lives, it relies on the mother wanting to do the right thing and uses a woman who has lost her child to convince her.
You need to do everything you possible can to keep you and your child safe. Just because you may be feeling well during your pregnancy doesn't mean everything is alright.
Maria: "My baby was born 4 months prematurely and died.
Maria: "My doctor told me that if only I had seen my doctor as soon as I was aware of my pregnancy things might have been different. I could have saved my child's life."
Medical care is expensive, but if you can't afford a doctor there is help (Provide info for how poor women can obtain medical assistance).
Do you really want to risk the health or life of you or your baby? If pregnant or thinking about having a child you need to see your doctor as soon as possible. You'll be glad you did.
Like the persuasion-oriented messaging example, the informed decision-making messaging example applies the HBM. The message numbers one and two focus on perceived susceptibility while number two also includes perceived severity, the death of a premature child. Number 3 deals with perceived benefits by informing mothers that prenatal care can save their life of their child. Number 4 identifies a perceived barrier, the cost of medical care, as well as self-efficacy by providing information on where...
Number 5 is a cue to action, incenting the mother by reminding her that inaction is risky for her and the child.
Political and Economic Difficulties
Growing racial and economic inequalities in the health care system are often cited as the underlying causes of infant and maternal mortality in the United States (Goski, 2007). For instance, the Maternal and Infant Health Branch at the Centers for Disease Control and Prevention has found that four times more black women die from pregnancy, deliver prematurely or produce more low-weight babies than white women in the United States. Experts believe that the answer includes better access to family-planning tools, reproductive health services and good health care (Goski, 2007). However recessionary pressures on budgets are causing governments to curtail these types of programs.
Bibliography
Communication for health. Encyclopedia of public health. http://www.enotes.com/public-health-encyclopedia/communication-health
Evans W.D. And McCormack, L. (2006, September 13). Marketing "evidence" to healthcare consumers: Applying social marketing to evidence about the harms and benefits of pharmaceuticals. Agency for Healthcare Research and Quality Conference. http://209.85.173.132/search?q=cache:mTQf4SGTS2gJ:effectivehealthcare.ahrq.gov/documents/Marketing_Evidence_Evans.ppt+social+marketing+%22Informed+decision+making%22&hl=en&ct=clnk&cd=6&gl=us
Health Belief Model. University of Twente. http://www.cw.utwente.nl/theorieenoverzicht/Theory%20clusters/Health%20Communication/Health_Belief_Model.doc/
Gosik. A. (2007, October 12). U.S. ranks 41st in maternal mortality. Seattle Post-Intelligencer
http://seattlepi.nwsource.com/national/335391_maternal13.html
Green, J. (2006, May 10). U.S. has second worst newborn death rate in modern world, report says. CNN. http://www.cnn.com/2006/HEALTH/parenting/05/08/mothers.index/
Marchand, J. And Filatrault, P. (2002, August 1). AIDS prevention advertising: Different message strategies for different communication objectives. International journal of nonprofit and voluntary sector marketing. Vol. 7, No. 3, pp. 271-287.
