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Apple
Case Summary
Apple in 2010 is riding high on the success of the iPhone and the iPad. The company is facing decline in some products, while others are at the front end of their life cycle. There is competition in smartphones emerging from Google's Android platform, and this platform could eventually be applied to tablets. There is some concern that the iPad tablet does not have enough features to sustain long-term growth, although Apple should be able to develop those features over time. The company has, however, enjoyed both technological leadership and exceptional performance. This performance has come as Apple has developed a suite of products that attract consumers to buy not just one product but several. Its place in the personal computer industry, however, remains as a niche player, despite the market dominance of some of its other products.
Case Analysis
Apple's overall strategy is to compete as a differentiated player. The company seeks to create technologically...
Its products are compatible with each other, but not externally compatible with other consumer electronics. Apple's differentiation in quality and design will boost its brand power and allow the company to command high mark-ups on its goods. Building brand loyalty and using exceptional marketing have helped Apple to its current position. This strategy is not evolving, however, because it has been so successful. Apple is dominant in personal media players, and seeks to use this dominance to drive business to the company's other products. In smartphones, Apple is currently working to win market share from RIM, but must contend with the threats of Google and Microsoft. Therefore, Apple needs to remain technologically innovation. The company in tablets has first mover advantage, but it must find ways for this product to evolve. In personal computers, Apple remains a niche, differentiated player, and despite some success in growing this business the company's refusal to court…
Ethical Issues at Apple Apple Inc. is one of the leading global companies, but in spite of its success, it is also faced with some legal and ethical issues, such as the employment of under-aged workers in ten of its plants in China. The company is striving to address these issues as apart of a wider commitment to transparency and sustainability, but more dramatic measures might be necessary. Apple Inc. is one
74 and a cash ratio of 2.03. Apple has no long-term debt and a 2-to-1 debt ratio (MSN Moneycentral, 2010). Apple has relatively few weaknesses. The company's emphasis on software, marketing and design has left it with a weakness in hardware. Apple products do not have the superior lifespans one would expect from a product commanding a premium price tag. Another weakness is the dependence on leadership. Apple without Steve Jobs simply
Apple Case Apple represents the business of the future - a business that provides solutions to problems a customer may not even know they possess. Apple has shown how to be first in the market with devices, content and communications and has changed life, as we know it with each product introduction. From the early days of the Macintosh computer to the present day Mac Book Pro, iPhone G4 and the
Apple: Organizational Vision, Mission and Values Statements Apple Inc. was founded by Steve Jobs and Steve Wozniak who began working together in 1970 for the purpose of creating a personal computer. In the 1980s, Steve Jobs is noted as having stated as follows: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." (About.com, 2012) The mission statement of Apple
APPLE INC: iPhone Apple Inc.: I Phone The mobile telecommunications industry is considered one most important sector within the community market, which represents half of the 1.1 billion euros they billed annually worldwide (Merkow and Breithaupt, 2006, p66-69) Since the technology created in the 40s of last century, to the art terminals, you can say that the mobile phone has a global history in the sense that its development has slowed or
Summary Ideas are part of the grand process of business. Businesses create unique products and services that are then marketed to a customer base. This involves the use of innovation, commercialization and intellectual property rights to both create something unique, have the ability to market, and have the rights to protect it. Without either of these aspects, it can be difficult for a business to generate something worthwhile. The case study of