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Apple: Organizational Vision, Mission and Values Statements
Apple Inc. was founded by Steve Jobs and Steve Wozniak who began working together in 1970 for the purpose of creating a personal computer. In the 1980s, Steve Jobs is noted as having stated as follows:
"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." (About.com, 2012)
The mission statement of Apple is stated to be as follows:
"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices." (About.com, 2012)
Apple states that it is committed to "…bringing the best personal computing experience to students, educators, creative professionals and consumers...
As follows:
"…not business as usual. A lot of big companies are about endless meetings. Massive bureaucracy. Executive parking spaces. And suits. We don't see what any of that has to do with great work. So we don't bother. This isn't your cushy corporate nine-to-fiver.…
Bibliography
Apple Inc. Mission Statement Is Not Very Innovative and Barely a Mission At All (2012) Retail Industry. About.com. Retrieved from: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc. -- Mission-Statement.htm
Real Life Case Study (2012) www.buybuildsell.com.au, 2012. Retrieved from: http://buybuildsell.com.au/moodle/pluginfile.php/24/mod_forum/attachment/1/Apple%20Inc%20Case%20Study.pdf
Mittan, Shane R. (2010) APPLE: A Case Study Analysis Western Michigan University. School of Communication. Kalamazoo, Michigan 49008, 28 Jan, 2010. Retrieved from: http://homepages.wmich.edu/~gershon/courses/4480/APPLE%20-%20A%20Case%20Study%20Analysis%202010-01-28.pdf
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Apple (Mac) Finances and Globalization Apple's goal is not making money, claims Sir Jonathan Ive - Apple's head of design. For a mega company that is worth a reported $539 billion, this might pass as a frivolous statement and Ive admits this. However, he asserts that his sentiments are true and factual. Ive clarifies that their goal is producing excellent products. These statements were made at the British Embassy's Creative Summit