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CompuCo Corporation is a corporation that was started in the year 2004 by Pierre Durand and Girard, who are brothers. The corporation begun as a computer retail outlet and expanded to printing of computer manual for distribution of consumer software. The company started in France and spread to other countries globally, including the United States of America, Spain, Belgium, Japan, the United Kingdom, and Germany. The corporation faced numerous challenges as it struggles to achieve its desired competitiveness. This study analyzes some of the changes that are recommendable for the corporation to adopt to enable it achieve its desired international Global Product Development strategy alongside giving some of the steps it will adopt to implement the changes. The essay also identifies of the key reasons as to why the corporation wants to expand its market to the U.S. market.
The changes I would Recommend Dr. Durand to make in the Corporation to help it Achieve its Organizational Capabilities
It is clear from the case study that, the corporation undertakes its product development without conducting market research/analysis. Market research enables organizations to identify the felt needs of the consumers. It helps organizations produce goods and provide services that meet the desired needs of the consumers. Market research also helps organizations to determine the changes in demand and the need to modify the supply pattern of their products. This enables it to identify new threats, entrance, and substitutes, which might threaten the performance of the corporation. Therefore, I would highly recommend...
Durand to conduct market research before developing their products to meet the needs of consumers and market demand.
The case study shows that, the corporation faces the difficulty of coordinating its services with its outlets despite developing an international department to respond to the consumer and supplier needs. This has resulted in inefficiencies, which have slowed the performance of the corporation. The reduced pace of responding to the needs of consumers and consumers have made the CompuCo U.S. contact the producers directly. Therefore, this implies to the negative impact of the reduced pace of responding to the needs of the constituent companies and consumers to the corporation. As such, it is highly recommendable that, Dr. Durand considers establishing an international respond center in each of the countries to respond to the needs of consumers and suppliers.
It is highly recommendable that, the corporation considers involving consumers making decisions related to the quality of the products and product dimensions. This will allow the corporation to produce products conforming to the needs of the consumers. In addition, it is recommendable for Dr. Durand to strive for incorporating all the process involved in the product production, testing, and responding to the needs of consumers within the regions of supply rather than contacting the producing located far away from the suppliers. This will help the corporation reduce operational costs.
Steps Dr. Durand should take to implement the above changes
Achieving the above stated changes requires the…
Reference
CompuCo Corporation (2011). Creating Sustainable Competitive Advantage through Global Innovation. Paris: CompuCo Corporation
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