The hardest problem seems to be the adapting healthy menus in a fast-food restaurant. According to a poll on www.vizu.comabout what drives the food decisions, from 2251 respondents, the consumers desires a nutritional quality of the food (39,7%), a good taste (21,7%), 8,2% buy the foods that make ends meet, 8,5% eat what's convenient, being pressed for time.

List of customer needs, desires and wants nutritional facts: the balanced content of proteins, fat and carbohydrates taste of the food: it is important to enjoy eating the food.

A low content in fat and sodium. The low fat and sodium food can reduce the weight. A model for this type of diet is that developed by Jared Fogle at Subway restaurant. The power of this example made possible sliming without devastating effects for the body.

A fresh ingredients in their food, like vegetables and salad.

People need to be encouraged by the healthy fast food restaurants to choose their menus according to their nutritional needs, proposing them low calories alternatives.

Consumer needs more healthy items in the fast food restaurants. The main fast food chains respond to consumer demand and increase healthy choices. But not only food it's important when somebody choose a healthy menu. Subway advise their consumers to "drink non-calorie beverages like water and...

Regular sodas and fruit drinks only provide short-term energy and are not filling." (www.subway.com).
Many people want to loose weight, but don't have enough time to practice sport regular and eat slow food. For them, healthy fast food establishments are an alternative. Loosing weight without a reason for a healthy life is not a long-term option because an unbalanced eating can cause as much health problems as obesity. Subway restaurants proposed on the web site www.subway.com:"Weight Management Essentials," where clients can find a solution to a disorganized lifestyle.

For few years ago, consumers begin to replace full fat food with low fat food, like healthy sandwiches instead of juicy burgers, realizing that they are what they eat.

Reference List

The globalist, January 05, 2005, - Subway's healthy food, web site:

www.theglobalist.com

Subway home page, Mai 28, 2008, web site: http://www.subway.com

Market Ripe for Healthy Fast Food, August 15, 2006, web site: http://www.vizu.typepad.com/vizuble/2006/08/market_demands_.html

Vizu poll, Mai 28, 2008, How often do you visit a healthy fast food?, web site: http://www.vizu.com/vot/Grab-bag/Health+%2F+Medicine/Food/Personal+Matters/fast+food/food/health/poll-vote.html?n=8413